Category: Blog

Your blog category

  • User Research Is Storytelling

    User Research Is Storytelling

    I’ve been fascinated by shows since I was a child. I loved the heroes and the excitement—but most of all the reports. I aspired to be an artist. And I believed that I’d get to do the things that Indiana Jones did and go on interesting activities. I also came up with concept movies that my friends and I could render and sun in. But they never went any farther. However, I did end up working in user experience ( UI). Today, I realize that there’s an element of drama to UX— I hadn’t actually considered it before, but consumer research is story. And to get the most out of customer studies, you must tell a compelling story that involves stakeholders, including the product team and decision-makers, and piques their interest in learning more.

    Think of your favorite film. It probably follows a three-act narrative architecture: the layout, the conflict, and the resolution, which is prevalent in literature. The second act shows what exists now, and it helps you get to understand the characters and the challenges and problems that they face. Act two sets the scene for the fight and introduces the action. Here, difficulties grow or get worse. The solution is the third and final work. This is where the issues are resolved and the figures learn and change. This structure, in my opinion, is also a fantastic way to think about consumer research, and it might be particularly useful for introducing user research to others.

    Use story as a framework when conducting analysis.

    It’s sad to say, but many have come to see studies as being dispensable. Research is frequently one of the first things to go when finances or deadlines are tight. Instead of investing in study, some goods professionals rely on manufacturers or—worse—their personal judgment to make the “right” options for users based on their experience or accepted best practices. That may lead some groups, but that approach can so easily miss the chance to solve clients ‘ real issues. To be user-centered, this is something we really avoid. Design is enhanced by customer research. It keeps it on record, pointing to problems and opportunities. Being aware of problems with your goods and taking corrective actions can help you be ahead of your competition.

    In the three-act structure, each action corresponds to a part of the process, and each part is important to telling the whole story. Let’s take a look at the various functions and how they relate to consumer research.

    Act one: layout

    Fundamental analysis comes in handy because the layout is all about comprehending the background. Basic research ( also called relational, discovery, or preliminary research ) helps you understand people and identify their problems. Like in the movies, you’re learning about the difficulties customers face, what options are available, and how they are affected by them. To do basic research, you may conduct situational inquiries or journal studies ( or both! ), which may assist you in identifying both challenges and options. It doesn’t need to get a great investment in time or money.

    What is the least practical ethnography that Erika Hall can do is spend fifteen minutes with a consumer and say,” Walk me through your day yesterday. That’s it. Give that one demand. Opened up and listen to them for 15 days. Do everything in your power to protect both your objectives and yourself. Bam, you’re doing ethnography”. According to Hall, “[This ] will likely prove quite fascinating. In the very unlikely event that you didn’t learn anything new or helpful, carry on with increased confidence in your way”.

    This makes perfect sense to me. And I love that this makes consumer studies so visible. You can only attract participants and do it! You don’t need to make a lot of documentation. This can offer a wealth of knowledge about your customers, and it’ll help you better understand them and what’s going on in their life. That’s what work one is really all about: understanding where people are coming from.

    Maybe Spool talks about the importance of basic research and how it really type the bulk of your research. If you can supplement what you’ve heard in the basic studies by using any more user data that you can obtain, such as surveys or analytics, to make recommendations that may need to be investigated further, you might as well use those that can be drawn from those that you can obtain. Together, all this information creates a clearer picture of the state of things and all its deficiencies. And that’s the start of a gripping tale. It’s the place in the story where you realize that the principal characters—or the people in this case—are facing issues that they need to conquer. This is where you begin to develop compassion for the heroes and support their success, much like in the movies. And maybe partners are now doing the same. Their business may lose money because users didn’t finish particular tasks, which may be their love. Or probably they do connect with people ‘ problems. In any case, work one serves as your main strategy to pique the interest and interest of the participants.

    When partners begin to understand the value of basic research, that is open doors to more opportunities that involve users in the decision-making approach. And that can help item team become more user-centric. This gains everyone—users, the goods, and partners. It’s similar to winning an Oscar for a film; it frequently results in a favorable reception and success for your item. And this can be an opportunity for participants to repeat this process with different products. The secret to this approach is storytelling, and knowing how to tell a compelling story is the only way to entice partners to do more research.

    This brings us to work two, where you incrementally examine a design or idea to see whether it addresses the problems.

    Act two: issue

    Act two is all about digging deeper into the problems that you identified in operate one. This typically involves conducting vertical research, such as accessibility tests, where you evaluate a potential solution ( such as a design ) to see if it addresses the problems you identified. The issues may include unfulfilled needs or problems with a circulation or procedure that’s tripping users away. More problems will come up in the process, much like in the second action of a film. It’s here that you learn more about the figures as they grow and develop through this action.

    Usability tests should generally consist of five participants, according to Jakob Nielsen, who found that that number of users can usually identify the majority of the issues:” As you add more and more users, you learn less and less because you will keep seeing the same things again and again… After the second user, you are wasting your time by observing the same findings regularly but hardly learning much new.”

    There are parallels with storytelling here too, if you try to tell a story with too many characters, the plot may get lost. With fewer participants, each user’s struggles will be more memorable and accessible to other stakeholders when presenting the research. This can help convey the issues that need to be addressed while also highlighting the value of doing the research in the first place.

    Usability tests have been conducted in person for decades, but you can also conduct them remotely using software like Microsoft Teams, Zoom, or other teleconferencing software. This approach has become increasingly popular since the beginning of the pandemic, and it works well. You might consider in-person usability tests like watching a movie as opposed to remote testing like attending a play. There are advantages and disadvantages to each. Much more in-depth research is conducted on user experience. Stakeholders can experience the sessions with other stakeholders. Additionally, you get real-time reactions, including surprises, disagreements, and discussions about what they’re seeing. Much like going to a play, where audiences get to take in the stage, the costumes, the lighting, and the actors ‘ interactions, in-person research lets you see users up close, including their body language, how they interact with the moderator, and how the scene is set up.

    If conducting usability testing in the field is like watching a play that is staged and controlled, where any two sessions may be very different from one another. You can take usability testing into the field by creating a replica of the space where users interact with the product and then conduct your research there. Or you can meet users at their location to conduct your research. With either option, you get to see how things work in context, things come up that wouldn’t have in a lab environment—and conversion can shift in entirely different directions. You have less control over how these sessions end as researchers, but this can occasionally help you understand users even better. Meeting users where they are can provide clues to the external forces that could be affecting how they use your product. In-person usability tests add a level of detail that is frequently absent from remote usability tests.

    That’s not to say that the “movies” —remote sessions—aren’t a good option. A wider audience can be reached through remote sessions. They allow a lot more stakeholders to be involved in the research and to see what’s going on. Additionally, they make access to a much wider user base geographically. But with any remote session there is the potential of time wasted if participants can’t log in or get their microphone working.

    You can ask real users questions to understand their thoughts and understanding of the solution as a result of usability testing, whether it is done remotely or in person. This can help you not only identify problems but also glean why they’re problems in the first place. Additionally, you can test your own hypotheses and determine whether your reasoning is correct. By the end of the sessions, you’ll have a much clearer picture of how usable the designs are and whether they work for their intended purposes. The excitement is in the second act, but there are also potential surprises in the third. This is equally true of usability tests. Unexpected things that are said by participants frequently alter how you view things, and these unexpected developments in the story can lead to unexpected turns in your perception.

    Unfortunately, user research is sometimes seen as expendable. Usability testing is also frequently the only research technique that some stakeholders believe they ever need, and too frequently. In fact, if the designs that you’re evaluating in the usability test aren’t grounded in a solid understanding of your users ( foundational research ), there’s not much to be gained by doing usability testing in the first place. That’s because you’re narrowing down the area of focus on without considering the needs of the users. As a result, there’s no way of knowing whether the designs might solve a problem that users have. In the context of a usability test, it’s only feedback on a particular design.

    On the other hand, if you only do foundational research, while you might have set out to solve the right problem, you won’t know whether the thing that you’re building will actually solve that. This demonstrates the value of conducting both directional and foundational research.

    In act two, stakeholders will—hopefully—get to watch the story unfold in the user sessions, which creates the conflict and tension in the current design by surfacing their highs and lows. And in turn, this can encourage stakeholders to take action on the issues that arise.

    Act three: resolution

    The third act is about resolving the issues from the first two acts, while the first two acts are about understanding the background and the tensions that can compel stakeholders to take action. While it’s important to have an audience for the first two acts, it’s crucial that they stick around for the final act. That includes all members of the product team, including developers, UX experts, business analysts, delivery managers, product managers, and any other interested parties. It allows the whole team to hear users ‘ feedback together, ask questions, and discuss what’s possible within the project’s constraints. Additionally, it enables the UX design and research teams to clarify, suggest alternatives, or provide more context for their choices. So you can get everyone on the same page and get agreement on the way forward.

    This act is primarily told in voiceover with some audience participation. The researcher is the narrator, who paints a picture of the issues and what the future of the product could look like given the things that the team has learned. They offer the stakeholders their suggestions and suggestions for how to create this vision.

    Nancy Duarte in the Harvard Business Review offers an approach to structuring presentations that follow a persuasive story. The most effective presenters” set up a conflict that needs to be resolved” using the same methods as great storytellers, Duarte writes. ” That tension helps them persuade the audience to adopt a new mindset or behave differently”.

    This type of structure aligns well with research results, and particularly results from usability tests. It provides proof for “what is “—the issues you’ve identified. And “what could be “—your recommendations on how to address them. And so forth and forth.

    You can reinforce your recommendations with examples of things that competitors are doing that could address these issues or with examples where competitors are gaining an edge. Or they can be visual, like quick sketches of how a new design could look that solves a problem. These can help generate conversation and momentum. And this continues until the session is over, when you’ve concluded by bridging the gaps and offering suggestions for improvement. This is the part where you reiterate the main themes or problems and what they mean for the product—the denouement of the story. The stakeholders will now have the opportunity to take the next steps, and hopefully the will-power to do so!

    While we are nearly at the end of this story, let’s reflect on the idea that user research is storytelling. The three-act structure of user research contains all the components of a good story:

      Act one: You meet the protagonists ( the users ) and the antagonists ( the problems affecting users ). The plot begins here. In act one, researchers might use methods including contextual inquiry, ethnography, diary studies, surveys, and analytics. These techniques can produce personas, empathy maps, user journeys, and analytics dashboards as output.
      Act two: Next, there’s character development. The protagonists encounter problems and difficulties, which they must overcome, and there is conflict and tension. In act two, researchers might use methods including usability testing, competitive benchmarking, and heuristics evaluation. Usability findings reports, UX strategy documents, usability guidelines, and best practices can be included in the output of these.
      Act three: The protagonists triumph and you see what a better future looks like. Researchers may use techniques like presentation decks, storytelling, and digital media in act three. The output of these can be: presentation decks, video clips, audio clips, and pictures.

    The researcher performs a number of tasks: they are the producer, the director, and the storyteller. The participants have a small role, but they are significant characters ( in the research ). And the audience is one of the stakeholders. But the most important thing is to get the story right and to use storytelling to tell users ‘ stories through research. By the end, the parties should have a goal and a desire to solve the product’s flaws.

    So the next time that you’re planning research with clients or you’re speaking to stakeholders about research that you’ve done, think about how you can weave in some storytelling. User research is ultimately a win-win situation for everyone, and all you need to do is pique stakeholders ‘ interest in how the story ends.

  • To Ignite a Personalization Practice, Run this Prepersonalization Workshop

    To Ignite a Personalization Practice, Run this Prepersonalization Workshop

    This is in the photo. You’ve joined a club at your business that’s designing innovative product features with an focus on technology or AI. Or perhaps your business only started using a personalization website. Either way, you’re designing with statistics. What then? When it comes to designing for personalization, there are many warning stories, no immediately achievement, and some guidelines for the baffled.

    The personalization space is real, between the dream of getting it right and the fear of it going wrong ( like when we encounter “persofails” in the spirit of a company that regularly asks regular people to buy more toilet seats ). It’s an particularly confusing place to be a modern professional without a map, a map, or a strategy.

    There are no Lonely Planet and some tour guides for those of you who want to personalize because powerful customisation is so dependent on each group’s talent, technology, and market position.

    But you can ensure that your group has packed its bags rationally.

    There’s a DIY method to increase your chances for achievement. You’ll at least at least disarm your boss ‘ irrational exuberance. Before the group you’ll need to properly plan.

    It’s known as prepersonalization.

    Behind the audio

    Take into account Spotify’s DJ element, which debuted this year.

    We’re used to seeing the polished final outcome of a personalization have. A personal have had to be developed, budgeted, and given priority before the year-end prize, the making-of-backstory, or the behind-the-scenes success chest. Before any customisation have goes live in your product or service, it lives amid a delay of valuable ideas for expressing consumer experiences more automatically.

    How do you decide where to position customisation wagers? How do you design regular interactions that hasn’t journey up users or—worse—breed mistrust? We’ve found that for many well-known budgeted programs to support their continued investments, they initially required one or more workshops to join vital technologies users and stakeholders. Make yours count.

    We’ve witnessed the same evolution up close with our clients, from big tech to fledgling startups. In our experiences with working on small and large personalization efforts, a program’s ultimate track record—and its ability to weather tough questions, work steadily toward shared answers, and organize its design and technology efforts—turns on how effectively these prepersonalization activities play out.

    Effective workshops consistently save time, money, and overall well-being by separating successful future endeavors from unsuccessful ones.

    A personalization practice involves a multiyear effort of testing and feature development. It’s not a tech stack switch-flip. It’s best managed as a backlog that often evolves through three steps:

    1. customer experience optimization ( CXO, also known as A/B testing or experimentation )
    2. always-on automations ( whether rules-based or machine-generated )
    3. mature features or standalone product development ( such as Spotify’s DJ experience )

    This is why we created our progressive personalization framework and why we’re field-testing an accompanying deck of cards: we believe that there’s a base grammar, a set of “nouns and verbs” that your organization can use to design experiences that are customized, personalized, or automated. These cards are not necessary for you. But we strongly recommend that you create something similar, whether that might be digital or physical.

    Set the timer for your kitchen.

    How long does it take to cook up a prepersonalization workshop? The activities we suggest including during the assessment can ( and frequently do ) last for weeks. For the core workshop, we recommend aiming for two to three days. Here are a summary of our broad approach and information on the most crucial first-day activities.

    The full arc of the wider workshop is threefold:

      Kickstart: This specifies the terms of engagement as you concentrate on both the potential and the team’s and leadership’s readiness and drive.
    1. Plan your work: This is the heart of the card-based workshop activities where you specify a plan of attack and the scope of work.
    2. Work your plan: This stage consists of making it possible for team members to individually present their own pilots, which each include a proof-of-concept project, business case, and operating model.

    Give yourself at least a day, split into two large time blocks, to power through a concentrated version of those first two phases.

    Kickstart: Apt your appetite

    We call the first lesson the “landscape of connected experience“. It looks at the possibilities for personalization in your company. A connected experience, in our parlance, is any UX requiring the orchestration of multiple systems of record on the backend. This might be a marketing-automation platform combined with a content-management system. It could be a digital-asset manager combined with a customer-data platform.

    Create a conversation by mentioning consumer and business-to-business examples of connected experience interactions that you admire, find familiar, or even dislike. This should cover a representative range of personalization patterns, including automated app-based interactions ( such as onboarding sequences or wizards ), notifications, and recommenders. These cards contain a catalog, which we have. Here’s a list of 142 different interactions to jog your thinking.

    It’s all about setting the tone. What are the possible paths for the practice in your organization? Here’s a long-form primer and a strategic framework for a broader view.

    Assess each example that you discuss for its complexity and the level of effort that you estimate that it would take for your team to deliver that feature ( or something similar ). We categorize connected experiences in our cards according to their functions, features, experiences, complete products, and portfolios. Size your own build here. This will help to draw attention to the benefits of ongoing investment as well as the difference between what you deliver right now and what you want to deliver in the future.

    Next, have your team plot each idea on the following 2×2 grid, which lays out the four enduring arguments for a personalized experience. This is crucial because it emphasizes how personalization can affect your own methods of working as well as your external customers. It’s also a reminder ( which is why we used the word argument earlier ) of the broader effort beyond these tactical interventions.

    Each team member should decide where they would like to place your company’s emphasis on your product or service. Naturally, you can’t prioritize all of them. Here, the goal is to show how various departments may view their own benefits from the effort, which can vary from one department to the next. Documenting your desired outcomes lets you know how the team internally aligns across representatives from different departments or functional areas.

    The third and final KickStart activity is about filling in the personalization gap. Is your customer journey well documented? Will ensuring data and privacy is a major challenge too much? Do you have content metadata needs that you have to address? ( We’re pretty sure you do; it’s just a matter of recognizing the need’s magnitude and its solution. ) In our cards, we’ve noted a number of program risks, including common team dispositions. For instance, our Detractor card lists six intractable stakeholder attitudes that prevent progress.

    Effectively collaborating and managing expectations is critical to your success. Consider the potential obstacles to your progress in the future. Press the participants to name specific steps to overcome or mitigate those barriers in your organization. As research has shown, personalization initiatives face a number of common obstacles.

    At this point, you’ve hopefully discussed sample interactions, emphasized a key area of benefit, and flagged key gaps? Good, you’re ready to go on.

    Hit that test kitchen

    Next, let’s take a look at what you’ll need to create personalization recipes. Personalization engines, which are robust software suites for automating and expressing dynamic content, can intimidate new customers. They give you a variety of options for how your organization can conduct its activities because of their broad and potent capabilities. This presents the question: Where do you begin when you’re configuring a connected experience?

    What’s crucial here is to avoid treating the installed software like a dream kitchen from some imaginary remodeling project ( as one of our client executives memorably put it ). These software engines are more like test kitchens where your team can begin devising, tasting, and refining the snacks and meals that will become a part of your personalization program’s regularly evolving menu.

    Over the course of the workshop, the final menu of the prioritized backlog will be created. And creating “dishes” is the way that you’ll have individual team stakeholders construct personalized interactions that serve their needs or the needs of others.

    The dishes will be made using recipes that have predetermined ingredients.

    Verify your ingredients

    You’ll ensure that you have everything you need to create your desired interaction ( or that you can determine what needs to be added to your pantry like a good product manager ) and that you have validated with the right stakeholders present. These ingredients include the audience that you’re targeting, content and design elements, the context for the interaction, and your measure for how it’ll come together.

    This is not just about identifying needs. Documenting your personalizations as a series of if-then statements lets the team:

    1. compare findings to a common method for developing features, similar to how artists paint with the same color palette,
    2. specify a consistent set of interactions that users find uniform or familiar,
    3. and establish parity among performance indicators and key performance indicators as well.

    This helps you streamline your designs and your technical efforts while you deliver a shared palette of core motifs of your personalized or automated experience.

    Create a recipe.

    What ingredients are important to you? Consider the construct of a who-what-when-why

    • Who are your key audience segments or groups?
    • What content, what design elements, and under what circumstances will you give them?
    • And for which business and user benefits?

    Five years ago, we created these cards and card categories. We regularly play-test their fit with conference audiences and clients. And there are still fresh possibilities. But they all follow an underlying who-what-when-why logic.

    In the cards in the accompanying photo below, you can typically follow along with right to left in three examples of subscription-based reading apps.

    1. Nurture personalization: When a guest or an unknown visitor interacts with a product title, a banner or alert bar appears that makes it easier for them to encounter a related title they may want to read, saving them time.
    2. Welcome automation: An email is sent to a newly registered user to highlight the breadth of the content catalog and convert them to happy subscribers.
    3. Winback automation: Before their subscription lapses or after a recent failed renewal, a user is sent an email that gives them a promotional offer to suggest that they reconsider renewing or to remind them to renew.

    We’ve also found that cocreating the recipes themselves can sometimes be the most effective way to start brainstorming about what these cards might be for your organization. Start with a set of blank cards, and begin labeling and grouping them through the design process, eventually distilling them to a refined subset of highly useful candidate cards.

    The workshop’s later stages could be characterized as shifting from focusing on a cookbook to a more nuanced customer-journey mapping. Individual” cooks” will pitch their recipes to the team, using a common jobs-to-be-done format so that measurability and results are baked in, and from there, the resulting collection will be prioritized for finished design and delivery to production.

    Architecture must be improved to produce better kitchens.

    Simplifying a customer experience is a complicated effort for those who are inside delivering it. Avoid those who make up their mind. With that being said,” Complicated problems can be hard to solve, but they are addressable with rules and recipes“.

    When a team overfits: they aren’t designing with their best data, personalization turns into a laughing line. Like a sparse pantry, every organization has metadata debt to go along with its technical debt, and this creates a drag on personalization effectiveness. For instance, your AI’s output quality is in fact impacted by your IA. Spotify’s poster-child prowess today was unfathomable before they acquired a seemingly modest metadata startup that now powers its underlying information architecture.

    You can’t stand the heat, unquestionably…

    Personalization technology opens a doorway into a confounding ocean of possible designs. Only a deliberate and cooperative approach will produce the desired outcome. So banish the dream kitchen. Instead, head to the test kitchen to burn off the fantastical ideas that the doers in your organization have in store for time, to preserve job satisfaction and security, and to avoid unnecessary distractions. There are meals to serve and mouths to feed.

    You have a better chance of lasting success and sound beginnings with this workshop framework. Wiring up your information layer isn’t an overnight affair. However, if you use the same cookbook and the same recipes, you’ll have solid ground for success. We designed these activities to make your organization’s needs concrete and clear, long before the hazards pile up.

    Your time well spent is being able to assess your unique situation and digital skills, despite the associated costs associated with investing in this kind of technology and product design. Don’t squander it. The pudding is the proof, as they say.

  • Empowering Small Business with AI & Strategy

    Empowering Small Business with AI & Strategy

    Empowering Small Business with AI & Strategy written by John Jantsch read more at Duct Tape Marketing

    Listen to the full episode: Overview In this episode of the Duct Tape Marketing Podcast, John Jantsch interviews Sara Nay, CEO of Duct Tape Marketing and author of “Unchained.” Drawing on over 15 years of experience in every agency role—from intern to CEO—Sara explains why the traditional marketing agency model is broken for both clients […]

    Empowering Small Business with AI & Strategy written by John Jantsch read more at Duct Tape Marketing

    Listen to the full episode:

    Overview

    In this episode of the Duct Tape Marketing Podcast, John Jantsch interviews Sara Nay, CEO of Duct Tape Marketing and author of “Unchained.” Drawing on over 15 years of experience in every agency role—from intern to CEO—Sara explains why the traditional marketing agency model is broken for both clients and agencies. She introduces the “anti-agency” approach: a practical, strategy-first, AI-enabled model designed to help small businesses own their marketing instead of renting it. The discussion covers timeless principles, the new role of the fractional CMO, how to leverage AI for impact (not just efficiency), and the steps any business can take to reclaim control and clarity.

    About the Guest

    Sara Nay is the CEO of Duct Tape Marketing and author of “Unchained.” With two decades of hands-on experience, Sara is a leading voice in strategy-first marketing systems for small businesses. She has helped hundreds of entrepreneurs and agencies design sustainable, scalable growth through a blend of foundational principles and forward-thinking technology. Sara is a sought-after speaker and advocate for empowering business owners to take back ownership of their marketing.

    Actionable Insights

    • The traditional agency model struggles with client demands, scope creep, profitability, and talent retention—especially as AI transforms execution.
    • The “anti-agency” model empowers small businesses to stop renting their marketing and start owning it, with strategy and leadership at the center.
    • Timeless marketing principles (ideal client, deep messaging, strategy before tactics) are more important than ever in the AI era.
    • Rushing into AI tools without strategy amplifies chaos and inconsistency—start with business and marketing goals, then select and train the right tools.
    • Fractional CMOs offer small businesses affordable, high-level leadership, managing strategy, budget, and metrics while leveraging lean teams and AI systems.
    • Owning your marketing brings control, clarity, and the ability to scale—CEOs should focus on their “zone of genius” and let marketing leaders orchestrate execution.
    • Agencies must shift from execution services to strategic leadership and AI-empowered team enablement to remain relevant.
    • Every business can start reclaiming ownership by auditing team structure, clarifying partnerships, and aligning technology to strategy.
    • AI should be used to elevate human talent, not replace it—future-proof your team and business by identifying high-impact skills and integrating AI support.

    Great Moments (with Timestamps)

    • 01:06 – Why the Traditional Agency Model is Broken
      Sara shares her experience across agency roles and the pain points that inspired “Unchained.”
    • 03:02 – Defining the Anti-Agency Model
      How AI and strategy are turning the old agency/client relationship upside down.
    • 04:59 – Timeless Marketing Principles in the Age of AI
      Why ideal client profiles and deep messaging still matter most.
    • 07:07 – The Dangers of Jumping Into AI Without Strategy
      Sara explains how “amplified chaos” is the real risk for small businesses.
    • 08:55 – The New Org Chart: Fractional CMOs and AI-Powered Teams
      How small businesses can afford leadership and execution at scale.
    • 11:05 – From Renting to Owning Your Marketing
      The mindset and structural shifts required for true business growth and clarity.
    • 14:26 – How Agencies Must Evolve to Stay Relevant
      Why leadership, strategy, and AI team enablement are the future of agency services.
    • 16:06 – Practical Steps for Taking Ownership This Week
      Sara’s advice for businesses ready to move from chaos to control.
    • 18:08 – Elevating Your Team With AI
      How to future-proof your people and business by blending skills and technology.

    Pulled Quotes

    “Stop renting your marketing and start owning it. With the right strategy, small businesses can take back control and scale with confidence.”
    — Sara Nay

    “AI should be used to elevate your team—not replace them. Future-proof your business by blending technology with high-impact human skills.”
    — Sara Nay

    John Jantsch (00:00.866)

    Hello and welcome to another episode of the Duct Tape Marketing Podcast. This is John Jantsch. My guest today is Sara Nay. Sara is the CEO of Duct Tape Marketing, where she spent over 15 years helping small businesses build strategy-first marketing systems that actually work. Now being my daughter, Sarah has lived the small business reality from every angle as a teenager, as a team member, as a fractional CMO, and now as the CEO. In her new book,

    Unchained, she makes the case that traditional agency model is broken, both for the clients and agencies and lays out a practical AI enabled strategy first approach she calls the anti-agency model. We’re going to touch on that. Permission helps small business owners stop renting their marketing and start owning it. Unchained, breaking free from broken marketing models. So Sarah, welcome to the show.

    Sara Nay (00:53.858)

    Thanks for having me on.

    John Jantsch (00:55.778)

    So you and I have been talking about marketing models for a long time. Was there a time when you kind of said, you know what, the agency model is broken and I got to create something different?

    Sara Nay (01:06.455)

    Yeah, I mean, as you mentioned in the introduction, I’ve been part of the agency space for about 15 years. And in that journey, I’ve moved from intern to community manager, account manager, fractional CMO for our clients among other roles. And so I’ve really been in all the different areas of the agency space. And throughout that journey, there’s definitely been times where I’ve noticed things that didn’t quite feel right in the agency space. And even further than that,

    there have been several moments over the last 15 years where I’ve been burnt out and on the brink of saying, does this make sense to pursue even more, even further? And so I’ve lived a lot of challenges along the way and there’s no secret in the challenges I’ve seen. think a lot of people experience this in the agency space. And so starting on that side, on the agency side of things, there’s challenges with meeting client demands and managing scope creep and scaling and maintaining profitability and

    retaining great talent and those are a lot of the things that I’ve heard from other agency owners struggling with, but I’ve also experienced it myself. Also in my roles, I’ve been on in the sales side of our business for a while now. So I’ve spoken with hundreds of small business owners who have worked with different agencies or outsourced solutions over those years. And I have heard all of their stories of

    things along the lines of marketing doesn’t work or I’m paying this agency for X and I have no idea if I’m getting results or if anything’s happening with my marketing efforts. And so there’s been a lot of this going on for years in the agency space. But I think it’s becoming more more heightened now with the evolution of AI.

    John Jantsch (02:49.518)

    So you actually use the term anti-agency model. Now know you’re not an agency hater. so, so what makes this anti or, and not just a better agency.

    Sara Nay (03:02.379)

    Yeah. So the whole play with the anti-agency model, as you identified, like obviously we’re not anti-agency. We’re an agency ourselves. We have been for 31 years. We love agencies. And so I do keep, I keep explaining that because I don’t want people to think this book is against agencies, but what it’s with the anti-agency, what it’s saying is the model is broken essentially for some of the points that I had highlighted just a second ago. So it’s anti-agency model specifically.

    And so the way we have been doing and functioning for years as agencies were being forced in some ways to evolve because of the evolution of AI. so previously to AI, it made sense for agencies to hold onto things like marketing, execution, content, social, SEO, paid ads, all of the execution elements. But with the evolution of AI, I believe small businesses are able to take some of that stuff in-house.

    They still need strategic leadership and direction, but they now have an opportunity to stay a little bit more lean with their in-house marketing team by layering in AI systems below them to help with the heavy lifting of execution. And so that’s the whole idea of stop renting your marketing and taking back ownership of your marketing. You still need strategy. You still need direction. You still need leadership.

    But now you can build a marketing department or team that is a bit leaner because they’re overseeing orchestration of marketing, which is done by AI systems.

    John Jantsch (04:39.086)

    So one of the things you and I talk about a lot, cause I say it all the time is I, you know, I’ve been doing this 30 years and while a lot of new shiny things have come along, the fundamentals of marketing have not really changed or what we’re here to do as marketers has not really changed that much. What timeless principles do you think from, our system? As you know, it’s still worked today.

    Sara Nay (04:59.085)

    Yeah. And so that’s the second really section of the book we get into the timeless after the intro and all of that, we get into the timeless principles. And so some of the things that I touch on there are things like target market, identifying your clients on a very deep level. I think that’s becoming even more and more important with the evolution of AI, because what I see is a lot of small businesses bringing in something like a chat, GBT or a clod or whatever their tool of choices. And they’ll start just like,

    creating content and so it’s all over the place. It’s not consistent. It’s not on on brand. And so in your original book duct tape marketing, you talked a lot about identifying your ideal client on a deep level, understanding them emotionally, what keeps them up at night, what drives them. And so with the evolution of AI, you still need to understand your clients on a very deep level. But then if you’re going to bring in an AI tool, you then need to train the chat, you’d be to your tool of your choice that you bring in.

    on that information. So when you’re creating content moving forward, you’re creating content that speaks to your ideal client on a deep level and isn’t just generic. Another timeless foundational principle is core messaging. We talk a lot about that over the years. So identifying your core message or we’ve talked a lot about talking logo as well. And so that’s really identifying what makes you unique, but also what messaging resonates with that ideal client.

    That is still incredibly important today, but it’s also important to take that messaging and train your AI tools of choice on that messaging as well. So again, you’re not creating generic content, you’re creating content that speaks to your ideal clients with the messaging you’ve identified is really important. And so those foundations are still the same, but the way we’re using them is evolving a bit because of the technology that’s now available.

    John Jantsch (06:48.733)

    So, you know, we’ve, we’re all seeing people run into AI and just like, look what it can do, makes life faster, better, cheaper. Um, where do you think the danger of this, that like eyes wide open, you know, jump in and start using the tools? What do you think the danger of that is for many small businesses?

    Sara Nay (07:07.987)

    It complicates things that causes confusion. causes inconsistency. It causes noise. It amplifies the chaos that’s already there. It causes so many issues for the internal team or the team using the program, but also for the clients and prospects that you’re putting out content to as well. And so it’s causing confusion in both of those areas. And so a lot of what I encourage small businesses to do is take a step back.

    John Jantsch (07:12.916)

    amplifies the chaos that’s already there, right? Yeah.

    Sara Nay (07:33.767)

    And if you’ve been following duct tape marketing for any period of time, you’ve heard us say strategy before tactics. But it’s now strategy before tactics and technology is the conversation we’re having with clients. And so if you’re thinking about, okay, we need to be using AI tools instead of just diving into tools first, take a step back and answer some very important questions as to what’s the business actually trying to accomplish? What’s the marketing strategy look like based on that?

    What’s the team strategy or what’s our current team structure look like? And then you can say, okay, what tools can help us accomplish our goals? And then once you identify what the tools are, you then need to train the tools on your strategy that you would have created to then get to the point where you’re ready to execute on them efficiently. So don’t dive into tools, take a step back, create the strategy, and then answer the question of what tools are gonna help us get from where we are today to where we’re trying to go.

    John Jantsch (08:30.936)

    So, you know, the fractional CMO plus concept is a big part of our model. what do you tell that small business owner that’s got kind of a smaller budget and it’s thinking, I really just need somebody to do stuff rather than like, you know, I can’t really afford or I, or maybe I’m not big enough to even think about the idea of having fractional leadership. What do you say to that business as to why they need to maybe change their mindset?

    Sara Nay (08:55.403)

    Yeah, I mean, think, again, I keep going back to AI, but it’s causing small business owners or small businesses an opportunity that we haven’t had before. so, you previously, let’s think of traditional marketing org chart. You would have a CMO in a company and then you would have a lot of different executors under them, essentially. So you’d have like a paid specialist, an email marketing specialist, a social, you know, all of the different channels and categories. That’s never really been feasible to small businesses because

    they wouldn’t even have a budget for a CMO, let alone all the other people that are involved in that story. And so I think the best opportunity that small businesses have is right now in terms of the org chart, because you can bring in a fractional CMO. So you’re not paying a full-time salary. You’re paying a set fee every single month. That fractional CMO is then tasked with creating the overall strategy, managing the budget, owning the metrics.

    overseeing all of the marketing department essentially. And then under that fractional CMO, believe instead of, I don’t know if we’re quite there yet, but the direction I believe we’re going is instead of having a specialist in all the different channels, small businesses can have marketing executors that are familiar enough in writing great copy and understanding social media, but they’re really systems oriented and technology first people.

    where you can bring in AI systems below them to help them execute at a higher level than they’ve ever been before. And so now you’re getting a marketing org chart with all of these different roles that you previously probably couldn’t even think about affording as a small business.

    John Jantsch (10:35.832)

    So going back to the theme of renting, mean, the opposite of renting is owning. and so to a large degree, you know, what you’re describing there is kind of that path towards owning your, your marketing, you know, as a business, as opposed to maybe it wasn’t even renting. was abdicating like going here, you do it. I don’t care what you’re doing over there, but how does that change the business owners mindset in terms of.

    Sara Nay (10:54.124)

    Yeah.

    Yeah.

    John Jantsch (11:05.262)

    people in terms of structure, in terms of process, if they’re actually, you know, now they’re going to have those people in their organization or they’re going to have those functions in their organization. Who manages that? How do they hire for that? Are they, are they bringing in more overhead that makes sense for their business if they’re going to start thinking that way, or is this the ultimate path to, truly scaling a business?

    Sara Nay (11:16.557)

    It obviously depends on the business situation, revenue size, long-term growth goals. And so there’s a lot of factors that I would need to consider to answer that specifically. But for me, if you’re a small business and you’re looking to scale up,

    when you’re doing a certain level of revenue, you’ve been in business for a few years, let’s say you’ve passed the 1 million revenue mark, I think it’s time to start considering you need marketing leadership of some extent. And so when small businesses scale up to a certain point, if they haven’t looked for marketing leadership, the CEO becomes the CMO and they either have marketing experience or they learn marketing. And now it’s this necessary evil that

    they’re having to spend a lot of their time on where they never wanted to become a CMO in the first place. And so if you’re scaling up and you have high growth goals, looking for someone like a fractional CMO, I think makes a lot of sense because the whole idea is as the CEO or founder, you stay in your zone of genius. You stay focused on the why behind you building the business in the first place. then you… In selling, yeah.

    John Jantsch (12:34.798)

    or in selling, you know, stuff that actually is going to make money for the business rather than you having to figure out how to manage the technology.

    Sara Nay (12:46.121)

    Exactly. And then you bring in a fractional CMO or a marketing leader of some extent that then is tasked with what you identified earlier in terms of managing team, bringing in partners or hiring full-time team, running the technology, building the systems and processes, running the budget and the metrics. so the fractional CMO is really tasked with leading the marketing department and working alongside you to help you reach the specific business goals that you would have laid out.

    John Jantsch (13:15.566)

    You know, if somebody, whoever you’re working with is going to bring you strategy first, you know, as the first step, it doesn’t really matter what you call that person, right? What their role is, right? I mean, it’s really more the idea of thinking strategy first, isn’t

    Sara Nay (13:21.901)

    Yeah.

    Sara Nay (13:31.137)

    Yeah, absolutely. And so we’ll throw out all different terms. I mean, we talk a lot about fractional CMO, but if that feels like too elevated of a term, know, marketing leader, marketing strategist, marketing advisor, you know, the point is what they’re doing. They’re, leading the marketing initiatives and not just being an order taker.

    John Jantsch (13:51.672)

    So let’s flip to agencies that are listening, because I know we have agencies listening as well. How do they have to shift their mindset to really stay relevant? mean, I think in some agency, you look at some of these agencies that are providing SEO and content and social media, that’s their package, right, of done for you services. There might be a time in the very near future where that’s just not that relevant.

    Sara Nay (14:19.372)

    Yeah.

    John Jantsch (14:19.423)

    or people aren’t going to be willing to pay what you need to run a profitable business. So how do agencies need to shift their mindset?

    Sara Nay (14:26.705)

    Yeah, and there’s been a lot of stuff coming out there that I’ve seen on LinkedIn and different articles about how many agencies are going to shut down in the next few years. I think a lot of that stuff’s hard to predict, but I do think if you just keep offering execution, it’s a race to the bottom in a lot of cases because small businesses, even if they’re not doing it that effectively yet, they are bringing in AI solutions to cut costs in certain areas. And I think that marketing execution is one of those.

    areas. And so, you know, I think if agencies keep offering execution as their core services, it’s going to be very challenging in the next few years moving forward, because AI is becoming more sophisticated. So you’re basically competing against AI in that scenario versus if agencies shift their offering and they step more into this leadership role, where they’re, you know, focusing on strategy.

    they’re elevating team, it can be their own team or it can be internal team, but they’re elevating humans essentially with AI systems below them. Then they’re working alongside AI versus competing against it.

    John Jantsch (15:35.64)

    So if I’m a small business owner listening and.

    Obviously picking up and reading the book is going to be step one. But what are a couple steps towards taking this ownership mentality that somebody could start this week? If you’re stuck in the old kind of way of thinking, here are a couple things you can do this week to start changing your mindset or maybe even changing your marketing.

    Sara Nay (16:06.165)

    Yeah, of course. There’s two things that come to mind right off the bat. One of the first things, and I talk about this in the book as well, is the marketing strategy pyramid. We talk a lot about it at Duck Tape Marketing, but it’s really taking a step back and answering some business strategic questions first. So really analyzing what are your business goals? What are your objectives? What’s your revenue? Where are you growing towards? What are your mission, vision, values? And so really analyzing some of those things.

    And then thinking through what is your marketing strategy to help you move in the right direction. And then thinking through what is your team strategy. So you have to have those two bottom layers of the pyramid first to then think about team. But, know, to the question of how can businesses take back ownership when you’re analyzing your team structure, think through like, these internal roles? Are we relying on outsourced vendors? If we’re relying on outside outsourced vendors or solutions.

    Do we have clarity and confidence and control or ownership as to what they are doing or are we kind of left in the dark? I if you’re left in the dark through some of your partnerships, that’s when it’s time to analyze, does it make sense to continue on with this partnership or is there a way where we can get more ownership and control? So that’s where I would start is kind of going back to the basics there and analyzing your current structure, your current relationships, your current team.

    and making sure that you have clarity in what everyone is doing.

    John Jantsch (17:35.672)

    So I’m going to go a little in the weeds here on AI, mainly because it’s on everybody’s mind right now. There are a lot of some of these agencies that we’re talking about are shifting their whole model to being calling themselves AI agencies, where they want to come in and show you how to put in agents and how to automated this and automated that. How do you think small businesses should be looking at?

    Sara Nay (17:51.703)

    Yeah.

    John Jantsch (18:02.806)

    I mean, I don’t think we have to convince them that it’s not going away, but how do you think they should be looking at getting the most out of AI as really the end to end solution or the end to end assistant at this point that it can be rather than just looking at it as, here’s how I can automate stuff and or worse yet, here’s how I can fire people and do more with less.

    Sara Nay (18:08.909)

    Yeah, a big part of that I think is doing an analysis of who’s currently on your team and you’re not asking the question.

    How can we get more work out of them or how can we get them to move faster or be more productive? What you’re answering is how can we elevate them to make more of an impact? And so one of the exercises that we’ve done with our team fairly recently, and this is also in the book as well, is we had everyone on our team analyze what skills are they doing on a regular basis. And then we basically had them identify what are human-led skills that they should continue to focus on, things that light them up, that they love.

    And then we also had them identify what skills can be AI assisted and what skills and tasks could be executed by AI. And so we went through that exercise so people could essentially analyze their roles and think about how they could future proof their careers moving forward. And so I think that’s a really great exercise for anyone listening as a business leader or for your whole entire team is you should all be thinking about how can we future proof the business as a whole.

    And that’s a lot of what you and I talk about when we talk about shifting our model in a new direction. But you also need to be considering everyone on your team. How can you help them elevate with AI instead of be replaced by it? And then how can you help them continue to grow and focus on the skills that are becoming more important because of the evolution of AI?

    John Jantsch (19:54.414)

    talking with Sarah Ney, the author of Unchained. Sarah, I appreciate you spending a few moments to talk about Unchained. Is there a place that you’d invite people to go to find out more about the work you do, of course, but then also the new book?

    Sara Nay (20:08.269)

    Absolutely, so unchainedmodel.com is the book’s website, so love for you to check that out and also connect with me on LinkedIn. Again, my name is Sarah Ney.

    John Jantsch (20:18.23)

    Awesome, well again, I appreciate you stopping by. Hopefully we’ll see you one of these days soon out there on the

    Sara Nay (20:24.589)

    Thank you.

    powered by

  • An Holistic Framework for Shared Design Leadership

    An Holistic Framework for Shared Design Leadership

    Picture this: Two people are having what appears to be the same talk about the same design issue in a conference room at your technical company. One is talking about whether the staff has the right abilities to handle it. The various examines whether the answer really addresses the user’s issue. Similar room, the same issue, and entirely various perspectives.

    This is the lovely, sometimes messy fact of having both a Design Manager and a Guide Designer on the same group. And if you’re wondering how to make this job without creating confusion, coincide, or the feared” to some cooks” situation, you’re asking the right issue.

    The conventional solution has been to create clear traces on an organizational chart. The Design Manager handles persons, the Lead Designer handles art. Problem solved, is that correct? Except that clear nonprofit charts are fantasy. In fact, both roles care greatly about crew health, style quality, and shipping great work.

    When you start thinking of your style organization as a style organism, the magic happens when you embrace the collide rather than fighting it.

    A Healthy Design Team’s Biology

    Here’s what I’ve learned from years of being on both flanks of this formula: think of your design team as a living organism. The layout manager is guided by the group dynamics, emotional security, and career growth. The Lead Designer is more focused on the body ( the user-generated design standards, the handcrafted skills ), than the hands-on work that is done.

    But just like mind and body aren’t totally separate systems, but, also, do these tasks overlap in significant ways. Without working in harmony with one another, you didn’t have a good person. The technique is to know where those aligns are and how to understand them gently.

    When we look at how good team really function, three critical devices emerge. Each requires the collaboration of both jobs, but one must assume the lead role in maintaining that system sturdy.

    Folks & Psychology: The Nervous System

    Major caretaker: Design Manager
    Supporting position: Direct Artist

    Signs, comments, emotional health are all important components of the nervous program. When this technique is good, information flows easily, people feel safe to take risks, and the staff may react quickly to new problems.

    The main caregiver here is the Design Manager. They are making sure the team’s emotional pulse is healthy, creating the ideal environment for growth, and keeping track of the team’s psychological pulse. They’re hosting job meetings, managing task, and making sure no single burns out.

    However, the Lead Designer has a vital enabling position. They’re offering visual feedback on build development needs, identifying stagnant design skills in someone, and pointing out potential growth opportunities that the Design Manager might overlook.

    Design Manager tends to:

    • discussions about careers and career development
    • mental stability and dynamics of the group
    • Job management and resource allocation
    • Performance evaluations and opinions management systems
    • Providing opportunities for learning

    Direct Custom supports by:

    • Giving craft-specific evaluation of team member creation
    • identifying opportunities for growth in style skills gaps
    • Giving design mentoring and assistance
    • indicating when staff members are prepared for more challenging problems.

    The Muscular System: Design & Execution

    Major custodian: Lead Designer
    Supporting duties: Design Manager

    Strength, cooperation, and skill development are the hallmarks of the skeletal system. When this technique is healthy, the team can do complicated design work with precision, maintain regular quality, and adjust their craft to fresh challenges.

    The Lead Designer is the main caregiver at this place. They oversee the creation of quality standards, provide craft instruction, and set design standards. They’re the ones who can tell you if a design decision is sound or if we’re solving the right problem.

    However, a significant supporting role is played by the Design Manager. They’re making sure the team has the resources and support they need to perform their best work, such as proper nutrition and time for an athlete recovering.

    Lead Designer tends to:

    • Definition of system usage and design standards
    • Feedback on design work that meets the required standards
    • Experience direction for the product
    • Design choices and product-wide alignment are important.
    • advancement of craft and innovation

    Design Manager supports by:

    • ensuring that all members of the team are aware of and adopting design standards
    • Confirming that a direction of experience is being pursued
    • Supporting practices and systems that scale without bottlenecking
    • facilitating team-wide design alignment
    • Providing resources and removing obstacles to outstanding craft work

    The Circulatory System: Strategy &amp, Flow

    Shared caretakers: Lead Designer and Design Manager, respectively.

    The circulatory system is concerned with how the team’s decisions and energy are distributed. When this system is healthy, strategic direction is clear, priorities are aligned, and the team can respond quickly to new opportunities or challenges.

    True partnership occurs in this context. Although both roles are responsible for maintaining the circulation, they both have unique perspectives to offer.

    Lead Designer contributes:

    • The product fulfills the needs of the users.
    • overall experience and product quality
    • Strategic design initiatives
    • User needs for each initiative are based on research.

    Design Manager contributes:

    • Communication to team and stakeholders
    • Stakeholder management and alignment
    • Team accountability across all levels
    • Strategic business initiatives

    Both parties work together on:

    • Co-creation of strategy and leadership
    • Team goals and prioritization approach
    • organizational structure decisions
    • Success frameworks and measures

    Keeping the Organism Healthy

    Understanding that all three systems must work together is the key to making this partnership sing. A team with excellent craftmanship but poor psychological protection will eventually burn out. A team with great culture but weak craft execution will ship mediocre work. A team that has both but poor strategic planning will concentrate on the wrong things.

    Be Specific About the System You’re Defending.

    When you’re in a meeting about a design problem, it helps to acknowledge which system you’re primarily focused on. Everyone has context for their input.” I’m thinking about this from a team capacity perspective” ( nervous system ) or” I’m looking at this through the lens of user needs” ( muscular system ).

    This is not about staying in your path. It’s about being transparent as to which lens you’re using, so the other person knows how to best add their perspective.

    Create Positive Feedback Loops

    Which partnerships have created clear feedback loops between the systems in the most effective ways?

    Nervous system signals to muscular system:” The team is struggling with confidence in their design skills” → Lead Designer provides more craft coaching and clearer standards.

    Nervous system receives the message” The team’s craft skills are improving more quickly than their project complexity.”

    We’re seeing patterns in team health and craft development that suggest we need to adjust our strategic priorities, both systems say to the circulatory system.

    Handle Handoffs Gracefully

    When something switches from one system to another, this partnership’s most crucial moments occur. This might occur when a design standard ( muscular system ) needs to be implemented across the team ( nervous system ) or when a tactical initiative ( circulatory system ) requires specific craft execution ( muscular system ).

    Make these transitions explicit. The new component standards have been defined. Can you give me some ideas on how to get the team up to speed?” or” We’ve agreed on this strategic direction. From here, I’ll concentrate on the particular user experience approach.

    Stay original and avoid being a tourist.

    The Design Manager who never thinks about craft, or the Lead Designer who never considers team dynamics, is like a doctor who only looks at one body system. Even when they are not the primary caretaker, great design leadership requires both people to be as concerned with the entire organism.

    This entails asking questions rather than making assumptions. ” What do you think about the team’s craft development in this area”? or” How do you think this is affecting team morale and workload”? keeps both viewpoints at the forefront of every choice.

    When the Organism Gets Sick

    This partnership has the potential to go wrong, even with clear roles. Here are the most typical failure modes I’ve seen:

    System Isolation

    The design manager ignores craft development and only concentrates on the nervous system. The Lead Designer ignores team dynamics and only concentrates on the muscular system. Both people retreat to their comfort zones and stop collaborating.

    The signs: Team members receive conflicting messages, work conditions suffer, and morale declines.

    Reconnect around common goals in the treatment. What are you both trying to achieve? It’s typically excellent design work that arrives on time from a capable team. Discover how both systems accomplish that goal.

    Poor Circulation

    There is no clear strategic direction, shifting priorities, or accepting responsibility for the flow of information.

    The signs: Team members are unsure of their priorities, work is duplicated or dropped, and deadlines are missed.

    The treatment: Explicitly assign responsibility for circulation. Who is communicating with whom? How frequently? What’s the feedback loop?

    Autoimmune Response

    One person feels threatened by the other’s skill set. The Design Manager thinks the Lead Designer is undermining their authority. The Design Manager is alleged to believe that the Lead Designer doesn’t understand craft.

    The signs: defensive behavior, territorial disputes, team members stifled in the middle.

    The treatment: Remember that you’re both caretakers of the same organism. The entire team suffers when one system fails. The team thrives when both systems are strong.

    The Payoff

    Yes, communication is required for this model. Yes, both parties must be able to assume full responsibility for team health. But the payoff is worth it: better decisions, stronger teams, and design work that’s both excellent and sustainable.

    The best of both worlds can be found in the combination of strong people leadership and deep craft expertise. When one person is ill, taking a vacation, or overburdened, the other can support the team’s health. When a decision requires both the people perspective and the craft perspective, you’ve got both right there in the room.

    The framework has a balance, which is crucial. You can apply the same system thinking to fresh challenges as your team expands. Need to launch a design system? Both the muscular system ( standards and implementation ), the nervous system (team adoption and change management ), and both have a tendency to circulate ( communication and stakeholder alignment ).

    The End result

    The relationship between a Design Manager and Lead Designer isn’t about dividing territories. It’s about multiplying impact. Magic occurs when both roles are aware that they are promoting various aspects of a healthy organism.

    The mind and body work together. The team receives both the craft excellence and strategic thinking they need. And most importantly, users benefit from both perspectives when they receive the work.

    So the next time you’re in that meeting room, wondering why two people are talking about the same problem from different angles, remember: you’re watching shared leadership in action. And if it’s functioning well, your design team’s mind and body will both become stronger.

  • From Beta to Bedrock: Build Products that Stick.

    From Beta to Bedrock: Build Products that Stick.

    As a solution developer for too many years, I can’t recall how many times I’ve seen promising ideas go from being heroes in a few weeks to being useless within months.

    Financial goods, which is the industry in which I work, are no exception. It’s tempting to put as many features at the ceiling as possible and expect something sticks because people’s true, hard-earned money is on the line, user expectations are high, and crowded market. However, this strategy will lead to disaster. Why, please:

    The drawbacks of feature-first growth

    It’s simple to get swept up in the enthusiasm of developing innovative features when you start developing a financial product from scratch or are migrating existing client journeys from paper or phone channels to online bank or mobile apps. You might be thinking,” If I can only put one more thing that solves this particular person problem, they’ll appreciate me”! But what happens if you eventually encounter a roadblock as a result of your security team’s negligence? don’t like it, right? When a battle-tested film isn’t as well-known as you anticipated or when it fails due to unforeseen difficulty?

    The concept of Minimum Viable Product ( MVP ) is applied to this. Even if Jason Fried doesn’t usually refer to this concept, his book Getting Real and his radio Rework frequently discuss it. An MVP is a product that offers only enough significance to your users to keep them interested, but not so much that it becomes difficult to keep up. Although the idea seems simple, it requires a razor-sharp eye, a ruthless edge, and the courage to stand up for your position because it is easy to fall for” the Columbo Effect” when there is always” just one more thing …” to add.

    The issue with most fund apps is that they frequently turn out to be reflections of the company’s internal politics rather than an experience created purely for the customer. This implies that the priority is to provide as many features and functionalities as possible to satisfy the requirements and desires of competing inside ministries as opposed to a distinct value statement that is focused on what people in the real world actually want. These products may therefore quickly become a muddled mess of confusing, related, and finally unlovable client experiences—a feature salad, you might say.

    The significance of the foundation

    What’s a better course of action then? How can we create items that are reliable, user-friendly, and most importantly, stick?

    The concept of “bedrock” comes into play here. The main component of your item that really matters to customers is Bedrock. The foundation of worth and relevance over time is built upon it.

    The core has got to be in and around the standard cleaning journeys in the world of retail bank, which is where I work. People only look at their existing accounts once every blue sky, but they do so every day. They purchase a credit card every year or every other year, but they at least once a month examine their stability and pay their bills.

    The key is in identifying the main tasks that individuals want to complete and therefore relentlessly striving to make them simple, reliable, and trustworthy.

    How can you reach the foundation, though? By focusing on the” MVP” strategy, giving convenience precedence, and working incrementally toward a clear value proposition. This means avoiding unnecessary functions and putting your users first, and adding real value.

    It even requires having some nerve, as your coworkers might not always agree with you immediately. And in some cases, it might even mean making it clear to consumers that you won’t be coming over to their home to prepare their meal. Sometimes you need to use “opinionated user interface design” ( i .e., clumsy workaround for edge cases ) to test a concept or to give yourself some more time to work on something else.

    Realistic methods for creating financially successful products

    What are the main learnings I’ve made from my own research and practice, then?

    1. What issue are you attempting to resolve first, and why? Whom? Before beginning any construction, make sure your vision is completely clear. Make certain it also aligns with the goals of your business.
    2. Avoid the temptation to put too many functions at once by focusing on one, key feature and focusing on getting that right before moving on to something else. Choose one that actually adds price, and work from that.
    3. When it comes to financial items, clarity is often over difficulty. Eliminate unwanted details and concentrate solely on what matters most.
    4. Accept ongoing iteration: Bedrock is not a fixed destination; it is a fluid process. Continuously collect customer feedback, improve your product, and work toward that foundational position.
    5. Stop, glance, and talk: You must test your product frequently in the field rather than just as part of the shipping process. Use it for yourself. Work A/B testing. User opinions on Gear. Speak to the users of it and make adjustments accordingly.

    The foundational dilemma

    Building towards rock implies sacrificing some short-term expansion potential in favor of long-term balance, which is an interesting paradox at play here. But the payoff is worthwhile because products built with a emphasis on bedrock will outlive and surpass their rivals over time and provide users with long-term value.

    How do you begin your quest for rock, then? Get it gradually. Start by identifying the underlying factors that your customers actually care about. Focus on developing and improving a second, potent function that delivers real value. And most importantly, check constantly because, whatever you think, Abraham Lincoln, Alan Kay, or Peter Drucker are all in the same boat! The best way to foretell the future is to build it, he said.

  • 2000’s X-Men and the Lost Gravitas of Xavier and Magneto

    2000’s X-Men and the Lost Gravitas of Xavier and Magneto

    Marvel released its mutation for the first time in X-Men twenty-five years ago. Although the film avoided the brightly coloured spandex costumes from the comics, it managed to remain essentially true to the original, complete with fantastic superpower displays and addamantium claws. The most exciting scene of the film occurs [ …]]…

    Den of Geek‘s second post-2000 film X-Men and the Lost Gravitas of Xavier and Magneto was the first to go.

    The contemporary game landscape is full of bigger ideas and big stories. As full of mythology as a Homeric spectacular do some AAA gaming titles. Hell, FromSoftware also hired George R. R. Martin, the creator of Game of Thrones, to fill out the broad tale arcs of Elden Ring &#8216, s the Lands Between! But, that wasn’t always the case.

    The idea of &#8220, lore&#8221 was no often taken into account for &#8217, 90s and &#8217, 00s activities, which were primarily focused on creating a gratifying gameplay experience through basic graphics. Despite this, enthusiasts eventually learned to respect and value these games, despite their modest lore. No better illustration of this trend can be found than Sony’s automotive battle series Twisted Metal. In the midst of Calypso&#8217’s destruction derby, themes, characters, weaponry, locations, and also themes started to emerge.

    cnx. powershell. push ( function ( ) {cnx ( {playerId:” 106e33c0-3911-473c-b599-b1426db57530″, }). render ( “0270c398a82f44f49c23c16122516796” ), }),

    Twisted Metal, a Peacock TV version, paid homage to that unknowable mythology in its first time. The second time is now poised to dig even further into the games ‘ story. Anthony Mackie ( John Doe ), Stephanie Beatriz ( Quiet ), Joe Seanoa ( Sweet Tooth ), and Anthony Carrigan ( Calypso ) among the showrunners at San Diego Comic-Con.

    &#8220, The legend is thus unhinged. It&#8217, s merely crazy, &#8221, according to director Smith about the Twisted Metal company. We have dockets in the writers ‘ room, which is so full of all the weapons and levels, to ensure we have all those Easter eggs so fans can always &#8216, Leonardo DiCaprio [pointing ] meme&#8217, the screen at all times. It’s generally so enjoyable to include that thing. &#8221,

    Per Smith, the Leonardo DiCaprio-pointing image materials this time around will make some unexpected allusions to one of the book’s most adored characters.

    We included some Axel legend that is so crazy. &#8220, I find it hard to believe that the Twisted Steel writers and creators included this products unless you are really into the Twisted Metal mythology and you see what we included from Axel’s backstory. &#8217, It&#8217, s but strong and it &#8217, s but stupid how we included it. &#8221,

    While the iconic conflagratory clown Sweet Tooth (voiced by Joe Seanoa and voiced by Will Arnett ) was able to appear in Twisted Metal&#8216, the game’s first time, winter two thoroughly reveals the guy behind the demolition tournament screen. A wonderfully deranged dandy who fits the Twisted Metal universe as comfortably as his absurd wig fits his head, Calypso, played by Anthony Carrigan ( a.k .a. Noho Hank in Barry and Metamorpho in this summer’s Superman ).

    Actually, hair does all the acting. &#8220, I take very little credit, it &#8217, s all the hair, &#8221, Carrigan jokes. The character’s framework was it, but we were able to work together and have fun. I’m going to say that I took a lot of freedoms. a lot of rights However, I believe the cast’s overall attitude is genuinely enthusiastic about having fun and pushing the boundaries. &#8221,

    &#8220, It&#8217, s a bible to you, dude, &#8221, Mackie adds to Carrigan. A typical artist would have entered, never taken risks, not pushed the envelope, and instead just stood there and said the script. However, you did it all. You completely bizarre. It was stunning to view. It was like &#8216, oh what &#8217, s this dude gonna be&#8217, and then you &#8217, d be on set and hear]INDESCRIBABLE HAUNTING LAUGH]. &#8221,

    The display &#8217, s premise’s flexible format also allows for Twisted Metal to experiment with some fresh personalities, including the introduction of a particular post-apocalyptic big who is so revolting that this recruiter begged Smith for an explanation.

    My wife was like,” I hate Big Baby, I hate it,” Smith says when we broke the idea of Big Baby. She was incredibly upset with me that we came up with it. She instructed me to reduce Major Baby, and I responded,” Big Baby stays, honey.” It&#8217, s Great Baby or me. ‘ &#8221,

    Nan, we appreciate the effort to omit Great Baby.

    The first three incidents of Twisted Metal year 2 air on Peacock on Thursday, July 31. New episodes air on Fridays, with the season finale on August 28.

    The second post Twisted Metal Season 2 May Include Deep Lore For a Beloved Game Character appeared initially on Den of Geek.

  • Shin Godzilla Director Reveals Why Those Eyes Are So Adorable

    Shin Godzilla Director Reveals Why Those Eyes Are So Adorable

    Godzilla appeared to never be that terrifying once for a long time. The Big G quickly developed into a creature after the most well-known large video display monsters to kick around a city started as a calm, scary analogy for the risks of nuclear weapons in Ishir Honda’s 1954 classic that started it all.

    The first article on Den of Geek: Shin Godzilla Director Reveals Why Those Eye Are But Adorable was first published.

    The contemporary game landscape is full of bigger ideas and big stories. As full of mythology as a Homeric spectacular do some AAA gaming titles. The wide tale areas of Elden Ring &#8216, which are located in the Lands Between!, were also completed by Game of Thrones father George R. R. Martin. But, that wasn’t always the case.

    The &#8217, 90s and &#8217, 00s games were mostly focused on creating a satisfying game experience through primitive graphics, so the idea of &#8220, lore&#8221 was no frequently taken into account. Despite this, gamers eventually learned to respect and value these titles, whose cannon is still in question. No other vehicle fight game collection from Sony’s collection, Twisted Metal, is a better illustration of this phenomenon. In the midst of Calypso&#8217’s destruction derby, themes, characters, weaponry, locations, and also themes started to emerge.

    cnx. powershell. push ( function ( ) {cnx ( {playerId:” 106e33c0-3911-473c-b599-b1426db57530″, }). render ( “0270c398a82f44f49c23c16122516796” ), }),

    In its first year, the Peacock TV series translation Twisted Metal made homage to that unknowable mythology. The second time is now poised to delve even further into the games ‘ story. Anthony Mackie ( John Doe ), Stephanie Beatriz ( Quiet ), Joe Seanoa ( Sweet Tooth ), and Anthony Carrigan ( Calypso ) among the showrunners at San Diego Comic-Con.

    &#8220, The legend is thus unhinged. It&#8217, s simply crazy, &#8221, according to director Smith about the Twisted Metal company. We have dockets in the writers ‘ room, which is so full of all the weapons and levels, to ensure we have all those Easter eggs so fans can always &#8216, Leonardo DiCaprio [pointing ] meme&#8217, the screen at all times. That stuff is always so enjoyable to incorporate. &#8221,

    Per Smith, the Leonardo DiCaprio-pointing joke stuff this time around will make some unexpected allusions to one of the book’s most adored characters.

    We included some Axel legend that is so crazy. &#8220, I find it hard to believe that the Twisted Steel writers and creators included this products unless you are really into the Twisted Metal mythology and you see what we included from Axel’s backstory. &#8217, It&#8217, s but strong and it &#8217, s but stupid how we included it. &#8221,

    While the iconic conflagratory clown Sweet Tooth (voiced by Joe Seanoa and voiced by Will Arnett ) was able to appear in Twisted Metal&#8216, the game’s first time, winter two thoroughly reveals the guy behind the demolition tournament screen. A wonderfully deranged dandy who fits the Twisted Metal universe as comfortably as his absurd wig fits his head, Calypso, played by Anthony Carrigan ( a.k .a. Noho Hank in Barry and Metamorpho in this summer’s Superman ).

    Seriously, hair does all the acting. &#8220, I take very little credit, it &#8217, s all the hair, &#8221, Carrigan jokes. The character’s framework was that, but we were able to work together and have fun. I took a lot of rights, I’m going to claim. a lot of freedoms However, I believe the cast’s overall attitude is really truly good for having fun and pushing the limits while having a good time. &#8221,

    &#8220, It&#8217, s a bible to you, bro, &#8221, Mackie adds to Carrigan. A regular actor would have entered, never taken risks, hardly ventured far, and instead just stood there and said the script. However, you did it all. You completely bizarre. It was stunning to view. It was like &#8216, oh what &#8217, s this dude gonna be&#8217, and then you &#8217, d be on set and hear]INDESCRIBABLE HAUNTING LAUGH]. &#8221,

    The display &#8217, s premise’s flexible format also allows for Twisted Metal to experiment with some fresh personalities, including the introduction of a particular post-apocalyptic big who is so revolting that this recruiter begged Smith for an explanation.

    When we broke the concept of Big Baby, my wife said,” I hate Big Baby,”’ Smith says, and I explained it to her. She was incredibly upset with me that we came up with it. She instructed me to cut Great Baby, and I responded,” Honey, Big Baby stays.” It&#8217, s Great Baby or me. ‘ &#8221,

    Nan, we appreciate the effort to omit Great Baby in any case.

    On Thursday, July 31 on Peacock, Twisted Metal year 2 will debut. New episodes air on Fridays, with the season episode on August 28.

    The second post Strong Lore For a Beloved Game Character Will Be Included in Twisted Metal Season 2 appeared initially on Den of Geek.

  • Star Trek: Strange New Worlds Season 3 Episode 4 Review — A Space Adventure Hour

    Star Trek: Strange New Worlds Season 3 Episode 4 Review — A Space Adventure Hour

    Spoilers for winter 3 show 4 are included in this Star Trek: Odd New Worlds review. You’d be forgiven for being a little agitated when the third event of a new season begins with a neon-colored 1960s-style movie sequence featuring characters who evidently don’t arise within the [ …] universe on any set that isn’t Star Trek: Odd New Worlds.

    Den of Geek‘s first article Star Trek: Odd New Worlds Season 3 Episode 4 Review: A Space Adventure Hour.

    Great ideas and stories abound in the contemporary game landscape. Some Professional video games have as much lore as a Homeric amazing. Hell, FromSoftware yet hired George R. R. Martin, the creator of Game of Thrones, to fill out the broad tale arcs of Elden Ring &#8216, s the Lands Between! But, that wasn’t always the case.

    The idea of &#8220, lore&#8221 was no often taken into account for &#8217, 90s and &#8217, 00s activities, which were primarily focused on creating a gratifying gameplay experience through basic graphics. Despite this, gamers eventually learned to respect and value these titles, whose lore is still in question. No better illustration of this trend can be found than Sony’s automotive battle series Twisted Metal. In the midst of Calypso&#8217’s demolition derby, themes, characters, weaponry, locations, and yet themes started to emerge.

    cnx. powershell. push ( function ( ) {cnx ( {playerId:” 106e33c0-3911-473c-b599-b1426db57530″, }). render ( “0270c398a82f44f49c23c16122516796” ), }),

    In its first year, the Peacock TV series version Twisted Metal made homage to that unknowable mythology. The second time is now poised to delve even further into the games ‘ story. Anthony Mackie ( John Doe ), Stephanie Beatriz ( Quiet ), Joe Seanoa ( Sweet Tooth ), and Anthony Carrigan ( Calypso ) among the showrunners Michael Jonathan Smith and Anthony Carrigan ( Calypso ) stopped by Den of Geek Studio at San Diego Comic-Con to tease what &#8217, s come.

    &#8220, The legend is thus unhinged. It&#8217, s merely crazy, &#8221, according to director Smith about the Twisted Metal company. We have dockets in the writers ‘ room, which is so full of all the weapons and levels, to ensure we have all those Easter eggs so fans can always &#8216, Leonardo DiCaprio [pointing ] meme&#8217, the screen at all times. It’s usually so enjoyable to include that stuff. &#8221,

    Per Smith, the Leonardo DiCaprio-pointing joke stuff this time around will make some unexpected allusions to one of the book’s most adored characters.

    We included some crazy Axel legend, and we included it. I find it hard to believe that the Twisted Steel writers and creators included this products unless you are really into the Twisted Metal mythology and you see what we included from Axel’s backstory. &#8217, It&#8217, s but strong and it &#8217, s but stupid how we included it. &#8221,

    While the iconic conflagratory clown Sweet Tooth (voiced by Joe Seanoa and voiced by Will Arnett ) was able to appear in Twisted Metal&#8216, the game’s first time, winter two thoroughly exposes the true author of the destruction tournament screen. Calypso, who was portrayed by Anthony Carrigan ( also known as Noho Hank in Barry and Metamorpho in this summer’s Superman ), is a fantastically evil dandy who fits the Twisted Metal universe just as comfortably as his absurd wig fits his head.

    Sincerely, the wig does all the acting. I take very little credit, it &#8217, s all the hair, &#8221, Carrigan jokes. The character’s blueprint was there, but we were able to work together and have fun. I’m going to say that I took a lot of liberties. many liberties are involved. However, I believe the cast’s overall attitude is genuinely enthusiastic about having fun and pushing the boundaries. &#8221,

    &#8220, It&#8217, s a testament to you, dude, &#8221, Mackie adds to Carrigan. A regular actor would have entered, not taken risks, not pushed the envelope, and instead just stood there and said the script. However, you did it all. You completely lost your mind. It was stunning to witness. It was like &#8216, oh what &#8217, s this dude gonna be&#8217, and then you &#8217, d be on set and hear]INDESCRIBABLE HAUNTING LAUGH]. &#8221,

    The show’s flexible premise also allows for Twisted Metal to experiment with some new characters, including the introduction of a particular post-apocalyptic heavy who is so revolting that this interviewer begged Smith for an apology.

    My wife was like,” I hate Big Baby, I hate it,” Smith says when we broke the idea of Big Baby. She was incredibly angry with me that we came up with it. She instructed me to cut Big Baby, and I responded,” Big Baby stays, honey.” It&#8217, s Big Baby or me. ‘ &#8221,

    Nan, we appreciate the effort to omit Big Baby in any case.

    On Thursday, July 31 on Peacock, the first three episodes of Twisted Metal season 2 air. Thursdays bring in new episodes, with the season’s conclusion set for August 28.

    The first post Deep Lore For a Beloved Game Character Will Be Included in Twisted Metal Season 2 appeared first on Den of Geek.

  • The Long Walk Cast Reacts to Being ‘Too Tense’ for SDCC

    The Long Walk Cast Reacts to Being ‘Too Tense’ for SDCC

    When the lights went out and an loud sigh sprang out across thousands of people, it represented some sort of step. New special images shared with the excited and optimistic at San Diego Comic-Con was being obscured for the first time in the history of the event. The picture actually turned black. This was not concealed [ …].

    The Long Walk Cast Reacted to being” to uncomfortable” for SDCC, which appeared first on Den of Geek.

    Big tales and bigger ideas are prevalent in the contemporary game landscape. As full of legend as a Homeric spectacular do some AAA gaming titles. Hell, FromSoftware also hired George R. R. Martin, the creator of Game of Thrones, to fill out the broad narrative arcs of Elden Ring &#8216, s the Lands Between! But, that wasn’t always the case.

    The idea of &#8220, lore&#8221 was never frequently taken into account for &#8217, 90s and &#8217, 00s activities, which were primarily focused on creating a pleasant gameplay experience through basic graphics. Despite their small canon, gamers eventually learned to respect and cherish these titles. There is no better illustration of this occurrence than Sony’s automotive fight series Twisted Metal. In the midst of Calypso&#8217’s destruction derby, themes, characters, weaponry, locations, and also themes started to emerge.

    cnx. command. push ( function ( ) {cnx ( {playerId:” 106e33c0-3911-473c-b599-b1426db57530″, }). render ( “0270c398a82f44f49c23c16122516796” ), }),

    In its first year, the Peacock TV series translation Twisted Metal made homage to that unknowable mythology. The second time is now poised to delve even further into the games ‘ history. Anthony Mackie ( John Doe ), Stephanie Beatriz ( Quiet ), Joe Seanoa ( Sweet Tooth ), and Anthony Carrigan ( Calypso ) among the showrunners Michael Jonathan Smith and Anthony Carrigan ( Calypso ) stopped by Den of Geek Studio at San Diego Comic-Con to tease what &#8217, s come.

    &#8220, The legend is thus unhinged. Showrunner Smith says of the Twisted Metal company,” It’s really insane, &#8221. We have registries in the authors ‘ area, which is so full of all the weapons and rates, to ensure that viewers can always have all those Easter egg. It’s usually so enjoyable to include that thing. &#8221,

    Per Smith, the Leonardo DiCaprio pointing joke stuff this time around will make some unexpected allusions to one of the story’s most adored figures.

    We included some Axel legend that is so crazy. &#8220, I find it hard to believe that the Twisted Steel writers and creators included this things unless you are really into the Twisted Metal mythology and you see what we included from Axel’s backstory. &#8217, It&#8217, s but strong and it &#8217, s but stupid how we included it. &#8221,

    While the iconic conflagratory clown Sweet Tooth (voiced by Joe Seanoa and voiced by Will Arnett ) was able to appear in Twisted Metal&#8216, the game’s first time, winter two thoroughly reveals the guy behind the demolition tournament screen. Calypso, who was portrayed by Anthony Carrigan ( a.k .a. Noho Hank in Barry and Metamorpho in this summer’s Superman ), is a fantastically evil dandy who fits the Twisted Metal universe just as comfortably as his absurd wig fits his head.

    Sincerely, the hair does all the speaking. I take very little credit, it &#8217, s all the hair, &#8221, Carrigan jokes. The character’s framework was that, but we were able to work together and have fun. I’m going to suggest that I took a lot of rights. A lot of rights. However, I believe the cast’s overall attitude is genuinely enthusiastic about having fun and pushing the boundaries. &#8221,

    &#8220, It&#8217, s a bible to you, dude, &#8221, Mackie adds to Carrigan. A typical artist would have entered, never taken risks, not pushed the envelope, and instead just stood there and said the script. However, you did it all. You completely lost your mind. It was stunning to view. It was like &#8216, oh what &#8217, s this dude gonna be&#8217, and then you &#8217, d be on set and hear]INDESCRIBABLE HAUNTING LAUGH]. &#8221,

    The show’s versatile concept also allows Twisted Metal to experiment with some fresh characters, including the introduction of a particular post-apocalyptic big who begged Smith for an explanation.

    My wife was like,” I hate Big Baby, I hate it,” Smith says when we broke the idea of Big Baby. She was incredibly angry with me that we came up with it. She instructed me to reduce Major Baby, and I responded,” Honey, Big Baby stays.” It&#8217, s Great Baby or me. ‘ &#8221,

    Nan, we appreciate the effort to omit Great Baby.

    The first three incidents of Twisted Metal winter 2 air on Peacock on Thursday, July 31. New episodes air on Fridays, with the season episode on August 28.

    The second post Strong Lore For a Beloved Game Character Will Be Included in Twisted Metal Season 2 appeared initially on Den of Geek.

  • “A Space Adventure Hour” Reveals Why Modern Star Trek Is Defined by Parodies

    “A Space Adventure Hour” Reveals Why Modern Star Trek Is Defined by Parodies

    Star Trek: Odd New Worlds year 3 show 4 has spoilers in this article. Star Trek from today is different from Star Trek from your grandfather. The fragile sets, madly wrong science, and shoddy acting are all gone. However, if you tuned in to [Star Trek: Strange New Worlds ] this week’s episode of” A Space Adventure Hour,” you should know.

    The blog” A Space Adventure Hour” Shows Why Contemporary Star Trek Is Defined by Parodies first appeared on Den of Geek.

    Great ideas and stories abound in the contemporary game landscape. Some Professional video games have as much lore as a Homeric amazing. The wide tale areas of Elden Ring &#8216, which are located in the Lands Between!, were also completed by Game of Thrones father George R. R. Martin. But, that wasn’t always the case.

    The idea of &#8220, lore&#8221 was never frequently taken into account for &#8217, 90s and &#8217, 00s activities, which were primarily focused on creating a pleasant gameplay experience through basic graphics. Despite this, gamers eventually learned to respect and value these titles, whose lore is still in question. No other vehicle fight game collection from Sony’s collection, Twisted Metal, is a better illustration of this phenomenon. In the midst of Calypso&#8217’s destruction derby, themes, characters, weaponry, locations, and also themes started to emerge.

    cnx. command. push ( function ( ) {cnx ( {playerId:” 106e33c0-3911-473c-b599-b1426db57530″, }). render ( “0270c398a82f44f49c23c16122516796” ), }),

    In its first year, the Peacock TV series version Twisted Metal made homage to that unknowable mythology. The second time is now poised to delve even further into the games ‘ history. Anthony Mackie ( John Doe ), Stephanie Beatriz ( Quiet ), Joe Seanoa ( Sweet Tooth ), and Anthony Carrigan ( Calypso ) among the showrunners at San Diego Comic-Con.

    &#8220, The legend is thus unhinged. Showrunner Smith describes the Distorted Metal brand as being completely insane. We have registries in the authors ‘ area, which is so full of all the weapons and rates, to ensure that enthusiasts can always have all those Easter egg. It&#8217 ;s always so enjoyable to include that stuff. &#8221,

    Per Smith, the Leonardo DiCaprio-pointing image materials this time around will make some unexpected allusions to one of the book’s most adored characters.

    We included some Axel legend that is so crazy. &#8220, I find it hard to believe that the Twisted Steel authors and writers included this thing unless you are really serious in the Twisted Metal mythology and you see what we included from Axel&#8217, s story. &#8217, It&#8217, s but strong and it &#8217, s but stupid how we included it. &#8221,

    While the iconic conflagratory clown Sweet Tooth (voiced by Joe Seanoa and voiced by Will Arnett ) was able to appear in Twisted Metal&#8216, the game’s first time, winter two thoroughly exposes the true author of the destruction tournament screen. Calypso, who was portrayed by Anthony Carrigan ( a.k .a. Noho Hank in Barry and Metamorpho in this summer’s Superman ), is a fantastically evil dandy who fits the Twisted Metal universe just as comfortably as his absurd wig fits his head.

    Actually, hair does all the acting. &#8220, I take very little credit, it &#8217, s all the hair, &#8221, Carrigan jokes. The character’s framework was it, but we were able to work together and have fun. I took a lot of rights, I’m going to claim. many freedoms are involved. However, I believe the cast’s overall attitude is really truly good for having fun and pushing the limits while having a good time. &#8221,

    &#8220, It&#8217, s a bible to you, bro, &#8221, Mackie adds to Carrigan. A typical artist would have entered, never taken risks, not pushed the envelope, and instead just stood there and said the script. However, all the strange garbage came from you. You completely lost your mind. It was stunning to view. It was like &#8216, oh what &#8217, s this dude gonna be&#8217, and then you &#8217, d be on set and hear]INDESCRIBABLE HAUNTING LAUGH]. &#8221,

    The display &#8217, s premise’s flexible format also allows for Twisted Metal to experiment with some fresh personalities, including the introduction of a particular post-apocalyptic big who is so revolting that this recruiter begged Smith for an explanation.

    My wife was like,” I hate Big Baby, I hate it,” Smith says when we broke the idea of Big Baby. She was incredibly angry with me that we came up with it. She instructed me to cut Great Baby, and I responded,” Honey, Big Baby stays.” It&#8217, s Major Baby or me. ‘ &#8221,

    Nan, we appreciate the effort to omit Great Baby.

    The first three incidents of Twisted Metal winter 2 air on Peacock on Thursday, July 31. New episodes air on Fridays, with the season episode on August 28.

    The second post Twisted Metal Season 2 May Include Deep Lore For a Beloved Game Character appeared first on Den of Geek.