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I’d like you to consider this a “yes … and” piece to complement Joe’s post. I’m not trying to reject any of what he’s saying but instead provide some awareness to jobs and opportunities where AI can generate substantial differences for people with disabilities. To be clear, I’m not saying that there aren’t real risks or pressing issues with AI that need to be addressed—there are, and we’ve needed to address them, like, yesterday—but I want to take a little time to talk about what’s possible in hopes that we’ll get there one day.

Alternative text

Joe’s piece spends a lot of time talking about computer-vision models generating alternative text. He highlights a ton of valid issues with the current state of things. And while computer-vision models continue to improve in the quality and richness of detail in their descriptions, their results aren’t great. As he rightly points out, the current state of image analysis is pretty poor—especially for certain image types—in large part because current AI systems examine images in isolation rather than within the contexts that they’re in ( which is a consequence of having separate “foundation” models for text analysis and image analysis ). Today’s models aren’t trained to distinguish between images that are contextually relevant ( that should probably have descriptions ) and those that are purely decorative ( which might not need a description ) either. Still, I still think there’s potential in this space.

As Joe mentions, human-in-the-loop authoring of alt text should absolutely be a thing. And if AI can pop in to offer a starting point for alt text—even if that starting point might be a prompt saying What is this BS? That’s not right at all … Let me try to offer a starting point— I think that’s a win.

Taking things a step further, if we can specifically train a model to analyze image usage in context, it could help us more quickly identify which images are likely to be decorative and which ones likely require a description. That will help reinforce which contexts call for image descriptions and it’ll improve authors ‘ efficiency toward making their pages more accessible.

While complex images—like graphs and charts—are challenging to describe in any sort of succinct way ( even for humans ), the image example shared in the GPT4 announcement points to an interesting opportunity as well. Let’s suppose that you came across a chart whose description was simply the title of the chart and the kind of visualization it was, such as: Pie chart comparing smartphone usage to feature phone usage among US households making under$ 30, 000 a year. ( That would be a pretty awful alt text for a chart since that would tend to leave many questions about the data unanswered, but then again, let’s suppose that that was the description that was in place. ) If your browser knew that that image was a pie chart ( because an onboard model concluded this ), imagine a world where users could ask questions like these about the graphic:

• Do more people use smartphones or feature phones?
• How many more?
• Is there a group of people that don’t fall into either of these buckets?
• How many is that?

Setting aside the realities of large language model ( LLM) hallucinations—where a model just makes up plausible-sounding “facts” —for a moment, the opportunity to learn more about images and data in this way could be revolutionary for blind and low-vision folks as well as for people with various forms of color blindness, cognitive disabilities, and so on. It could also be useful in educational contexts to help people who can see these charts, as is, to understand the data in the charts.

Taking things a step further: What if you could ask your browser to simplify a complex chart? What if you could ask it to isolate a single line on a line graph? What if you could ask your browser to transpose the colors of the different lines to work better for form of color blindness you have? What if you could ask it to swap colors for patterns? Given these tools ‘ chat-based interfaces and our existing ability to manipulate images in today’s AI tools, that seems like a possibility.

Now imagine a purpose-built model that could extract the information from that chart and convert it to another format. For example, perhaps it could turn that pie chart ( or better yet, a series of pie charts ) into more accessible ( and useful ) formats, like spreadsheets. That would be amazing!

Matching algorithms

Safiya Umoja Noble absolutely hit the nail on the head when she titled her book Algorithms of Oppression. While her book was focused on the ways that search engines reinforce racism, I think that it’s equally true that all computer models have the potential to amplify conflict, bias, and intolerance. Whether it’s Twitter always showing you the latest tweet from a bored billionaire, YouTube sending us into a Q-hole, or Instagram warping our ideas of what natural bodies look like, we know that poorly authored and maintained algorithms are incredibly harmful. A lot of this stems from a lack of diversity among the people who shape and build them. When these platforms are built with inclusively baked in, however, there’s real potential for algorithm development to help people with disabilities.

Take Mentra, for example. They are an employment network for neurodivergent people. They use an algorithm to match job seekers with potential employers based on over 75 data points. On the job-seeker side of things, it considers each candidate’s strengths, their necessary and preferred workplace accommodations, environmental sensitivities, and so on. On the employer side, it considers each work environment, communication factors related to each job, and the like. As a company run by neurodivergent folks, Mentra made the decision to flip the script when it came to typical employment sites. They use their algorithm to propose available candidates to companies, who can then connect with job seekers that they are interested in, reducing the emotional and physical labor on the job-seeker side of things.

When more people with disabilities are involved in the creation of algorithms, that can reduce the chances that these algorithms will inflict harm on their communities. That’s why diverse teams are so important.

Imagine that a social media company’s recommendation engine was tuned to analyze who you’re following and if it was tuned to prioritize follow recommendations for people who talked about similar things but who were different in some key ways from your existing sphere of influence. For example, if you were to follow a bunch of nondisabled white male academics who talk about AI, it could suggest that you follow academics who are disabled or aren’t white or aren’t male who also talk about AI. If you took its recommendations, perhaps you’d get a more holistic and nuanced understanding of what’s happening in the AI field. These same systems should also use their understanding of biases about particular communities—including, for instance, the disability community—to make sure that they aren’t recommending any of their users follow accounts that perpetuate biases against (or, worse, spewing hate toward ) those groups.

Other ways that AI can helps people with disabilities

If I weren’t trying to put this together between other tasks, I’m sure that I could go on and on, providing all kinds of examples of how AI could be used to help people with disabilities, but I’m going to make this last section into a bit of a lightning round. In no particular order:

Voice preservation. You may have seen the VALL-E paper or Apple’s Global Accessibility Awareness Day announcement or you may be familiar with the voice-preservation offerings from Microsoft, Acapela, or others. It’s possible to train an AI model to replicate your voice, which can be a tremendous boon for people who have ALS ( Lou Gehrig’s disease ) or motor-neuron disease or other medical conditions that can lead to an inability to talk. This is, of course, the same tech that can also be used to create audio deepfakes, so it’s something that we need to approach responsibly, but the tech has truly transformative potential.
• Voice recognition. Researchers like those in the Speech Accessibility Project are paying people with disabilities for their help in collecting recordings of people with atypical speech. As I type, they are actively recruiting people with Parkinson’s and related conditions, and they have plans to expand this to other conditions as the project progresses. This research will result in more inclusive data sets that will let more people with disabilities use voice assistants, dictation software, and voice-response services as well as control their computers and other devices more easily, using only their voice.
• Text transformation. The current generation of LLMs is quite capable of adjusting existing text content without injecting hallucinations. This is hugely empowering for people with cognitive disabilities who may benefit from text summaries or simplified versions of text or even text that’s prepped for Bionic Reading.

The importance of diverse teams and data

We need to recognize that our differences matter. Our lived experiences are influenced by the intersections of the identities that we exist in. These lived experiences—with all their complexities ( and joys and pain ) —are valuable inputs to the software, services, and societies that we shape. Our differences need to be represented in the data that we use to train new models, and the folks who contribute that valuable information need to be compensated for sharing it with us. Inclusive data sets yield more robust models that foster more equitable outcomes.

Want a model that doesn’t demean or patronize or objectify people with disabilities? Make sure that you have content about disabilities that’s authored by people with a range of disabilities, and make sure that that’s well represented in the training data.

Want a model that doesn’t use ableist language? You may be able to use existing data sets to build a filter that can intercept and remediate ableist language before it reaches readers. That being said, when it comes to sensitivity reading, AI models won’t be replacing human copy editors anytime soon.

Want a coding copilot that gives you accessible recommendations from the jump? Train it on code that you know to be accessible.

I have no doubt that AI can and will harm people … today, tomorrow, and well into the future. But I also believe that we can acknowledge that and, with an eye towards accessibility ( and, more broadly, inclusion ), make thoughtful, considerate, and intentional changes in our approaches to AI that will reduce harm over time as well. Today, tomorrow, and well into the future.

Many thanks to Kartik Sawhney for helping me with the development of this piece, Ashley Bischoff for her invaluable editorial assistance, and, of course, Joe Dolson for the prompt.

The same applies for those of us working in design and development these times. Having worked on the web for about three years at this point, I’ve seen the typical wax and wane of concepts, strategies, and systems. Each day that we as developers and designers get into a regular rhythm, some innovative idea or technology comes down to shake things up and copy our world.

How we got below

I built my first website in the mid-’90s. Design and development on the web back then was a free-for-all, with few established norms. For any layout aside from a single column, we used table elements, often with empty cells containing a single pixel spacer GIF to add empty space. We styled text with numerous font tags, nesting the tags every time we wanted to vary the font style. And we had only three or four typefaces to choose from: Arial, Courier, or Times New Roman. When Verdana and Georgia came out in 1996, we rejoiced because our options had nearly doubled. The only safe colors to choose from were the 216 “web safe” colors known to work across platforms. The few interactive elements (like contact forms, guest books, and counters) were mostly powered by CGI scripts (predominantly written in Perl at the time). Achieving any kind of unique look involved a pile of hacks all the way down. Interaction was often limited to specific pages in a site.

The beginning of website standards

At the turn of the century, a new cycle started. Crufty code littered with table layouts and font tags waned, and a push for web standards waxed. Newer technologies like CSS got more widespread adoption by browsers makers, developers, and designers. This shift toward standards didn’t happen accidentally or overnight. It took active engagement between the W3C and browser vendors and heavy evangelism from folks like the Web Standards Project to build standards. A List Apart and books like Designing with Web Standards by Jeffrey Zeldman played key roles in teaching developers and designers why standards are important, how to implement them, and how to sell them to their organizations. And approaches like progressive enhancement introduced the idea that content should be available for all browsers—with additional enhancements available for more advanced browsers. Meanwhile, sites like the CSS Zen Garden showcased just how powerful and versatile CSS can be when combined with a solid semantic HTML structure.

Server-side languages like PHP, Java, and.NET overtook Perl as the predominant back-end processors, and the cgi-bin was tossed in the trash bin. With these better server-side tools came the first era of web applications, starting with content-management systems ( particularly in the blogging space with tools like Blogger, Grey Matter, Movable Type, and WordPress ). In the mid-2000s, AJAX opened doors for asynchronous interaction between the front end and back end. Suddenly, pages could update their content without needing to reload. A crop of JavaScript frameworks like Prototype, YUI, and jQuery arose to help developers build more reliable client-side interaction across browsers that had wildly varying levels of standards support. Techniques like image replacement let crafty designers and developers display fonts of their choosing. And technologies like Flash made it possible to add animations, games, and even more interactivity.

These new technologies, standards, and techniques reinvigorated the industry in many ways. Web design flourished as designers and developers explored more diverse styles and layouts. But we still relied on tons of hacks. Early CSS was a huge improvement over table-based layouts when it came to basic layout and text styling, but its limitations at the time meant that designers and developers still relied heavily on images for complex shapes ( such as rounded or angled corners ) and tiled backgrounds for the appearance of full-length columns (among other hacks ). Complicated layouts required all manner of nested floats or absolute positioning ( or both ). Flash and image replacement for custom fonts was a great start toward varying the typefaces from the big five, but both hacks introduced accessibility and performance problems. And JavaScript libraries made it easy for anyone to add a dash of interaction to pages, although at the cost of doubling or even quadrupling the download size of simple websites.

The web as software platform

The symbiosis between the front end and back end continued to improve, and that led to the current era of modern web applications. Between expanded server-side programming languages ( which kept growing to include Ruby, Python, Go, and others ) and newer front-end tools like React, Vue, and Angular, we could build fully capable software on the web. Alongside these tools came others, including collaborative version control, build automation, and shared package libraries. What was once primarily an environment for linked documents became a realm of infinite possibilities.

At the same time, mobile devices became more capable, and they gave us internet access in our pockets. Mobile apps and responsive design opened up opportunities for new interactions anywhere and any time.

This combination of capable mobile devices and powerful development tools contributed to the waxing of social media and other centralized tools for people to connect and consume. As it became easier and more common to connect with others directly on Twitter, Facebook, and even Slack, the desire for hosted personal sites waned. Social media offered connections on a global scale, with both the good and bad that that entails.

Want a much more extensive history of how we got here, with some other takes on ways that we can improve? Jeremy Keith wrote” Of Time and the Web“. Or check out the” Web Design History Timeline” at the Web Design Museum. Neal Agarwal also has a fun tour through” Internet Artifacts“.

Where we are now

In the last couple of years, it’s felt like we’ve begun to reach another major inflection point. As social-media platforms fracture and wane, there’s been a growing interest in owning our own content again. There are many different ways to make a website, from the tried-and-true classic of hosting plain HTML files to static site generators to content management systems of all flavors. The fracturing of social media also comes with a cost: we lose crucial infrastructure for discovery and connection. Webmentions, RSS, ActivityPub, and other tools of the IndieWeb can help with this, but they’re still relatively underimplemented and hard to use for the less nerdy. We can build amazing personal websites and add to them regularly, but without discovery and connection, it can sometimes feel like we may as well be shouting into the void.

Browser support for CSS, JavaScript, and other standards like web components has accelerated, especially through efforts like Interop. New technologies gain support across the board in a fraction of the time that they used to. I often learn about a new feature and check its browser support only to find that its coverage is already above 80 percent. Nowadays, the barrier to using newer techniques often isn’t browser support but simply the limits of how quickly designers and developers can learn what’s available and how to adopt it.

Today, with a few commands and a couple of lines of code, we can prototype almost any idea. All the tools that we now have available make it easier than ever to start something new. But the upfront cost that these frameworks may save in initial delivery eventually comes due as upgrading and maintaining them becomes a part of our technical debt.

If we rely on third-party frameworks, adopting new standards can sometimes take longer since we may have to wait for those frameworks to adopt those standards. These frameworks—which used to let us adopt new techniques sooner—have now become hindrances instead. These same frameworks often come with performance costs too, forcing users to wait for scripts to load before they can read or interact with pages. And when scripts fail ( whether through poor code, network issues, or other environmental factors ), there’s often no alternative, leaving users with blank or broken pages.

Where do we go from here?

Today’s hacks help to shape tomorrow’s standards. And there’s nothing inherently wrong with embracing hacks —for now—to move the present forward. Problems only arise when we’re unwilling to admit that they’re hacks or we hesitate to replace them. So what can we do to create the future we want for the web?

Build for the long haul. Optimize for performance, for accessibility, and for the user. Weigh the costs of those developer-friendly tools. They may make your job a little easier today, but how do they affect everything else? What’s the cost to users? To future developers? To standards adoption? Sometimes the convenience may be worth it. Sometimes it’s just a hack that you’ve grown accustomed to. And sometimes it’s holding you back from even better options.

Start from standards. Standards continue to evolve over time, but browsers have done a remarkably good job of continuing to support older standards. The same isn’t always true of third-party frameworks. Sites built with even the hackiest of HTML from the’ 90s still work just fine today. The same can’t always be said of sites built with frameworks even after just a couple years.

Design with care. Whether your craft is code, pixels, or processes, consider the impacts of each decision. The convenience of many a modern tool comes at the cost of not always understanding the underlying decisions that have led to its design and not always considering the impact that those decisions can have. Rather than rushing headlong to “move fast and break things”, use the time saved by modern tools to consider more carefully and design with deliberation.

Always be learning. If you’re always learning, you’re also growing. Sometimes it may be hard to pinpoint what’s worth learning and what’s just today’s hack. You might end up focusing on something that won’t matter next year, even if you were to focus solely on learning standards. ( Remember XHTML? ) But constant learning opens up new connections in your brain, and the hacks that you learn one day may help to inform different experiments another day.

Play, experiment, and be weird! This web that we’ve built is the ultimate experiment. It’s the single largest human endeavor in history, and yet each of us can create our own pocket within it. Be courageous and try new things. Build a playground for ideas. Make goofy experiments in your own mad science lab. Start your own small business. There has never been a more empowering place to be creative, take risks, and explore what we’re capable of.

Share and amplify. As you experiment, play, and learn, share what’s worked for you. Write on your own website, post on whichever social media site you prefer, or shout it from a TikTok. Write something for A List Apart! But take the time to amplify others too: find new voices, learn from them, and share what they’ve taught you.

Go forth and make

As designers and developers for the web ( and beyond ), we’re responsible for building the future every day, whether that may take the shape of personal websites, social media tools used by billions, or anything in between. Let’s imbue our values into the things that we create, and let’s make the web a better place for everyone. Create that thing that only you are uniquely qualified to make. Then share it, make it better, make it again, or make something new. Learn. Make. Share. Grow. Rinse and repeat. Every time you think that you’ve mastered the web, everything will change.

Between the dream of getting it right and the fear of it going wrong—like when we encounter “persofails” in the vein of a company constantly imploring daily consumers to buy more toilet seats—the personalization gap is true. It’s an particularly confusing place to be a modern professional without a map, a map, or a strategy.

For those of you venturing into customisation, there’s no Lonely Planet and some tour guides because powerful personalization is so specific to each group’s skills, systems, and market place.

But you can ensure that your team has packed its bags sensibly.

There’s a DIY formula to increase your chances for success. At minimum, you’ll defuse your boss’s irrational exuberance. Before the party you’ll need to effectively prepare.

We call it prepersonalization.

Behind the music

Consider Spotify’s DJ feature, which debuted this past year.

We’re used to seeing the polished final result of a personalization feature. Before the year-end award, the making-of backstory, or the behind-the-scenes victory lap, a personalized feature had to be conceived, budgeted, and prioritized. Before any personalization feature goes live in your product or service, it lives amid a backlog of worthy ideas for expressing customer experiences more dynamically.

So how do you know where to place your personalization bets? How do you design consistent interactions that won’t trip up users or—worse—breed mistrust? We’ve found that for many budgeted programs to justify their ongoing investments, they first needed one or more workshops to convene key stakeholders and internal customers of the technology. Make yours count.

​ From Big Tech to fledgling startups, we’ve seen the same evolution up close with our clients. In our experiences with working on small and large personalization efforts, a program’s ultimate track record—and its ability to weather tough questions, work steadily toward shared answers, and organize its design and technology efforts—turns on how effectively these prepersonalization activities play out.

Time and again, we’ve seen effective workshops separate future success stories from unsuccessful efforts, saving countless time, resources, and collective well-being in the process.

A personalization practice involves a multiyear effort of testing and feature development. It’s not a switch-flip moment in your tech stack. It’s best managed as a backlog that often evolves through three steps:

1. customer experience optimization ( CXO, also known as A/B testing or experimentation )
2. always-on automations ( whether rules-based or machine-generated )
3. mature features or standalone product development ( such as Spotify’s DJ experience )

This is why we created our progressive personalization framework and why we’re field-testing an accompanying deck of cards: we believe that there’s a base grammar, a set of “nouns and verbs” that your organization can use to design experiences that are customized, personalized, or automated. You won’t need these cards. But we strongly recommend that you create something similar, whether that might be digital or physical.

Set your kitchen timer

How long does it take to cook up a prepersonalization workshop? The surrounding assessment activities that we recommend including can ( and often do ) span weeks. For the core workshop, we recommend aiming for two to three days. Here’s a summary of our broader approach along with details on the essential first-day activities.

The full arc of the wider workshop is threefold:

Kickstart: This sets the terms of engagement as you focus on the opportunity as well as the readiness and drive of your team and your leadership..
1. Plan your work: This is the heart of the card-based workshop activities where you specify a plan of attack and the scope of work.
2. Work your plan: This phase is all about creating a competitive environment for team participants to individually pitch their own pilots that each contain a proof-of-concept project, its business case, and its operating model.

Give yourself at least a day, split into two large time blocks, to power through a concentrated version of those first two phases.

Kickstart: Whet your appetite

We call the first lesson the “landscape of connected experience“. It explores the personalization possibilities in your organization. A connected experience, in our parlance, is any UX requiring the orchestration of multiple systems of record on the backend. This could be a content-management system combined with a marketing-automation platform. It could be a digital-asset manager combined with a customer-data platform.

Spark conversation by naming consumer examples and business-to-business examples of connected experience interactions that you admire, find familiar, or even dislike. This should cover a representative range of personalization patterns, including automated app-based interactions ( such as onboarding sequences or wizards ), notifications, and recommenders. We have a catalog of these in the cards. Here’s a list of 142 different interactions to jog your thinking.

This is all about setting the table. What are the possible paths for the practice in your organization? If you want a broader view, here’s a long-form primer and a strategic framework.

Assess each example that you discuss for its complexity and the level of effort that you estimate that it would take for your team to deliver that feature ( or something similar ). In our cards, we divide connected experiences into five levels: functions, features, experiences, complete products, and portfolios. Size your own build here. This will help to focus the conversation on the merits of ongoing investment as well as the gap between what you deliver today and what you want to deliver in the future.

Next, have your team plot each idea on the following 2×2 grid, which lays out the four enduring arguments for a personalized experience. This is critical because it emphasizes how personalization can not only help your external customers but also affect your own ways of working. It’s also a reminder ( which is why we used the word argument earlier ) of the broader effort beyond these tactical interventions.

Each team member should vote on where they see your product or service putting its emphasis. Naturally, you can’t prioritize all of them. The intention here is to flesh out how different departments may view their own upsides to the effort, which can vary from one to the next. Documenting your desired outcomes lets you know how the team internally aligns across representatives from different departments or functional areas.

The third and final kickstart activity is about naming your personalization gap. Is your customer journey well documented? Will data and privacy compliance be too big of a challenge? Do you have content metadata needs that you have to address? ( We’re pretty sure that you do: it’s just a matter of recognizing the relative size of that need and its remedy. ) In our cards, we’ve noted a number of program risks, including common team dispositions. Our Detractor card, for example, lists six stakeholder behaviors that hinder progress.

Effectively collaborating and managing expectations is critical to your success. Consider the potential barriers to your future progress. Press the participants to name specific steps to overcome or mitigate those barriers in your organization. As studies have shown, personalization efforts face many common barriers.

At this point, you’ve hopefully discussed sample interactions, emphasized a key area of benefit, and flagged key gaps? Good—you’re ready to continue.

Hit that test kitchen

Next, let’s look at what you’ll need to bring your personalization recipes to life. Personalization engines, which are robust software suites for automating and expressing dynamic content, can intimidate new customers. Their capabilities are sweeping and powerful, and they present broad options for how your organization can conduct its activities. This presents the question: Where do you begin when you’re configuring a connected experience?

What’s important here is to avoid treating the installed software like it were a dream kitchen from some fantasy remodeling project ( as one of our client executives memorably put it ). These software engines are more like test kitchens where your team can begin devising, tasting, and refining the snacks and meals that will become a part of your personalization program’s regularly evolving menu.

The ultimate menu of the prioritized backlog will come together over the course of the workshop. And creating “dishes” is the way that you’ll have individual team stakeholders construct personalized interactions that serve their needs or the needs of others.

The dishes will come from recipes, and those recipes have set ingredients.

Verify your ingredients

Like a good product manager, you’ll make sure—andyou’ll validate with the right stakeholders present—that you have all the ingredients on hand to cook up your desired interaction ( or that you can work out what needs to be added to your pantry ). These ingredients include the audience that you’re targeting, content and design elements, the context for the interaction, and your measure for how it’ll come together.

This isn’t just about discovering requirements. Documenting your personalizations as a series of if-then statements lets the team:

1. compare findings toward a unified approach for developing features, not unlike when artists paint with the same palette,
2. specify a consistent set of interactions that users find uniform or familiar,
3. and develop parity across performance measurements and key performance indicators too.

This helps you streamline your designs and your technical efforts while you deliver a shared palette of core motifs of your personalized or automated experience.

Compose your recipe

What ingredients are important to you? Think of a who-what-when-why construct:

• Who are your key audience segments or groups?
• What kind of content will you give them, in what design elements, and under what circumstances?
• And for which business and user benefits?

We first developed these cards and card categories five years ago. We regularly play-test their fit with conference audiences and clients. And we still encounter new possibilities. But they all follow an underlying who-what-when-why logic.

Here are three examples for a subscription-based reading app, which you can generally follow along with right to left in the cards in the accompanying photo below.

1. Nurture personalization: When a guest or an unknown visitor interacts with a product title, a banner or alert bar appears that makes it easier for them to encounter a related title they may want to read, saving them time.
2. Welcome automation: When there’s a newly registered user, an email is generated to call out the breadth of the content catalog and to make them a happier subscriber.
3. Winback automation: Before their subscription lapses or after a recent failed renewal, a user is sent an email that gives them a promotional offer to suggest that they reconsider renewing or to remind them to renew.

A useful preworkshop activity may be to think through a first draft of what these cards might be for your organization, although we’ve also found that this process sometimes flows best through cocreating the recipes themselves. Start with a set of blank cards, and begin labeling and grouping them through the design process, eventually distilling them to a refined subset of highly useful candidate cards.

You can think of the later stages of the workshop as moving from recipes toward a cookbook in focus—like a more nuanced customer-journey mapping. Individual” cooks” will pitch their recipes to the team, using a common jobs-to-be-done format so that measurability and results are baked in, and from there, the resulting collection will be prioritized for finished design and delivery to production.

Better kitchens require better architecture

Simplifying a customer experience is a complicated effort for those who are inside delivering it. Beware anyone who says otherwise. With that being said,” Complicated problems can be hard to solve, but they are addressable with rules and recipes“.

When personalization becomes a laugh line, it’s because a team is overfitting: they aren’t designing with their best data. Like a sparse pantry, every organization has metadata debt to go along with its technical debt, and this creates a drag on personalization effectiveness. Your AI’s output quality, for example, is indeed limited by your IA. Spotify’s poster-child prowess today was unfathomable before they acquired a seemingly modest metadata startup that now powers its underlying information architecture.

You can definitely stand the heat …

Personalization technology opens a doorway into a confounding ocean of possible designs. Only a disciplined and highly collaborative approach will bring about the necessary focus and intention to succeed. So banish the dream kitchen. Instead, hit the test kitchen to save time, preserve job satisfaction and security, and safely dispense with the fanciful ideas that originate upstairs of the doers in your organization. There are meals to serve and mouths to feed.

This workshop framework gives you a fighting shot at lasting success as well as sound beginnings. Wiring up your information layer isn’t an overnight affair. But if you use the same cookbook and shared recipes, you’ll have solid footing for success. We designed these activities to make your organization’s needs concrete and clear, long before the hazards pile up.

While there are associated costs toward investing in this kind of technology and product design, your ability to size up and confront your unique situation and your digital capabilities is time well spent. Don’t squander it. The proof, as they say, is in the pudding.

Always since I was a child, I’ve been fascinated with movies. I loved the heroes and the excitement—but most of all the stories. I wanted to be an actor. And I believed that I’d get to do the things that Indiana Jones did and go on fascinating experiences. I also dreamed up suggestions for videos that my friends and I could create and sun in. But they never went any farther. I did, however, end up working in user experience ( UX). Today, I realize that there’s an element of drama to UX— I hadn’t actually considered it before, but consumer analysis is story. And to get the most out of consumer research, you need to show a good account where you bring stakeholders—the solution team and choice makers—along and getting them interested in learning more.

Think of your favourite film. More than likely it follows a three-act construction that’s frequently seen in story: the layout, the fight, and the quality. The second act shows what exists now, and it helps you get to know the characters and the challenges and problems that they face. Act two introduces the fight, where the action is. Here, difficulties grow or get worse. And the third and final work is the solution. This is where the issues are resolved and the figures learn and change. I believe that this architecture is also a great way to think about customer study, and I think that it can be particularly helpful in explaining person exploration to others.

Use story as a framework to complete research

It’s sad to say, but many have come to see studies as being inconsequential. If finances or timelines are strong, analysis tends to be one of the first points to go. Instead of investing in study, some goods professionals rely on manufacturers or—worse—their personal judgment to make the “right” options for users based on their experience or accepted best practices. That may get clubs some of the way, but that strategy is so easily miss out on solving people ‘ real problems. To be user-centered, this is something we really avoid. User study puts style. It keeps it on record, pointing to problems and opportunities. Being aware of the issues with your product and reacting to them can help you stay ahead of your competition.

In the three-act structure, each action corresponds to a part of the process, and each part is important to telling the whole story. Let’s look at the different functions and how they align with consumer analysis.

Act one: layout

The layout is all about understanding the background, and that’s where fundamental research comes in. Basic research ( also called conceptual, discovery, or preliminary research ) helps you understand people and identify their problems. You’re learning about what exists nowadays, the problems people have, and how the problems affect them—just like in the videos. To do foundational research, you can conduct contextual inquiries or diary studies ( or both! ), which can help you start to identify problems as well as opportunities. It doesn’t need to be a huge investment in time or money.

Erika Hall writes about minimum viable ethnography, which can be as simple as spending 15 minutes with a user and asking them one thing:”‘ Walk me through your day yesterday.’ That’s it. Present that one request. Shut up and listen to them for 15 minutes. Do your damndest to keep yourself and your interests out of it. Bam, you’re doing ethnography”. According to Hall, “]This ] will probably prove quite illuminating. In the highly unlikely case that you didn’t learn anything new or useful, carry on with enhanced confidence in your direction”.

This makes total sense to me. And I love that this makes user research so accessible. You don’t need to prepare a lot of documentation, you can just recruit participants and do it! This can yield a wealth of information about your users, and it’ll help you better understand them and what’s going on in their lives. That’s really what act one is all about: understanding where users are coming from.

Jared Spool talks about the importance of foundational research and how it should form the bulk of your research. If you can draw from any additional user data that you can get your hands on, such as surveys or analytics, that can supplement what you’ve heard in the foundational studies or even point to areas that need further investigation. Together, all this data paints a clearer picture of the state of things and all its shortcomings. And that’s the beginning of a compelling story. It’s the point in the plot where you realize that the main characters—or the users in this case—are facing challenges that they need to overcome. Like in the movies, this is where you start to build empathy for the characters and root for them to succeed. And hopefully stakeholders are now doing the same. Their sympathy may be with their business, which could be losing money because users can’t complete certain tasks. Or maybe they do empathize with users ‘ struggles. Either way, act one is your initial hook to get the stakeholders interested and invested.

Once stakeholders begin to understand the value of foundational research, that can open doors to more opportunities that involve users in the decision-making process. And that can guide product teams toward being more user-centered. This benefits everyone—users, the product, and stakeholders. It’s like winning an Oscar in movie terms—it often leads to your product being well received and successful. And this can be an incentive for stakeholders to repeat this process with other products. Storytelling is the key to this process, and knowing how to tell a good story is the only way to get stakeholders to really care about doing more research.

This brings us to act two, where you iteratively evaluate a design or concept to see whether it addresses the issues.

Act two: conflict

Act two is all about digging deeper into the problems that you identified in act one. This usually involves directional research, such as usability tests, where you assess a potential solution ( such as a design ) to see whether it addresses the issues that you found. The issues could include unmet needs or problems with a flow or process that’s tripping users up. Like act two in a movie, more issues will crop up along the way. It’s here that you learn more about the characters as they grow and develop through this act.

Usability tests should typically include around five participants according to Jakob Nielsen, who found that that number of users can usually identify most of the problems:” As you add more and more users, you learn less and less because you will keep seeing the same things again and again… After the fifth user, you are wasting your time by observing the same findings repeatedly but not learning much new”.

There are parallels with storytelling here too, if you try to tell a story with too many characters, the plot may get lost. Having fewer participants means that each user’s struggles will be more memorable and easier to relay to other stakeholders when talking about the research. This can help convey the issues that need to be addressed while also highlighting the value of doing the research in the first place.

Researchers have run usability tests in person for decades, but you can also conduct usability tests remotely using tools like Microsoft Teams, Zoom, or other teleconferencing software. This approach has become increasingly popular since the beginning of the pandemic, and it works well. You can think of in-person usability tests like going to a play and remote sessions as more like watching a movie. There are advantages and disadvantages to each. In-person usability research is a much richer experience. Stakeholders can experience the sessions with other stakeholders. You also get real-time reactions—including surprise, agreement, disagreement, and discussions about what they’re seeing. Much like going to a play, where audiences get to take in the stage, the costumes, the lighting, and the actors ‘ interactions, in-person research lets you see users up close, including their body language, how they interact with the moderator, and how the scene is set up.

If in-person usability testing is like watching a play—staged and controlled—then conducting usability testing in the field is like immersive theater where any two sessions might be very different from one another. You can take usability testing into the field by creating a replica of the space where users interact with the product and then conduct your research there. Or you can go out to meet users at their location to do your research. With either option, you get to see how things work in context, things come up that wouldn’t have in a lab environment—and conversion can shift in entirely different directions. As researchers, you have less control over how these sessions go, but this can sometimes help you understand users even better. Meeting users where they are can provide clues to the external forces that could be affecting how they use your product. In-person usability tests provide another level of detail that’s often missing from remote usability tests.

That’s not to say that the “movies” —remote sessions—aren’t a good option. Remote sessions can reach a wider audience. They allow a lot more stakeholders to be involved in the research and to see what’s going on. And they open the doors to a much wider geographical pool of users. But with any remote session there is the potential of time wasted if participants can’t log in or get their microphone working.

The benefit of usability testing, whether remote or in person, is that you get to see real users interact with the designs in real time, and you can ask them questions to understand their thought processes and grasp of the solution. This can help you not only identify problems but also glean why they’re problems in the first place. Furthermore, you can test hypotheses and gauge whether your thinking is correct. By the end of the sessions, you’ll have a much clearer picture of how usable the designs are and whether they work for their intended purposes. Act two is the heart of the story—where the excitement is—but there can be surprises too. This is equally true of usability tests. Often, participants will say unexpected things, which change the way that you look at things —and these twists in the story can move things in new directions.

Unfortunately, user research is sometimes seen as expendable. And too often usability testing is the only research process that some stakeholders think that they ever need. In fact, if the designs that you’re evaluating in the usability test aren’t grounded in a solid understanding of your users ( foundational research ), there’s not much to be gained by doing usability testing in the first place. That’s because you’re narrowing the focus of what you’re getting feedback on, without understanding the users ‘ needs. As a result, there’s no way of knowing whether the designs might solve a problem that users have. It’s only feedback on a particular design in the context of a usability test.

On the other hand, if you only do foundational research, while you might have set out to solve the right problem, you won’t know whether the thing that you’re building will actually solve that. This illustrates the importance of doing both foundational and directional research.

In act two, stakeholders will—hopefully—get to watch the story unfold in the user sessions, which creates the conflict and tension in the current design by surfacing their highs and lows. And in turn, this can help motivate stakeholders to address the issues that come up.

Act three: resolution

While the first two acts are about understanding the background and the tensions that can propel stakeholders into action, the third part is about resolving the problems from the first two acts. While it’s important to have an audience for the first two acts, it’s crucial that they stick around for the final act. That means the whole product team, including developers, UX practitioners, business analysts, delivery managers, product managers, and any other stakeholders that have a say in the next steps. It allows the whole team to hear users ‘ feedback together, ask questions, and discuss what’s possible within the project’s constraints. And it lets the UX research and design teams clarify, suggest alternatives, or give more context behind their decisions. So you can get everyone on the same page and get agreement on the way forward.

This act is mostly told in voiceover with some audience participation. The researcher is the narrator, who paints a picture of the issues and what the future of the product could look like given the things that the team has learned. They give the stakeholders their recommendations and their guidance on creating this vision.

Nancy Duarte in the Harvard Business Review offers an approach to structuring presentations that follow a persuasive story. ” The most effective presenters use the same techniques as great storytellers: By reminding people of the status quo and then revealing the path to a better way, they set up a conflict that needs to be resolved”, writes Duarte. ” That tension helps them persuade the audience to adopt a new mindset or behave differently”.

This type of structure aligns well with research results, and particularly results from usability tests. It provides evidence for “what is “—the problems that you’ve identified. And “what could be “—your recommendations on how to address them. And so on and so forth.

You can reinforce your recommendations with examples of things that competitors are doing that could address these issues or with examples where competitors are gaining an edge. Or they can be visual, like quick mockups of how a new design could look that solves a problem. These can help generate conversation and momentum. And this continues until the end of the session when you’ve wrapped everything up in the conclusion by summarizing the main issues and suggesting a way forward. This is the part where you reiterate the main themes or problems and what they mean for the product—the denouement of the story. This stage gives stakeholders the next steps and hopefully the momentum to take those steps!

While we are nearly at the end of this story, let’s reflect on the idea that user research is storytelling. All the elements of a good story are there in the three-act structure of user research:

Act one: You meet the protagonists ( the users ) and the antagonists ( the problems affecting users ). This is the beginning of the plot. In act one, researchers might use methods including contextual inquiry, ethnography, diary studies, surveys, and analytics. The output of these methods can include personas, empathy maps, user journeys, and analytics dashboards.

Act two: Next, there’s character development. There’s conflict and tension as the protagonists encounter problems and challenges, which they must overcome. In act two, researchers might use methods including usability testing, competitive benchmarking, and heuristics evaluation. The output of these can include usability findings reports, UX strategy documents, usability guidelines, and best practices.

Act three: The protagonists triumph and you see what a better future looks like. In act three, researchers may use methods including presentation decks, storytelling, and digital media. The output of these can be: presentation decks, video clips, audio clips, and pictures.

The researcher has multiple roles: they’re the storyteller, the director, and the producer. The participants have a small role, but they are significant characters ( in the research ). And the stakeholders are the audience. But the most important thing is to get the story right and to use storytelling to tell users ‘ stories through research. By the end, the stakeholders should walk away with a purpose and an eagerness to resolve the product’s ills.

So the next time that you’re planning research with clients or you’re speaking to stakeholders about research that you’ve done, think about how you can weave in some storytelling. Ultimately, user research is a win-win for everyone, and you just need to get stakeholders interested in how the story ends.

Agency Development Starts with Existing Customers written by Jarret Redding read more at Duct Tape Advertising

The Duct Tape Marketing Podcast with Max Traylor In this instance of the Duct Tape Marketing Podcast, I interviewed Max Traylor, expert, author of The Agency Survival Guide, and number of Beers with Max. Max helps advertising agencies rethink their strategy to firm progress by focusing on firm sales, customer retention, and long-term relationship strategies. ]… ]

Agency Development Starts with Existing Customers written by Jarret Redding read more at Duct Tape Advertising

The Duct Tape Marketing Podcast with Max Traylor

In this instance of the Duct Tape Marketing Podcast, I interviewed Max Traylor, expert, author of The Agency Survival Guide, and number of Beers with Max. Max helps advertising agencies rethink their strategy to firm progress by focusing on firm sales, customer retention, and long-term relationship strategies.

During our chat, Max shared powerful insights on why agencies may move beyond constantly chasing new clients and instead rely on cross-selling strategies and client promote tactics to make lasting agency revenue. From the dangers of relying too heavily on retainer contracts to the benefits of project-based pricing and strategic marketing leadership, Max explains why aligning with users &#8217, business objectives is the key to profitable, long-term success in today’s fast-evolving digital agency environment.

Important Restaurants:

• Effective organization progress relies more on deepening customer relationships than continually pursuing new customers.
• Agency sales and cross-selling techniques should be treated as main parts of the company sales process, certainly afterthoughts.
• Companies should focus on providing advertising management services to guide small business marketing strategies, particularly when domestic administration is lacking.
• Retainers usually lead to reach creep and reduced company success — project-based pricing offers better control and margins.
• Agencies that shift from transactional services to strategic marketing advisory roles build stronger, more resilient businesses.
• Regular client check-ins, focused on business goals rather than marketing metrics, unlock new opportunities for client upsell tactics.
• Pricing confidently — and aligning agency pricing strategies with value provided — helps agencies avoid the race to the bottom.

Chapters:

]00: 09 ] Introducing Max Traylor
• ]01: 29 ] Are Agencies in Trouble?
• ]04: 25 ] Leadership is Missing
• ]07: 00] Growing Revenue with Current Clients
• ]11: 46] Are Retainers the Right Way To Go?
• ]15: 36] Productizing Your Services
• ]18: 01] Advice on Starting a Consulting Service Today

More About Max Traylor:

Check out Max Traylor&#8217, s Website
• Connect with Max Traylor on LinkedIn
• Read Consultants Survival Guide by Max Traylor

In The Pitt, Max’s fresh medical crisis, a Silicon Valley-esque law to “do more with less” is delivered quickly before a person with botched silicone butt implants cries for help. A physician dealing with her childbirth complications may influence a mom to let her teenager to have an abortion. Animals that escaped from the many ]…]

The article The Pitt Is About How Much More We Can Perhaps Get appeared first on Den of Geek.

Toy Fair 2025, the largest and most classic toy industry present in the Northern Hemisphere kicked off its 119th occasion this past weekend in New York City. From March 1-4, tens of thousands of worldwide play experts walked the showfloor of the Javits Center to preview hundreds of the hottest new and unique toys, games, and youth entertainment merchandise making their debut at the annual North American International Toy Fair in New York. &nbsp,

Produced by The Toy Association, the industry-and media-only trade show offers direct access to the marketplace for toy manufacturers, retailers, licensors, inventors, wholesalers, and distributors. Nearly 850 exhibiting toy companies showed off the latest dolls and plush, STEM toys, outdoor playthings, action figures, arts &amp, crafts, specialty toys, retro, nostalgic, and innovative games, toy vehicles, collectibles, licensed toys, and more &#8211, many of which will launch later this year just in time for the holiday season.

We got a first look at upcoming products from Bandai, Tamagotchi, Super7, Funko, McFarlane Toys and more!

Bandai 

Bandai Namco, the master toy licensee of some of the most popular brands in children&#8217, s toys showcased all the exciting new releases from their toys, collectibles and premium lines. The new offerings displayed loads of new products from Dragon Ball Super, Tamagotchi, Anime Heroes, Godzilla, Ultraman, Gashapon Blind Packs, and much more. Bandai showed us some incredible new toys and products from their popular Anime Heroes lines, Godzilla Movie Monster Series and Tamagotchi.

The Godzilla Movie Monster Series is one of the most extensive and popular offerings with a great variety of Godzilla brands, different size formats and different monsters available. The high quality, very articulated figures feature great details like skins, texture, teeth, and red eyes highly detailed with a true likeness to the character with a wide range of articulation. &nbsp,

2025 will see a bunch of Godzilla characters from their respective films that span the franchise such as&nbsp, its own fire breath effects specific to that character from Godzilla 91 up to 2003. &nbsp,

Bandai Namco &#8211, Godzilla &#8211, Godzilla 1991, 6&#8243, Action Figure Set
MSRP:$ 24.99
Release Date: March 25, 2025.

Tamagotchi Nano

Since launching in Japan in 1996, the portable nurturing toys have expanded overseas, selling more than 83 million units worldwide. The Tamagotchi Nano series has been developed in Japan in collaboration with some of the most popular fandoms, resonating with people of all ages, consistently reinventing itself to appeal to today’s kids and bringing new experiences to fans ‘ hands.

Tamagotchi showed us several anime IP’s with a selection of characters from series like Jujutsu Kaisen, Demon Slayer, Spy Family, and One Piece where fans can nurture and care for characters from within that universe, such as Chopper ( One Piece ) and others from their respective franchises. Fans can engage with their favorite characters by feeding them when they are hungry, giving them snacks when they are in a bad mood, and playing mini-games.

In addition to their Disney-related Tamagotchi Nano’s &#8211, R2D2 and Grogu released two years ago &#8211, fans can now follow Anakin Skywalker on his journey to the dark side as he becomes Darth Vader. Caring for Anakin Skywalker, fans can play five different mini-games, engage in 12 scenes from different Star Wars films and can run into different SW characters. Discover how the dark side is revealed with Vader available this month. &nbsp,

Tamagotchi Nano x Star Wars &#8211, Darth Vader with Silicon Case Set ( AGE: 8+ )
MSRP: US$ 29.99
Release Date: March 11, 2025

Also available are the latest Original Tamagotchi releases with four stunning new shell designs including Pink Treasure Jewel, Tama Smile, Angel Sky, and Angel Party! Each device offers a fresh twist on the classic virtual pet, with colorful and unique designs that are sure to brighten up your collection. &nbsp,

Original Tamagotchi ( AGE: 8+ )
MSRP: US$ 19.99
Release Date: Available now.

Super7

Super7 displayed loads of new offerings across many different fandoms including new Universal Monsters Reaction Plus with Dracula, Wolfman, and Creature announced, SuperSize Astronaut Snoopy and Sesame Street SuperSize Vinyl Big Bird, new all-clear Krang ( TMNT ), new fun-fun line Godzilla, new G. I. Joe waves, new hip-hop ReAction figures, and the just-introduced Edgar Allan Poe to the Super7 ReAction Figure line!

Reaction Music displayed some new Wave 4 drops for hip hop fans with their brand new Biggie Jersey ReAction Figure and Brand new Dirty straight from the Grammys as the Music- ReAction Figures “provide the soundtrack of our lives” .&nbsp,

” It was all a dream” Biggie Smalls aka Notorious B. I. G. &#8211, hailed as one of, if not the, greatest rapper of all time &#8211, is back with a brand new figure inspired by the legendary music video for his debut hit single, Juicy. Taking you back to where it all began with the new 3.75 “scale Notorious B. I. G. &#8211, the Super 7 figure features Biggie in his iconic yellow jersey and includes a microphone and removable chain accessories. It also comes packaged on a gold-foil blistered cardback adorned with a glitter pendant design.

Notorious B. I. G. ReAction Figures Wave 4 ( Yellow Jersey )
MSRP:$ 20.00
Release Date: Available Now

” Shimmy Shimmy Ya” Super 7 has Wu-Tang fans covered with the exciting assortment of Wu figure. Now there’s a new must-have Ol&#8217, Dirty Bastard figure to add to your Wu-collection! Marketed as” the most unpredictable man in hip-hop history” OD B” didn’t just make music—he made moments,” and ReAction captures Ol ‘ Dirty Bastard’s red carpet style which was just as iconic as his rhymes! Packed on a full-color blistered cardback, this articulated, 3.75″ scale is inspired by one of ODB’s most iconic red carpet looks and includes a microphone accessory—perfect for recreating iconic moments on both the concert, and award show stage. &nbsp,

Ol&#8217, Dirty Bastard ReAction Figures Wave 4 ODB ( For The Children )
MSRP:$ 20.00
Release Date: Available Now

From one of their bigger and more expensive collectible lines, comes the new poseable Sesame Street SuperSize Vinyl figure of Big Bird! Made of premium soft vinyl and standing at a whopping 19.5 “tall, the iconic bird includes a soft goods collar and necktie that he wears on very special occasions. The vinyl comes packaged in full-color premium packaging, making it perfect for display or play. &nbsp,

Sesame Street SuperSize Vinyl Big Bird
MSRP:$ 295.00
Release Date: Available Now

Goliath 

Goliath, one of largest global family-owned games manufacturers, takes innovative toys and game collections to brand new heights. The home to some of the industry’s top selling and family favorite games for over 40 years, Goliath offers a range of games for all ages including kids games, family games, party games, chilling ADULT/CRIME, along with the recent distribution of Funko Games opening up exciting play to older fans.

Fans of the Party games line may already be familiar with Funko Games Scream, but now they have decided to introduce the upcoming Chucky The Game. The card game challenges players to be the first person to stab Chucky twice before he chases you. The immersive board game comes equipped with a custom creepy Chucky figure and playable fear cards and empty cards. Players push the button to provoke Chucky, but beware you want to find the knife card before he jumps and attacks. The game is for 1-5 players and provides spooky fans with actual jump-scare!

Chucky The Game Ages 13+
MSRP:$ 19.99
Release Date: August 2025 on Amazon and Calendar Club

In other exciting news, Goliath also recently announced their partnership with The Sims to launch the first-ever board game for the iconic franchise! One of the most beloved and best-selling video game franchises of all time, The Sims ‘ celebrates its 25th birthday in 2025! The new board game will bring The Sims into homes around the world with an entirely new way to play. &nbsp,

Slated for release in Fall 2025, The Sims board game promises to capture the spirit of creativity, self- expression, and gameplay that has made the video game a global, pop culture phenomenon. Since its launch, The Sims has seen more than 500 million lifetime players across all of our games and is the number one brand in the life simulation category. Not much else has been released to the public yet, but stay tuned for more updates.

Jazwares

Jazwares, a Berkshire Hathaway imprint and leading toy company, brought the heat with a massive new lineup from its popular portfolio of hit brands and toys. Jazwares gave us a first-hand look at what’s new with highlights from Squishmallows, Pokémon, Hello Kitty and Friends, Star Wars Micro Galaxy Squadron, Jazwares ‘ new construction system BLDR, and much, much more! Jazwares showcased licenses for sci-fi &amp, coveted toys &amp, collectibles from IP’s such as Stranger Things, Five Nights at Freddy’s, Star Wars Micro Galaxy Squadron, Total Anime, AEW, Fortnite, Halo, and Jazwares Vault.

The latest product launched from their Construction line which includes Pets, Hello Kitty and Friends, and Squishmallows, comes the Anime BLDR. The BLDR Chainsaw Man Buildable Action Figure Construction Set comes with 311 pieces and stands 12-inches tall when fully assembled. It features 19 points of articulation and can be posed to recreate your favorite battle scenes. It also includes special features like opening jaws and unique chainsaw pieces in addition to printed elements and authentic details from the anime.

The officially licensed Chainsaw Man product comes with easy-to-follow building instructions to help you create your favorite sets. Equipped with the Quik Brik piece, builders can construct an exceptionally sturdy and posable base model quickly and easily. BLDR bricks are compatible with all major construction brands, ensuring endless creativity. &nbsp,

BLDR Chainsaw Man Buildable Action Figure Age: 8+
MSRP:$ 19.99
Release Date: Available Now

Jazwares also offers multiple brands of detailed AEW ( All Elite Wrestling ) professional wrestling collectibles. Jazwares AEW Unrivaled, Unmatched &amp, Wrestling Buddies feature your favorite superstars from both promotions. AEW Unmatched wrestling figures feature 25+ points of articulation, collector packaging, real 3D scanned likenesses, plus authentic ring attire and accessories as seen weekly on AEW Dynamite, AEW Rampage and AEW pay-per-views.

Unmatched Figure Series 11 &#8211, Chase Switchblade Jay White Age 8+
MSRP:$ 19.99
Release Date: Available Now

Unmatched Figure Series 11 &#8211, Skye Blue Age 8+
MSRP:$ 19.99
Release Date: Available Now

Funko

Funko encompasses all three brands &#8211, Funko, Mondo, and Loungefly &#8211, offering something for everyone, no matter what your fandom is with high-end collectibles and accessories so you can also wear your fandom.

Mondo is not only known for its exclusive fan-focused vinyls and metallic posters but its attention to detail on its collectible figures and creative packaging. Mondo Monster has some spooky finds with M3gan and its latest Nightmare Vessels &#8211, an experiential component when it comes to their collectibles with vinyls and collectible containers. Halloween 2 ( The boogieman ) is back as part of Mondo’s new Nightmare Vessel line, featuring articulated soft vinyl figures that arrive inside pumpkin sculpted collectible containers. The pumpkin packaging’s back of the box is a comic about nightmare vessels, and inside the pumpkin it replicates pumpkin guts with a toy figure and additional accessories inside. There is also a spectral Glow-In-The-Dark Variant. American Werewolf in London, and more are coming soon.

Nightmare Vessels &#8211, An American Werewolf in London &#8211, Demons Soft Vinyl 2-Pack
MSRP:$ 125
Release Date: Available Now

Funko just announced Bitty City &#8211, a new way to display your Bitty POPs! &#8211, &nbsp, shrunken down versions of Funko POPs! that are truly customizable with roads and accessories like mailboxes, lamp posts, trees, and holiday offerings like ghosts, Christmas trees etc. Your teensy tiny displays of Bitty City Towns, scenery and rides are all interchangeable, build a world of mini wonders and expand your collection, even in small spaces, with individual Bitty Pop!, sets, displays, and more. &nbsp,

Funko showed us a giant display of 3D renderings of upcoming plans for the future including a stadium, stage, ferris wheel, more houses, a pirate ship, and the Funko headquarters.

The Bittyverse also offers accessories like rides such as the Batmobile and display cases of different fandoms. The Bitty arcade&#8217, s, which is like your mini Funko is playing classic games, will be available at Wondercon which is the first to market. The Bitty boxes look like standard Funko boxes are a fun way to display your Bitty’s like Strange Things in the Upside Down!

We also got a sneak peek of the upcoming Funko POP! collectible brand-new vinyl figures of the live-action How to Train your Dragon.

McFarlane Toys

One of the biggest announcements comes from industry leader and innovator global toy company McFarlane Toys. Founded over 30 years ago by Todd McFarlane, the Grammy-and Emmy-winning producer/director and the creator of Spawn, blessed us with loads of reveals.

McFarlane Toys has signed new licensing deals to create new products based on TMNT comics and Mortal Kombat Klassics which are still in prototype! Other reveals included New 1/10 scale Marvel reveals of Black Panther, Storm, Carnage, Cyclops, The Thing, Beast, 1/6 scale Deadpool, Iron Man &amp, Venom, Brzrkr, The Killing Joke, and a Page Puncher new Supergirl.

The comic book collector favorite McFarlane Toys Page Punchers, which offer fans the ultimate action pack of an iconic comic book paired with a 3-inch or 7-inch action figure, is also getting new entries. Packaged with a single-issue comic, the fully articulated figures are expertly detailed and faithfully channel the character designs from 2D illustration into 3D figural form bringing the page to life.

Straight from the Infinite Frontier run of Supergirl: Woman of Tomorrow by Tom King, comes the stunning Page Puncher Supergirl figure that has every feature downpack from her curls to her facial expression. &nbsp,

Mortal Kombat Klassic Collaboration

We were some of the first to see in person the work-in-progress prototypes of the upcoming Mortal Kombat Klassic figures. McFarlane Toys&nbsp, proudly announces an exciting new collaboration with Warner Bros. Discovery Global Consumer Products to bring the iconic Mortal Kombat Klassic brand to McFarlane Toys ‘ growing video game collectible category. Early renderings were first revealed during the IGN FanFest live stream on February 28th, teasing the release of fan favorite characters such as Sub-Zero, Scorpion, Liu Kang, Kitana and Mileena, with many more to come. &nbsp,

The upcoming series will feature highly detailed 7-inch action figures, each crafted with meticulous attention to detail, designed to capture the Klassic designs of the original Mortal Kombat characters. These figures are fully articulated and will include additional accessories, sold in both solo and multipacks. The highly anticipated collection is set to launch in Summer 2025 and will be available online and through select retailers.

The post Hottest New Toys &amp, Games of 2025 on Display at Toy Fair New York appeared first on Den of Geek.