Md Ashraful Alam Sujan

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  • Weekend Favs January 18th

    Weekend Favs January 18th

    Weeknight Favs written by John Jantsch on January 18th are available for viewing at Duct Tape Marketing.

    My weekly blog post schedule includes including links to a few resources or engaging content from the week. I don’t go into detail about the sees, but I encourage you to check them out if they sound exciting. The image in the article is a favorite of the week and was posted online.

    John Jantsch‘s book, How Strategic Planning Can Help You Love Your Objectives in 2025 is available for reading.

    Strategic planning is one of those issues that’s easy to push off because, let’s face it, running a business keeps you active. But here’s the offer: if you don’t have a distinct plan, it’s much harder to reach your goals. You’ll simply get stumbling around rather than moving forward.

    At Duct Tape Marketing, we’ve been tweaking our strategic planning method for years, and it’s been a game-changer. Since we started using this technique, we’ve grown our profit by around 20 % every year. &nbsp,

    If you’re ready to map out your best season however, let’s take a look at how we do it.

    What Is Strategic Planning, Actually?

    Strategic planning is just a fancy way to describe how you’re making a plan to accomplish your objectives and figuring out how to proceed. It’s about thinking big (one-year and three-year targets ) and then breaking it down into smaller, manageable chunks you can concentrate on every quarter.

    Many people skip strategic planning because they are too busy or don’t follow through on the strategy after making it. That’s why having a basic system makes all the difference.

    Our Go-To Framework for Strategic Planning

    At Duct Tape Marketing, we combine thinking, goal-setting, and action steps into a method that actually works. Here’s how:

    1. Getting Specific on What Is Important to You.

    Take a moment to reflect on your personal values before pursuing company goals. What drives you? What matters most? When you’re clear on this, it’s much easier to keep inspired and make choices that feel right to your values.

    Consider This:

    Grab a notebook ( or our handy spreadsheet ) and brainstorm what’s important to you. Is it work-life stability? Making an impact? Economic security? Once you have your list, rate your major 10. These are your methods for maintaining your plan’s focus and sanity.

    2. Lay the Foundation for Your Company

    Your company needs a solid foundation. This indicates k.

  • Why Your Focus Groups Are Failing and What to Do Instead

    Why Your Focus Groups Are Failing and What to Do Instead

    Learn more at Duct Tape Marketing in John Jantsch’s book Why Your Focus Groups Are Failing and What Should You Do Rather.

    Jacqueline Lieberman, the leader of Brand Crudo and the author of the Anti-Focus Group process, was interviewed in this show of the Duct Tape Marketing Podcast. Founded in 2004, Jacqueline works with international brands like Google, Unilever, and Lexus to uncover the unmistakable truths and create modern brands.

    Learn more at Duct Tape Marketing in John Jantsch’s book Why Your Focus Groups Are Failing and What Should You Do Rather.

    Jacqueline Lieberman’s audio The Duct Tape Marketing

    In this instance of the Duct Tape Marketing Podcast, I interviewed Jacqueline Lieberman, chairman of Brand Crudo and creator of the Anti-Focus Group process. Jacqueline works with international brands like Google, Unilever, and Lexus to uncover the truth and create creative product strategies.

    Jacqueline explained why a new strategy is necessary for B2B marketing success and why classic focus groups frequently fail to give meaningful customer insights. She introduced the concept of the Anti-Focus Group, a special process that replaces barren meeting rooms with VIP dinners to access true customer feedback, psychological triggers, and deeper connections. This innovative technique delivers useful insights that generate powerful model messaging, marketing solutions, and business strategies.

    Jacqueline Lieberman’s Anti-Focus Group revolutionizes the way businesses approach consumer insights, brand strategy, and advertising technology. By moving beyond traditional concentrate groups and embracing close, VIP settings, businesses can access deeper psychological triggers, craft more powerful messaging, and enhance their B2B marketing efforts. If you’re ready to change your approach to client research and product development, the Anti-Focus Group method offers a new, efficient solution.

     

    Key Takeaways:

    • Traditional focus groups fail because of this
      Traditional focus groups often take place in uninspiring environments, like conference rooms or Zoom panels, where participants feel detached or distracted. The emotional triggers and raw truths that are necessary for effective brand strategy are lost in these settings.
    • The Power of Anti-Focus Groups
      Jacqueline’s An
  • The Framework That Transformed My Business (And Can Transform Yours Too)

    The Framework That Transformed My Business (And Can Transform Yours Too)

    The framework written by John Jantsch,” That Transformed My Business ( And Can Transform Yours As Well )” is available for purchase at Duct Tape Marketing.

    Nick Sonnenberg, the leader of Leverage, a leading operating efficiency firm, and the author of the bestselling book Travel Up for Air, was interviewed in this instance of the Duct Tape Marketing Podcast. Nick is an expert in company performance, team performance, and office networks. His CPR framework ]… ]

    The framework written by John Jantsch,” That Transformed My Business ( And Can Transform Yours As Well )” is available for purchase at Duct Tape Marketing.

    

    The Duct Tape Marketing Podcast with Nick Sonnenberg

    In this instance of the Duct Tape Marketing Podcast, I interviewed Nick Sonnenberg, chairman of Leverage, a leading operating efficiency firm, and creator of the bestselling book Travel Up for Air. Nick is an expert in company performance, team performance, and office networks. His CPR model has transformed the way companies operate by addressing common obstacles in conversation, planning, and tools.

    During our chat, Nick shared his personal voyage of overcoming panic in his company, where rapid development led to incompetence and burnout. He explained how the CPR framework—focusing on Communication, Planning, and Resources —helps businesses optimize processes, improve staff engagement, and improve time management. By implementing this strategy, businesses can obtain administrative efficiency, decrease stress, and create lasting systems that support long-term success.

    Nick Sonnenberg’s CPR framework is a game-changer for business owners looking to improve team productivity, streamline workflows, and create a stress-free operational environment. Adopting this framework can change the way you work and prepare you for long-term success, whether you’re an overworked entrepreneur or a growing organization.

    Key Takeaways:

    • The CPR Framework
      • Communication: Streamline internal communication by consolidating tools and reducing unnecessary back-and-forth. For example, task-related discussions should l

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