Weekend Favs January 18th

Strategic planning is one of those issues that’s easy to push off because, let’s face it, running a business keeps you active. But here’s the offer: if you don’t have a distinct plan, it’s much harder to reach your goals. You’ll simply get stumbling around rather than moving forward.

At Duct Tape Marketing, we’ve been tweaking our strategic planning method for years, and it’s been a game-changer. Since we started using this technique, we’ve grown our profit by around 20 % every year. &nbsp,

If you’re ready to map out your best season however, let’s take a look at how we do it.

What Is Strategic Planning, Actually?

Strategic planning is just a fancy way to describe how you’re making a plan to accomplish your objectives and figuring out how to proceed. It’s about thinking big (one-year and three-year targets ) and then breaking it down into smaller, manageable chunks you can concentrate on every quarter.

Many people skip strategic planning because they are too busy or don’t follow through on the strategy after making it. That’s why having a basic system makes all the difference.

Our Go-To Framework for Strategic Planning

At Duct Tape Marketing, we combine thinking, goal-setting, and action steps into a method that actually works. Here’s how:

1. Getting Specific on What Is Important to You.

Take a moment to reflect on your personal values before pursuing company goals. What drives you? What matters most? When you’re clear on this, it’s much easier to keep inspired and make choices that feel right to your values.

Consider This:

Grab a notebook ( or our handy spreadsheet ) and brainstorm what’s important to you. Is it work-life stability? Making an impact? Economic security? Once you have your list, rate your major 10. These are your methods for maintaining your plan’s focus and sanity.

2. Lay the Foundation for Your Company

Your company needs a solid foundation. This indicates k.