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  • Design Dialects: Breaking the Rules, Not the System

    Design Dialects: Breaking the Rules, Not the System

    “Language is not merely a set of unrelated sounds, clauses, rules, and meanings; it is a totally coherent system bound to context and behavior.” — Kenneth L. Pike

    The web has accents. So should our design systems.

    Design Systems as Living Languages

    Design systems aren’t component libraries—they’re living languages. Tokens are phonemes, components are words, patterns are phrases, layouts are sentences. The conversations we build with users become the stories our products tell.

    But here’s what we’ve forgotten: the more fluently a language is spoken, the more accents it can support without losing meaning. English in Scotland differs from English in Sydney, yet both are unmistakably English. The language adapts to context while preserving core meaning. This couldn’t be more obvious to me, a Brazilian Portuguese speaker, who learned English with an American accent, and lives in Sydney.

    Our design systems must work the same way. Rigid adherence to visual rules creates brittle systems that break under contextual pressure. Fluent systems bend without breaking.

    Consistency becomes a prison

    The promise of design systems was simple: consistent components would accelerate development and unify experiences. But as systems matured and products grew more complex, that promise has become a prison. Teams file “exception” requests by the hundreds. Products launch with workarounds instead of system components. Designers spend more time defending consistency than solving user problems.

    Our design systems must learn to speak dialects.

    A design dialect is a systematic adaptation of a design system that maintains core principles while developing new patterns for specific contexts. Unlike one-off customizations or brand themes, dialects preserve the system’s essential grammar while expanding its vocabulary to serve different users, environments, or constraints.

    When Perfect Consistency Fails

    At Booking.com, I learned this lesson the hard way. We A/B-tested everything—color, copy, button shapes, even logo colors. As a professional with a graphic design education and experience building brand style guides, I found this shocking. While everyone fell in love with Airbnb’s pristine design system, Booking grew into a giant without ever considering visual consistency.  

    The chaos taught me something profound: consistency isn’t ROI; solved problems are.

    At Shopify. Polaris () was our crown jewel—a mature design language perfect for merchants on laptops. As a product team, we were expected to adopt Polaris as-is. Then my fulfillment team hit an “Oh, Ship!” moment, as we faced the challenge of building an app for warehouse pickers using our interface on shared, battered Android scanners in dim aisles, wearing thick gloves, scanning dozens of items per minute, many with limited levels of English understanding.

    Task completion with standard Polaris: 0%.

    Every component that worked beautifully for merchants failed completely for pickers. White backgrounds created glare. 44px tap targets were invisible to gloved fingers. Sentence-case labels took too long to parse. Multi-step flows confused non-native speakers.

    We faced a choice: abandon Polaris entirely, or teach it to speak warehouse.

    The Birth of a Dialect

    We chose evolution over revolution. Working within Polaris’s core principles—clarity, efficiency, consistency—we developed what we now call a design dialect:

    ConstraintFluent MoveRationale
    Glare & low lightDark surfaces + light textReduce glare on low-DPI screens
    Gloves & haste90px tap targets (~2cm)Accommodate thick gloves
    MultilingualSingle-task screens, plain languageReduce cognitive load

    Result: Task completion jumped from 0% to 100%. Onboarding time dropped from three weeks to one shift.

    This wasn’t customization or theming—this was a dialect: a systematic adaptation that maintained Polaris’s core grammar while developing new vocabulary for a specific context. Polaris hadn’t failed; it had learned to speak warehouse.

    The Flexibility Framework

    At Atlassian, working on the Jira platform—itself a system within the larger Atlassian system—I pushed for formalizing this insight. With dozens of products sharing a design language across different codebases, we needed systematic flexibility so we built directly into our ways of working. The old model—exception requests and special approvals—was failing at scale.

    We developed the Flexibility Framework to help designers define how flexible they wanted their components to be:

    TierActionOwnership
    ConsistentAdopt unchangedPlatform locks design + code
    OpinionatedAdapt within boundsPlatform provides smart defaults, products customize
    FlexibleExtend freelyPlatform defines behavior, products own presentation

    During a navigation redesign, we tiered every element. Logo and global search stayed Consistent. Breadcrumbs and contextual actions became Flexible. Product teams could immediately see where innovation was welcome and where consistency mattered.

    The Decision Ladder

    Flexibility needs boundaries. We created a simple ladder for evaluating when rules should bend:

    Good: Ship with existing system components. Fast, consistent, proven.

    Better: Stretch a component slightly. Document the change. Contribute improvements back to the system for all to use.

    Best: Prototype the ideal experience first. If user testing validates the benefit, update the system to support it.

    The key question: “Which option lets users succeed fastest?”

    Rules are tools, not relics.

    Unity Beats Uniformity

    Gmail, Drive, and Maps are unmistakably Google—yet each speaks with its own accent. They achieve unity through shared principles, not cloned components. One extra week of debate over button color costs roughly $30K in engineer time.

    Unity is a brand outcome; fluency is a user outcome. When the two clash, side with the user.

    Governance Without Gates

    How do you maintain coherence while enabling dialects? Treat your system like a living vocabulary:

    Document every deviation – e.g., dialects/warehouse.md with before/after screenshots and rationale.

    Promote shared patterns – when three teams adopt a dialect independently, review it for core inclusion.

    Deprecate with context – retire old idioms via flags and migration notes, never a big-bang purge.

    A living dictionary scales better than a frozen rulebook.

    Start Small: Your First Dialect

    Ready to introduce dialects? Start with one broken experience:

    This week: Find one user flow where perfect consistency blocks task completion. Could be mobile users struggling with desktop-sized components, or accessibility needs your standard patterns don’t address.

    Document the context: What makes standard patterns fail here? Environmental constraints? User capabilities? Task urgency?

    Design one systematic change: Focus on behavior over aesthetics. If gloves are the problem, bigger targets aren’t “”breaking the system””—they’re serving the user. Earn the variations and make them intentional.

    Test and measure: Does the change improve task completion? Time to productivity? User satisfaction?

    Show the savings: If that dialect frees even half a sprint, fluency has paid for itself.

    Beyond the Component Library

    We’re not managing design systems anymore—we’re cultivating design languages. Languages that grow with their speakers. Languages that develop accents without losing meaning. Languages that serve human needs over aesthetic ideals.

    The warehouse workers who went from 0% to 100% task completion didn’t care that our buttons broke the style guide. They cared that the buttons finally worked.

    Your users feel the same way. Give your system permission to speak their language.

  • An Holistic Framework for Shared Design Leadership

    An Holistic Framework for Shared Design Leadership

    Picture this: You’re in a meeting room at your tech company, and two people are having what looks like the same conversation about the same design problem. One is talking about whether the team has the right skills to tackle it. The other is diving deep into whether the solution actually solves the user’s problem. Same room, same problem, completely different lenses.

    This is the beautiful, sometimes messy reality of having both a Design Manager and a Lead Designer on the same team. And if you’re wondering how to make this work without creating confusion, overlap, or the dreaded “too many cooks” scenario, you’re asking the right question.

    The traditional answer has been to draw clean lines on an org chart. The Design Manager handles people, the Lead Designer handles craft. Problem solved, right? Except clean org charts are fantasy. In reality, both roles care deeply about team health, design quality, and shipping great work. 

    The magic happens when you embrace the overlap instead of fighting it—when you start thinking of your design org as a design organism.

    The Anatomy of a Healthy Design Team

    Here’s what I’ve learned from years of being on both sides of this equation: think of your design team as a living organism. The Design Manager tends to the mind (the psychological safety, the career growth, the team dynamics). The Lead Designer tends to the body (the craft skills, the design standards, the hands-on work that ships to users).

    But just like mind and body aren’t completely separate systems, so, too, do these roles overlap in important ways. You can’t have a healthy person without both working in harmony. The trick is knowing where those overlaps are and how to navigate them gracefully.

    When we look at how healthy teams actually function, three critical systems emerge. Each requires both roles to work together, but with one taking primary responsibility for keeping that system strong.

    The Nervous System: People & Psychology

    Primary caretaker: Design Manager
    Supporting role: Lead Designer

    The nervous system is all about signals, feedback, and psychological safety. When this system is healthy, information flows freely, people feel safe to take risks, and the team can adapt quickly to new challenges.

    The Design Manager is the primary caretaker here. They’re monitoring the team’s psychological pulse, ensuring feedback loops are healthy, and creating the conditions for people to grow. They’re hosting career conversations, managing workload, and making sure no one burns out.

    But the Lead Designer plays a crucial supporting role. They’re providing sensory input about craft development needs, spotting when someone’s design skills are stagnating, and helping identify growth opportunities that the Design Manager might miss.

    Design Manager tends to:

    • Career conversations and growth planning
    • Team psychological safety and dynamics
    • Workload management and resource allocation
    • Performance reviews and feedback systems
    • Creating learning opportunities

    Lead Designer supports by:

    • Providing craft-specific feedback on team member development
    • Identifying design skill gaps and growth opportunities
    • Offering design mentorship and guidance
    • Signaling when team members are ready for more complex challenges

    The Muscular System: Craft & Execution

    Primary caretaker: Lead Designer
    Supporting role: Design Manager

    The muscular system is about strength, coordination, and skill development. When this system is healthy, the team can execute complex design work with precision, maintain consistent quality, and adapt their craft to new challenges.

    The Lead Designer is the primary caretaker here. They’re setting design standards, providing craft coaching, and ensuring that shipping work meets the quality bar. They’re the ones who can tell you if a design decision is sound or if we’re solving the right problem.

    But the Design Manager plays a crucial supporting role. They’re ensuring the team has the resources and support to do their best craft work, like proper nutrition and recovery time for an athlete.

    Lead Designer tends to:

    • Definition of design standards and system usage
    • Feedback on what design work meets the standard
    • Experience direction for the product
    • Design decisions and product-wide alignment
    • Innovation and craft advancement

    Design Manager supports by:

    • Ensuring design standards are understood and adopted across the team
    • Confirming experience direction is being followed
    • Supporting practices and systems that scale without bottlenecking
    • Facilitating design alignment across teams
    • Providing resources and removing obstacles to great craft work

    The Circulatory System: Strategy & Flow

    Shared caretakers: Both Design Manager and Lead Designer

    The circulatory system is about how information, decisions, and energy flow through the team. When this system is healthy, strategic direction is clear, priorities are aligned, and the team can respond quickly to new opportunities or challenges.

    This is where true partnership happens. Both roles are responsible for keeping the circulation strong, but they’re bringing different perspectives to the table.

    Lead Designer contributes:

    • User needs are met by the product
    • Overall product quality and experience
    • Strategic design initiatives
    • Research-based user needs for each initiative

    Design Manager contributes:

    • Communication to team and stakeholders
    • Stakeholder management and alignment
    • Cross-functional team accountability
    • Strategic business initiatives

    Both collaborate on:

    • Co-creation of strategy with leadership
    • Team goals and prioritization approach
    • Organizational structure decisions
    • Success measures and frameworks

    Keeping the Organism Healthy

    The key to making this partnership sing is understanding that all three systems need to work together. A team with great craft skills but poor psychological safety will burn out. A team with great culture but weak craft execution will ship mediocre work. A team with both but poor strategic circulation will work hard on the wrong things.

    Be Explicit About Which System You’re Tending

    When you’re in a meeting about a design problem, it helps to acknowledge which system you’re primarily focused on. “I’m thinking about this from a team capacity perspective” (nervous system) or “I’m looking at this through the lens of user needs” (muscular system) gives everyone context for your input.

    This isn’t about staying in your lane. It’s about being transparent as to which lens you’re using, so the other person knows how to best add their perspective.

    Create Healthy Feedback Loops

    The most successful partnerships I’ve seen establish clear feedback loops between the systems:

    Nervous system signals to muscular system: “The team is struggling with confidence in their design skills” → Lead Designer provides more craft coaching and clearer standards.

    Muscular system signals to nervous system: “The team’s craft skills are advancing faster than their project complexity” → Design Manager finds more challenging growth opportunities.

    Both systems signal to circulatory system: “We’re seeing patterns in team health and craft development that suggest we need to adjust our strategic priorities.”

    Handle Handoffs Gracefully

    The most critical moments in this partnership are when something moves from one system to another. This might be when a design standard (muscular system) needs to be rolled out across the team (nervous system), or when a strategic initiative (circulatory system) needs specific craft execution (muscular system).

    Make these transitions explicit. “I’ve defined the new component standards. Can you help me think through how to get the team up to speed?” or “We’ve agreed on this strategic direction. I’m going to focus on the specific user experience approach from here.”

    Stay Curious, Not Territorial

    The Design Manager who never thinks about craft, or the Lead Designer who never considers team dynamics, is like a doctor who only looks at one body system. Great design leadership requires both people to care about the whole organism, even when they’re not the primary caretaker.

    This means asking questions rather than making assumptions. “What do you think about the team’s craft development in this area?” or “How do you see this impacting team morale and workload?” keeps both perspectives active in every decision.

    When the Organism Gets Sick

    Even with clear roles, this partnership can go sideways. Here are the most common failure modes I’ve seen:

    System Isolation

    The Design Manager focuses only on the nervous system and ignores craft development. The Lead Designer focuses only on the muscular system and ignores team dynamics. Both people retreat to their comfort zones and stop collaborating.

    The symptoms: Team members get mixed messages, work quality suffers, morale drops.

    The treatment: Reconnect around shared outcomes. What are you both trying to achieve? Usually it’s great design work that ships on time from a healthy team. Figure out how both systems serve that goal.

    Poor Circulation

    Strategic direction is unclear, priorities keep shifting, and neither role is taking responsibility for keeping information flowing.

    The symptoms: Team members are confused about priorities, work gets duplicated or dropped, deadlines are missed.

    The treatment: Explicitly assign responsibility for circulation. Who’s communicating what to whom? How often? What’s the feedback loop?

    Autoimmune Response

    One person feels threatened by the other’s expertise. The Design Manager thinks the Lead Designer is undermining their authority. The Lead Designer thinks the Design Manager doesn’t understand craft.

    The symptoms: Defensive behavior, territorial disputes, team members caught in the middle.

    The treatment: Remember that you’re both caretakers of the same organism. When one system fails, the whole team suffers. When both systems are healthy, the team thrives.

    The Payoff

    Yes, this model requires more communication. Yes, it requires both people to be secure enough to share responsibility for team health. But the payoff is worth it: better decisions, stronger teams, and design work that’s both excellent and sustainable.

    When both roles are healthy and working well together, you get the best of both worlds: deep craft expertise and strong people leadership. When one person is out sick, on vacation, or overwhelmed, the other can help maintain the team’s health. When a decision requires both the people perspective and the craft perspective, you’ve got both right there in the room.

    Most importantly, the framework scales. As your team grows, you can apply the same system thinking to new challenges. Need to launch a design system? Lead Designer tends to the muscular system (standards and implementation), Design Manager tends to the nervous system (team adoption and change management), and both tend to circulation (communication and stakeholder alignment).

    The Bottom Line

    The relationship between a Design Manager and Lead Designer isn’t about dividing territories. It’s about multiplying impact. When both roles understand they’re tending to different aspects of the same healthy organism, magic happens.

    The mind and body work together. The team gets both the strategic thinking and the craft excellence they need. And most importantly, the work that ships to users benefits from both perspectives.

    So the next time you’re in that meeting room, wondering why two people are talking about the same problem from different angles, remember: you’re watching shared leadership in action. And if it’s working well, both the mind and body of your design team are getting stronger.

  • From Beta to Bedrock: Build Products that Stick.

    From Beta to Bedrock: Build Products that Stick.

    As a product builder over too many years to mention, I’ve lost count of the number of times I’ve seen promising ideas go from zero to hero in a few weeks, only to fizzle out within months.

    Financial products, which is the field I work in, are no exception. With people’s real hard-earned money on the line, user expectations running high, and a crowded market, it’s tempting to throw as many features at the wall as possible and hope something sticks. But this approach is a recipe for disaster. Here’s why:

    The pitfalls of feature-first development

    When you start building a financial product from the ground up, or are migrating existing customer journeys from paper or telephony channels onto online banking or mobile apps, it’s easy to get caught up in the excitement of creating new features. You might think, “If I can just add one more thing that solves this particular user problem, they’ll love me!” But what happens when you inevitably hit a roadblock because the narcs (your security team!) don’t like it? When a hard-fought feature isn’t as popular as you thought, or it breaks due to unforeseen complexity?

    This is where the concept of Minimum Viable Product (MVP) comes in. Jason Fried’s book Getting Real and his podcast Rework often touch on this idea, even if he doesn’t always call it that. An MVP is a product that provides just enough value to your users to keep them engaged, but not so much that it becomes overwhelming or difficult to maintain. It sounds like an easy concept but it requires a razor sharp eye, a ruthless edge and having the courage to stick by your opinion because it is easy to be seduced by “the Columbo Effect”… when there’s always “just one more thing…” that someone wants to add.

    The problem with most finance apps, however, is that they often become a reflection of the internal politics of the business rather than an experience solely designed around the customer. This means that the focus is on delivering as many features and functionalities as possible to satisfy the needs and desires of competing internal departments, rather than providing a clear value proposition that is focused on what the people out there in the real world want. As a result, these products can very easily bloat to become a mixed bag of confusing, unrelated and ultimately unlovable customer experiences—a feature salad, you might say.

    The importance of bedrock

    So what’s a better approach? How can we build products that are stable, user-friendly, and—most importantly—stick?

    That’s where the concept of “bedrock” comes in. Bedrock is the core element of your product that truly matters to users. It’s the fundamental building block that provides value and stays relevant over time.

    In the world of retail banking, which is where I work, the bedrock has got to be in and around the regular servicing journeys. People open their current account once in a blue moon but they look at it every day. They sign up for a credit card every year or two, but they check their balance and pay their bill at least once a month.

    Identifying the core tasks that people want to do and then relentlessly striving to make them easy to do, dependable, and trustworthy is where the gravy’s at.

    But how do you get to bedrock? By focusing on the “MVP” approach, prioritizing simplicity, and iterating towards a clear value proposition. This means cutting out unnecessary features and focusing on delivering real value to your users.

    It also means having some guts, because your colleagues might not always instantly share your vision to start with. And controversially, sometimes it can even mean making it clear to customers that you’re not going to come to their house and make their dinner. The occasional “opinionated user interface design” (i.e. clunky workaround for edge cases) might sometimes be what you need to use to test a concept or buy you space to work on something more important.

    Practical strategies for building financial products that stick

    So what are the key strategies I’ve learned from my own experience and research?

    1. Start with a clear “why”: What problem are you trying to solve? For whom? Make sure your mission is crystal clear before building anything. Make sure it aligns with your company’s objectives, too.
    2. Focus on a single, core feature and obsess on getting that right before moving on to something else: Resist the temptation to add too many features at once. Instead, choose one that delivers real value and iterate from there.
    3. Prioritize simplicity over complexity: Less is often more when it comes to financial products. Cut out unnecessary bells and whistles and keep the focus on what matters most.
    4. Embrace continuous iteration: Bedrock isn’t a fixed destination—it’s a dynamic process. Continuously gather user feedback, refine your product, and iterate towards that bedrock state.
    5. Stop, look and listen: Don’t just test your product as part of your delivery process—test it repeatedly in the field. Use it yourself. Run A/B tests. Gather user feedback. Talk to people who use it, and refine accordingly.

    The bedrock paradox

    There’s an interesting paradox at play here: building towards bedrock means sacrificing some short-term growth potential in favour of long-term stability. But the payoff is worth it—products built with a focus on bedrock will outlast and outperform their competitors, and deliver sustained value to users over time.

    So, how do you start your journey towards bedrock? Take it one step at a time. Start by identifying those core elements that truly matter to your users. Focus on building and refining a single, powerful feature that delivers real value. And above all, test obsessively—for, in the words of Abraham Lincoln, Alan Kay, or Peter Drucker (whomever you believe!!), “The best way to predict the future is to create it.”

  • Curious Leaders Build Stronger, Smarter Teams

    Curious Leaders Build Stronger, Smarter Teams

    Curious Leaders Build Stronger, Smarter Teams written by John Jantsch read more at Duct Tape Marketing

    Catch the full episode:   Episode Overview In this episode of the Duct Tape Marketing Podcast, John Jantsch interviews Dr. Debra Clary, a leadership strategist, narrative scientist, and author of The Curiosity Curve: A Leader’s Guide to Growth and Transformation Through Bold Questions. With more than 30 years of experience across Fortune 50 companies, Debra […]

    Curious Leaders Build Stronger, Smarter Teams written by John Jantsch read more at Duct Tape Marketing

    Catch the full episode:
     

    Debra ClaryEpisode Overview

    In this episode of the Duct Tape Marketing Podcast, John Jantsch interviews Dr. Debra Clary, a leadership strategist, narrative scientist, and author of The Curiosity Curve: A Leader’s Guide to Growth and Transformation Through Bold Questions. With more than 30 years of experience across Fortune 50 companies, Debra shares her insights into how cultivating curiosity can drive performance, culture, and innovation at every level of leadership.

    About Dr. Debra Clary

    Dr. Debra Clary is a narrative scientist, executive coach, and leadership strategist with decades of experience at top organizations including Coca-Cola, Jack Daniels, and Humana. She holds a doctorate in Leadership and Organization Development and is the author of The Curiosity Curve. She is the founder of the Curiosity Curve Assessment and a leading voice on curiosity-driven leadership. Visit her at DebraClary.com.

    Key Takeaways

    • Curiosity in leadership is measurable and can be developed over time.
    • The most effective leaders ask bold, open-ended questions instead of providing answers.
    • Curiosity drives engagement and productivity—especially among millennials.
    • Leadership that promotes curiosity helps organizations adapt, innovate, and thrive.
    • Culture change starts at the top—curious leaders model the behavior they want to see.

    Great Moments & Timestamps

    • 00:00 – Intro and Dr. Clary’s corporate leadership background
    • 01:14 – How stand-up comedy shaped her speaking and leadership
    • 03:01 – Why adults ask fewer questions than toddlers
    • 04:06 – MIT research linking curiosity to team performance
    • 07:05 – Restructuring meetings to foster curiosity
    • 12:34 – Millennials’ disengagement and how curiosity solves it
    • 14:21 – One question that changed a major executive decision
    • 16:53 – What sparked her deep research into curiosity
    • 19:11 – Practical curiosity-building habits for leaders

    Notable Quotes

    “Leadership is about playing the long game, not the short game.” – Dr. Debra Clary

    “Curiosity is not just a mindset—it’s a muscle that can be measured, taught, and strengthened.” – Dr. Debra Clary

    Resources & Links

    John Jantsch (00:00.866)

    Hello and welcome to another episode of the duct tape marketing podcast. This is John Jantsch. My guest today is Dr. Debra Clary. She’s a leadership strategist, narrative scientist, researcher, and executive coach with more than three decades of experience leading and transforming organizations, especially fortune 50 companies, including Frito-Lay, Coca-Cola, Jack Daniels, and Humana. She holds a doctorate in leadership and organization development from the George Washington university. And we’re going to talk about her latest book.

    the curiosity curve of leaders guide to growth and transformation through bold questions. So Deborah, welcome to the show.

    Debra Clary (00:37.905)

    Thank you, John, for having me.

    John Jantsch (00:39.906)

    I love to explore people’s words and people’s bios. So what does a narrative scientist do?

    Debra Clary (00:46.461)

    Storyteller. You like it?

    John Jantsch (00:47.822)

    Well, I do, but where’s the science in that?

    Debra Clary (00:55.916)

    Well, there’s science in telling a story. There’s actually a formula on how you’re able to connect with people.

    John Jantsch (01:04.98)

    So you’ve had a, I only read a bit of your bio, but did I see somewhere that you were an aspiring standup comedian?

    Debra Clary (01:14.392)

    I actually started right out of school being a standup comic and my father came to one of my shows and after the show he said, well, I want to talk to you about it. And I thought, well, he’s going to say, look, you’re in business school, why are you doing this? And he said to me, I love you, but you’re not that funny.

    John Jantsch (01:15.647)

    You

    John Jantsch (01:32.312)

    Alright.

    John Jantsch (01:38.183)

    Debra Clary (01:39.421)

    which was true. But it was great training ground for to be able to get on my feet and to talk to large audiences.

    John Jantsch (01:47.862)

    Yeah, I picked up on that because I there seemed to be a bit of a trend in the speaker world in the consultant world of doing like improv and stand up. And so I wonder if there’s really a real tie to that actually being a great training skill instead of just something fun to do.

    Debra Clary (01:58.637)

    Yes.

    Debra Clary (02:05.393)

    Absolutely. You probably have heard of Second City out of Chicago, right? Well, Second City actually has a division that goes into organizations and teaches leaders how to think on your feet, how to build other people up. And when I was at my last role, we brought them in several times to help us.

    John Jantsch (02:09.696)

    Sure, sure.

    John Jantsch (02:15.735)

    yeah, I’ve seen that.

    John Jantsch (02:24.91)

    Yeah, think like half of Saturday Night Live’s cast comes out Second City. Yeah. So let’s get to the book. Curiosity is a word that actually got my attention because I’ve often said that that’s my superpower is that what’s really kept me in the game. I’ve been doing this for 30 years. So much has changed, all this new technology. And I always tell people, I’m just always curious about how stuff works.

    Debra Clary (02:31.72)

    Yeah, it’s a great training ground.

    John Jantsch (02:53.196)

    You talk about it as more of a mindset rather than necessarily something we’re just born with. Would that be fair to say?

    Debra Clary (03:01.483)

    Well, it’s actually both in the sense that we come into the world knowing nothing other than we’re hungry or we’re cold. And as toddlers, we ask 298 questions a day. This is based on work by neuroscience out of London. But by the time we’re adults, we might ask five questions a day. And that might be, where are we going to dinner? Are we eating out? Are we eating in? Those types of things. And the reason is that we are taught to be

    in curious. We are taught that children are to be seen and not heard. You know, don’t open Pandora’s box, curiosity killed the cat, all of those things that we’re taught to be in curious. And then we go into the university and we get a degree and then we come out and we’re working in that field. And then we’re being paid for that expertise. And by the way, we have time constraints. And so all of those things add into like what happened to us.

    John Jantsch (03:55.725)

    Yeah, right.

    John Jantsch (03:59.756)

    Yeah, yeah. Well, so if you’re going to call it a skill, is it measurable?

    Debra Clary (04:06.059)

    Yes. So when we originally did our research, I had commissioned a team of researchers out of MIT to study one thing for me. And that was, what is the relatedness between leadership performance and curiosity? And they said, well, we’re going to have to go deeper on that. I said, let’s start with that hypothesis. And when they came back and said, there’s a direct correlation between a leader’s level of curiosity and the performance of their team.

    Then we started going deeper and we learned that curiosity can be learned, it can be taught. And so we created the curiosity curve assessment. So we can actually measure the current state of an individual, a team or an organization’s level of curiosity, because we know it can be improved.

    John Jantsch (04:54.776)

    So one of the things, especially with leaders, even worse the higher you go in leadership, is that there tends to be a mindset, not all, but with some of like, I have to have all the answers. That’s why I’m here, right? They look to me to have all the answers, right or wrong. I think they take that approach. Is that one of the biggest hurdles to at least acting curious?

    Debra Clary (05:20.895)

    Yes. So it’s an outdated model where leaders have to have all the answers. You know, most leaders arrive there because they’ve probably come out of those roles and they know, they know what to, you know, they become an expert in that, but now they’re in a leadership role. And if we, when, somebody comes in and has a problem, we are prone to tell them what to do, right? That’s efficient. And by the way, we need to have all the answers, but the

    John Jantsch (05:46.478)

    Right, yep.

    Debra Clary (05:50.627)

    best leaders are those that focus on the individual and not the problem. And so you’re asking them a series of questions that leads them to understanding how they can solve it on their own. You’re building their confidence and you’re building their critical thinking skills. So leadership is about playing the long game, not the short game.

    John Jantsch (06:09.836)

    Yeah, I mean, the phrase that comes to mind to me is instead of just giving people to fish, right? You’re going to teach them to fish by just stepping back and saying, I don’t know, what would you do? I mean, can you start that simple?

    Debra Clary (06:15.788)

    Yeah, that’s it.

    Debra Clary (06:23.67)

    Well, I probably would say something like, well, tell me what you’ve been thinking about, right? And get them to have a conversation. And then things like, are there other problems that are similar to this that you’ve solved and what worked in that situation, right? Is helping them dig deeper and understanding that they can solve it or together you can solve it. But I’m not going to give you the answer because I don’t have all the answers.

    John Jantsch (06:28.546)

    Yeah, yeah.

    John Jantsch (06:50.062)

    Do you have or do you at least, obviously every business, every situation is maybe a little different, but particularly in kind of a like status type of meeting, do you have a formula for how you should restructure that?

    Debra Clary (07:05.142)

    Yeah, and I actually write about that in my book, John. And it’s one about, you you set the agenda. And when you get your team together, you say, these are the things we’re going to cover. Is there anything that’s not on here that we want to make sure we cover? So you’re leaving it open to what else needs to happen. The other thing is, you in those meetings, encourage people to ask questions and encourage people to challenge what’s been said. Like get really comfortable with being challenged.

    That’s when you have a culture of curiosity.

    John Jantsch (07:38.742)

    I mean, does it kind of change, not just change the way that the meeting goes and the way that people act, but does it have the potential to actually change the entire culture at an organization?

    Debra Clary (07:51.203)

    Absolutely, absolutely. So culture and leadership is synonymous. So goes the leader, so goes the culture. And so the work that I do is mostly around the senior executives, know, the C-suite, because I recognize that when you make change at the top, then you can see greater change throughout the organization. So if you want a curious culture, the C-suite needs to be modeling it.

    John Jantsch (08:04.91)

    Mm-hmm.

    John Jantsch (08:10.958)

    Sure, right.

    John Jantsch (08:17.57)

    What are some of the misconceptions? I’m sure that curiosity to some people sounds like a pretty soft subject. So what are some of the things you have to really fight against when you say, this is really the secret?

    Debra Clary (08:30.816)

    Yeah, so when I started that way as being skeptical myself, I had the hypothesis that curiosity might be missing in the workplace, but it was a hypothesis. And as a scientist, I need data. So I brought the data together. when I’m talking with CEOs, someone has recommended me to a CEO and same thing like curiosity, come on. And then I say, I thought the same thing, you know, and having spent four decades navigating complex systems,

    John Jantsch (08:34.936)

    Okay. Yeah.

    Debra Clary (08:59.446)

    Yeah, I kind of have that doubt too, but now we have the data. And so I take them through the data and then you can start to see like their eyes are lighting up and they’re like, they’re starting to make connections. So for me, you know, I move forward with data.

    John Jantsch (09:18.35)

    So I find that curiosity takes empathy, takes self-awareness, takes compassion. And a lot, I’m sure you also have leaders like, don’t have time for that.

    Debra Clary (09:18.903)

    Mm.

    Debra Clary (09:32.298)

    Absolutely. And I would add something to your list of attributes. There is one around forgiveness. You know, when I’m asking myself questions and it’s, some might start off like, wow, you should have known differently or you should have done something different. And then I say forgiveness and I’ll say, okay, what would I do now? Like what’s my next move in order to either correct it or to build on something.

    John Jantsch (09:33.038)

    John Jantsch (09:54.68)

    So, do you have a path for, because I suspect that it’s going to be habit forming too, right? I mean, it has to just almost be a reflex in certain situations, start curious, right? So, is there a training path that, you know, in the next 30 days, if you do these things, you know, you’ll become, it’ll become more habit forming?

    Debra Clary (10:17.217)

    Yeah, absolutely. even curiosity is a muscle. We all have it, but we’ve stopped using it. Maybe like our abdomen, you know, our stomach muscles there, we’ve, we’ve stopped using them and you can get them back. so when I’m working with executive teams, I start with the curiosity assessment. I like to know where, what’s our starting point, right? And so there are four factors that we measure on the curiosity curve. And when we get an understanding of

    at the individual level, but at the team level, that’s when we can make real progress. But it does start with the intention of we want a culture of curiosity because we know it drives performance. So we’re anchoring around performance and the intention of creating this type of culture.

    John Jantsch (11:06.488)

    So are there a handful of bold questions that every leader should be asking their teams right now? I mean, are there any specific examples?

    Debra Clary (11:17.945)

    Yeah, you know, it certainly depends on the situation, but for a generic reason, I love questions that are like, what’s not being said, right? What might we be missing here? Does anyone have a different point of view? You know, really creating an environment where people know I’m asking questions because your opinion matters. Your point of view matters to me.

    John Jantsch (11:43.599)

    Of course, the other end of that though is you have to be willing to accept that the opinion might actually be good, bad, or indifferent. You have to actually be open to not just encouraging people to make suggestions, but actually seriously considering them and maybe even taking action.

    Debra Clary (11:51.115)

    Absolutely.

    Debra Clary (12:00.715)

    Absolutely. In the best environments I’ve been in, when somebody brings up something, it might not be quite right, but then somebody builds on it and somebody else builds on it, just like an improv. And then you’ve now have the collective thinking of that team. That’s the beauty of someone coming up with something and you might challenge it, you might build on it, but definitely you’re creating the culture of curiosity.

    John Jantsch (12:09.9)

    Yeah, right.

    John Jantsch (12:25.548)

    Yeah, and we’ve probably all been in situations where leader, you know, is not open to those. so everybody just everybody just shuts up, right? It’s like, bother? I’ve got a great idea, but why bother? Right.

    Debra Clary (12:34.617)

    That’s right. Absolutely. Well, you might be familiar with last year, Gallup put out their engagement report in the history of measuring engagement. They’ve never seen it so low. And particularly the millennials who make up 35 % of the workforce and they’re from the age of 29 to 40, they’re 65 % disengaged.

    John Jantsch (12:46.705)

    wow.

    Debra Clary (12:57.293)

    Now, why is this a problem? Well, the obvious one is because they’re not being productive. But the another one is this is the group of people that we would be developing to go into senior roles in the next decade. And they’re signaling to us, we’re not interested. So we brought together a group of millennials to do a focus group because we wanted to get underneath what’s going on. And, you know, the scientists asked it in a better way than I’m going to do it. But I like, what’s your source of unhappiness?

    John Jantsch (13:25.518)

    Mm-hmm.

    Debra Clary (13:26.253)

    what they said surprised us. They said, my leader doesn’t know me and doesn’t care to know me. And so the follow-up questions were like, they don’t know you’re like what you do personally, or like you have a dog or you like to run marathons. They go, no, no, they don’t know what I can contribute to the problem, know, solving the problem. I have most of the information, but I’m least consulted. Now that can be solved by leaders shifting the way in which they interact with their teams.

    John Jantsch (13:32.75)

    Yeah.

    John Jantsch (13:50.529)

    Mm-hmm.

    Debra Clary (13:56.258)

    It’s about asking questions of what do you think we should do? Do you have any experience that’s parallel to solving this problem? I would love to hear what you have to say.

    John Jantsch (13:56.364)

    Yeah.

    John Jantsch (14:07.34)

    So I’m curious in your doing this work, has there been, of course, everybody wants the home run, right? Has there been like a single question that changed the outcome of an initiative that you’ve been a part

    Debra Clary (14:21.461)

    It was in an executive meeting and the organization, I was a part of this organization and they were moving into a new territory, a new discipline, if you will. So they were in an insurance company that now was going into actually delivering care. And the people that were in that room were used to the insurance company, a transactional company.

    And we had one individual that was starting up this division who came from that discipline and they were, they were arguing about the way in which it could get done. And I realized they weren’t even using the same definition for what it meant. So I pause and I said, everyone, let’s take a second here. know, Brian, can you describe, define what your, what is the meaning of that word? And then I did for the other individual, they weren’t even talking about the same thing.

    Now it’s just each of them were trying to present their case. So while, know, why we needed to invest in this or why we needed to pull back on this. And I realized we’re not even trying to solve the same problem. That was an, that was an, an opener. And that, you know, that comes for me, just I’m listening to what they’re saying and realizing they’re not, they’re not trying to solve the same problem.

    John Jantsch (15:27.862)

    You

    John Jantsch (15:38.886)

    Sometimes being the outsider is the only way you can actually hear that because you’re like, don’t know what you guys are talking about. So let’s flip that around then. Can you share maybe a moment when a lack of curiosity was clearly causing setbacks?

    Debra Clary (15:46.349)

    Yeah, absolutely.

    Debra Clary (15:58.654)

    And we see that every day in organizations in the sense that, you know, leaders feel, mean, first off, have, you know, huge revenue goals to hear clear objectives to hit, and they have time constraints on that. And what I see playing in and out every day is that leaders just go to do directing and not exploring.

    John Jantsch (16:00.568)

    Gosh.

    Debra Clary (16:25.195)

    and because they think it’s the most efficient way. And it probably is efficient in the short term, but not in the long term, right? And what happens is people begin to shut down and no longer offer opinions because it doesn’t matter anyway.

    John Jantsch (16:41.528)

    So was there a moment for you, Mayer, that you could describe where you decided it’s so clear curiosity is the missing piece? mean, was it the data that kind of flipped the switch for you?

    Debra Clary (16:53.689)

    Well, my hypothesis started in it was in a two week time period, three things happened to me that I think was like just a message coming to me to explore this. One was I was in Rome and I was sitting next to an Italian man and he said, you’re American. I go, yeah. He said, I got the best American joke for you. What do you get when you ask an American a question? You get an answer.

    John Jantsch (17:15.756)

    Ha ha.

    Debra Clary (17:20.173)

    Right now I was a polite American. nodded, but I didn’t get the joke. Right. Then I went back to work. sitting next to my CEO in the boardroom and he is watching and listening to someone present and he quietly says to me, do you think curiosity can be learned or is it innate? And at the end of that week, Gallup released their report around low engagement. And it was there that I just became.

    John Jantsch (17:20.366)

    You

    Debra Clary (17:45.186)

    you know, profoundly sad, but also clearer on, I think I want to go do more research on curiosity. And so I did a little bit of literature search, and then I realized there’s not enough data for me to actually go out into the world and tell people this is the greatest thing. This is, this will solve all your problems. And that’s where it came from. He is just in that short window of hearing what’s missing in America or what’s missing in organizations.

    John Jantsch (18:13.144)

    So I’m curious, is there a question that you maybe wake up and ask yourself every day that sort of starts your curiosity journey?

    Debra Clary (18:23.437)

    Well, I start off with this, just this notion of, you know, abundance flows to me, like great things are going to happen to me. I start off with that mindset because when I wake up, I’m typically negative. Something has hit me or something from yesterday and I have to say to myself, no, I have the mindset of, have this amazing opportunity to share with people the power of curiosity. And so that’s how I start my day with the mindset of I may have an opportunity to impact others.

    John Jantsch (18:54.114)

    So talking to leaders, is there a practice again? Because I’m sure what happens to a lot of them is you get going, you got this meeting, you’re just like the pace picks up all day long. Is there any kind of curiosity practice that every leader could adopt or should adopt that would really get them in the right frame of mind?

    Debra Clary (19:11.245)

    Yeah, it’s about, I have a couple of suggestions. One is, know, listen more than you talk. So that means you’re asking good questions and then you’re the key is you’re listening. The next thing is, is when somebody asks you a question, say, I don’t know, or I might know, but I’d love to have a conversation about it in the sense of what you’re inviting people in.

    You’re saying I’m vulnerable, I don’t have all the answers, but together maybe we can explore this. And that’s where I begin with my leadership and when I’m working with my teams and then the teams that are in organizations.

    John Jantsch (19:51.116)

    Awesome. And the curiosity curve assessment is, I assume, is found on your website. And anybody can take that? Yeah.

    Debra Clary (19:57.422)

    You can find it on my website, as well as you can find it in my book, which is found on amazon.com. It’s called the curiosity curve.

    John Jantsch (20:05.902)

    Awesome. Well, I appreciate you taking a few moments to stop by. Is there any where else you’d invite people to connect with you or again, find out more about the resources you have to offer? I think it’s just deborahclary.com. Is that right?

    Debra Clary (20:18.925)

    DebraClary.com and on my website I have multiple articles that have been published in the last year all around the topic of curiosity and how curiosity will save us.

    John Jantsch (20:28.942)

    Well, there’s a banner for you. Again, Deborah, I appreciate you stopping by and hopefully we’ll run into you one of these days out there on the road.

    Debra Clary (20:36.929)

    All right, thank you, John.

    powered by

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    20 Actors Who Almost Landed Iconic Roles

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    The trailer for I Love Boosters begins with Keke Palmer as a would-be store clerk who gives a very unique, but very honest, answer during her job interview. When asked about the challenges she would face in that position, her character admits, “I feel like I should have it all. I just want to take it all home, eat it up, and shoot it out of my eyes. It’s just feel, like, give it to me. It’s mine anyway.”

    Even if Palmer’s declaration wasn’t accompanied by bold pastel images, shots of women breaking into a store, and a hip-hop infused soundtrack, the words alone would be enough to identify I Love Boosters as a Boots Riley project. The mix of Leftist politics, absurd imagery, and genuine sincerity have been the director’s calling card since his debut movie Sorry to Bother You.

    cnx.cmd.push(function() {
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    In I Love Boosters, Palmer plays Corvette, leader of a shoplifting group calling themselves the Velvet Gang. Along with fellow members played by Naomi Ackie, Taylour Paige, and Poppy Liu, the Velvet Gang fights to liberate the fashion industry, advocating for what Paige’s character calls “Triple F: Fashion Forward Filanthropy.” The Velvet Gang’s revolutionary activities run afoul of fashion mogul Christie Smith, played by Demi Moore. Somehow getting even more unhinged than her character in The Substance, Moore spits lines such as, “They take my shit, and sell it to their low-class, urban bitches!”

    Along the way, Smith and the Velvet Gang run into more outlandish characters played by LaKeith Stanfield, Don Cheadle, and Will Poulter, all with distinctive hairdos.

    The incredible cast gathered is a sign of Riley’s status in the film industry. Before releasing Sorry to Bother You in 2018, Riley was most well-known for his music, fronting the rap-punk group The Coup. In The Coup, Riley mixed together pop genres to take on everything from fighting the police (“Pork and Beef”) to the excesses of upper class youths (“Your Parents’ Cocaine”). No matter how strident his messaging became, Riley kept the music ecstatic and fun.

    He brought that same aesthetic to the anti-capitalist satire Sorry to Bother You and to the weirdo superhero series I’m a Virgo. With its bright colors and over-the-top performances, I Love Boosters promises to do the same. The Velvet Gang’s approach of clothing theft as community service feels like a direct rejoinder to the hierarchy that Miranda Priestly (Meryl Streep) describes during her “cerulean” monologue in The Devil Wears Prada.

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    I Love Boosters comes to theaters on May 22, 2026.

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    cnx.cmd.push(function() {
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    In I Love Boosters, Palmer plays Corvette, leader of a shoplifting group calling themselves the Velvet Gang. Along with fellow members played by Naomi Ackie, Taylour Paige, and Poppy Liu, the Velvet Gang fights to liberate the fashion industry, advocating for what Paige’s character calls “Triple F: Fashion Forward Filanthropy.” The Velvet Gang’s revolutionary activities run afoul of fashion mogul Christie Smith, played by Demi Moore. Somehow getting even more unhinged than her character in The Substance, Moore spits lines such as, “They take my shit, and sell it to their low-class, urban bitches!”

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    The incredible cast gathered is a sign of Riley’s status in the film industry. Before releasing Sorry to Bother You in 2018, Riley was most well-known for his music, fronting the rap-punk group The Coup. In The Coup, Riley mixed together pop genres to take on everything from fighting the police (“Pork and Beef”) to the excesses of upper class youths (“Your Parents’ Cocaine”). No matter how strident his messaging became, Riley kept the music ecstatic and fun.

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    cnx.cmd.push(function() {
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    Along the way, Smith and the Velvet Gang run into more outlandish characters played by LaKeith Stanfield, Don Cheadle, and Will Poulter, all with distinctive hairdos.

    The incredible cast gathered is a sign of Riley’s status in the film industry. Before releasing Sorry to Bother You in 2018, Riley was most well-known for his music, fronting the rap-punk group The Coup. In The Coup, Riley mixed together pop genres to take on everything from fighting the police (“Pork and Beef”) to the excesses of upper class youths (“Your Parents’ Cocaine”). No matter how strident his messaging became, Riley kept the music ecstatic and fun.

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    As played by Palmer, Corvette isn’t going to be just the result of millions of dollars and countless jobs. She’s going to take the fashion industry for herself. It’s hers anyway.

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    Along the way, Smith and the Velvet Gang run into more outlandish characters played by LaKeith Stanfield, Don Cheadle, and Will Poulter, all with distinctive hairdos.

    The incredible cast gathered is a sign of Riley’s status in the film industry. Before releasing Sorry to Bother You in 2018, Riley was most well-known for his music, fronting the rap-punk group The Coup. In The Coup, Riley mixed together pop genres to take on everything from fighting the police (“Pork and Beef”) to the excesses of upper class youths (“Your Parents’ Cocaine”). No matter how strident his messaging became, Riley kept the music ecstatic and fun.

    He brought that same aesthetic to the anti-capitalist satire Sorry to Bother You and to the weirdo superhero series I’m a Virgo. With its bright colors and over-the-top performances, I Love Boosters promises to do the same. The Velvet Gang’s approach of clothing theft as community service feels like a direct rejoinder to the hierarchy that Miranda Priestly (Meryl Streep) describes during her “cerulean” monologue in The Devil Wears Prada.

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    The post The 13 Most Popular Songs in 1985 appeared first on Den of Geek.

    The trailer for I Love Boosters begins with Keke Palmer as a would-be store clerk who gives a very unique, but very honest, answer during her job interview. When asked about the challenges she would face in that position, her character admits, “I feel like I should have it all. I just want to take it all home, eat it up, and shoot it out of my eyes. It’s just feel, like, give it to me. It’s mine anyway.”

    Even if Palmer’s declaration wasn’t accompanied by bold pastel images, shots of women breaking into a store, and a hip-hop infused soundtrack, the words alone would be enough to identify I Love Boosters as a Boots Riley project. The mix of Leftist politics, absurd imagery, and genuine sincerity have been the director’s calling card since his debut movie Sorry to Bother You.

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    In I Love Boosters, Palmer plays Corvette, leader of a shoplifting group calling themselves the Velvet Gang. Along with fellow members played by Naomi Ackie, Taylour Paige, and Poppy Liu, the Velvet Gang fights to liberate the fashion industry, advocating for what Paige’s character calls “Triple F: Fashion Forward Filanthropy.” The Velvet Gang’s revolutionary activities run afoul of fashion mogul Christie Smith, played by Demi Moore. Somehow getting even more unhinged than her character in The Substance, Moore spits lines such as, “They take my shit, and sell it to their low-class, urban bitches!”

    Along the way, Smith and the Velvet Gang run into more outlandish characters played by LaKeith Stanfield, Don Cheadle, and Will Poulter, all with distinctive hairdos.

    The incredible cast gathered is a sign of Riley’s status in the film industry. Before releasing Sorry to Bother You in 2018, Riley was most well-known for his music, fronting the rap-punk group The Coup. In The Coup, Riley mixed together pop genres to take on everything from fighting the police (“Pork and Beef”) to the excesses of upper class youths (“Your Parents’ Cocaine”). No matter how strident his messaging became, Riley kept the music ecstatic and fun.

    He brought that same aesthetic to the anti-capitalist satire Sorry to Bother You and to the weirdo superhero series I’m a Virgo. With its bright colors and over-the-top performances, I Love Boosters promises to do the same. The Velvet Gang’s approach of clothing theft as community service feels like a direct rejoinder to the hierarchy that Miranda Priestly (Meryl Streep) describes during her “cerulean” monologue in The Devil Wears Prada.

    As played by Palmer, Corvette isn’t going to be just the result of millions of dollars and countless jobs. She’s going to take the fashion industry for herself. It’s hers anyway.

    I Love Boosters comes to theaters on May 22, 2026.

    The post Boots Riley Skewers the Fashion Industry in First I Love Boosters Trailer appeared first on Den of Geek.

  • Daredevil Born Again Season 2 Trailer Shows a City Gone to Hell

    Daredevil Born Again Season 2 Trailer Shows a City Gone to Hell

    In 2022’s Daredevil #5 by Chip Zdarsky and Marco Checchetto, Daredevil goes toe-to-toe with his sometimes-ally John Walker aka U.S. Agent. Walker is leading a new variation of the Thunderbolts, who have been turned by NYC mayor Wilson Fisk into a strike squad against costumed vigilantes like Daredevil. When Daredevil refuses to surrender, U.S. Agent […]

    The post Daredevil Born Again Season 2 Trailer Shows a City Gone to Hell appeared first on Den of Geek.

    The trailer for I Love Boosters begins with Keke Palmer as a would-be store clerk who gives a very unique, but very honest, answer during her job interview. When asked about the challenges she would face in that position, her character admits, “I feel like I should have it all. I just want to take it all home, eat it up, and shoot it out of my eyes. It’s just feel, like, give it to me. It’s mine anyway.”

    Even if Palmer’s declaration wasn’t accompanied by bold pastel images, shots of women breaking into a store, and a hip-hop infused soundtrack, the words alone would be enough to identify I Love Boosters as a Boots Riley project. The mix of Leftist politics, absurd imagery, and genuine sincerity have been the director’s calling card since his debut movie Sorry to Bother You.

    cnx.cmd.push(function() {
    cnx({
    playerId: “106e33c0-3911-473c-b599-b1426db57530”,

    }).render(“0270c398a82f44f49c23c16122516796”);
    });

    In I Love Boosters, Palmer plays Corvette, leader of a shoplifting group calling themselves the Velvet Gang. Along with fellow members played by Naomi Ackie, Taylour Paige, and Poppy Liu, the Velvet Gang fights to liberate the fashion industry, advocating for what Paige’s character calls “Triple F: Fashion Forward Filanthropy.” The Velvet Gang’s revolutionary activities run afoul of fashion mogul Christie Smith, played by Demi Moore. Somehow getting even more unhinged than her character in The Substance, Moore spits lines such as, “They take my shit, and sell it to their low-class, urban bitches!”

    Along the way, Smith and the Velvet Gang run into more outlandish characters played by LaKeith Stanfield, Don Cheadle, and Will Poulter, all with distinctive hairdos.

    The incredible cast gathered is a sign of Riley’s status in the film industry. Before releasing Sorry to Bother You in 2018, Riley was most well-known for his music, fronting the rap-punk group The Coup. In The Coup, Riley mixed together pop genres to take on everything from fighting the police (“Pork and Beef”) to the excesses of upper class youths (“Your Parents’ Cocaine”). No matter how strident his messaging became, Riley kept the music ecstatic and fun.

    He brought that same aesthetic to the anti-capitalist satire Sorry to Bother You and to the weirdo superhero series I’m a Virgo. With its bright colors and over-the-top performances, I Love Boosters promises to do the same. The Velvet Gang’s approach of clothing theft as community service feels like a direct rejoinder to the hierarchy that Miranda Priestly (Meryl Streep) describes during her “cerulean” monologue in The Devil Wears Prada.

    As played by Palmer, Corvette isn’t going to be just the result of millions of dollars and countless jobs. She’s going to take the fashion industry for herself. It’s hers anyway.

    I Love Boosters comes to theaters on May 22, 2026.

    The post Boots Riley Skewers the Fashion Industry in First I Love Boosters Trailer appeared first on Den of Geek.