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  • I am a creative.

    I am a creative.

    I have a creative side. Alchemy is what I do. It is a secret. I don’t perform it as much as I let it be done by me.

    I am imaginative. This brand is never appropriate for all creatives. Not all people see themselves in this manner. Some innovative individuals incorporate technology into their work. That is their perception, and I regard it. Perhaps I also have a small envy for them. However, my method is unique; my being is unique.

    It distracts you to apologize and qualify in progress. That’s what my head does to destroy me. I put it off for the moment. I may come back later to make amends and count. after I’ve said what I should have. Which is too difficult.

    Except when it is simple and flows like a beverage valley.

    Sometimes it does go that method. Maybe I have to make something right away. I’ve learned to avoid saying it right away because they think you don’t work hard enough when you realize that sometimes the thought just comes along and it is the best plan and you know it is the best idea.

    Maybe I work and work and work until the thought strikes me. It occasionally arrives right away, but I don’t remind people for three weeks. Maybe I get so excited about an idea that just came along that I blurt it out and didn’t stop myself. like a child who discovered a medal in one of his Cracker Jacks. I occasionally manage to get away with this. Yes, that is the best plan, but often others disagree. They don’t usually, and I regret losing my passion.

    Joy should be saved for the meeting, where it will matter. Certainly the informal get-together that comes before that meeting with two more discussions. Nobody understands why these discussions occur. We keep saying we’re going to get rid of them, but we just keep trying to find different ways to get them. They occasionally yet excel. But occasionally they are a hindrance to the actual job. Depending on what you do and where you do it, the ratio between when conferences are valuable and when they are a sad distraction vary. also who you are and what you do. I’ll go back and forth once more. I have a creative side. That is the style.

    Often, a lot of hours of diligent and diligent work ends up with something that is barely useful. Maybe I have to accept that and move on to the next task.

    Don’t inquire about the procedure. I have a creative side.

    I am imaginative. My ambitions are not in my power. And I have no power over my best tips.

    I can nail ahead, fill in the blanks, or use graphics or information, which occasionally works. I can go for a move, which occasionally works. There is a Eureka, which has nothing to do with boiling pots and sizzling oil, and I may be making dinner. I frequently have a sense of direction when I awaken. The idea that may have saved me disappears almost as frequently as I become aware and a part of the world once more as a senseless wind of oblivion. For imagination, in my opinion, comes from that other planet. The one that we enter in ambitions and, possibly, before and after death. But authors should be asking this, and I am not one of them. I have a creative side. And it’s for philosophers to build massive soldiers in their imaginative world that they claim to be true. But that is yet another diversion. And it’s miserable. Whether or not I am innovative or not, this may be on a much larger issue. But that’s not how I came around, though.

    Often the result is evasion. And suffering. Do you know the designer who is tortured by the cliché? Even when the artist attempts to create a soft drink song, a callback in a worn-out sitcom, or a budget request, that noun is real.

    Some individuals who detest being called artistic perhaps been closeted artists, but that’s between them and their gods. No offence here, that’s meant. Your assertions are also accurate. However, mine is for me.

    Designers acknowledge their work.

    Disadvantages are aware of cons, just like queers are aware of queers, just like real rappers are aware of genuine rappers are aware of cons. People have a lot of regard for designers. We respect, follow, and nearly deify the excellent ones. Of program, deifying any person is a dreadful error. We have been given warning. We are more knowledgeable. We are aware that people are really people. They argue, they are depressed, they regret their most critical decisions, they are weak and hungry, they can be violent, and they can be as ridiculous as we can if, like us, they are clay. But. But. However, they produce something incredible. They give birth to something that may never occur without them and did not exist before them. They are the inspirations of thought. And I suppose I should add that they are the mother of technology because it’s just lying it. Ba ho backside! That’s done, I suppose. Continue.

    Because we compare our personal small accomplishments to those of the great ones, designers denigrate our own. Wonderful graphics I‘m not Miyazaki, though. Greatness is then that. That is glory straight out of the Bible. I created this drained tiny thing. It essentially fell off the back of the pumpkin trailer. The carrots weren’t actually new, either.

    Artists is aware that they are at best Salieri. Also Mozart’s original artists believe that.

    I am imaginative. In my hallucinations, my former artistic managers are the ones who judge me because I haven’t worked in advertising in 30 times. And they are correct to do so. When it really matters, my mind goes flat because I am too lazy and complacent. There is no treatment for innovative mania.

    I am imaginative. Every experience I create has the potential to make Indiana Jones look older while snoring in a deck head. The more I pursue creativity, the faster I can finish my work, and the longer I brood and circle and gaze blankly before I can finish that job.

    I can move ten times more quickly than those who aren’t creative, those who have simply been creative for a short while, and those who have just been creative for a short time in their careers. Simply that I spend twice as long putting the work off as they do before I work ten times as quickly as they do. When I put my mind to it, I am so confident in my ability to do a fantastic career. I have an addiction to the delay hurry. I’m still so frightened of jumping.

    I am hardly a painter.

    I am imaginative. Never a performer. Though as a boy, I had a dream that I would one day become that. Some of us criticize our abilities and like our own selves because we are not Michelangelos and Warhols. That is narcissism, but at least we don’t practice politicians.

    I am imaginative. Despite my belief in reason and science, my decisions are based on my own senses. and survive in the aftermath of both the triumphs and disasters.

    I am imaginative. Every term I’ve said these may irritate another artists who have different viewpoints. Ask a question to two artists, and three views will be formed. Our dispute, our interest in it, and our responsibility to our own truth, at least in my opinion, are the proof that we are creative, no matter how we does think about it.

    I am imaginative. I lament my lack of taste in almost all of the areas of human understanding, which I know very little about. And I put my flavor before everything else in the things that are most important to me, or perhaps more precisely, to my passions. Without my passions, I had probably have to spend time staring living in the eye, which almost none of us can do for very long. No actually. No really. Because living is so difficult to handle when you really look at it.

    I am imaginative. I think that when I leave, a small portion of me will stay in someone else’s head, just like a family does.

    Working frees me from worrying about my job.

    I am imaginative. I worry that my little present will disappear unexpectedly.

    I am imaginative. I’m too busy making the next thing to devote too much time to it, especially since practically everything I create did achieve the level of success I conceive of.

    I am imaginative. I think there is the greatest secret in the process. I think so strongly that I am also foolish enough to post an essay I wrote into a small machine without having to go through or edit it. I swear I didn’t accomplish this frequently. But I did it right away because I was even more frightened of forgetting what I was saying because I was afraid of you seeing through my sad movements toward the beautiful.

    There. I believe I’ve said it.

  • Humility: An Essential Value

    Humility: An Essential Value

    Humility, a writer’s most important quality, has a great circle to it. What about sincerity, an business manager’s important value? Or a surgeon’s? Or a student’s? They all have fantastic sounds. When humility is our guiding light, the course is usually available for fulfillment, development, relation, and commitment. We’re going to discuss why in this section.

    That said, this is a guide for developers, and to that conclusion, I’d like to begin with a story—well, a voyage, actually. It’s a private one, and I’m going to make myself prone as well. I call it:

    The Ludicrous Pate of Justin: The Tale of Justin

    When I was coming out of arts school, a long-haired, goateed novice, write was a known quantity to me, design on the web, however, was riddled with complexities to understand and learn, a problem to be solved. Although I had formal training in typography, layout, and creative design, how could these fundamental skills be applied to a developing electric landscape was what piqued my interest. This style would eventually form the rest of my profession.

    So I devoured HTML and JavaScript novels into the wee hours of the morning and self-taught myself how to code during my freshman year rather than student and go into print like many of my companions. I wanted—nay, needed—to better understand the underlying relevance of what my design decisions may think when rendered in a website.

    The so-called” Wild West” of website design existed in the late 1990s and the early 2000s. Manufacturers at the time were all figuring out how to use layout and visual connection to the online environment. What regulations were in place? How may we break them and also engage, entertain, and present information? How was my values, which include sincerity, respect, and connection, coincide with that on a more general level? I was eager to find out.

    Even though I’m referring to a different time, those are amazing factors between non-career relationships and the world of layout. What are your main passions, or ideals, that elevate medium? The main themes remain the same, much like the primary parallels between what fulfills you, who is independent of the physical or digital worlds.

    First within tables, animated GIFs, Flash, then with Web Standards, divs, and CSS, there was personality, raw unbridled creativity, and unique means of presentment that often defied any semblance of a visible grid. Splash screens and “browser requirement” pages aplenty. Usability and accessibility were typically victims of such a creation, but such paramount facets of any digital design were largely (and, in hindsight, unfairly) disregarded at the expense of experimentation.

    For instance, this iteration of my personal portfolio site (” the pseudoroom” ) from that time was experimental if not a little overt with regard to how the idea of a living sketchbook was conveyed visually. Very skeuomorphic. On this one, we would first sketch and then pass a Photoshop file back and forth to trick things out and play with various user interactions. I co-founded the creative project organizing app Milanote and my dear friend, fellow designer Marc Clancy. Then, I’d break it down and code it into a digital layout.

    Along with design folio pieces, the site also offered free downloads for Mac OS customizations: desktop wallpapers that were effectively design experimentation, custom-designed typefaces, and desktop icons.

    GUI Galaxy was a design, pixel art, and Mac-centric news portal that graphic designer friends and I developed from around the same time.

    Design news portals were incredibly popular at the time, and they now accept tweet-sized, small-format excerpts from relevant news from the categories I previously covered. If you took Twitter, curated it to a few categories, and wrapped it in a custom-branded experience, you’d have a design news portal from the late 90s / early 2000s.

    We as designers had changed and developed a bandwidth-sensitive, award-winning, much more accessibility-conscious website. Still ripe with experimentation, yet more mindful of equitable engagement. There are a few content panes here, with both Mac-focused news and general news (tech, design ) to be seen. We also offered many of the custom downloads I cited before as present on my folio site but branded and themed to GUI Galaxy.

    The presentation layer, which included global design, illustration, and news author collaboration, was the backbone of the website. And the collaboration effort here, in addition to experimentation on a’ brand’ and content delivery, was hitting my core. We were creating a global audience by creating something bigger than just one of us.

    Collaboration and connection transcend medium in their impact, immensely fulfilling me as a designer.

    Why am I going down this design memory lane with you, now? Two reasons.

    First of all, there’s a reason for the nostalgia for that design era ( the” Wild West” era, as I put it ): the inherent exploration, personality, and creativity that dominated many design portals and personal portfolio websites. Ultra-finely detailed pixel art UI, custom illustration, bespoke vector graphics, all underpinned by a strong design community.

    The web design industry has been in a state of stagnation right now. I suspect there’s a strong chance you’ve seen a site whose structure looks something like this: a hero image / banner with text overlaid, perhaps with a lovely rotating carousel of images ( laying the snark on heavy there ), a call to action, and three columns of sub-content directly beneath. Perhaps an icon library is used with selections that only vaguely relate to their respective content is used.

    Design, as it’s applied to the digital landscape, is in dire need of thoughtful layout, typography, and visual engagement that goes hand-in-hand with all the modern considerations we now know are paramount: usability. accessibility. Load times and bandwidth- sensitive content delivery. A user-friendly presentation that connects with people wherever they are. We must be mindful of, and respectful toward, those concerns—but not at the expense of creativity of visual communication or via replicating cookie-cutter layouts.

    Pixel Issues

    Websites during this period were often designed and built on Macs whose OS and desktops looked something like this. Although Mac OS 7.5 is available, 8 and 9 are not very different.

    How could any single icon, at any point, stand out and grab my attention? This fascinated me. In this example, the user’s desktop is tidy, but think of a more realistic example with icon pandemonium. How did it maintain cohesion among the group, for example, if an icon was a part of a larger system grouping ( fonts, extensions, control panels )?

    These were 32 x 32 pixel creations, utilizing a 256-color palette, designed pixel-by-pixel as mini mosaics. This, in my opinion, was the embodiment of digital visual communication under such absurd constraints. And often, ridiculous restrictions can yield the purification of concept and theme.

    So I started to research and do my homework. I was a student of this new medium, hungry to dissect, process, discover, and make it my own.

    I wanted to see how I could use that 256-color palette to push the boundaries of a 32×32 pixel grid while expanding the concept of exploration. Those ridiculous constraints forced a clarity of concept and presentation that I found incredibly appealing. I was thrust into the digital gauntlet because of it. And so, in my dorm room into the wee hours of the morning, I toiled away, bringing conceptual sketches into mini mosaic fruition.

    These are some of my creations that made use of ResEdit, the only program I had at the time, to create icons. ResEdit was a clunky, built-in Mac OS utility not really made for exactly what we were using it for. Research is at the center of all of this endeavor. Challenge. Problem-solving Again, these core connection-based values are agnostic of medium.

    There’s one more design portal I want to talk about, which also serves as the second reason for my story to bring this all together.

    This is the Kaliber 1000, or K10k, short for. K10k was founded in 1998 by Michael Schmidt and Toke Nygaard, and was the design news portal on the web during this period. It was the ideal setting for me, my friend, with its pixel art-filled presentation, meticulous attention to detail, and many of the site’s more well-known designers who were invited to be news authors. With respect where respect is due, GUI Galaxy’s concept was inspired by what these folks were doing.

    For my part, the combination of my web design work and pixel art exploration began to get me some notoriety in the design scene. K10k eventually figured out and added me as one of their very limited group of news writers to add content to the website.

    Amongst my personal work and side projects —and now with this inclusion—in the design community, this put me on the map. Additionally, my design work has started to appear on other design news portals, as well as be published in various printed collections, in domestic and international magazines, and in various printed collections. With that degree of success while in my early twenties, something else happened:

    I really changed into a colossal asshole in just about a year of school, not less. The press and the praise became what fulfilled me, and they went straight to my head. They inflated my ego. I actually felt somewhat superior to my fellow designers.

    The casualties? My design stagnated. Its evolution, which is what I evolved, has stagnated.

    I felt so supremely confident in my abilities that I effectively stopped researching and discovering. When I used to lead sketch concepts or iterations as my first instinctive step, I instead leaped right into Photoshop. I drew my inspiration from the smallest of sources ( and with blinders on ). My peers frequently vehemently disapproved of any criticism of my work. The most tragic loss: I had lost touch with my values.

    My ego almost destroyed some of my friendships and blossoming professional relationships. I was toxic in talking about design and in collaboration. But thankfully, those same friends gave me a priceless gift: candor. They called me out on my unhealthy behavior.

    It’s true, I initially didn’t accept it, but after much reflection, I was able to accept it. I was soon able to accept, and process, and course correct. Although the re-awakening was necessary, the realization let me down. I let go of the “reward” of adulation and re-centered upon what stoked the fire for me in art school. Most importantly, I regained my fundamental values.

    Always Students

    Following that temporary regression, I was able to advance in both my personal and professional design. And I could self-reflect as I got older to facilitate further growth and course correction as needed.

    Let’s use the Large Hadron Collider as an example. The LHC was designed” to help answer some of the fundamental open questions in physics, which concern the basic laws governing the interactions and forces among the elementary objects, the deep structure of space and time, and in particular the interrelation between quantum mechanics and general relativity”. Thank you, Wikipedia.

    Around fifteen years ago, in one of my earlier professional roles, I designed the interface for the application that generated the LHC’s particle collision diagrams. These diagrams are often regarded as works of art unto themselves because they depict what is actually happening inside the Collider during any given particle collision event.

    Designing the interface for this application was a fascinating process for me, in that I worked with Fermilab physicists to understand what the application was trying to achieve, but also how the physicists themselves would be using it. In order to accomplish this, in this role,

    I cut my teeth on usability testing, working with the Fermilab team to iterate and improve the interface. To me, their language and the topics they discussed seemed foreign. And by making myself humble and working under the mindset that I was but a student, I made myself available to be a part of their world to generate that vital connection.

    I also had the opportunity to observe the physicists ‘ use of the tool in their own homes, on their own terminals, during my first ethnographic observation. For example, one takeaway was that due to the level of ambient light-driven contrast within the facility, the data columns ended up using white text on a dark gray background instead of black text-on-white. This made it easier for them to pore over a lot of data during the day and lessen their strain on their eyes. And Fermilab and CERN are government entities with rigorous accessibility standards, so my knowledge in that realm also grew. Another crucial form of connection was the barrier-free design.

    So to those core drivers of my visual problem-solving soul and ultimate fulfillment: discovery, exposure to new media, observation, human connection, and evolution. I checked my ego before entering those values, which opened the door for those values.

    An evergreen willingness to listen, learn, understand, grow, evolve, and connect yields our best work. I want to pay attention to the words “grow” and “evolve” in that statement in particular. If we are always students of our craft, we are also continually making ourselves available to evolve. Yes, we have years of practical design experience under our belt. Or the focused lab sessions from a UX bootcamp. or the work portfolio with monograms. Or, ultimately, decades of a career behind us.

    However, with all that being said, experience does not make one an “expert.”

    As soon as we close our minds via an inner monologue of’ knowing it all’ or branding ourselves a” #thoughtleader” on social media, the designer we are is our final form. The artist we can be will never be there.

  • The Future of SEO: Why Search Isn’t Dead, Just Growing Up (2025 Guide)

    The Future of SEO: Why Search Isn’t Dead, Just Growing Up (2025 Guide)

    The Future of SEO: Why Search Isn’t Dead, Just Growing Up (2025 Guide) written by John Jantsch read more at Duct Tape Marketing

    SEO Isn’t Dead. It’s Just Finally Growing Up.Why the smartest marketers are ditching outdated SEO tactics—and what to do instead. Table of ContentsThe Myth of “SEO Is Dead”Old SEO vs. New SEO: What’s Actually ChangedKeyword Rankings → Visibility & IntentAI Content at Scale → Human-Led StrategyLink Building → Brand BuildingIntroducing the Search Visibility System (SVS)Why Search […]

    How to Think Strategically About AI Tools written by Jarret Redding read more at Duct Tape Marketing

    The Duct Tape Marketing Podcast with Dan Sanchez

    In this episode of the Duct Tape Marketing Podcast, I interviewed Dan Sanchez, an AI marketer, consultant, and the creator behind AI-Driven Marketer. Dan has a deep passion for exploring how artificial intelligence can be used not just for automation, but as a co-pilot in crafting better strategies, solving complex business challenges, and enhancing marketing productivity.

    During our conversation, Dan shared powerful insights on how AI is transforming the role of marketers and why approaching AI with a clear strategic mindset is more essential than ever. We explored the pitfalls of chasing the newest shiny tool and instead emphasized focusing on core business problems where AI can truly add value. Whether you’re overwhelmed by the flood of new tools or just starting out, Dan’s advice is rooted in the philosophy of strategy before technology—an ethos that’s been central to Duct Tape Marketing for over two decades.

    Dan’s grounded approach to integrating artificial intelligence into marketing underscores the importance of being intentional and strategic. Rather than seeing AI as a threat or a gimmick, marketers can embrace it as a powerful tool to elevate their impact and performance.

    Key Takeaways:

    • Start with strategy, not tools. Focus on identifying bottlenecks in your business processes before selecting any AI tools.

    • Use AI as a thinking partner. Tools like ChatGPT can enhance strategic thinking, not just content creation.

    • Go deep, not wide. Master one tool—like ChatGPT or Claude—instead of juggling a dozen, to get real value from AI in marketing.

    • Deep research is underutilized. Tools that simulate 20–40 hours of human research can drastically improve marketing strategy and productivity.

    • AI can reshape problem-solving. Learn to prompt AI effectively to assist with everything from competitive analysis to content ideation.

    • Stay focused, not overwhelmed. You don’t need to be an early adopter of every tool—start with meaningful experiments and scale from there.

    • AI will shift marketing roles. Embracing AI skills will be key to thriving in the future of marketing and business growth.

    Chapters:

    • 00:09 Introducing Dan Sanchez
    • 01:57 Approaching AI Strategically
    • 04:04 Creating New Things with AI
    • 06:36 Evolution of AI Prompting
    • 08:50 Humans Changing Role in Marketing
    • 11:38 Developing Skills vs Delegating Tasks
    • 13:51 AI Agents Affect on Marketing
    • 17:50 Advice on Using Deep Research

    More About Dan Sanchez: 

    Sara Nay (00:01.468)

    Hello and welcome to the duct tape marketing podcast. This is your host, Sara and a today I’m stepping in for John Jance and I have a guest on the show, Dan Sanchez. So Dan is an AI marketer, consultant and creator with a passion of diving into the latest tech innovations. He specializes in developing cutting edge marketing strategies that leverage AI to enhance customer engagement and drive business growth. So welcome to the show, Dan.

    Danchez (00:27.64)

    Thanks for having me on, Sarah.

    Sara Nay (00:28.978)

    Of course, I’m excited to talk to you today. We first connected on LinkedIn because you had been posting about AI and thinking strategically about AI and speaking to marketers directly, which all of that resonates with me. But when I reached out to you, I was commenting about one of your posts and I’m just curious, do you remember what you said in response to my initial message to you? No, I put you on the spot.

    Danchez (00:48.364)

    I don’t. If we’re talking about the comments, I’m like, I don’t know. I comment, I mean, I’m dropping 200 comments a day or a week on LinkedIn. And so they all blur together sometimes and I’m like, I don’t know what I said, when I said it.

    Sara Nay (00:56.36)

    I’m sure.

    No worries. Well, I sent you a direct message and you talked about how duct tape marketing was one of the initial blogs that you were following back when RSS feeds were a thing.

    Danchez (01:02.882)

    or the direct message. Yes, no.

    That’s right. It was Copy Blogger, Duct Tape Marketing, and Seth Godin were the three. I was transitioning from graphic design to being a marketer, and a marketing kind of mentor to me. He’s like, hey, back when RSS was a thing too, he’s like, go to create a Google feed account and subscribe to these three blogs. You need to read them every day. And so I did for a very long time.

    Sara Nay (01:29.33)

    I love it. just brought that up because I think it’s very interesting. Like you’ve obviously been in the marketing space for a while now talking about RSS and original blogs. And now today the focus of this conversation is going to be all about AI. And so it’s just interesting to think about the evolution that we’ve had over the last several years and the pace of the evolution that we’re going through right now with all things AI. Well, great.

    And that’s what I want to dive into deeper. I’ve noticed through your posts and the content that you’re putting out, you’re talking a lot about approaching AI strategically to avoid overwhelm. at Duct Tape Marketing, we’ve been saying strategy before tactics for 20 years now. At this point, we’re saying strategy before technology because you need to have a solid strategy in place. But I would love to open that up to you. How are you advising because it can be overwhelming with all the tools that are being developed and all the

    the stuff that’s being put out there on AI. So how do you advise people to approach the world of AI strategically?

    Danchez (02:24.27)

    You know, there’s a couple different approaches, but it’s funny because I just got a DM yesterday and it was like, hey man, heard you did a talk on the 25 new tools for AI in your session recently. What tools should I use? And I was like, I don’t know, what problems are you facing? It’s kind of like that whole strategy thing. It’s kind of like, well, there’s lots of tools. They can do lots of stuff. And there’s some general purpose tools that can cover a lot of different things.

    Sara Nay (02:44.892)

    Yeah.

    Danchez (02:51.822)

    But what’s the core obstacle you’re running into your business with right now? Where’s the choke point for your systems? What’s causing you pain on a daily or weekly basis? Because those are the things I want to look for first as a consultant and see how AI might be able to help that. It’s funny because a lot of times people actually don’t need AI, they just need clarity and a strategic focus set. But I do find that AI is changing the game because it’s allowing us

    Sara Nay (03:00.774)

    Yeah.

    Danchez (03:20.982)

    not only to automate and do things faster or even better, but it’s helping us think better and more strategically if you kind of know how to use it as a co-pilot. So that’s the first thing I’m kind of trying to help people understand is like this thing becomes a very good strategy thinking partner. Even if you can kind of, you just kind of have to give it a start. It’s not going to proactively come after you and be like, Hey, so what’s your plan for this? Hey, what’s your strategy? Hey, what were you thinking here? But if you proactively ask it for feedback,

    Sara Nay (03:26.93)

    Mm.

    Danchez (03:48.608)

    or for considerations or ask questions that it can ask you and then give you feedback on, it’s amazing how much more strategically you can think when you start using AI as a co-pilot.

    Sara Nay (04:00.528)

    Yeah, absolutely. And that was one of my early aha moments with AI is at first I was just using it or thinking about it as like a content creation tool. was thinking of it as something that like helps take stuff off my plate. But when I shifted to thinking of it as a thought partner and started using it in my strategic thinking and planning, like that’s where my view on what AI can do completely changed. And I know you have a story that you talk about one of your early on experiences with chat, GBT, I think you call it your Mediterranean ice cream moment. Do you mind explaining what that experience was for you?

    Danchez (04:26.838)

    Yeah, that’s right. Yeah, it’s when ChatGPT first came out. I’d been a huge skeptic of AI before ChatGPT came out. I’d seen some of the early pre-ChatGPT stuff like Jarvis, which was using its 2.5 API ChatGPTs back then. It was like a copywriting tool and I was like, okay, it’s starting to get things. But when ChatGPT launched, it woke everybody up, including me. And I remember sitting there and being like, well, is this thing just really good at regurgitating?

    You know, is it like, because remember before we had like Drift, you know, an AI chat bot and we had Intercom and like they were all pretty bad. None of them were good. So I was like, you know, can this come up with original ideas? Most original ideas are usually a combining of two different things that don’t normally come together. And humans do it all the time to come up with new ideas. So was like, well, let’s find something that doesn’t exist on the internet and just ask for it to create something. So I figured recipes would be hard because I’m like, well, that’s a whole different dimension. It’s got to understand taste and

    recipe and how things come together in order to form new flavors. That’s pretty tough. And then I went searching, I’m like, what’s a recipe that doesn’t exist? So I just picked out two random flavors. I was like ice cream Mediterranean. I went and Google searched it. Could not find it. And then search and said, hey, make me a recipe for Mediterranean ice cream. And it punched out a bunch of ingredients. was like, you know what? This would actually work. And that’s when I realized, I’m like, it has the ability to come up with new things.

    If you’re willing to guide it direct it and that changed everything for me because that was the missing piece That’s what to me made it artificial intelligence is it was able to actually think through and come up with a very Kind of elaborate thing because making recipes is kind of hard if you’re not pretty familiar with it And that was that was a big unlock for me

    Sara Nay (06:07.035)

    Yeah.

    Sara Nay (06:10.812)

    Did you try the recipe? Did you actually taste the ice cream?

    Danchez (06:13.125)

    No, no, no, I did not make the ice cream, but I remember looking at the ingredient list and thinking like that was workable. I wonder what else this can do. And then I moved on and started knocking out other ones, but that was the first big one. I was like, ah, this isn’t just delivering something back. This isn’t just summarizing what it’s found. You can mash up new things with this together.

    Sara Nay (06:19.3)

    Yeah.

    Sara Nay (06:32.038)

    Yeah, that’s great. Recently we have these big bushes in our backyard and they’ve been bothering us for years, but not enough to actually do something about it. And we finally decided to rip them out. And before like, I would have had to like go to gardening stores and figure out what to plant and like talk to a number of people and spend all this time like designing. But instead I took a picture and I put it into chat GPT and I asked like, you know, we’re in Boise, Idaho and this full sun and all the things that I needed to know.

    Danchez (06:57.485)

    Yeah.

    Sara Nay (07:00.254)

    And I ended up like designing this whole space of plants to put in that, in that place. And while I was going through that experience, I had an aha moment of like my role, like problem solving has completely changed. Like how I go about problem solving is different because now what I need to get really good at is prompting AI to help me solve problems and to push it for like further and to redirect things versus before, you know, I was going out and doing all that stuff manually.

    And so that was an example of just like an aha moment of like how I solve problems is completely different than it used to be.

    Danchez (07:34.734)

    you actually don’t need to learn how to prompt AI as much as you’d think anymore. The AI models before you did because it was a little squirrely. Kind of like if you’ve done AI video right now, currently that is very squirrely, right? You try to prompt it and it’s like, it’s all over the place and the characters are disappearing and reappear and you’re like, my gosh, I got to really hone this thing and get what I want. But it was like that in the beginning. Like it couldn’t go that far without going off the rails in some way back in like 3.5 and early for chat GPT-4.

    Sara Nay (07:43.196)

    Yeah.

    Danchez (08:03.182)

    But nowadays it’s gotten so good at anticipating what you want that I just talk to it like it’s a person. I’m like, Hey, chat, you put interesting question for you. My dishwasher is not working and I’ve already tried to troubleshoot it through some YouTube videos, but it’s just not working. here’s, here’s what I’m seeing. And here’s what’s happening. It’s turning on, but it’s flooding with water, but things aren’t getting cleaned. I don’t hear it running and it’ll just start asking you questions and you just have.

    Sara Nay (08:09.777)

    Yeah.

    Danchez (08:28.652)

    dialogue with it, almost like it’s an expert in your pocket. You can call up any time. And I was using the voice model as talking to it. but I find I’m doing it with like that all the time, whether I’m assessing my own strategic position in the market, whether I’m just asking to come up with a LinkedIn post. I’m just talking to it like it’s an assistant that I just need to give us enough context in order to carry out the task.

    Sara Nay (08:34.311)

    Yeah.

    Sara Nay (08:49.904)

    Yeah, that’s a great point. I’ve definitely seen it’s improved drastically over the last year, I would say, in terms of not having to engineer as much with the prompting. I’m curious, we haven’t shifted too much into the conversation of marketers. And so there’s lot of unknown in a lot of industries, but marketing is obviously being deeply impacted. And you had a great LinkedIn post that went out this week that I saw about AI tools are potentially going to replace humans in the future. And so I would just love to hear your take on

    To the marketers that are listening to this, what do they need to be thinking of moving forward in their roles as marketers? Is there an opportunity to evolve and shift? Or what do you recommend for those that are feeling a little bit uncertain about the industry that we’re in right now?

    Danchez (09:33.036)

    There is a lot of uncertainty. And I tried to think about the uncertainty in scenario planning methods, where it’s like, OK, let’s say it is like we’re going to lose 90 % of marketing jobs. You’re like, well, who are the 10 % that do have jobs? And what do I need to be in that 10 %? So I think about it like that. But I think about on the other side, let’s say this is going to be like every other technology revolution. Well, there’s going to be a whole ton of new jobs that exist.

    Sara Nay (09:34.695)

    Yeah.

    Danchez (10:01.09)

    What’s gonna be in those new jobs? Well, they’re probably all gonna be AI driven. So in either scenario, it’s probably going to be who’s me to become AI driven, right? And it’s probably gonna land somewhere in between. It’s probably not gonna be like this glorious thing. There’s probably gonna be good, there’s gonna be bad, there’s gonna be some loss on some side. I did recently post because a lot of people, there’s been this trending topic on LinkedIn that I really had an epiphany. like, you know, it’s not gonna be all that.

    Kind of like this idea that like human first is going to be the one that powers it. Like AI frees us up to do the more human things. And I’m like, that be true. There will certainly be a place where a lot of companies lean into being more human, more service oriented. And those will be great and they’ll win. There will be a whole nother set of businesses that win from just being more fully automated because somehow through AI, they create systems that deliver more value at just a much lower price. And you know what people, a lot of people will do that.

    Like it used to be that you’d have a tax filer help you file your taxes and almost everybody’s using TurboTax now, right? Unless you have a company in some kind of more complicated tax situation and you are hiring a CPA, but I’d still be even a little nervous to be a CPA right now, unless you’re like a really good one, you know? So I think a lot of businesses will be automated and there’ll be people that go into the whole all human thing and the cost difference between the two will probably be pretty dramatic, but there will be a lot of ways to win. But I think…

    Sara Nay (10:57.607)

    Yeah.

    Sara Nay (11:11.824)

    Yeah. Yeah.

    Danchez (11:25.89)

    What will help the most is trying to figure out what different paths will happen in the future and then finding the common denominator around them. The common denominator I’m seeing is that AI skills are going to be a big piece of it.

    Sara Nay (11:39.952)

    Yeah, absolutely. I heard someone talk recently about if you’re a marketer, really anyone in a role is basically writing down everything that you’re working on on a regular basis and then doing a bit of audit on that work saying, like, is this increasing in value because of AI? Is this decreasing in value because of AI or is this staying consistent moving forward? And so if you thought about anything like that, auditing your time and your skill sets to see what you should continue to leverage and grow on versus maybe start delegating the different tools and solutions.

    Danchez (12:09.336)

    For me, it’s probably a little harder because I’m an AI educator. like I, I, for my job, I literally get to waste some time experimenting and using these things so that I can report on whether it’s actually helpful or not. I find the process of auditing on a regular basis to be pretty burdensome. I’m like, like, I wish I would just like audit my days more. In fact, I’ve even thought about going into making a project in chat GPT to be like,

    Sara Nay (12:12.294)

    Yeah.

    Sara Nay (12:28.144)

    Yeah. Yeah.

    Danchez (12:36.642)

    here’s what I thought I would get done, here’s what I didn’t get done, here’s some extra stuff and just dictate into it real quick to kind of keep like a daily journal and kind of a little bit of a coach. It’s gotten way better at that recently. But it’s, I don’t know, I don’t think I would do that. I think on larger projects, I think it’s really helpful, especially if you can bring some of that data back into AI because it’s learning now and can remember things across different chats now and it will get better over time. I think that will become a strategic advantage. But yeah, I…

    for anything new in businesses, you do have to start small and kind of test your way there. I will say it is probably like, there’s enough effort and a momentum in society going towards AI, especially with businesses right now that I promise it’s worth at least just going deep into chat GPT. It’s the main one. And I heard somebody say even recently like, like I know chat GPT, but like I want to go beyond beginner. And I’m like, no, like trust me, all the pros are using chat GPT too.

    Sara Nay (13:08.764)

    Yeah.

    Sara Nay (13:29.308)

    Hmm.

    Danchez (13:31.958)

    Like if anything, they’re only spending more time in that tool because they’re finding it more and increasingly valuable. Just don’t waste time learning all the tools. Like literally learn that one. And then if you have time and you have a need, start learning some of the other ones. But time spent learning how to leverage Chat GPT specifically. And if you like Claude, go with Claude or Jim and I. Like pick one of the main ones and then just hone in that one craft in order to make the most of it.

    Sara Nay (13:58.074)

    Yeah, that’s how my brain works with it all as well. Like I’ve gone all in on chat, GBT, and that’s where I typically live every day. but I know other people out there, they’re like, I use this for this, this for this. And I’m like, how do you have time for all of those things? Like I have to go deep in one to actually be able to use it to some of its potential versus, know, going through all the different tools. So I think that’s great advice. I’m curious, I’m part of a mastermind and AI mastermind. And were talking last week about how

    Danchez (14:09.442)

    Yeah, I don’t know.

    Sara Nay (14:24.614)

    websites and marketing in general is going to have to shift because of the AI agents world. Where right now we’re designing websites for humans and ads for humans and eventually, you know, it might be agents going to these different websites to make buying decisions for their people. And so have you thought or talked much about how marketing might shift in the next, I would say six months to a year with the idea of agents becoming more of a thing or more of a focus?

    Danchez (14:52.13)

    Yeah, I’ve thought about it a lot. I don’t think it’s going to change much in the next six months. AI agents, in my opinion, they’re just not a thing right now for the most part. we’re calling, what most agents are, or what are labeled as agents, they’re not agents. There’s a few exceptions, and I’ll talk about those in a second, but most agents are what I’m calling intelligent automation. They are just automated sequences, like we had before with marketing automation, know, like the little drag and drop builders. They’re just that.

    Sara Nay (15:00.455)

    Yeah.

    Sara Nay (15:13.906)

    Mm.

    Sara Nay (15:18.257)

    Yep.

    Danchez (15:20.086)

    with one of the modules being ChatGBT. That’s it. Some of them are slightly more sophisticated because you’re giving a little bit of autonomy to AI to choose between a few different tools and maybe it’s not injecting a prompt, it’s actually got access to a database. that’s starting to feel more agentic, but it’s not like this fully autonomous thing that can go out shopping for us. It’s just not. Now there’s some precursor tools out there that you’re like, that’s definitely agent-ish.

    but they’re not good yet. OpenAI has operator baked into chat GPT. You gotta pay the $200 a month license to get access to it. It doesn’t work well. Manus is the big one people are talking about from China. It also doesn’t work well. There’s just too many holes in the system. It maxes out too often because the server space isn’t ready. The memory isn’t ready. We have all the ingredients to make agents right now, but we’re still…

    The cost of compute needs to come down a little bit. The context window needs to go up a little bit. We need to be able to give it more access to more things. know, all these, there’s a lot of talk right now about giving it access to like, Google just launched its agent to agent framework so that it can interface, different tools can interface. Agents can work with other agents from other tools. You know, like these kinds of standards and models have to be developed to create the infrastructure for it to happen. Right now, it’s not happening. The one agent that I’ve seen that is actually good,

    It’s agentic and it’s worth, it’s like one of the most underutilized AI features out there right now is deep research. It is going and doing a lot of work. And I love it. The more I use it, the more I fall in love with it. If you’re a chat GPT user now, you’re paying for plus and you’re not using all 10 of the instances of that you get every single month. You haven’t figured it out yet. I promise the best advice I give is like upgrade just for one month, upgrade to the $200 a month one. So you can get 120 instances of it.

    Sara Nay (16:49.744)

    Yes.

    Danchez (17:12.462)

    and just throw everything you can at it, practice at it. You get 120 of them, like throw away things at it and just try it. It’s different than using chat GPT because it’s going and doing like 20 to 40 hours worth of human work for you, which means you kind of, like I said, prompting wasn’t good a minute ago, but for deep research, prompting actually is more strategic because it’s less of a prompt and more of like a mini project charter if you think about it.

    Sara Nay (17:18.545)

    Yeah.

    Sara Nay (17:36.294)

    Mm-hmm.

    Danchez (17:37.676)

    you kind of need to put some barriers on like where you want it to go, what you want it to do, what you want it to accomplish, where you want it to not go before you give it 40 hours of work. Even though it’s doing it in 20 minutes, you got to remember these reports are so sophisticated. You’re like, that would have taken a human a long time. But that’s the most agentic thing that I’ve seen out there. That’s remarkably good right now.

    Sara Nay (17:46.649)

    Yeah, yeah.

    Sara Nay (18:00.004)

    Yeah, I use deep research a lot for things like competitive research if we’re working with a client or if I’m creating a new presentation and I want some data to like back it up, I’ll have it create initial research to put together that. I’m curious, do you have any other examples of how people might start wrapping their head around using deep research?

    Danchez (18:18.796)

    out a few. There’s one prompt that I fell in love with and it went like super viral on LinkedIn. It’s like my most viral post to date was a deep research prompt and it’s really useful. So it is, I will give it to you to script out. I’m not going to read the whole thing because it’s kind of long, but I’ll give it to you. You can put it in the show notes, okay? But it’s essentially a prompt that goes and collects all the questions your audience is asking about your expertise, okay? And it goes and searches Reddit.

    Quora, forums, and social to go and find them all and then organize them into categories and then rank stack them so that you can get at a glance, what are the most frequently asked questions your audience is asking about the thing that you do or the thing that you sell, whatever category that is. And that’s just so helpful to see. And it actually like not only rank stacks it, but actually gives you a header for each one and then put bullet points of the exact how they’re wording the questions with the link to the source so you can spot check it.

    It’s so helpful because as a content marketer, it’s a lot of things are still done by content, right? Like that’s like my planning path. I don’t, I used to have to just have a lot of conversations on social or put out polls or just talk to a lot of customers. Now I can just extract it from the internet in 15 minutes and have a pretty dang good path of like what I need to be talking about on social or on podcasts or blogs.

    Sara Nay (19:42.226)

    That’s amazing. It was a great example. We’ve, this isn’t a deep research thing, but it’s chat GPT thing. We’ve started recording a lot of our sales calls and that’s just been really great content to put into GPT as well to analyze not only from a, can our sales team be doing better, but also a marketing content perspective, because now we’re capturing exactly, as you said, exactly how prospects phrase certain pain points and things they’re struggling with. And then we’re able to create marketing content that speaks directly to them moving forward.

    So I love that example. All right, Dan. Yeah, give me one more. Give me one more.

    Danchez (20:13.922)

    I got one more for deep research, unless you want to wrap up. Because the deep research prompts are a little bit more sophisticated, something I’ve started doing is if I want to use a deep research prompt to dive deep, and maybe I’m thinking about launching a new product, or I’m about to do something big, and I don’t want to just do it willy nilly, I want to have a substantial conversation with AI about it, I will start it off in 4.0, just talk about, hey, this is what I want to accomplish. Help me build a prompt that would do really well in Chet GPT’s deep research.

    ask me some questions. This takes time. I’ll tell it generally what I’m going after. It’ll ask me some questions, get clarity. It’ll craft the prompt. Then I’ll switch it to the O1 Pro model within that same window or the O1 thinking model. And then on deep research, I’m like, hey, that prompt above, go and do your thing. It’s like, because it’s already crafted the prompt for me. Then it’ll go do the deep research, come back with the refindings. I’ll read it and switch it back to 4.0 or maybe even a different thinking model.

    Sara Nay (21:02.556)

    Go do it. Yeah.

    Danchez (21:12.238)

    depending on what you’re going after, and then have a conversation about the research and pick it apart. But now it’s got this like big research report in there that then you can have a conversation with AI to be like, okay, well, it looks like this, like, what do you think? And then you can have a conversation and dialogue about the research, which is kind of a fun way to do it is chat GPT, deep research, and then going back to talking to chat GPT about it after the deep research report.

    Sara Nay (21:15.952)

    Yeah.

    Sara Nay (21:36.508)

    Yeah, that’s really interesting because you’re using it in that sense in that example as a research assistant with the deep research. And then you’re going into more of the thought partner co-pilot mode when you’re going into conversation. Very cool. Well, thanks, Dan. Is there anything else that you want to share before we part ways today in terms of anything on the topic of AI overwhelm and strategic thinking?

    Danchez (21:43.02)

    back into copilot mode. Yeah.

    Danchez (21:57.294)

    For anybody that’s listening to this and thinking they’re behind on the AI train, you’re not behind. It’s still very, very early. I promise. I’ve just got back from a conference just two weeks ago. People were asking all kinds of questions and I could tell just from the types of questions and their hunger they had that this is still extremely early. Like it is not too late. I know the hype has been crazy over the last two years, but as far as marketers actually using it in a meaningful way on a weekly or daily basis, very few. So.

    It generally pays to be early on these trends, but don’t be overwhelmed with trying everything. Just taking some of the things we’ve talked about in this episode and practicing it and finding use cases that are meaningful for you. Again, look for those daily or weekly things you use all the time and start experimenting with AI and count it and write it off as like education time rather than, I wasn’t as productive as I was hoping it would be. Your first couple of swings at it are just going to take time. It took us all time to learn how to Google. It took us all time to learn how to actually write our first blog post.

    It’ll take you time with AI, but it’s early and putting in the reps now will pay dividends later.

    Sara Nay (23:00.402)

    Yeah, that’s great advice. I always like to think we’re all learning together right now on this. We’re all learning together. Well, where can people connect with you online, Dan?

    Danchez (23:04.12)

    That’s right.

    Danchez (23:08.648)

    You can find my podcast wherever podcasts are, AIDrivenMarketer.com. Sorry, it’s anywhere you search AIDrivenMarketer.com on any podcast app. It’s also on YouTube. It’s a video podcast. And LinkedIn at LinkedIn.com slash ian slash digital marketing Dan is my most active social network.

    Sara Nay (23:27.026)

    Awesome. Thank you so much for being here, Dan, and thank you all for listening to another episode of the Duck Tape Marketing Podcast. We will see you next time.

    powered by

  • From Beta to Bedrock: Build Products that Stick.

    From Beta to Bedrock: Build Products that Stick.

    I’ve lost count of the times when promising ideas go from being useless in a few days to being useless after working as a solution designer for too long to explain.

    Financial items, which is the industry in which I work, are no exception. It’s tempting to put as many features at the ceiling as possible and expect something sticks because people’s true, hard-earned money is on the line, user expectations are high, and crowded market. However, this strategy is a formula for disaster. Why? How’s why:

    The perils of feature-first creation

    It’s easy to get swept up in the enthusiasm of developing innovative features when you start developing a financial product from scratch or are migrating existing user journeys from papers or telephony channels to online bank or mobile applications. You might be thinking,” If I can only put one more thing that solves this particular person problem, they’ll appreciate me”! But what happens if you eventually encounter a roadblock as a result of your security team’s negligence? don’t like it, right? When a battle-tested film isn’t as well-known as you anticipated, or when it fails due to unforeseen difficulty?

    The concept of Minimum Viable Product ( MVP ) is applied to this. Even if Jason Fried doesn’t usually refer to this concept, his book Getting Real and his radio Rework frequently discuss it. An MVP is a product that offers only enough significance to your users to keep them interested without becoming too hard or frustrating to use. Although it seems like an easy idea, it requires a razor-sharp eye, a ruthless edge, and the courage to stand up for your position because it is easy to fall for” the Columbo Effect” when there is always” just one more thing …” to add.

    The issue with most fund apps is that they frequently turn out to be reflections of the company’s internal politics rather than an knowledge created specifically for the customer. This implies that the priority should be given to delivering as many features and functionalities as possible in order to satisfy the requirements and needs of competing internal departments as opposed to crafting a compelling value statement that is focused on what people in the real world actually want. These products may therefore quickly become a muddled mess of confusing, related, and finally unlovable client experiences—a feature salad, you might say.

    The significance of the foundation

    What is a better strategy, then? How may we create products that are user-friendly, firm, and, most importantly, stick?

    The concept of “bedrock” comes into play in this context. The main component of your item that really matters to customers is Bedrock. The foundation of worth and relevance over time is built upon it.

    The rock has to be in and around the standard servicing journeys in the world of retail bank, which is where I work. People only look at their existing accounts once every five minutes, but they also look at it daily. They purchase a credit card every year or two, but they at least once a month examine their stability and pay their bills.

    The key is in identifying the main tasks that people want to complete and working relentlessly to render them simple, reliable, and trustworthy.

    How can you reach the foundation, though? By focusing on the” MVP” strategy, giving clarity the top priority, and working toward a distinct value proposition. This means avoiding unnecessary functions and putting your users first, and adding real value.

    It also requires some nerve, as your coworkers might not always agree on your perspective right away. And in some cases, it might even mean making it clear to consumers that you won’t be coming over to their home and prepare their meal. Sometimes you may need to use the sporadic “opinionated user interface design” ( i .e. clunky workaround for edge cases ) to test a concept or to give yourself some room to work on something more crucial stuff.

    Functional methods for creating reliable financial goods

    What are the main learnings I’ve made from my own research and practice, then?

    1. What trouble are you trying to solve first and foremost with a distinct “why”? For whom? Make sure your goal is unmistakable before beginning any work. Make certain it also aligns with the goals of your business.
    2. Avoid putting too many features on the list at after; instead, focus on getting that right first. Choose one that actually adds benefit, and work from that.
    3. When it comes to financial items, clarity is often more important than difficulty. Eliminate unwanted details and concentrate on what matters most.
    4. Accept constant iteration as Bedrock is a powerful process rather than a fixed destination. Continuously collect customer comments, make product improvements, and advance in that direction.
    5. Stop, look, and listen: Don’t just go through with testing your product as part of the delivery process; test it consistently in the field. Use it for yourself. A/B tests are run. User opinions on Gatter. Speak to users and make adjustments accordingly.

    The “bedrock dilemma”

    This is an intriguing conundrum: sacrificing some of the potential for short-term progress in favor of long-term stability. But the reward is worthwhile because products built with a focus on rock will outlive and surpass their rivals over time and provide users with long-term value.

    How do you begin your quest to rock, then? Take it slowly. Start by identifying the essential components that your customers actually care about. Focus on developing and improving a second, potent function that delivers real value. And most importantly, check constantly because, whatever you think, Abraham Lincoln, Alan Kay, or Peter Drucker are all in the same boat! The best way to foretell the future is to build it, he said.

  • Trash Talk and Chutzpah: Taskmaster Series 19 Looks Like the Most Competitive Yet

    Trash Talk and Chutzpah: Taskmaster Series 19 Looks Like the Most Competitive Yet

    The key to Taskmaster, the long-running funny nonsense line that premiered on Dave and is now available on Channel 4 in the UK, is that its candidates actually want to get. Yet the show’s best customers quietly harbor a desire, despite the fact that the comedians frequently feign insouciance and a take-it-or-leave-it mentality to score points.

    On Den of Geek, the first article Trash Talk and Chutzpah: Taskmaster Series 19 Looks Like the Most Dynamic Still.

    It is said that ladies ‘ words are the source of truth. Although that may be true, occasionally the facts can turn into ominous and cruel malice. It’s a deeper, more unsettling fact spinner that thriller fans and compressors have known for years. He also wrote the earth Children of the Corn and its vision of a remote elementary school with a well-known new trend: monster worship for as many novels as there are about the marvel years of childhood sharing from Stephen King’s pencil.

    Little Linda Blair spooked Oscar voters because she was the first divine music film to receive a Best Picture nomination, and William Golding’s Lord of the Mosquitoes made young people into savage murderers. Children say the damndest things, and they can often be damned terrifying.

    cnx. command. push ( function ( ) {cnx ( {playerId:” 106e33c0-3911-473c-b599-b1426db57530″, }). render ( “0270c398a82f44f49c23c16122516796” ), }),

    The cruel new trailer for Zach Cregger’s Weapons, Cregger’s first feature film in front of camera since his contorted and twisted experiment, Barbarian, wowed moviegoers.

    In Weapons, Julia Garner of Inventing Anna is featured ( as well as Wolf Man and an impending much curiosity called… Great Four ). actors as Justine, an elementary school teacher in a small area that is experiencing an unfathomable phenomenon: one evening at 2 a.m., every kid in her class woke up, slowly walked down stairs, and disappeared into the dark in the middle of the night. None of them actually returned.

    It is understandable that both the crowd and the area where crying families want to lay the blame are raised. And Justine’s knowledge of the students in her school remains a mystery. However, as the title ruthlessly teases, there are ominous repercussions for what is happening right here. What if the kids are, in reality, not many right? flashing add shots of youthful hands wrapping around a screaming individual’s face, or of fresh bodies running like ghouls around a house all elicit a common primal terror.

    We are undoubtedly and delighted to not have the solution in this specific situation, but our interest is piqued. That&#8217 is the indication of a strong preview and rope. Often, all we know for certain is that Cregger refers to this one as” a despair epic.” He is also working with an elemental fear that those we naturally and biologically see as our species ‘ closest attack at immortality, the truly innocent, could also be turned against us. the means of our death.

    That is distorted and ill, and perhaps the director who exposed the secrets of the AirBnB in Barbarian deserves praise. Finally, Justine’s search for the truth will yield similar surprises and sudden swerves. Josh Brolin, Benedict Wong, and Alden Ehrenreich are also on Weapons.

    On August 8, Weapons will be available in venues.

    Barbarian Director Reminds Kids You Get Damn Scary New Horror Movie Video first appeared on Den of Geek.

  • Thunderbolts Review: the MCU’s B-Team Rises to the Occasion

    Thunderbolts Review: the MCU’s B-Team Rises to the Occasion

    In a darkened location, Marvel Studios is. You and they are aware of it, and they are aware of it. Their most recent film Thunderbolts yet seems determined to sort of handle this, with the film’s logo appearing in the opening name cards slowly fading into obscurity. Immediately the]…] begins, despite the stirring Alan Silvestri hype.

    The first article on Den of Geek was Thunderbolts Review: the MCU’s B-Team Rises to the Occasion.

    It is said that ladies ‘ words are the source of truth. And while that may be true, occasionally the facts can turn into ominous and cruel malice. It’s a deeper, more unsettling fact spinners of movies and heaters have known for years. As many books as there are about the magical years of adolescence coming from Stephen King’s pencil, he also wrote the earth Children of the Corn and its portrayal of a remote elementary school becoming a well-known new trend: monster worship.

    Little Linda Blair spooked Oscar voters because she was the first divine music film to receive a Best Picture nomination, and William Golding’s Lord of the Mosquitoes made young people into savage murderers. Children say the damndest things, and they can often be damned frightening.

    cnx. powershell. push ( function ( ) {cnx ( {playerId:” 106e33c0-3911-473c-b599-b1426db57530″, }). render ( “0270c398a82f44f49c23c16122516796” ), }),

    The cruel new truck for writer-director Zach Cregger’s Weapons, his first feature film in front of camera since he won over moviegoers with his twisted and twisted exercise in tension, Barbarian, seems to suggest this.

    In Weapons, Julia Garner of Inventing Anna is featured ( as well as Wolf Man and an impending much curiosity called… Great Four ). actors as Justine, an elementary school teacher in a small town where every student in her class awoke one night at 2:17 a.m., the students slowly walked down stairs, and then mysteriously disappeared into the night. None of them always returned.

    It is understandable that both the audience and the area where the kids ‘ grieving families want to lay the blame are raised. And Justine’s knowledge of the students in her school remains a mystery. However, as the title brutally teases, there are ominous repercussions for what is happening right here. What if the kids are, in reality, not many right? flashing add shots of youthful hands wrapping around a screaming individual’s face, or of fresh bodies running like ghouls around a house all elicit a common primal terror.

    We are undoubtedly and delighted to not have the solution in this special situation, but our interest is piqued. That&#8217 is the indication of a strong preview and rope. Often, all we know for certain is that Cregger refers to this as” a dread epic.” He is also battling an elemental fear that those we naturally and biologically see as our types ‘ closest ally at immortality, the truly innocent, might also be at risk. The means of our death.

    That is distorted and sick, and perhaps the director who uncovered the AirBnB’s secrets in Barbarian deserves praise. Finally, Justine’s search for the truth will yield similar surprises and unforeseen swerves. Josh Brolin, Benedict Wong, and Alden Ehrenreich are also on Weapons.

    Weapons premieres in theaters on August 8th.

    Barbarian Director Reminds Kids You Get Damn Scary New Horror Movie Video first appeared on Den of Geek.

  • The Handmaid’s Tale Season 6 Episode 6 Review: Surprise

    The Handmaid’s Tale Season 6 Episode 6 Review: Surprise

    Warning: The Handmaid’s Tale time 6 episode 6″ Wonder” contains clues. Holly was correct. Parents do it so frequently. June protested her mother’s portrayal of Nick as an unreliable Nazi dragon earlier this season, and you know what? Holly called it. Of all the persons who Lawrence and Serena were forced to place her in, June was.

    The second article on Den of Geek was The Handmaid’s Tale Season 6 Episode 6 Review: Surprise.

    It is said that ladies ‘ words are the source of truth. Although that may be true, occasionally the facts can turn into ominous and cruel malice. It’s a deeper, more unpleasant twist on a genre that movies and heaters have known for a long time. As many books as there are about the magical years of adolescence coming from Stephen King’s pencil, he also wrote the earth Children of the Corn and its portrayal of a remote elementary school becoming a well-known new trend: monster worship.

    Little Linda Blair spooked Oscar citizens because they were so afraid of horror movies that William Golding’s Lord of the Mosquitoes made The Movie the initial divine music film to receive a Best Picture nomination. Children say the damndest things, and they can often be damned frightening.

    cnx. powershell. push ( function ( ) {cnx ( {playerId:” 106e33c0-3911-473c-b599-b1426db57530″, }). render ( “0270c398a82f44f49c23c16122516796” ), }),

    The cruel new trailer for Zach Cregger’s Weapons, Cregger’s first feature film in front of camera since his contorted and twisted experiment, Barbarian, wowed moviegoers.

    In Weapons, Julia Garner of Inventing Anna is featured ( as well as Wolf Man and an impending much curiosity called… Great Four ). actors as Justine, an elementary school teacher in a small area that is experiencing an unfathomable phenomenon: one evening at 2 a.m., every student in her class woke up, slowly walked down stairs, and then disappeared into the darkness. None of them were always spotted afterwards.

    It is understandable that both the crowd and the area where grieving relatives seek to lay the blame are raised. And it is undoubtedly an open question as to what Justine knows about the students in her course. However, as the title brutally teases, there are ominous repercussions for what is happening right here. What if the kids are, in reality, not many right? flashing add shots of youthful hands wrapping around a screaming individual’s face, or of fresh bodies running like ghouls around a house all elicit a common primal terror.

    We are clearly and delighted that we do not know the solution to this particular situation, but our interest is piqued. That indicates a strong preview and rope. Often, all we know for certain is that Cregger refers to this one as” a dread epic.” He is also pursuing his goal with an elemental fear that those we naturally and biologically see as our types ‘ closest stab at immortality, the truly innocent, might also be turned against us. The means of our death.

    That is distorted and sick, and perhaps the director who exposed the secrets of the AirBnB in Barbarian deserves praise. Finally, Justine’s search for the truth will yield similar surprises and sudden swerves. Josh Brolin, Benedict Wong, and Alden Ehrenreich are also on Weapons.

    On August 8, Weapons will be available in venues.

    Barbarian Director Reminds Kids You Get Damn Scary New Horror Movie Video first appeared on Den of Geek.

  • New Horror Movie Trailer from Barbarian Director Reminds Kids Can Be Damn Scary

    New Horror Movie Trailer from Barbarian Director Reminds Kids Can Be Damn Scary

    According to some, ladies ‘ words are the source of truth. And that may be true, but occasionally that facts can turn into ominous and cruel malice. It’s a deeper, more unsettling fact spinner that thriller fans and compressors have known for years. [ For as many books as there are about the wonder ages ]…

    Barbarian Director Reminds Kids You Get Damn Scary New Horror Movie Video first appeared on Den of Geek.

    It is said that ladies ‘ words are the source of truth. And that may be true, but occasionally that facts can turn into ominous and cruel malice. It’s a deeper, more unsettling fact spinner that thriller fans and compressors have known for generations. As many books as there are about the magical years of adolescence coming from Stephen King’s pencil, he also wrote the earth Children of the Corn and its portrayal of a remote elementary school becoming a well-known new trend: monster devotion.

    Little Linda Blair spooked Oscar citizens because they were so afraid of horror movies that William Golding’s Lord of the Mosquitoes made The Movie the second divine music film to receive a Best Picture nomination. Children say the absolute worst things, and they’re also damned scary at times.

    cnx. powershell. push ( function ( ) {cnx ( {playerId:” 106e33c0-3911-473c-b599-b1426db57530″, }). render ( “0270c398a82f44f49c23c16122516796” ), }),

    The cruel new truck for writer-director Zach Cregger’s Weapons, his first feature film in front of camera since he won over moviegoers with his winding and twisted exercise in tension, Barbarian, seems to suggest this.

    In Weapons, Julia Garner of Inventing Anna is featured ( as well as Wolf Man and an impending much curiosity called… Great Four ). actors as Justine, an elementary school teacher in a small area where every student in her class awoke one night at 2:17 a.m., the students slowly walked down stairs, and then mysteriously disappeared into the night. None of them were actually spotted again.

    It is understandable that both the crowd and the area where crying families want to lay the blame are raised. And what Justine knows about the students in her school remains a mystery. However, as the title brutally teases, there are ominous repercussions for what is happening right here. What if the kids are, in reality, not many right? flashing add shots of youthful hands wrapping around a screaming individual’s face, or of fresh bodies running like ghouls around a house all elicit a common primal terror.

    We are undoubtedly and delighted to not have the solution in this special situation, but our interest is piqued. That indicates a strong trailer and rope. Often, all we know for certain is that Cregger refers to this one as” a despair epic.” He is also working with an elemental fear that those we naturally and biologically see as our species ‘ closest attack at immortality, the truly innocent, could also be turned against us. the means of our death.

    That is distorted and sick, and perhaps the director who uncovered the AirBnB’s strategies in Barbarian deserves praise. Finally, Justine’s search for the truth will yield similar surprises and unforeseen swerves. Josh Brolin, Benedict Wong, and Alden Ehrenreich are also on Weapons.

    On August 8, Weapons will be available in venues.

    Barbarian Director Reminds Kids You Get Damn Scary New Horror Movie Video first appeared on Den of Geek.

  • Asynchronous Design Critique: Giving Feedback

    Asynchronous Design Critique: Giving Feedback

    One of the most successful soft knowledge we have at our disposal is the ability to work together to improve our patterns while developing our own abilities and opinions, in whatever form it takes, and whatever it may be called.

    Feedback is also one of the most underestimated equipment, and generally by assuming that we’re already good at it, we settle, forgetting that it’s a talent that can be trained, grown, and improved. Bad comments can lead to conflict on projects, lower confidence, and long-term, undermine trust and teamwork. Quality comments can be a revolutionary force.

    Practicing our knowledge is absolutely a good way to enhance, but the learning gets yet faster when it’s paired with a good base that programs and focuses the exercise. What are some fundamental components of providing effective opinions? And how can comments be adjusted for rural and distributed job settings?

    We can find a long history of sequential opinions on the web: code was written and discussed on mailing lists since the beginning of open source. Currently, engineers engage on pull calls, developers post in their favourite design tools, project managers and sprint masters exchange ideas on tickets, and so on.

    Design analysis is often the label used for a type of input that’s provided to make our job better, jointly. So it generally adheres to many of the principles with comments, but it also has some differences.

    The material

    The material of the feedback serves as the foundation for all effective critiques, so we need to begin there. There are many versions that you can use to design your information. The one that I personally like best—because it’s obvious and actionable—is this one from Lara Hogan.

    This formula is typically used to provide feedback to people, but it also fits really well in a design criticism because it finally addresses one of the main inquiries that we work on: What? Where? Why? How? Imagine that you’re giving some comments about some pattern function that spans several screens, like an onboard movement: there are some pages shown, a stream blueprint, and an outline of the decisions made. You notice a flaw in the situation. If you keep the three elements of the equation in mind, you’ll have a mental model that can help you be more precise and effective.

    Here is a comment that could be included in some feedback, and it might appear reasonable at first glance because it appears to partially fulfill the requirements. But does it?

    Not sure about the buttons ‘ styles and hierarchy—it feels off. Can they be altered?

    Observation for design feedback doesn’t just mean pointing out which part of the interface your feedback refers to, but it also refers to offering a perspective that’s as specific as possible. Do you offer the user’s viewpoint? Your expert perspective? A business perspective? From the perspective of the project manager? A first-time user’s perspective?

    I anticipate that one of these two buttons will go forward and the other will go back when I see them.

    Impact is about the why. Just pointing out a UI element might sometimes be enough if the issue may be obvious, but more often than not, you should add an explanation of what you’re pointing out.

    I anticipate that one of these two buttons will go forward and the other will go back when I see them. But this is the only screen where this happens, as before we just used a single button and an “×” to close. This seems to be breaking the consistency in the flow.

    The question approach is meant to provide open guidance by eliciting the critical thinking in the designer receiving the feedback. Notably, in Lara’s equation she provides a second approach: request, which instead provides guidance toward a specific solution. While that’s generally a viable option for feedback, I’ve found that going back to the question approach typically leads to the best solutions for design critiques because designers are generally more open to experiment in a space.

    The difference between the two can be exemplified with, for the question approach:

    I anticipate that one of these two buttons will go forward and the other will go back when I see them. But this is the only screen where this happens, as before we just used a single button and an “×” to close. This seems to be breaking the consistency in the flow. Would it make sense to unify them?

    Or, for the request approach:

    I anticipate that one of these two buttons will go forward and the other will go back when I see them. But this is the only screen where this happens, as before we just used a single button and an “×” to close. This seems to be breaking the consistency in the flow. Let’s make sure that all screens have the same pair of forward and back buttons.

    At this point in some situations, it might be useful to integrate with an extra why: why you consider the given suggestion to be better.

    I anticipate that one of these two buttons will go forward and the other will go back when I see them. But this is the only screen where this happens, as before we just used a single button and an “×” to close. This seems to be breaking the consistency in the flow. Let’s make sure that all screens have the same two forward and back buttons so that users don’t get confused.

    Choosing the question approach or the request approach can also at times be a matter of personal preference. I did rounds of anonymous feedback and I reviewed feedback with other people a while back when I was putting a lot of effort into improving my feedback. After a few rounds of this work and a year later, I got a positive response: my feedback came across as effective and grounded. Until I changed teams. Surprise surprise, my next round of criticism from a specific person wasn’t very positive. The reason is that I had previously tried not to be prescriptive in my advice—because the people who I was previously working with preferred the open-ended question format over the request style of suggestions. However, there was a member of this other team who preferred specific guidance. So I adapted my feedback for them to include requests.

    One comment that I heard come up a few times is that this kind of feedback is quite long, and it doesn’t seem very efficient. Yes, but also no. Let’s explore both sides.

    No, because of the length in question, this kind of feedback is effective and can provide just enough information for a sound fix. Also if we zoom out, it can reduce future back-and-forth conversations and misunderstandings, improving the overall efficiency and effectiveness of collaboration beyond the single comment. Imagine that in the example above the feedback were instead just,” Let’s make sure that all screens have the same two forward and back buttons”. Since the designer receiving this feedback wouldn’t have much to go by, they might just make the change. In later iterations, the interface might change or they might introduce new features—and maybe that change might not make sense anymore. Without explaining the why, the designer might assume that the change is one of consistency, but what if it wasn’t? So there could now be an underlying concern that changing the buttons would be perceived as a regression.

    Yes, this style of feedback is not always efficient because the points in some comments don’t always need to be exhaustive, sometimes because certain changes may be obvious (” The font used doesn’t follow our guidelines” ) and sometimes because the team may have a lot of internal knowledge such that some of the whys may be implied.

    Therefore, the above equation serves as a mnemonic to reflect and enhance the practice rather than a strict template for feedback. Even after years of active work on my critiques, I still from time to time go back to this formula and reflect on whether what I just wrote is effective.

    The tone

    Well-grounded content is the foundation of feedback, but that’s not really enough. The soft skills of the person who’s providing the critique can multiply the likelihood that the feedback will be well received and understood. It has been demonstrated that only positive feedback can lead to sustained change in people. It can be determined by tone alone whether content is rejected or welcomed.

    Since our goal is to be understood and to have a positive working environment, tone is essential to work on. I’ve tried to summarize the necessary soft skills over the years using a formula that resembles that of the content receptivity equation.

    Respectful feedback comes across as grounded, solid, and constructive. It’s the kind of feedback that, whether it’s positive or negative, is perceived as useful and fair.

    The time when feedback occurs is known as timing. To-the-point feedback doesn’t have much hope of being well received if it’s given at the wrong time. When a new feature’s entire high-level information architecture is about to go live, it might still be relevant if the questioning raises a significant blocker that no one saw, but those concerns are much more likely to have to wait for a later revision. So in general, attune your feedback to the stage of the project. Early iteration? Iteration that was later? Polishing work in progress? Each of these needs varies. The right timing will make it more likely that your feedback will be well received.

    Attitude is the equivalent of intent, and in the context of person-to-person feedback, it can be referred to as radical candor. Before writing, it’s important to make sure the person we’re writing will actually benefit them and improve the overall project. This might be a hard reflection at times because maybe we don’t want to admit that we don’t really appreciate that person. Hopefully that’s not the case, but it can happen, which is fine. Acknowledging and owning that can help you make up for that: how would I write if I really cared about them? How can I avoid being passive aggressive? How can I be more helpful?

    Form is relevant especially in a diverse and cross-cultural work environments because having great content, perfect timing, and the right attitude might not come across if the way that we write creates misunderstandings. There could be many reasons for this: some words might cause particular reactions, some non-native speakers might not understand all the nuances of some sentences, and other times our brains might be different and we might perceive the world differently. Neurodiversity must be taken into account. Whatever the reason, it’s important to review not just what we write but how.

    A few years back, I was asking for some feedback on how I give feedback. I was given some sound advice, but I also got a surprise comment. They pointed out that when I wrote” Oh, ]… ]”, I made them feel stupid. That wasn’t my intention at all! I felt really bad, and I just realized that I provided feedback to them for months, and every time I might have made them feel stupid. I was horrified … but also thankful. I quickly changed my situation by adding “oh” to my list of replaced words (your choice between aText, TextExpander, or others ) so that when I typed “oh,” it was immediately deleted.

    Something to highlight because it’s quite frequent—especially in teams that have a strong group spirit—is that people tend to beat around the bush. A positive attitude doesn’t necessarily mean giving in to criticism; it just means that you give it in a respectful and constructive manner, whether it be in the form of criticism or criticism. The nicest thing that you can do for someone is to help them grow.

    We have a great advantage in giving feedback in written form: it can be reviewed by another person who isn’t directly involved, which can help to reduce or remove any bias that might be there. The best, most insightful moments for me came when I shared a comment and asked a trusted person how it sounds, how can I do it better, or even” How would you have written it”? I discovered that by seeing the two versions side by side, I’ve learned a lot.

    The format

    Asynchronous feedback also has a significant inherent benefit: it allows us to spend more time making sure that the suggestions ‘ clarity and actionability meet two main objectives.

    Let’s imagine that someone shared a design iteration for a project. You are reviewing it and leaving a comment. Let’s try to think about some factors that might be helpful to consider, as there are many ways to accomplish this, and context is of course a factor.

    In terms of clarity, start by grounding the critique that you’re about to give by providing context. This includes specifically describing where you’re coming from: do you know the project well, or do you just see it for the first time? Are you coming from a high-level perspective, or are you figuring out the details? Are there regressions? Which user’s point of view are you addressing when offering feedback? Is the design iteration at a point where it would be okay to ship this, or are there major things that need to be addressed first?

    Even if you’re giving feedback to a team that already has some background information on the project, providing context is helpful. And context is absolutely essential when giving cross-team feedback. If I were to review a design that might be indirectly related to my work, and if I had no knowledge about how the project arrived at that point, I would say so, highlighting my take as external.

    We frequently concentrate on the negatives and attempt to list all the things that could be improved. That’s of course important, but it’s just as important—if not more—to focus on the positives, especially if you saw progress from the previous iteration. Although this may seem superfluous, it’s important to keep in mind that design is a field with hundreds of possible solutions to each problem. So pointing out that the design solution that was chosen is good and explaining why it’s good has two major benefits: it confirms that the approach taken was solid, and it helps to ground your negative feedback. In the longer term, sharing positive feedback can help prevent regressions on things that are going well because those things will have been highlighted as important. Positive feedback can also help, as an added bonus, prevent impostor syndrome.

    There’s one powerful approach that combines both context and a focus on the positives: frame how the design is better than the status quo ( compared to a previous iteration, competitors, or benchmarks ) and why, and then on that foundation, you can add what could be improved. There is a significant difference between a critique of a design that is already in good shape and one that isn’t quite there yet.

    Another way that you can improve your feedback is to depersonalize the feedback: the comments should always be about the work, never about the person who made it. It’s” This button isn’t well aligned” versus” You haven’t aligned this button well”. This can be changed in your writing very quickly by reviewing it just before sending.

    In terms of actionability, one of the best approaches to help the designer who’s reading through your feedback is to split it into bullet points or paragraphs, which are easier to review and analyze one by one. You might also consider breaking up the feedback into sections or even across multiple comments if it is longer. Of course, adding screenshots or signifying markers of the specific part of the interface you’re referring to can also be especially useful.

    One approach that I’ve personally used effectively in some contexts is to enhance the bullet points with four markers using emojis. A red square indicates that it is something I consider blocking, a yellow diamond indicates that it needs to be changed, and a green circle provides a thorough, positive confirmation. I also use a blue spiral � � for either something that I’m not sure about, an exploration, an open alternative, or just a note. However, I’d only use this strategy on teams where I’ve already established a high level of trust because the impact could be quite demoralizing if I had to deliver a lot of red squares, and I’d change how I’d communicate that a little.

    Let’s see how this would work by reusing the example that we used earlier as the first bullet point in this list:

    • 🔶 Navigation—I anticipate that one of these two buttons will go forward and the other will go back when I see them. But this is the only screen where this happens, as before we just used a single button and an “×” to close. This seems to be breaking the consistency in the flow. Let’s make sure that all screens have the same two forward and back buttons so that users don’t get confused.
    • � � Overall— I think the page is solid, and this is good enough to be our release candidate for a version 1.0.
    • � � Metrics—Good improvement in the buttons on the metrics area, the improved contrast and new focus style make them more accessible.
    • Button Style: Using the green accent in this context, which conveys that it is a positive action because green is typically seen as a confirmation color. Do we need to explore a different color?
    • Given the number of items on the page and the overall page hierarchy, it seems to me that the tiles should use Subtitle 2 instead of Subtitle 1. This will keep the visual hierarchy more consistent.
    • � � Background—Using a light texture works well, but I wonder whether it adds too much noise in this kind of page. What is the purpose of using that?

    What about giving feedback directly in Figma or another design tool that allows in-place feedback? These are generally difficult to use because they conceal discussions and are harder to follow, but in the right setting, they can be very effective. Just make sure that each of the comments is separate so that it’s easier to match each discussion to a single task, similar to the idea of splitting mentioned above.

    One final note: say the obvious. Sometimes we might feel good or bad about something, so we don’t say it. Or sometimes we might have a doubt that we don’t express because the question might sound stupid. Say it, that’s fine. You might have to reword it a little bit to make the reader feel more comfortable, but don’t hold it back. Good feedback is transparent, even when it may be obvious.

    Another benefit of asynchronous feedback is that written feedback automatically monitors decisions. Especially in large projects,” Why did we do this”? There’s nothing better than open, transparent discussions that can be reviewed at any time, which could be a question that arises from time to time. For this reason, I recommend using software that saves these discussions, without hiding them once they are resolved.

    Content, tone, and format. Although each of these subjects offers a useful model, improving eight of the subjects ‘ observation, impact, question, timing, attitude, form, clarity, and actionability is a lot of work to put in all at once. One effective approach is to take them one by one: first identify the area that you lack the most (either from your perspective or from feedback from others ) and start there. Then the second, followed by the third, and so on. At first you’ll have to put in extra time for every piece of feedback that you give, but after a while, it’ll become second nature, and your impact on the work will multiply.

    Thanks to Brie Anne Demkiw and Mike Shelton for reviewing the first draft of this article.

  • That’s Not My Burnout

    That’s Not My Burnout

    Do you like to read about people who are dying as they experience exhaustion and are unable to connect to me? Do you feel like your feelings are invisible to the planet because you’re experiencing burnout different? Our primary comes through more when stress starts to press down on us. Beautiful, quiet souls get softer and dissipate into that remote and distracted fatigue we’ve all read about. But some of us, those with fires constantly burning on the sides of our key, getting hotter. I am a blaze in my brain. When I face fatigue I twice over, triple down, burning hotter and hotter to try to best the issue. I don’t fade; I am ensnared in a passionate stress.

    But what on earth is a passionate stress?

    Envision a person determined to do it all. She is homeschooling two wonderful children while simultaneously working remotely with her husband. She has a demanding customer weight at work—all of whom she loves. She wakes up early to get some movement in ( or frequently catch up on work ), prepares dinner as the kids are having breakfast, and works while positioning herself near “fourth grade” to listen in as she balances clients, tasks, and budgets. Sound like a bit? Yet with a supportive group both at home and at work, it is.

    Sounds like this person needs self-care and has too much on her disk. But no, she doesn’t have occasion for that. She begins to feel as though she’s dropping balloons. No accomplishing much. There’s not enough of her to be here and that, she is trying to divide her head in two all the time, all day, every day. She begins to question herself. And as those thoughts creep in more and more, her domestic tale becomes more and more important.

    She immediately KNOWS what she needs to do! She may DO MORE.

    This is a difficult and dangerous period. Know the reasons. Because when she doesn’t end that new purpose, that storyline will get worse. She instantly starts failing. She isn’t doing much. SHE is not enough. She’ll discover more she may do because she might neglect, or perhaps her home. She doesn’t nap as much, proceed because much, all in the attempts to do more. caught in this pattern of attempting to prove herself to herself without ever succeeding. Not feeling “enough”.

    But, yeah, that’s what zealous burnout looks like for me. It doesn’t develop immediately in a magnificent sign; it develops gradually over the course of several weeks and months. My burning out process looks like speeding up, hardly a man losing focus. I move quickly and steadily, and then I simply quit.

    I am the one who was

    It’s interesting the things that shape us. Through the camera of my own childhood, I witnessed the battles, sacrifices, and concerns of someone who had to make it all work without having much. I was happy that my mom was so competent and my dad sympathetic, I never went without and also got an extra here or there.

    Growing up, I didn’t feel shame when my mom gave me food passports; in fact, I would have likely sparked debates about the subject, orally eviscerating anyone who dared to criticize the disabled person who was attempting to ensure all of our needs were met with so little. As a child, I watched the way the worry of not making those ends meet impacted persons I love. As the non-disabled people in my home, I did take on many of the real things because I was” the one who was” make our lives a little easier. I soon realized that putting more of myself into it was linked to fears or confusion; I am the one who does. I learned first that when something frightens me, I may double down and work harder to make it better. I am in charge of the problem. When individuals have seen this in me as an adult, I’ve been told I seem brave, but make no mistake, I’m not. If I seem courageous, it’s because this conduct was forged from other people’s worries.

    And here I am, more than 30 years afterward, despite the overwhelming pressures that come with putting my mind to work on them when I have many things to do and that I may. I find myself driven to show that I may make things happen if I work longer hours, take on more responsibility, and do more.

    Because I have seen how powerful a fiscally challenged person can be, I do not see people who struggle economically as problems because they are pulled along the way. I really get that I have been privileged to be able to prevent many of the problems that were current in my children. That said, I am also” the one who can” who feels she does, but if I were faced with not having much to make ends meet for my own home, I do see myself as having failed. Despite my best efforts and education, the majority of this is due to great riches. I will, but, permit myself the pride of saying I have been cautious with my options to have encouraged that chance. My sense of self is the result of the notion that I am” the one who can” and feel compelled to accomplish the most. I can choose to halt, and with some pretty precise warm water splashed in my experience, I’ve made the choice to previously. But that choosing to stop is not my go-to, I move forward, driven by a concern that is so a part of me that I hardly notice it’s it until I’m feeling absolutely worn away.

    Why the long story, then? You see, stress is a volatile thing. Over the years, I’ve read and heard a bit about stress. Stress is genuine. Especially today, with COVID, many of us are balancing more than we ever have before—all at again! It’s difficult, and so many wonderful experts are affected by the procrastination, avoidance, and shutting down. There are critical posts that relate to what I imagine must be the majority of people out there, but not me. That’s not how my fatigue appears.

    The harmful visibility of passionate burnout

    A lot of labor conditions see the more time, more energy, and general focused responsibility as an asset ( and sometimes that’s all it is ). They see people attempting to overcome obstacles, not a person who is ensnared in anxiety. Some well-meaning companies have safeguards in place to protect their clubs from stress. However, in situations like this, those alarms don’t usually ring, and some business people are surprised and depressed when the unavoidable prevent happens. And maybe even actually betrayed.

    Parents—more but parents, mathematically speaking—are praised as being so on bottom of it all when they can work, get involved in the after-school activities, exercise self-care in the form of diet and exercise, and also meet friends for coffee or wine. Many of us have watched countless streaming COVID episodes to see how challenging it is for the female protagonist, but she is strong and funny and can do it. It’s a “very special episode” when she breaks down, cries in the bathroom, woefully admits she needs help, and just stops for a bit. Truth be told, countless people are avoiding tears or doomscrolling to flee. We know that the media is a lie to amuse us, but often the perception that it’s what we should strive for has penetrated much of society.

    Women and burnout

    I cherish men. And though I don’t love every man ( heads up, I don’t love every woman or nonbinary person either ), I think there is a beautiful spectrum of individuals who represent that particular binary gender.

    Despite this, especially in these COVID stressed out times, women are still more likely than their male counterparts to be burnout vulnerable. Mothers in the workplace feel the pressure to do all the “mom” things while giving 110 %. Mothers not in the workplace feel they need to do more to” justify” their lack of traditional employment. Women who are not mothers frequently feel the need to do even more because they don’t feel the pressure that comes with being a mother. It’s vicious and systemic and so a part of our culture that we’re often not even aware of the enormity of the pressures we put on ourselves and each other.

    And there are costs that go beyond happiness. Harvard Health Publishing released a study a decade ago that “uncovered strong links between women’s job stress and cardiovascular disease”. The CDC noted,” Heart disease is the leading cause of death for women in the United States, killing 299, 578 women in 2017—or about 1 in every 5 female deaths”.

    According to what I’ve read, this connection between work stress and health is more dangerous for women than it is for their non-female counterparts.

    But what if your burnout isn’t like that either?

    That might not be you either. After all, each of us is so different and how we respond to stressors is too. It’s part of what makes us human. Don’t put too much emphasis on how burnout manifests; rather, learn to recognize it in yourself. Here are a few questions I sometimes ask friends if I am concerned about them.

    Are you content? This simple question should be the first thing you ask yourself. Chances are, even if you’re burning out doing all the things you love, as you approach burnout you’ll just stop taking as much joy from it all.

    Do you feel like you have the authority to decline? I have observed in myself and others that when someone is burning out, they no longer feel they can say no to things. Even those who don’t” speed up” feel pressured to say “yes” and not let the people around them be disappointed.

    What are three things you’ve done for yourself? Another observance is that we all tend to stop doing things for ourselves. anything from avoiding conversations with friends to skipping showers and eating poorly. These can be red flags.

    Are you using justifications? Many of us try to disregard feelings of burnout. Over and over I have heard,” It’s just crunch time”,” As soon as I do this one thing, it will all be better”, and” Well I should be able to handle this, so I’ll figure it out”. And it could be just one more thing you need to learn, or it might just be crunch time. That happens—life happens. BE CRUD if this doesn’t stop. If you’ve worked more 50-hour weeks since January than not, maybe it’s not crunch time—maybe it’s a bad situation that you’re burning out from.

    Do you have a plan to stop feeling this way? If something has an exit route with a pause button if it is only temporary and you have to push through it.
    defined end.

    Take the time to listen to yourself like you would a friend. Be honest, allow yourself to be uncomfortable, and break the thought cycles that prevent you from healing.

    So now what?

    What I just described is a different path to burnout, but it’s still burnout. There are well-established approaches to working through burnout:

    • Get enough sleep.
    • Eat healthy.
    • Work out.
    • Go outside.
    • Take a break.
    • Practice self-care in general.

    Those are hard for me because they feel like more tasks. If I’m in the burnout cycle, doing any of the above for me feels like a waste. Why would I take care of myself when I’m dropping all those other balls, according to the narrative? People need me, right?

    Your inner voice might be pretty bad by now if you’re deeply in the cycle. If you need to, tell yourself you need to take care of the person your people depend on. If your roles are pushing you toward burnout, use them to help make healing easier by justifying the time spent working on you.

    I have come up with a few suggestions for me to help me remember the airline attendant’s advice to put on your face first when I feel burned out.

    Cook an elaborate meal for someone!

    Okay, since I’m a “food-focused” person, I’ve always been a fan of cooking for people. There are countless tales in my home of someone walking into the kitchen and turning right around and walking out when they noticed I was” chopping angrily”. But it’s more than that, and you should give it a try. Seriously. It’s the perfect go-to if you don’t feel worthy of taking time for yourself—do it for someone else. Because the majority of us work in a digital world, cooking can pique all of your senses and make you feel present in the moment in all your ways of seeing the world. It can break you out of your head and help you gain a better perspective. In my house, I’ve been known to pick a place on the map and cook food that comes from wherever that is ( thank you, Pinterest ). I enjoy making Indian food because the smells are warm, the bread needs just enough kneading to keep my hands engaged, and the process requires real attention for me because it’s not what I was raised making. And in the end, we all win!

    Vent like a sniveling jerk.

    Be careful with this one!

    I have been making an effort to practice more gratitude over the past few years, and I recognize the true benefits of that. Having said that, sometimes you just need to let it all out, even the ugly ones. Hell, I’m a big fan of not sugarcoating our lives, and that sometimes means that to get past the big pile of poop, you’re gonna wanna complain about it a bit.

    When that is required, turn to a trusted friend and give yourself some pure verbal diarrhea, yelling at you all the way through. You need to trust this friend not to judge, to see your pain, and, most importantly, to tell you to remove your cranium from your own rectal cavity. Seriously, it’s about getting a reality check here! One of the things I admire most about my husband is how he can simplify things down to their simplest bits, despite often after the fact. ” We’re spending our lives together, of course you’re going to disappoint me from time to time, so get over it” has been his way of speaking his dedication, love, and acceptance of me—and I could not be more grateful. Of course, it also required that I take my head out of that rectal cavity. So, again, usually those moments are appreciated in hindsight.

    Pick up a book!

    There are many books out there that are more like people sharing their stories and how they’ve come to find greater balance than they are self-help. Maybe you’ll find something that speaks to you. Among the titles that have stood out to me are:

    • Thrive by Arianna Huffington
    • Tools of Titans by Tim Ferriss
    • Girl, Stop Apologizing by Rachel Hollis
    • Dare to Lead by Brené Brown

    Or, if I love to read or listen to a book that doesn’t have anything to do with my work-life balance, I can use another tactic. I’ve read the following books and found they helped balance me out because my mind was pondering their interesting topics instead of running in circles:

    • The Drunken Botanist by Amy Stewart
    • Darin Olien’s Superlife
    • A Brief History of Everyone Who Ever Lived by Adam Rutherford
    • Toby Hemenway’s Gaia’s Garden is available.

    If you’re not into reading, pick up a topic on YouTube or choose a podcast to subscribe to. I’ve watched countless permaculture and gardening topics in addition to how to raise chickens and ducks. I don’t currently own any livestock of any kind, nor do I have a particularly large food garden. I just find the topic interesting, and it has nothing to do with any aspect of my life that needs anything from me.

    Give yourself a break.

    You are never going to be perfect—hell, it would be boring if you were. It’s OK to be broken and flawed. It’s human nature to be depressed, anxious, and tired. It’s OK to not do it all. You can’t be brave without being imperfect, which is scary, but you can’t be brave without being imperfect.

    This last one is the most important: allow yourself permission to NOT do it all. You never promised to be everything to everyone at all times. Our fears determine our strength, not ours.

    This is hard. It is challenging for me. It’s what’s driven me to write this—that it’s OK to stop. It’s OK that your unhealthy habit that might even benefit those around you needs to end. You can continue to succeed in life.

    I recently read that we are all writing our eulogy in how we live. What will your professional accomplishments say, knowing that your speech won’t include them? What do you want it to say?

    Look, I get that none of these ideas will “fix it”, and that’s not their purpose. None of us has complete control over our surroundings, but only how we react to them. These suggestions are to help stop the spiral effect so that you are empowered to address the underlying issues and choose your response. They are things that most of the time work for me. Maybe they’ll work for you.

    Does this sound familiar?

    If this sounds familiar, you’re not just going to know about it. Don’t let your negative self-talk tell you that you “even burn out wrong”. It is not improper. Even if rooted in fear like my own drivers, I believe that this need to do more comes from a place of love, determination, motivation, and other wonderful attributes that make you the amazing person you are. We’re going to be OK, ya know. The lives that come before us might never have the same meaning as the one we’re striving for, which is acceptable because the only way to judge is in the mirror when we stop and look around.

    Do you remember that Winnie the Pooh sketch that had Pooh eat so much at Rabbit’s house that his buttocks couldn’t fit through the door? Well, I already have a strong connection to Rabbit, so it was surprising when he unexpectedly declared that this was unacceptable. But do you recall what happened next? He put a shelf across poor Pooh’s ankles and decorations on his back, and made the best of the big butt in his kitchen.

    We are resourceful and aware that we can push ourselves when necessary, even when we are exhausted or have a ton of clutter in our room. None of us has to be afraid, as we can manage any obstacle put in front of us. And maybe that means we will need to redefine success to make room for comfortable human space, but that doesn’t really sound that bad either.

    So, wherever you are right now, please breathe. Do what you need to do to get out of your head. Give thanks and be considerate.