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  • The Wax and the Wane of the Web

    The Wax and the Wane of the Web

    When you begin to believe you have all figured out, everyone does change, in my experience. Simply as you start to get the hang of injections, diapers, and ordinary sleep, it’s time for solid foods, potty training, and nighttime sleep. When those are determined, school and occasional naps are in order. The cycle goes on and on.

    The same holds true for those of us who are currently employed in design and development. Having worked on the web for about three years at this point, I’ve seen the typical wax and wane of concepts, strategies, and systems. Every day we as developers and designers re-enter the familiar pattern, a brand-new systems or idea emerges to shake things up and completely alter the world.

    How we got below

    I built my first website in the mid-’90s. Design and development on the web back then was a free-for-all, with few established norms. For any layout aside from a single column, we used table elements, often with empty cells containing a single pixel spacer GIF to add empty space. We styled text with numerous font tags, nesting the tags every time we wanted to vary the font style. And we had only three or four typefaces to choose from: Arial, Courier, or Times New Roman. When Verdana and Georgia came out in 1996, we rejoiced because our options had nearly doubled. The only safe colors to choose from were the 216 “web safe” colors known to work across platforms. The few interactive elements (like contact forms, guest books, and counters) were mostly powered by CGI scripts (predominantly written in Perl at the time). Achieving any kind of unique look involved a pile of hacks all the way down. Interaction was often limited to specific pages in a site.

    the development of online requirements

    At the turn of the century, a new cycle started. Crufty code littered with table layouts and font tags waned, and a push for web standards waxed. Newer technologies like CSS got more widespread adoption by browsers makers, developers, and designers. This shift toward standards didn’t happen accidentally or overnight. It took active engagement between the W3C and browser vendors and heavy evangelism from folks like the Web Standards Project to build standards. A List Apart and books like Designing with Web Standards by Jeffrey Zeldman played key roles in teaching developers and designers why standards are important, how to implement them, and how to sell them to their organizations. And approaches like progressive enhancement introduced the idea that content should be available for all browsers—with additional enhancements available for more advanced browsers. Meanwhile, sites like the CSS Zen Garden showcased just how powerful and versatile CSS can be when combined with a solid semantic HTML structure.

    Server-side language like PHP, Java, and.NET took Perl as the primary back-end computers, and the cgi-bin was tossed in the garbage bin. With these improved server-side software, the first period of internet programs started with content-management techniques (especially those used in blogs like Blogger, Grey Matter, Movable Type, and WordPress ) In the mid-2000s, AJAX opened gates for sequential interaction between the front end and back finish. Pages was now revise their content without having to reload it. A grain of Script frameworks like Prototype, YUI, and ruby arose to aid developers develop more credible client-side interaction across browsers that had wildly varying levels of standards support. Techniques like image replacement enable the use of fonts by skilled designers and developers. And technologies like Flash made it possible to add animations, games, and even more interactivity.

    These new methods, standards, and technologies greatly boosted the sector’s growth. Web design flourished as designers and developers explored more diverse styles and layouts. However, we still relied heavily on numerous hacks. Early CSS was a huge improvement over table-based layouts when it came to basic layout and text styling, but its limitations at the time meant that designers and developers still relied heavily on images for complex shapes ( such as rounded or angled corners ) and tiled backgrounds for the appearance of full-length columns (among other hacks ). All kinds of nested floats or absolute positioning ( or both ) were necessary for complicated layouts. Flash and image replacement for custom fonts was a great start toward varying the typefaces from the big five, but both hacks introduced accessibility and performance problems. And JavaScript libraries made it simple for anyone to add a dash of interaction to pages, even at the expense of double, even quadrupling, the download size of basic websites.

    The web as software platform

    The front-end and back-end symbiosis continued to improve, leading to the development of the modern web application. Between expanded server-side programming languages ( which kept growing to include Ruby, Python, Go, and others ) and newer front-end tools like React, Vue, and Angular, we could build fully capable software on the web. Along with these tools, there were additional options, such as shared package libraries, build automation, and collaborative version control. What was once primarily an environment for linked documents became a realm of infinite possibilities.

    Mobile devices increased in their capabilities as well, and they gave us access to the internet in our pockets at the same time. Mobile apps and responsive design opened up opportunities for new interactions anywhere and any time.

    This fusion of potent mobile devices and potent development tools contributed to the growth of social media and other centralized tools for people to use and interact with. As it became easier and more common to connect with others directly on Twitter, Facebook, and even Slack, the desire for hosted personal sites waned. Social media provided connections on a global scale, with both positive and negative outcomes.

    Want a much more extensive history of how we got here, with some other takes on ways that we can improve? ” Of Time and the Web” was written by Jeremy Keith. Or check out the” Web Design History Timeline” at the Web Design Museum. A fun tour through” Internet Artifacts” is also provided by Neal Agarwal.

    Where we are now

    It seems like we’ve reached yet another significant turning point in recent years. As social-media platforms fracture and wane, there’s been a growing interest in owning our own content again. There are many different ways to create websites, from the tried-and-true classic of hosting plain HTML files to static site generators to content management systems of all kinds. The fracturing of social media also comes with a cost: we lose crucial infrastructure for discovery and connection. Webmentions, RSS, ActivityPub, and other IndieWeb tools can be useful in this regard, but they’re still largely underdeveloped and difficult to use for the less geeky. We can build amazing personal websites and add to them regularly, but without discovery and connection, it can sometimes feel like we may as well be shouting into the void.

    Browser support for standards like web components like CSS, JavaScript, and other standards has increased, particularly with efforts like Interop. New technologies gain support across the board in a fraction of the time that they used to. I frequently find out about a new feature and check its browser support only to discover that its coverage has already exceeded 80 %. Nowadays, the barrier to using newer techniques often isn’t browser support but simply the limits of how quickly designers and developers can learn what’s available and how to adopt it.

    We can prototype almost any idea today with just a few commands and a few lines of code. All the tools that we now have available make it easier than ever to start something new. However, as we upgrade and maintain these frameworks, we eventually pay the upfront costs that these frameworks may initially save in terms of our technical debt.

    If we rely on third-party frameworks, adopting new standards can sometimes take longer since we may have to wait for those frameworks to adopt those standards. These frameworks, which previously made it easier to adopt new techniques sooner, have since evolved into obstacles. These same frameworks often come with performance costs too, forcing users to wait for scripts to load before they can read or interact with pages. And when scripts fail ( whether due to poor code, network issues, or other environmental factors ), users frequently have no choice but to use blank or broken pages.

    Where do we go from here?

    Hacks of today help to shape standards for the future. And there’s nothing inherently wrong with embracing hacks —for now—to move the present forward. Problems only arise when we refuse to acknowledge that they are hacks or when we refuse to take their place. So what can we do to create the future we want for the web?

    Build for the long haul. Optimize for performance, for accessibility, and for the user. weigh the costs of those user-friendly tools. They may make your job a little easier today, but how do they affect everything else? What does each user pay? To future developers? To adoption of standards? Sometimes the convenience may be worth it. Sometimes it’s just a hack that you’ve gotten used to. And sometimes it’s holding you back from even better options.

    Start with standards. Standards continue to evolve over time, but browsers have done a remarkably good job of continuing to support older standards. The same isn’t always the case with third-party frameworks. Sites built with even the hackiest of HTML from the’ 90s still work just fine today. The same can’t be said about websites created with frameworks even after a few years.

    Design with care. Consider the effects of each choice, whether your craft is code, pixels, or processes. The convenience of many a modern tool comes at the cost of not always understanding the underlying decisions that have led to its design and not always considering the impact that those decisions can have. Use the time saved by modern tools to think more carefully and make decisions with care rather than rushing to “move fast and break things.”

    Always be learning. If you’re constantly learning, you’re also developing. Sometimes it may be hard to pinpoint what’s worth learning and what’s just today’s hack. Even if you were to concentrate solely on learning standards, you might end up focusing on something that won’t matter next year. ( Remember XHTML? ) However, ongoing learning opens up new neural connections, and the techniques you learn in one day may be useful for guiding future experiments.

    Play, experiment, and be weird! This website we created is the most incredible experiment. It’s the single largest human endeavor in history, and yet each of us can create our own pocket within it. Be brave and try something new. Build a playground for ideas. In your own bizarre science lab, perform bizarre experiments. Start your own small business. There has never been a place where we have more room to be creative, take risks, and discover our potential.

    Share and amplify. As you play, experiment, and learn, share what has worked for you. Write on your own website, post on whichever social media site you prefer, or shout it from a TikTok. Write something for A List Apart! But take the time to amplify others too: find new voices, learn from them, and share what they’ve taught you.

    Go ahead and create.

    As designers and developers for the web ( and beyond ), we’re responsible for building the future every day, whether that may take the shape of personal websites, social media tools used by billions, or anything in between. Let’s give everything we produce a positive vibe by infusing our values into everything we do. Create that thing that only you are uniquely qualified to make. Then, share it, improve it, re-create it, or create something new. Learn. Make. Share. grow. Rinse and repeat. Everything will change whenever you believe you’ve mastered the web.

  • To Ignite a Personalization Practice, Run this Prepersonalization Workshop

    To Ignite a Personalization Practice, Run this Prepersonalization Workshop

    Image this. You’ve joined a club at your business that’s designing innovative product features with an focus on technology or AI. Or perhaps your business only implemented a personalization website. Either way, you’re designing with statistics. What then? When it comes to designing for personalization, there are many warning stories, no immediately achievement, and some guidelines for the baffled.

    The personalization gap is real, between the dream of getting it right and the worry of it going wrong ( like when we encounter “persofails” similar to a company’s constant plea to regular people to purchase additional bathroom seats ). It’s an particularly confusing place to be a modern professional without a map, a map, or a strategy.

    Because successful personalization is so dependent on each group’s skill, technology, and market position, there are no Lonely Planet and some tour guides for those of you who want to personalize.

    But you can ensure that your group has packed its bags rationally.

    There’s a DIY method to increase your chances for victory. You’ll at least at least disarm your boss ‘ irrational exuberance. Before the group you’ll need to properly plan.

    We refer to it as prepersonalization.

    Behind the song

    Take into account the DJ have on Spotify, which was introduced last month.

    We’re used to seeing the polished final outcome of a personalization function. A personal have had to be conceived, budgeted, and prioritized before the year-end prize, the making-of-backstory, or the behind-the-scenes success chest. Before any customisation have goes live in your product or service, it lives amid a delay of valuable ideas for expressing consumer experiences more automatically.

    How do you decide where to position personalisation wagers? How do you design regular interactions that hasn’t journey up users or—worse—breed mistrust? We’ve discovered that several budgeted programs second required one or more workshops to join key stakeholders and domestic customers of the technology in order to justify their continuing investments. Create it count.

    We’ve closely monitored the same evolution with our consumers, from major software to young companies. In our experience with working on small and large personalization work, a program’s best monitor record—and its capacity to weather tough questions, work steadily toward shared answers, and manage its design and engineering efforts—turns on how successfully these prepersonalization activities play out.

    Effective workshops consistently distinguish successful future endeavors from unsuccessful ones, saving countless hours of time, resources, and overall well-being in the process.

    A personalization practice involves a multiyear effort of testing and feature development. It’s not a tech stack switch-flip. It’s best managed as a backlog that often evolves through three steps:

    1. customer experience optimization ( CXO, also known as A/B testing or experimentation )
    2. always-on automations ( whether rules-based or machine-generated )
    3. mature features or standalone product development ( such as Spotify’s DJ experience )

    This is why we created our progressive personalization framework and why we’re field-testing an accompanying deck of cards: we believe that there’s a base grammar, a set of “nouns and verbs” that your organization can use to design experiences that are customized, personalized, or automated. You won’t require these cards. But we strongly recommend that you create something similar, whether that might be digital or physical.

    Set the timer for your kitchen.

    How long does it take to cook up a prepersonalization workshop? The evaluation activities that we suggest include can last for a number of weeks ( and frequently do ). For the core workshop, we recommend aiming for two to three days. Details on the essential first-day activities are included in a summary of our broad approach.

    The full arc of the wider workshop is threefold:

      Kickstart: This specifies the terms of engagement as you concentrate on the potential, the readiness and drive of your team, and your leadership.
    1. Plan your work: This is the heart of the card-based workshop activities where you specify a plan of attack and the scope of work.
    2. Work your plan: This stage consists of making it possible for team members to individually present their own pilots, which each include a proof-of-concept project, business case, and operating model.

    Give yourself at least a day, split into two large time blocks, to power through a concentrated version of those first two phases.

    Kickstart: Apt your appetite

    We call the first lesson the “landscape of connected experience“. It looks at the possibilities for personalization in your company. A connected experience, in our parlance, is any UX requiring the orchestration of multiple systems of record on the backend. This might be a marketing-automation platform combined with a content-management system. It could be a digital-asset manager combined with a customer-data platform.

    Give examples of connected experience interactions that you admire, find familiar, or even dislike, as examples of consumer and business-to-business examples. This should cover a representative range of personalization patterns, including automated app-based interactions ( such as onboarding sequences or wizards ), notifications, and recommenders. These are in the cards, which we have a catalog of. Here’s a list of 142 different interactions to jog your thinking.

    The table must be set up for this. What are the possible paths for the practice in your organization? Here’s a long-form primer and a strategic framework for a broader perspective.

    Assess each example that you discuss for its complexity and the level of effort that you estimate that it would take for your team to deliver that feature ( or something similar ). In our cards, we break down connected experiences into five categories: functions, features, experiences, complete products, and portfolios. Size your own build here. This will help to draw attention to the benefits of ongoing investment as well as the difference between what you deliver right now and what you want to deliver in the future.

    Next, have your team plot each idea on the following 2×2 grid, which lays out the four enduring arguments for a personalized experience. This is crucial because it emphasizes how personalization can affect your own methods of working as well as your external customers. It’s also a reminder ( which is why we used the word argument earlier ) of the broader effort beyond these tactical interventions.

    Each team member should decide where they would like to place your company’s emphasis on your product or service. Naturally, you can’t prioritize all of them. Here, the goal is to show how various departments may view their own benefits from the effort, which can vary from one department to the next. Documenting your desired outcomes lets you know how the team internally aligns across representatives from different departments or functional areas.

    The third and final kickstart activity is about filling in the personalization gap. Is your customer journey well documented? Will ensuring data and privacy is a major challenge too much? Do you have content metadata needs that you have to address? ( We’re pretty sure you do; it’s just a matter of recognizing the need’s magnitude and its solution. ) In our cards, we’ve noted a number of program risks, including common team dispositions. For instance, our Detractor card lists six intractable stakeholder attitudes that prevent progress.

    Effectively collaborating and managing expectations is critical to your success. Consider the potential obstacles to your upcoming progress. Press the participants to name specific steps to overcome or mitigate those barriers in your organization. According to research, personalization initiatives face a number of common obstacles.

    At this point, you’ve hopefully discussed sample interactions, emphasized a key area of benefit, and flagged key gaps? Good, you’re ready to go on.

    Hit that test kitchen

    Next, let’s take a look at what you’ll need to create personalization recipes. Personalization engines, which are robust software suites for automating and expressing dynamic content, can intimidate new customers. Their capabilities are broad and potent, and they give you a variety of ways to organize your company. This presents the question: Where do you begin when you’re configuring a connected experience?

    What’s crucial here is to avoid treating the installed software like a dream kitchen from some imaginary remodeling project ( as one of our client executives memorably put it ). These software engines are more like test kitchens where your team can begin devising, tasting, and refining the snacks and meals that will become a part of your personalization program’s regularly evolving menu.

    Over the course of the workshop, the final menu of the prioritized backlog will be created. And creating “dishes” is the way that you’ll have individual team stakeholders construct personalized interactions that serve their needs or the needs of others.

    The dishes will be made using recipes that have predetermined ingredients.

    Verify your ingredients

    You’ll ensure that you have everything you need to create your desired interaction ( or that you can determine what needs to be added to your pantry like a good product manager ) and that you have validated with the right stakeholders present. These ingredients include the audience that you’re targeting, content and design elements, the context for the interaction, and your measure for how it’ll come together.

    Not just discovering requirements, it is. Documenting your personalizations as a series of if-then statements lets the team:

    1. compare findings to a common method for developing features, similar to how artists paint with the same color palette,
    2. specify a consistent set of interactions that users find uniform or familiar,
    3. and establish parity between all important performance indicators and performance metrics.

    This helps you streamline your designs and your technical efforts while you deliver a shared palette of core motifs of your personalized or automated experience.

    Create a recipe.

    What ingredients are important to you? Consider the construct “what-what-when-why”

    • Who are your key audience segments or groups?
    • What kind of content will you offer them, what design elements, and under what circumstances?
    • And for which business and user benefits?

    Five years ago, we developed these cards and card categories for the first time. We regularly play-test their fit with conference audiences and clients. And we still come across fresh possibilities. But they all follow an underlying who-what-when-why logic.

    In the cards in the accompanying photo below, you can typically follow along with right to left in three examples of subscription-based reading apps.

    1. Nurture personalization: When a guest or an unknown visitor interacts with a product title, a banner or alert bar appears that makes it easier for them to encounter a related title they may want to read, saving them time.
    2. Welcome automation: An email is sent when a new user registers to highlight the breadth of the content catalog and convert them to happy subscribers.
    3. Winback automation: Before their subscription lapses or after a recent failed renewal, a user is sent an email that gives them a promotional offer to suggest that they reconsider renewing or to remind them to renew.

    A good preworkshop activity might be to consider a first draft of what these cards might be for your organization, though we’ve also found that cocreating the recipes themselves can sometimes help this process. Start with a set of blank cards, and begin labeling and grouping them through the design process, eventually distilling them to a refined subset of highly useful candidate cards.

    The workshop’s later stages, which shift from focusing on cookbooks to focusing on customers, might seem more nuanced. Individual” cooks” will pitch their recipes to the team, using a common jobs-to-be-done format so that measurability and results are baked in, and from there, the resulting collection will be prioritized for finished design and delivery to production.

    Better architecture is necessary for better kitchens.

    Simplifying a customer experience is a complicated effort for those who are inside delivering it. Avoid those who make up their mind. With that being said,” Complicated problems can be hard to solve, but they are addressable with rules and recipes“.

    A team overfitting: they aren’t designing with their best data, is what causes personalization to become a laugh line. Like a sparse pantry, every organization has metadata debt to go along with its technical debt, and this creates a drag on personalization effectiveness. For instance, your AI’s output quality is in fact impacted by your IA. Spotify’s poster-child prowess today was unfathomable before they acquired a seemingly modest metadata startup that now powers its underlying information architecture.

    You can’t stand the heat, unquestionably…

    Personalization technology opens a doorway into a confounding ocean of possible designs. Only a deliberate and cooperative approach will produce the desired outcome. So banish the dream kitchen. Instead, head to the test kitchen to save time, preserve job security, and avoid imagining the creative concepts that come from the doers in your organization. There are meals to serve and mouths to feed.

    This framework of the workshop gives you a strong chance at long-term success as well as solid ground. Wiring up your information layer isn’t an overnight affair. However, you’ll have solid ground for success if you use the same cookbook and the same recipes. We designed these activities to make your organization’s needs concrete and clear, long before the hazards pile up.

    Your time well spent is being able to assess your unique situation and digital skills, despite the associated costs associated with investing in this kind of technology and product design. Don’t squander it. The pudding is the proof, as they say.

  • User Research Is Storytelling

    User Research Is Storytelling

    I’ve been fascinated by shows since I was a child. I loved the heroes and the excitement—but most of all the stories. I aspired to be an artist. And I believed that I’d get to do the things that Indiana Jones did and go on fascinating experiences. Perhaps my friends and I had movie ideas to make and sun in. But they never went any farther. However, I did end up working in user experience ( UI). Today, I realize that there’s an element of drama to UX— I hadn’t actually considered it before, but consumer research is story. And to get the most out of customer studies, you must tell a compelling story that involves stakeholders, including the product team and decision-makers, and piques their interest in learning more.

    Think of your favourite film. It probably follows a three-act narrative architecture: the installation, the conflict, and the resolution, which is prevalent in literature. The second act shows what exists now, and it helps you get to understand the characters and the challenges and problems that they face. Act two sets the scene for the fight and introduces the behavior. Here, issues grow or get worse. And the quality is the third and final work. This is where the issues are resolved and the figures learn and change. This structure, in my opinion, is also a fantastic way to think about consumer research, and I think it can be particularly useful for explaining consumer research to others.

    Use story as a framework for conducting research

    It’s sad to say, but many have come to view studies as being inconsequential. Research is frequently one of the first things to go when expenses or deadlines are tight. Instead of investing in study, some goods professionals rely on manufacturers or—worse—their personal judgment to make the “right” options for users based on their experience or accepted best practices. That may lead some groups, but that approach can so easily miss the chance to solve people ‘ real issues. To be user-centered, this is something we really avoid. User study improves pattern. It keeps it on trail, pointing to problems and opportunities. Being aware of the problems with your goods and taking action can help you keep ahead of your competition.

    In the three-act structure, each action corresponds to a part of the process, and each part is important to telling the whole story. Let’s take a look at the various functions and how they relate to consumer study.

    Act one: installation

    Fundamental analysis comes in handy because the layout is all about comprehending the background. Basic research ( also called relational, discovery, or preliminary research ) helps you understand people and identify their problems. You’re learning about the problems people face now, what options are available, and how those challenges impact them, just like in the films. To do basic research, you may conduct situational inquiries or journal studies ( or both! ), which may assist you in identifying both challenges and opportunities. It doesn’t need to get a great investment in time or money.

    What is the least practical ethnography that Erika Hall can do is spend fifteen minutes with a consumer and say,” Walk me through your day yesterday. That’s it. Give that one demand. Locked up and listen to them for 15 days. Do everything in your power to protect both your objectives and yourself. Bam, you’re doing ethnography”. According to Hall, “[This ] will definitely prove quite fascinating. In the very unlikely event that you didn’t learn anything new or helpful, carry on with increased confidence in your way”.

    I think this makes sense. And I love that this makes consumer research so visible. You can only attract participants and do it! You don’t need to create a lot of documentation. This can offer a wealth of knowledge about your customers, and it’ll help you better understand them and what’s going on in their life. That’s what work one is really all about: understanding where people are coming from.

    Maybe Spool talks about the importance of basic research and how it really type the bulk of your research. If you can complement what you’ve heard in the fundamental studies by using any more user data that you can obtain, such as surveys or analytics, or if you can identify areas that need more investigation. Together, all this information creates a clearer picture of the state of things and all its deficiencies. And that’s the start of a gripping tale. It’s the place in the story where you realize that the principal characters—or the people in this case—are facing issues that they need to conquer. This is where you begin to develop compassion for the characters and support their success, much like in films. And maybe partners are now doing the same. Their concern may be with their company, which may be losing money because consumers are unable to complete specific tasks. Or probably they do connect with people ‘ problems. In either case, action one serves as your main strategy for piqueing interest and investment from the participants.

    When partners begin to understand the value of basic research, that is open doors to more opportunities that involve users in the decision-making approach. And that can influence product team ‘ focus on improving. This gains everyone—users, the goods, and partners. It’s similar to winning an Oscar for a film; it frequently results in a favorable reception and success for your item. And this can be an opportunity for participants to repeat this process with different products. The secret to this method is storytelling, and knowing how to tell a compelling story is the only way to entice participants to do more research.

    This brings us to work two, where you incrementally review a design or idea to see whether it addresses the problems.

    Act two: fight

    Act two is all about digging deeper into the issues that you identified in action one. This typically involves conducting vertical study, such as accessibility tests, where you evaluate a potential solution ( such as a design ) to see if it addresses the problems you identified. The issues may contain unmet needs or problems with a circulation or procedure that’s tripping users away. Additional problems will arise in the course of action two of a film. It’s ok that you learn more about the characters as they grow and develop through this work.

    According to Jakob Nielsen, five users should be normally in usability tests, which means that this number of users can generally identify the majority of the issues:” You learn less and less as you add more and more users because you will keep seeing the same things over and over again… After the second user, you are wasting your time by constantly observing the similar findings but no learning much new.”

    There are parallels with storytelling here too, if you try to tell a story with too many characters, the plot may get lost. With fewer participants, each user’s struggles will be more memorable and accessible to other parties when presenting the research. This can help convey the issues that need to be addressed while also highlighting the value of doing the research in the first place.

    Usability tests have been conducted in person for decades, but you can also do them remotely using software like Microsoft Teams, Zoom, or other teleconferencing software. This approach has become increasingly popular since the beginning of the pandemic, and it works well. You might consider in-person usability tests like attending a play and remote sessions as more of a movie watching experience. There are advantages and disadvantages to each. Usability research in person is a much more extensive experience. Stakeholders can experience the sessions with other stakeholders. You also get real-time feedback on what they’re seeing, including surprises, disagreements, and discussions about them. Much like going to a play, where audiences get to take in the stage, the costumes, the lighting, and the actors ‘ interactions, in-person research lets you see users up close, including their body language, how they interact with the moderator, and how the scene is set up.

    If conducting usability testing in the field is like watching a play that is staged and controlled, where any two sessions may be very different from one another. You can take usability testing into the field by creating a replica of the space where users interact with the product and then conduct your research there. Or you can meet users at their location to conduct your research. With either option, you get to see how things work in context, things come up that wouldn’t have in a lab environment—and conversion can shift in entirely different directions. You have less control over how these sessions end as researchers, but this can occasionally help you understand users even better. Meeting users where they are can provide clues to the external forces that could be affecting how they use your product. In-person usability tests add a level of detail that remote usability tests frequently lack.

    That’s not to say that the “movies” —remote sessions—aren’t a good option. A wider audience can be reached through remote sessions. They allow a lot more stakeholders to be involved in the research and to see what’s going on. Additionally, they make the doors accessible to a much wider range of users. But with any remote session there is the potential of time wasted if participants can’t log in or get their microphone working.

    You can ask real users questions to understand their thoughts and understanding of the solution as a result of usability testing, whether it is conducted remotely or in person. This can help you not only identify problems but also glean why they’re problems in the first place. Additionally, you can test your own hypotheses and determine whether your reasoning is correct. By the end of the sessions, you’ll have a much clearer picture of how usable the designs are and whether they work for their intended purposes. The excitement is in the second act, but there are also potential surprises in the third. This is equally true of usability tests. Unexpected things that are said by participants frequently alter how you view things, and these unexpected developments in the story can lead to unexpected turns in your perception.

    Unfortunately, user research is sometimes seen as expendable. Usability testing is also frequently the only research technique that some stakeholders believe they ever need, and too frequently. In fact, if the designs that you’re evaluating in the usability test aren’t grounded in a solid understanding of your users ( foundational research ), there’s not much to be gained by doing usability testing in the first place. Because you’re narrowing the scope of what you’re receiving feedback on without understanding the needs of the users. As a result, there’s no way of knowing whether the designs might solve a problem that users have. In the context of a usability test, it’s only feedback on a particular design.

    On the other hand, if you only do foundational research, while you might have set out to solve the right problem, you won’t know whether the thing that you’re building will actually solve that. This demonstrates the value of conducting both directional and foundational research.

    In act two, stakeholders will—hopefully—get to watch the story unfold in the user sessions, which creates the conflict and tension in the current design by surfacing their highs and lows. And in turn, this can encourage stakeholders to take action on the issues raised.

    Act three: resolution

    The third act is about resolving the issues from the first two acts, whereas the first two acts are about understanding the context and the tensions that can compel stakeholders to act. While it’s important to have an audience for the first two acts, it’s crucial that they stick around for the final act. That includes the entire product team, including developers, UX experts, business analysts, delivery managers, product managers, and any other interested parties who have a say in the coming development. It allows the whole team to hear users ‘ feedback together, ask questions, and discuss what’s possible within the project’s constraints. Additionally, it enables the UX design and research teams to clarify, suggest alternatives, or provide more context for their decisions. So you can get everyone on the same page and get agreement on the way forward.

    This act is primarily told in voiceover with some audience participation. The researcher is the narrator, who paints a picture of the issues and what the future of the product could look like given the things that the team has learned. They provide the stakeholders with their suggestions and suggestions for how to create this vision.

    Nancy Duarte in the Harvard Business Review offers an approach to structuring presentations that follow a persuasive story. The most effective presenters” set up a conflict that needs to be resolved” using the same methods as great storytellers, Duarte writes. ” That tension helps them persuade the audience to adopt a new mindset or behave differently”.

    This type of structure aligns well with research results, and particularly results from usability tests. It provides proof for “what is “—the issues you’ve identified. And “what could be “—your recommendations on how to address them. And so forth and forth.

    You can reinforce your recommendations with examples of things that competitors are doing that could address these issues or with examples where competitors are gaining an edge. Or they can be visual, like quick sketches of how a new design could look that solves a problem. These can help generate conversation and momentum. And this continues until the session is over when you’ve concluded everything by summarizing the key points and offering suggestions for a solution. This is the part where you reiterate the main themes or problems and what they mean for the product—the denouement of the story. This stage provides stakeholders with the next steps and, hoped, the motivation to take those steps!

    While we are nearly at the end of this story, let’s reflect on the idea that user research is storytelling. The three-act structure of user research contains all the components for a good story:

      Act one: You meet the protagonists ( the users ) and the antagonists ( the problems affecting users ). The plot begins here. In act one, researchers might use methods including contextual inquiry, ethnography, diary studies, surveys, and analytics. These techniques can produce personas, empathy maps, user journeys, and analytics dashboards as output.
      Act two: Next, there’s character development. The protagonists face problems and difficulties, which they must overcome, and there is conflict and tension. In act two, researchers might use methods including usability testing, competitive benchmarking, and heuristics evaluation. Usability findings reports, UX strategy documents, usability guidelines, and best practices can be included in the output of these.
      Act three: The protagonists triumph and you see what a better future looks like. Researchers may use techniques like storytelling, presentation decks, and digital media in act three. The output of these can be: presentation decks, video clips, audio clips, and pictures.

    The researcher performs a number of tasks: they are the producer, the director, and the storyteller. The participants have a small role, but they are significant characters ( in the research ). And the audience are the stakeholders. But the most important thing is to get the story right and to use storytelling to tell users ‘ stories through research. By the end, the parties should have a goal and a desire to solve the product’s flaws.

    So the next time that you’re planning research with clients or you’re speaking to stakeholders about research that you’ve done, think about how you can weave in some storytelling. User research is ultimately a win-win situation for everyone, and all you need to do is pique stakeholders ‘ interest in how the story ends.

  • From Beta to Bedrock: Build Products that Stick.

    From Beta to Bedrock: Build Products that Stick.

    I’ve lost count of the times when promising ideas go from being useless in a few months to being useless after working as a solution designer for too long to notice.

    Financial goods, which is my area of expertise, are no exception. It’s tempting to put as many features at the ceiling as possible and hope someone sticks because people’s true, hard-earned money is on the line, user expectations are high, and a crammed market. However, this strategy will lead to disaster. Why? How’s why:

    The drawbacks of feature-first growth

    It’s simple to get swept up in the enthusiasm of developing innovative features when you start developing a financial product from scratch or are migrating existing user journeys from papers or telephony channels to online bank or mobile apps. They may believe,” If I may only add one more thing that solves this particular person problem, they’ll enjoy me”! But what happens if you eventually encounter a roadblock as a result of your safety team’s negligence? not like it? When a battle-tested film isn’t as well-known as you anticipated or when it fails due to unforeseen difficulty?

    The concept of Minimum Viable Product ( MVP ) comes into play in this context. Even if Jason Fried doesn’t usually refer to this concept, his book Getting Real and his radio Rework frequently discuss it. An MVP is a product that offers only enough value to your users to keep them interested, but not so much that it becomes difficult to keep up. Although the idea seems simple, it requires a razor-sharp eye, a ruthless edge, and the courage to stand up for your position because it is easy to fall for” the Columbo Effect” when there is always” just one more thing …” to add.

    The issue with most fund apps is that they frequently turn out to be reflections of the company’s internal politics rather than an experience created exclusively for the customer. This implies that the priority should be given to delivering as many features and functionalities as possible in order to satisfy the requirements and wishes of competing internal departments as opposed to crafting a compelling value statement that is focused on what people in the real world actually want. These products may therefore quickly become a muddled mess of confusing, related, and finally unlovable client experiences—a feature salad, you might say.

    The significance of the foundation

    What’s a better course of action then? How can we create items that are reliable, user-friendly, and most importantly, stick?

    The concept of “bedrock” comes into play in this context. The mainstay of your product is really important to people, and Bedrock is that. It serves as the foundation for the fundamental building block that creates price and maintains relevance over time.

    The core must be in and around the standard servicing journeys in the retail banking industry, which is where I work. People only look at their existing account once every blue sky, but they do so every day. They sign up for a credit card every year or two, but they check their stability and pay their bill at least once a quarter.

    The key is in identifying the main jobs that people want to complete and working relentlessly to render them simple, reliable, and trustworthy.

    But how do you reach the foundation? By focusing on the” MVP” strategy, giving convenience precedence, and working iteratively toward a clear value proposition. This means avoiding unnecessary characteristics and putting your customers first, and adding real value.

    It also requires some nerve, as your coworkers might not always agree on your eyesight right away. And in some cases, it might even mean making it clear to consumers that you won’t be coming over to their home and prepare their meal. Sometimes you need to use the sporadic “opinionated user interface design” ( i .e. clunky workaround for edge cases ) to test a concept or to give yourself some more time to work on something more crucial.

    Functional methods for creating financially successful products

    What are the main learnings I’ve made from my own research and knowledge, then?

    1. What issue are you attempting to resolve first, and why? Whom? Make sure your goal is unmistakable before beginning any work. Make certain it also aligns with the goals of your business.
    2. Avoid the temptation to put too many functions at once by focusing on one, key feature and focusing on getting that right before moving on to something else. Choose one that actually adds price, and work from that.
    3. When it comes to financial items, clarity is often over difficulty. Eliminate unwanted details and concentrate on what matters most.
    4. Accept ongoing iteration: Bedrock is not a fixed destination; it is a fluid process. Continuously collect customer comments, make product improvements, and advance in that direction.
    5. Stop, glance, and talk: You must test your product frequently in the field rather than just as part of the shipping process. Use it for yourself. A/B tests are run. User opinions on Gatter. Speak to those who use it, and change things up correctly.

    The foundational dilemma

    This is an intriguing conundrum: sacrificing some of the potential for short-term progress in favor of long-term stability is at play. But the reward is worthwhile because products built with a focus on bedrock will outlive and surpass their rivals over time and provide users with long-term value.

    How do you begin your quest for rock, then? Taking it one step at a time. Start by identifying the underlying factors that your customers actually care about. Concentrate on developing and improving a second, potent have that delivers real value. And most importantly, check constantly because, whatever you think, Abraham Lincoln, Alan Kay, or Peter Drucker are all in the same boat! The best way to foretell the future is to make it, he said.

  • Build Trust by Saying What Others Won’t

    Build Trust by Saying What Others Won’t

    Jarret Redding’s book, Build Trust by Saying What OthersWon’t, is available for reading more at Duct Tape Marketing.

    The Duct Tape Marketing Podcast with Marcus Sheridan In this instance of the Duct Tape Marketing Podcast, I interviewed Marcus Sheridan, renowned speech, author of They Question, You Answer, and a leading voice in the world of material marketing and business clarity. The most popular snorkeling share site in the world was created by Marcus […]

    Jarret Redding’s book, Build Trust by Saying What OthersWon’t, is available for reading more at Duct Tape Marketing.

    The Duct Tape Marketing Podcast with Marcus Sheridan

    Marcus Sheridan, a famous speaker, author of They Question, You Answer, and a famous speech in the field of material marketing and business clarity, was interviewed in this episode of the Duct Tape Marketing Podcast. Marcus built the most visited swimming pool site in the world and has delivered over 750 keynotes, including TEDx images. His innovative marketing plan emphasizes one guiding principle: winning customers means winning. They do it by winning over critics.

    During our chat, Marcus unpacked key concepts from his latest text, Endless Customers, including how to occupy your business by becoming a known and trusted product. We explored how customer trust, video marketing, and self-service tools aren&#8217, t just trends—they &#8217, re necessities in today’s AI-influenced digital landscape. Marcus delivers meaningful insights that problem conventional intelligence and require transparency at every stage of the buyer journey, from debunking stupid content tactics to reimagining how businesses provide pricing.

    If your inbound marketing feels stale or your SEO strategies are falling flat, it might be time to rethink what you &#8217, re willing to say. According to Marcus,” The rule breakers become the rule makers.”

    Key Takeaways:

    • Trust is the Ultimate Marketing Strategy: Brands that openly address customer questions—especially around pricing, problems, and comparisons—earn customer trust and outperform competitors.
    • The New Rules of SEO: Businesses must concentrate on producing value-driven content and videos that educate, distinguish, and convert as AI marketing tools become more popular and Google becomes less trustworthy.
    • Video Content is King: A single, thoughtful video can be repurposed across your website, YouTube, TikTok, Instagram, and Facebook—maximizing content reach and sales conversion.
    • Businesses must think like media companies, capturing audience across platforms, and repurposing content for long-term impact.
    • Self-Service Tools Drive Conversions: Tools like self-scheduling software and pricing estimators not only empower buyers but can double conversion rates by offering more control and transparency.
    • Embrace Transparent Selling Techniques: The most successful businesses aren’t afraid to discuss costs, risks, and trade-offs. Honesty breeds long-term loyalty, according to the author.
    • Content Repurposing Boosts Efficiency: One piece of content—especially in video format—can fuel multiple channels, reducing workload while expanding visibility.
    • AI Can Amplify Content Strategy: Smart businesses use it to ask customers questions, draw plans, and come up with creative, value-driven content ideas.

    Chapters:

    • ]00: 09 ] Introducing Marcus Sheridan
    • ]02: 10] Building a Known and Trusted Brand
    • [06: 18] Thinking Like a Media Company
    • ]11: 20] Using AI to Help With Promotion
    • [15: 25 ] Minimizing Risk for Customers
    • ]20: 05 ] Controlling the Conversation

    More About Marcus Sheridan:

      Check out Marcus Sheridan’s Website.

    • Connect with Marcus Sheridan on LinkedIn
    • Read Marcus Sheridan’s Endless Customers: A Proven System to Build Trust, Drive Sales, and Become the Market Leader.

    John Jantsch ( 00: 00. 93.)

    Hello and welcome to another episode of the Duct Tape Marketing Podcast. John Jantsch is who I am. My guest today is Shane Murphy-Reuter. He’s the president and go-to-market. You probably just call that GTM, don’t you? At Calendly, the platform helping individuals, teams, and organizations create better meeting experiences by simplifying complex scheduling. He aims to promote brand awareness and increase demand by ensuring sales-to-consumer alignment.

    marketing and CX. So Shane, welcome to the show.

    Shane Murphy-Reuter ( 00: 32.607 )

    Great to be here. Yes, we shorten it to GTM, but you can call it whatever you want. Yeah, no, it’s awesome to be your big fan of the show. So great to talk.

    John Jantsch ( 00: 41.07 )

    Thank you. I’m going to discuss this in detail in relation to Calendly, but I believe it really applies to many different businesses. I Calendly started as a small idea of a technology for scheduling, just scheduling. And it’s certainly grown to something much bigger. That’s something I believe many businesses do when you want to talk a little bit about. I know you’re

    You haven’t been there since the beginning, but you want to talk briefly about how that thought evolved in Calendly.

    Shane Murphy-Reuter ( 01: 13.087 )

    Yeah, of course. I’ve only been at Calendly for four months, I suppose. I like to write it down, know, the expectations are lower. And so, yes, I haven’t personally witnessed the journey, but Tope, who is the CEO of Calendly, has been around for a good while. You know, I’ve been very much watching it from the sidelines. And I would say also, if you look at my background, the companies that I tend to join are at a very similar stage to Calendly where

    They’ve developed some new technology to address a customer type’s pain point, and then they experience exponential growth when they sort of like market-catch a little to get that product market fit. And then they start to think about, where maybe growth is starting to slow a little bit in that original market and where to go from here. And I believe Calendly has traveled that far. Originally,

    John Jantsch ( 01: 51.778 )

    Mm-hmm.

    Shane Murphy-Reuter ( 02: 03.561 )

    we solved just that scheduling problem, that one problem around how do two people schedule meetings together. And it’s been incredibly successful. But now the question is, well, how do you extend from here? And I think a lot of companies get that wrong, frankly. I suppose you believe there are generally two paths, right? You either take the technology that you’ve built and apply it to different markets.

    John Jantsch ( 02: 28.077 )

    Yes.

    Shane Murphy-Reuter ( 02: 28.409 )

    Or you take a target market or a customer segment that you have strength with with your original product and then extend the product offerings that you provide to those customers. And as we all know, Canley’s strategy from here, and hopefully very soon, will be launching our second major, major product, is to really extend the products we offer within a certain target market because we just think there’s a lot of opportunity there.

    solve other points in the relationship management lifecycle for our customers. yes, I’ve been here for four months, but I believe the account is on a pretty, classic journey that I’ve seen a lot of businesses go through.

    John Jantsch ( 03: 07.394 )

    Do you, do you feel like you are on the journey to define a category or you have defined a category? You made mention of relationship management. I don’t know that people would have applied what, what Cowan Lee initially started doing to that term. Do you feel as though you are categorizing a novel way of working, as you may be.

    Shane Murphy-Reuter ( 03: 24.641 )

    It’s a great question. Think scheduling, our first product, we created the category, right? We are now basically the Kleenex for scheduling, which is amazing. I believe the difficulty is that there are many different categories of towns, right? Different total addressable markets. And I think for scheduling, it is a relatively narrow use case, right? Although it’s very important for our customers, it’s narrow, like it’s, but we have this incredible hook into the customer.

    John Jantsch ( 03: 28.034 )

    Yes. Right.

    Shane Murphy-Reuter ( 03: 54.753 )

    How can we increase it? And to be fair, I think for a go-forward strategy, we think about relationship management software more generally. No, I don’t think the new categories that we’ll enter are existing ones, like,” I don’t want to give up our product roadmap,” but you can see the different types of relationship management softwares that exist, such as CRMs, et cetera. I think where our unique advantage is really in the customer types that we’ll go in service. And I think that we can

    I believe that we can have a lot of success in comparison to the market’s incumbents if we can create software with a hyper focus on some of these SMBs and solopreneurs. So to answer the question more directly, I think we’ve done this category creation thing with scheduling and we’ll continue to hopefully dominate that market. However, I believe it’s more about innovating within how we deliver in the already-existing categories from here.

    John Jantsch ( 04: 52.974 )

    I’m sure you maybe talk about this in closed door meetings, maybe worry about it even sometimes, but how does a company like Calendar, especially in the early days when you essentially created a product that had a certain set of features and the Microsofts, the Googles of the world could easily squash that. You know, you’ll say,” We’re going to do that,” when you wake up. How do you kind of ward off that? again, I know you’ve advanced to the point where, again, worry you.

    You probably have more market share in scheduling than some of the big people that, you know, that could have done that. But do you ever sit around and worry about, Hey, we have to create more features or get more hooks in, so that we’re not just this one trick pony that gets squashed.

    Shane Murphy-Reuter ( 5: 36.421 )

    Yes, that is a fantastic question. And for sure, I believe that something as simple as scheduling can be replicated if you look at it from the outside. And I think this is where this hyper focus on your most fervent customers is so important. If you talk to the majority of our customers, their time is their money. Many of them actually sell their time. If you’re a coach,

    John Jantsch ( 06: 03.032 )

    Sure.

    Shane Murphy-Reuter ( 06: 03.263 )

    you know, your therapist, et cetera. And then there are people who think your time is how you get paid to do it if you’re in sales. And therefore an incredible scheduling experience is really important. There are undoubtedly many competitors out there, many of whom, but they have not been able to compete because they lack the genuine attention we do to the specifics of the problems facing our customers. And for what it’s worth,

    When we look at our data, for sure we’re hearing a little bit more about other competitors popping up as you would expect as any company scales. However, in reality, it hasn’t had the same impact on our business as I would think. And so we actually think that we have a better opportunity to disrupt other incumbents than the other way around, given just how critically important this is for our customers. They won’t go out and purchase something a little less expensive.

    John Jantsch ( 06: 53.304 )

    Yeah.

    Shane Murphy-Reuter ( 07: 01.419 )

    excellent product, but they won’t do it because they want the best.

    John Jantsch ( 07: 04.962 )

    Let’s take on this and this, let’s do email, and let’s do the CRM part of it, is one of the things I’ve seen software companies do as they’ve grown. And it makes a lot of sense, right? It’s like, I’ve got this end to end product, but then they make compromises in every single category because it’s very hard to have the one thing that fits all. Essentially, do you believe there is a chance that someone will actually try to take market share by adding more?

    you know, more product that’s already out there and actually diluting what they’re good at.

    Shane Murphy-Reuter ( 07: 37.345 )

    is an absolute risk and one that you need to be extremely careful of. So every company I’ve worked at as we’ve gone on this multi-product journey, there is a constant debate around how much resource should you put into continuing to improve your core product versus how much should you put into new innovative areas. Therefore, it is a debate, and we will never stop creating new ideas for our main point of scheduling. I do think though, as you think about like,

    What is your unique advantage to succeed in the product areas you move into? And I don’t like, I’ve seen companies just sort of go, we’re just going to go in there, we’re going to build in and say, well, okay, well, you really thought about the strategy and it can’t just be like a price thing, right? That’s not enough. And as I said before, I believe that the most distinctive advantage typically comes from having some sort of technological advantage that you have.

    John Jantsch ( 08: 12.792 )

    Yeah.

    Shane Murphy-Reuter ( 08: 33.375 )

    I’ll give an example of Webflow where I worked last. Webflow’s unique technology advantage was that built a way for you to manipulate code in a visual environment. Very simple for them to incorporate that technology into how you build other types of technology beyond just building websites. They have a technology advantage they can apply to different markets. Consider, for Calendly, that there are two things that account for Calendly’s success. One,

    I do think that we have a unique penetration within a type of customer that I mentioned before, that we really understand and can, as we go into these new areas, make sure that we’re addressing their unique needs for a new product. like cars, right before it was a Model T, you can get any color you want in any color, which is fine if you have a technology advantage like Henry Ford did. He had a technology advantage, so you mass market it.

    John Jantsch ( 09: 24. 27 )

    you

    Shane Murphy-Reuter ( 09: 30.205 )

    Now that’s crazy because that technology advantage no longer exists. You have every million car for various kinds of very specific market segments. And so as we think about our go for product strategy, think some of it, I wouldn’t say we necessarily have a technology advantage, but I think that we have a data advantage in being so hooked so clearly into the customer’s most important thing, which is their time and the data around that.

    And then, in my opinion, we have a unique advantage in making sure that when we build those new product areas, they are beautifully connected and integrated with scheduling and that we build for that segment. And we don’t try and build the Model T, we try and build a very, very, very tailored experience for the customer set that we know that we have the greatest right to win in. And for what it’s worth, we also believe that the incumbents in the relationship management software market have left that market behind. And so I believe there is a…

    great opportunity for us to win. However, to return to the original question: yes, of course we need to maintain a balance and ensure that our core is not being underinvested. I use the phrase internally at companies that if you kill the cash cow, nobody gets milk. And so, yeah, you want to make sure that the core business, which is for us scheduling, continues to, we continue innovating.

    John Jantsch ( 10: 55. 394 )

    One of the things that’s really tempting as companies grow to the size that Connolly has now, I mean, some of your original customers clicked on a button, signed up. They were just working on the scheduling in their home, and it turned out well. It was awesome. It was easy, no friction. And you’re starting to have business con now. That security and adoption and uptime and all these kinds of things really have to be sold.

    How do you message someone first? Let’s let we can talk about operationally as well, but how do you message to such distinctly different sales channels?

    Shane Murphy-Reuter ( 11: 38.185 )

    Yes, that’s a great question. I think about this through two different lenses. The first one is undoubtedly who you want to pursue. And for what it’s worth, typically in enterprise companies, particularly for a company like Calendly, the user within that company tends to test it out first. And the user is the person that has that problem. This is very painful scheduling because a salesperson will leave an enterprise company.

    John Jantsch ( 12: 00.429 )

    Mm.

    Shane Murphy-Reuter ( 12: 06.625 )

    I’ve heard by Cano, you’ll go check it out and they’ll come in through our PLG funnel, our self-serve funnel. And there, how you sell to them and the message for them is extremely similar as the message to a solopreneur and SMB because they are the user, they have this actual direct pain of the product solves. And so I believe that when is consistent in many ways. Now, of course, if you’ve got that person in your funnel, right, who is the user within an enterprise,

    Your current task is to use other means of communication to directly target the economic buyer, security team, and procurement team. This is typically through a sales team. We can also be using things like account-based marketing to go do that so that you bring your enterprise value proposition to them. And this SaaS classic is. This is why if you go to most SaaS websites, unless they are purely focused on the enterprise market,

    The end user will be very targeted on the homepage, and there will be an enterprise section that explains the full enterprise value proposition. And the price in the packaging, most of the packages are designed for the actual users, and they’ve got an enterprise package designed for those other people that you’re trying to sell to. I think it’s about, and finding the balance of that depends on your business and the degree to which it’s like your opportunities in the enterprise versus in the SMB.

    John Jantsch ( 13: 08.675 )

    Mm-hmm.

    Shane Murphy-Reuter ( 13: 33.409 )

    So I believe you should have done both, but I believe my main point is that even in enterprises, the adoption process is about fostering a end user’s love for it because they end up becoming what we refer to as the champion in a sort of go-to-market. They’re going in, Hey boss, we’ve got to use this thing. Here’s how much time it will save me. The champion is not the thing to do if you don’t get the user to care, and the champion is not the person.

    John Jantsch ( 13: 50.894 )

    Sure.

    Shane Murphy-Reuter ( 13: 59.883 )

    Procurement team, the security team, they don’t give a shit. Oops, sorry, shouldn’t have said it. They are uninterested. And so I think that’s the key thing that I think oftentimes people miss.

    John Jantsch ( 14: 09.402 )

    So is part of what you’ve been brought to do is build a sales team or is there already a sales team that’s on the ground?

    Shane Murphy-Reuter ( 14: 17.457 )

    Yes, we already had a sales team. when I joined, Cal and Lee had already gone on the journey to build an enterprise product offering an enterprise sort of package and team. Think that what I’m trying to achieve is a more natural blending of the self-serve and sales experience. So again, a lesson that I’ve had at pretty much every single company I’ve worked for in B2B has had a combination of self-serve or product-led growth and sales led growth.

    And typically speaking, they tend to be pretty siloed on islands. So what occurs is either you have this completely self-serve experience for the customer or you have a reactive support team that is pretty much self-serve. And then if you’re willing to buy the enterprise package, now you go through this like really human intensive experience. The account management team receives the SDR after the implementation, and the AE receives the SDR. And it’s like, it makes actually no sense if you think about it from first principles, why it would be such a

    binary distinction between the two. And so, I believe that many businesses are now realizing things like velocity sales or, you know, much more soft touch sales to support the customer while also getting out of the way if they want to just adopt and use. And so the team had already started to do some of that work, but it’s a lot of what I think about day in day out is how to blend the two in a more natural way.

    John Jantsch ( 15: 37.496 )

    Yeah.

    Just get rid of a few of the acronyms, that would help, right? So have you found, and this may be a tough question for you to answer, you may not want to answer this, but have you found that the role that you’ve been brought into play is new and has that required a mindset shift because of the way the company’s grown, because of the company culture? Again, you don’t need to discuss your experience in particular as much as…

    Shane Murphy-Reuter ( 15: 45.353 )

    yeah.

    John Jantsch ( 16: 10.142 )

    I’m sure other companies have experienced those kind of growing pains too.

    Shane Murphy-Reuter ( 16: 14.465 )

    Yes, that’s a great question. Like I think what a lot of companies are starting to realize is, and in my experience is that particularly technology companies are founded by technologists. And so they do frequently self-serve themselves, right? They go, well, we can just set up a signup link and people can just buy it. And then at some point a board member, somebody said, hey, you’ve got a bunch of larger customers here. An enterprise offering is necessary. They go and hire a head of sales from some enterprise company.

    John Jantsch ( 16: 25. 612 )

    Yeah.

    Shane Murphy-Reuter ( 16: 42.591 )

    And that person brings a playbook and drops this like very classic sales experience on top of the self-serve base, creating this sort of siloed nature in this kind of like a, and so I think a lot of companies, there’s probably been about 10 years of evolution of that happening. Many businesses are beginning to understand the pain caused by that disconnect. And so it is becoming more common.

    John Jantsch ( 16: 54.082 )

    Mm-hmm.

    Shane Murphy-Reuter ( 17: 10.305 )

    to bring in a person running all of go-to-market, particularly in companies where they have both experiences in their business for all the reasons that I described because in the traditional model of having maybe a CMO who runs the self-serve side and a CRO or head of sales who runs the sales side, that traditional model actually beds in the fact that these two things are on a silo. And so…

    John Jantsch ( 17: 35.054 )

    Sure.

    Shane Murphy-Reuter ( 17: 37.205 )

    I do think that it’s increasingly happening that whether it’s they just use the term CRO, it’s your tone, all of it, or a president of GoToMarket like I am, a lot more companies are doing it now.

    John Jantsch ( 17: 50.982 )

    I’m likely going to make you in trouble here. But do you think that the way that salespeople are incentivized really actually exacerbates that problem?

    Shane Murphy-Reuter ( 18: 02.387 )

    It’s a really great question. actually remember listening to Bill Macias on a podcast who was the, he was head of CMO at Slack. I believe he was working at Zendesk, which he describes as a goat in the sector. He talked about, I think it was at Slack bringing in for the sales team that part of their compensation was linked also to a customer satisfaction of the sales process. I just thought I’d share that anyway. But yes, I do think that there is a, there is a.

    I think in the more enterprise end of sales, having incentivization to ensure that, you know, the sales team do a good job of maximizing the revenue potential is important. So, for example, if I’m not incentivized, I’ll say,” Oh, okay, well, maybe I’ll maximize the discount that I offer,” or” I won’t try to bother some multi-product sell,” I’ll just say, just get them in and on this one product. And so, in some situations, you do want sales team incentives.

    John Jantsch ( 18: 50.968 )

    Yeah, yeah.

    ( 1976 ) Shane Murphy-Reuter

    push for the largest value sell as possible and incentivization around with commission structures, et cetera, can be important there. And so, for instance, our enterprise sales team at Calendly are utterly commission-based, which is the right approach. In a more velocity sales model that I mentioned before where it might be lighter touch, you’re semi-helping the customer like a support, right? You’re answering questions, you’re doing somewhat of a value sell but not the full thing.

    You, you, do you believe you should be very cautious in order to avoid acting like a typical model. And so for example, I currently, we don’t write their more salaries. So I believe you simply need to put in place the appropriate incentive structure based on what, what are you trying to encourage these people to do? And, and, and so I do think that there is a place for it as I mentioned, but maybe not across the board on a sales team.

    John Jantsch ( 19: 58.75 )

    Okay. Let’s end today on a product question. This might be a record, in my opinion. think we’re 20 minutes in exactly. And I’m the first mention of AI. How will AI affect the product, based on what we currently know?

    Shane Murphy-Reuter ( 20: 16.935 )

    Yes, that is a fantastic question. I mentioned that we believe this is an opportunity to innovate in the relationship management software space for SMBs and solopreneurs, know, the smaller companies. One of the reasons that up until now, it’s been difficult to build this type of software for those customers is that typically those software types of software need like an army of operations people to set them up and manage them like

    There are job boards of like, you know, kind of, all these operations to manage these tools if you talk to companies that have Salesforce or Marketo or any of these. And so if you’re at SMB, that’s really challenging, right? The wonderful thing is that we’re going to start entering the space just as AI is advancing to the point where it’s possible to start automating a number of the, previously, take a lot of operational, time, and effort. And so.

    John Jantsch ( 20: 45.314 )

    Yeah.

    Shane Murphy-Reuter ( 21: 12.033 )

    You can imagine a world where like, you know, today, a CRM, even in most cases, still looks like one of these sort of like databases, right? items of the people’s liners. Exactly. Right. And why is that possible? Because it was a record keeper. It was merely a database, was it not? In the world of AI, that all happens automatically. Now a CRM or relation management software can be actually about surfacing the insights and actions of things that can truly lead to you creating better relationships. And so I believe it.

    John Jantsch ( 21: 18.722 )

    Yes, that’s just a relational database, isn’t it?

    John Jantsch ( 21: 25.422 )

    the

    Shane Murphy-Reuter ( 21: 41.601 )

    I believe it’s a wonderful time for any business to start thinking about innovating into a new industry because you have a blank sheet of paper to define how you interact with this product in an artificial intelligence first way, which the incumbents are going to really struggle with. And that’s why a lot of the incumbents are doing the co-pilot thing, right? This difficult-to-use, chunky software is available. So how we use AI will give you a clip.

    John Jantsch ( 22: 00.589 )

    Yeah.

    John Jantsch ( 22: 04. 162 )

    Right.

    button.

    Shane Murphy-Reuter ( 22: 10.517 )

    to show you how to use a really challenging program. Well, the other way you could do it is actually design it from first principles in a way that’s really easy to use. And so anyway, we think that there’s a huge opportunity there. And for sure, AI comes first on our product roadmap from here. And we are trying to think about everything from that lens.

    John Jantsch ( 22: 28.142 )

    Yeah.

    Well, Shane, I appreciate you taking a few moments to stop by the Duct Tape Marketing Podcast. Is there anywhere you’d want to invite people to connect with you? I am aware that Calendly is where they can learn more about the product, but where else do you like to hang out?

    Shane Murphy-Reuter ( 22: 45.117 )

    The best one is Linked In. I used to be in other places, but I think we can safely point people to LinkedIn for now.

    John Jantsch ( 22: 51.692 )

    Awesome, yes. Again, appreciate you stopping by and hopefully we’ll run into you one of these days out there on the road.

    Shane Murphy-Reuter ( 22: 56. 893 )

    Thanks so much, John. It was a pleasure.

    powered by
  • Star Wars Just Revealed the Origins of the Rebels’ Most Important Planet

    Star Wars Just Revealed the Origins of the Rebels’ Most Important Planet

    Yavin, a jungle moon orbiting the oil giant Yavin Prime, is a spoiler for the first three shows of Andor year 2. Yavin serves as the Rebel Alliance’s home base during the Galactic Civil War in Star Wars cannon. It occupies such a significant position in [ …]…]…]…]] ] ] ] ] ] ] ] ] ] ] ] ] ] ] ] ] ] ] ] ] ] ] ] ] ] ] ] ] ] ] ] ] ] ] ] ] ] ] ] ] ] ] ] ] ] ] ] ] ] ] ] ] ] ] ] ] ] ] ] ] ] ] ] ] ] ] ] ] ] ] ] ] ] ] ] ] ] ] ] ] ] ] ] ] ] ] ] ] ] ] ] ] ] ]

    The first article Star Wars Only Revealed the Rebels ‘ Most Critical Planet appeared first on Den of Geek.

    Titanic is still a cause of development despite 113 times. Titanic: The Digital Resurrection, a pioneering specific from award-winning Atlantic Productions and National Geographic, shows how we can maintain the past while safeguarding the future. Previous dives to the wreck have provided glimpses into its dreadful story, but today technology unveils the whole picture.

    The unique, which is now streaming on Disney + and Hulu, uses unique access to cutting-edge underground monitoring and is the most appropriate digital baby of the Titanic previously created. It was created using more than two years of research, 715, 000 pictures, and 16 terabytes of data that were meticulously pieced together.

    cnx. cmd. push ( function ( ) {cnx ( {playerId:” 106e33c0-3911-473c-b599-b1426db57530″, }). render ( “0270c398a82f44f49c23c16122516796” ), }),

    However, this 90-minute special covers far more than just the Titanic. &nbsp,

    Parks Stephenson, a prominent Titanic analyst, hopes viewers will attend with the hopes that they will not only learn more about that fateful night in 1912, but also that they will also observe how we can continue to engage with history by using it as a means of education.

    According to Stephenson, “[ The 3D model ] serves as a baseline from which all future work is going to be done.” We must first understand the depths before charting in and utilizing it.

    The special follows a team of renowned historians, engineers, and forensic experts as they explore the twin, which was built by the deep-sea mapping firm Magellan. They include Stephenson, metallurgist Jennifer Hooper, and master mariner Captain Chris Hearn. &nbsp,

    In the virtual studio, Jennifer Hooper, Chris Hearn, and Parks Stephenson take a look at the digital twin of the Titanic. ( Credit: Atlantic Productions )

    The digital twin, projected on a massive, curved LED volume stage, captures the ship in breathtaking detail in the eyes of Stephenson, Hooper, and Hearn. The team can walk through the model and use the reconstruction to challenge long-held myths because the wreckage has been preserved exactly as it was in 2022.

    They examine the jagged break in the hull, which suggests that the ship wasn’t violently torn apart, shredding through first-class cabins where J. J. Astor and Benjamin Guggenheim might have sat. After impact, a single open valve in the boiler room confirms that the crew members stayed at their post, running the electricity and making distress calls. First Officer William Murdoch, who is accused of desertion, can be exonerated by the position of a lifeboat davit, which is frozen in mid-motion. &nbsp,

    These details, which were preserved on the ocean floor, are now accessible without having to walk near the wreckage. Digging or drilling through the seafloor can result in irreversible harm because it is not a renewable surface. Stephenson thinks that the use of technology like the digital twin can change the way we study the ocean without störring it.

    Stephenson has long been at the forefront of history and technology, serving as a naval analyst, historian, and maritime forensics expert. He later came to advise filmmakers, historians, and deep-sea expeditions after leaving the Navy, where he served as both a submariner and flight officer. He argues that ethical boundaries need to be established as the tools for underwater expeditions advance. &nbsp,

    According to Stephenson,” We need to know how to study the sea if we want to understand it.” And this technology will be the way forward for ocean exploration. We’re going to be able to bring it up and be able to study it in full detail because of not just shipwrecks, but also geological formations, which are basically the way things look down there.

    Stephenson serves as the nonprofit USS KIDD Veterans Museum, where he supports the preservation of the destroyer USS KIDD ( DD-661 ) from World War II. He inspires younger generations with the thrill of learning about a historical warship at the museum, while also imparting significant character lessons. &nbsp,

    There are many important lessons to be learned from the Titanic. One of the most egregious is the selflessness shown by many of the men on board, who gave up their chances of survival so that women and children could escape first. Stephenson hopes to impart the virtues of service, sacrifice, and citizenship to future generations through the nonprofit rather than just the ship itself. &nbsp,

    According to Stephenson,” There are elements from our history that we can use to educate the coming generations properly.” ” We won’t lose some of our best customs, and maybe we’ll get rid of some of our worst customs,” he said.

    As he retires, Stephenson’s work with the nonprofit will be his last. By conserving the KIDD, he hopes to use the important lessons of history to aid future generations. His career has a new meaning thanks to his involvement with young people and his care for a historical warship. &nbsp,

    ” As of right now, I am in charge of preserving a very tangible piece of our history,” Stephenson says. Being a steward of history, I finally feel that all of this has given me a real purpose in life.

    Den of Geek‘s first post Titanic Still Has Secrets, And A New Doc Has Bigger Answers Than You Might Expected.

  • Who Really Is Number One? – Star Trek First Officers, Ranked

    Who Really Is Number One? – Star Trek First Officers, Ranked

    ” Number One, you have the helm,” the saying goes. The fact that Captain Picard frequently uses those phrases in Star Trek: The Next Generation don’t undermine its significance. The second officer isn’t just the person who supports the skipper and takes over when necessary in the world of Star Trek. ]… ]

    The article Who Is Number One Actually? On Den of Geek, Star Trek First Soldiers, Ranked first appeared.

    Titanic continues to be a cause of development despite 113 times. Titanic: The Digital Resurrection, a pioneering specific from award-winning Atlantic Productions and National Geographic, shows how we can maintain the history and safeguard the future. However, recent investigations into the wreck have revealed glimpses into its dreadful story.

    The unique, which is now streaming on Disney + and Hulu, uses unique access to cutting-edge underground monitoring and is the most appropriate digital baby of the Titanic previously created. It was created using more than two years of research, 715, 000 pictures, and 16 terabytes of data that were meticulously pieced together.

    cnx. cmd. push ( function ( ) {cnx ( {playerId:” 106e33c0-3911-473c-b599-b1426db57530″, }). render ( “0270c398a82f44f49c23c16122516796” ), }),

    However, this 90-minute special covers far more than just the Titanic. &nbsp,

    Parks Stephenson, a prominent Titanic analyst, hopes viewers will attend with both an appreciation for that fateful night in 1912 and an appreciation of how we can continue to engage with history by using it as a means of education.

    According to Stephenson, “[ The 3D model ] serves as a baseline from which all future work will be conducted.” We must first grasp the depths before charting in and utilizing it.

    The special follows a team of renowned historians, engineers, and forensic experts as they explore the twin, which was built by the deep-sea mapping firm Magellan. They include Stephenson, metallurgist Jennifer Hooper, and master mariner Captain Chris Hearn. &nbsp,

    In the virtual studio, Jennifer Hooper, Chris Hearn, and Parks Stephenson take a look at the digital twin of the Titanic. ( Credit: Atlantic Productions )

    Stephenson, Hooper, and Hearn are all in awe of the digital twin, which is projected on a massive, curved LED volume stage, which captures the ship in breathtaking detail. The team can walk through the model and use the reconstruction to challenge long-held myths because the wreckage has been preserved exactly as it was in 2022.

    They examine the jagged break in the hull, which suggests that the ship wasn’t violently torn apart, shredding through first-class cabins where J. J. Astor and Benjamin Guggenheim might have sat. A single open valve in the boiler room indicates that crew members stayed at their posts after impact, allowing the electricity to flow and issue distress calls. First Officer William Murdoch, accused of desertion, is exonerated by the position of a lifeboat davit, which is frozen in mid-motion. &nbsp,

    These details, which were preserved on the ocean floor, are now accessible without having to walk near the wreckage. The seafloor is not a regenerative surface, and drilling through it can result in irreversible harm. Stephenson thinks that the use of technology like the digital twin can change the way we study the ocean without störring it.

    Stephenson has long been a pioneer in maritime forensics and history, serving as a naval analyst, historian, and maritime forensics expert. He left the Navy and became a submerged officer as well as a submariner after serving as a flight officer. He later became an advisor to filmmakers, historians, and deep-sea expeditions. He argues that as the tools for underwater expeditions advance, the need for ethical boundaries increases. &nbsp,

    According to Stephenson,” We need to know how to study the sea if we want to understand it.” Additionally, this technology will lead to ocean exploration in the future. We’re going to be able to bring it up and study it in full detail because of not just shipwrecks, but also geological formations, which are basically the way things look there.

    Stephenson serves as the nonprofit USS KIDD Veterans Museum, which preserves the destroyer USS KIDD ( DD-661 ) from World War II. He imparts significant character lessons to younger generations while also inspiring them with the excitement of learning about a historic warship. &nbsp,

    The Titanic teaches a lot of valuable lessons. Many of the men on board, who gave up their chances of survival so that women and children could escape first, are most eloquent in their selflessness. Stephenson hopes to impart the virtues of service, sacrifice, and citizenship to future generations through the nonprofit rather than just the ship itself. &nbsp,

    ” There are historical elements that can be used if we properly educate the next generations,” Stephenson says. ” We won’t lose some of our best customs, and maybe we’ll get rid of some of our worst customs,” he said.

    As he retires, Stephenson’s work with the nonprofit will be his last. By conserving the KIDD, he hopes to use the important lessons of history to help guide future generations. Working with young people and giving a beloved warship a new meaning has given his career a new lease of life. &nbsp,

    ” It’s my job to preserve our history now, and I’m in charge of it,” Stephenson says. Being a steward of history, I finally feel that all of this has given me a real purpose in life.

    The first post On Den of Geek was titled Titanic Still Has Secrets, And A New Doc Has Bigger Answers Than You Might Expect.

  • Beyond Meta and the A.I. Mining of Books: We Need New Copyright Laws

    Beyond Meta and the A.I. Mining of Books: We Need New Copyright Laws

    You’ll likely recognize the ominous FBI warnings at the start of movies that warned against piracy if you can remember the days of VHS tapes. Although a little overt, it often served as a steadfast warning: You own the audio, but you don’t own the information. These kinds of warnings still exist today with piracy [ …]]…

    Beyond Meta and the A. I. appeared. The second post on Den of Geek was titled Mining of Books: We Need New Copyright Laws.

    Titanic continues to be a cause of development despite 113 times. Titanic: The Digital Resurrection, a pioneering specific from award-winning Atlantic Productions and National Geographic, shows how we can maintain the history and safeguard the future. However, recent investigations into the wreck have revealed glimpses into its dreadful story.

    The unique, which is now streaming on Disney + and Hulu, uses exclusive entry to cutting-edge underwater searching and washes together with 16 terabytes of data to produce the most appropriate digital twin of the Titanic ever built. It was created using more than two years of research, 715, 000 pictures, and meticulously assembled data.

    cnx. command. push ( function ( ) {cnx ( {playerId:” 106e33c0-3911-473c-b599-b1426db57530″, }). render ( “0270c398a82f44f49c23c16122516796” ), }),

    However, this 90-minute particular covers so much more than just the Titanic. &nbsp,

    Parks Stephenson, a prominent Titanic scientist, hopes viewers will attend with both an appreciation for that fateful day in 1912 and an appreciation of how we can continue to engage with story by using it as a means of education.

    According to Stephenson, “[ The 3D model ] serves as a baseline from which all future work will be conducted.” We must first understand the deep before tracking in and utilizing it.

    The unique follows a group of renowned researchers, engineers, and forensic experts as they explore the baby, which was built by the deep-sea tracking firm Magellan. They include Stephenson, would Jennifer Hooper, and master sailor Captain Chris Hearn. &nbsp,

    In the online theater, Jennifer Hooper, Chris Hearn, and Parks Stephenson take a look at the digital twin of the Titanic. ( Credit: Atlantic Productions )

    Stephenson, Hooper, and Hearn are all in awe of the modern baby, which is projected on a large, curved LED volume stage, which captures the ship in amazing detail. The team can move through the design and use the reconstruction to task long-held myths because the wreckage has been preserved exactly as it was in 2022.

    They examine the jagged break in the deck, which suggests that the ship wasn’t fiercely torn off, shredding through first-class cottages where J. J. Astor and Benjamin Guggenheim might have sat. A second opened valves in the boiler room indicates that team members stayed at their article after impact, allowing the electricity to flow and issue distress calls. First Officer William Murdoch, accused of abandonment, is exonerated by the placement of a boat dote, which is frozen in mid-motion. &nbsp,

    These details, which were preserved on the sea floor, are now available without having to walk near the wreckage. The bottom is not a regenerative surface, and drilling through it can result in catastrophic harm. Stephenson thinks that the use of technology like the electric twin can completely transform how sea research is conducted without affecting it.

    Stephenson has long been a pioneer in sea forensics and history, serving as a marine analyst, historian, and maritime forensics expert. He later came to request directors, scholars, and deep-sea expeditions after leaving the Navy, where he served as both a diver and flight officer. He argues that ethical boundaries need to be established as the tools for underwater expeditions advance. &nbsp,

    According to Stephenson,” We need to know how to study the sea if we want to understand it.” And this technology will set the stage for ocean exploration in the future. We’re going to be able to bring it up and be able to study it in full detail because of not just shipwrecks, but also geological formations, which are basically the way things look there.

    Stephenson serves as the nonprofit USS KIDD Veterans Museum, which preserves the destroyer USS KIDD ( DD-661 ) from World War II. He inspires younger generations with the thrill of learning about a historical warship at the museum, while also imparting significant character lessons. &nbsp,

    There are many important lessons to be learned from the Titanic. One of the most egregious acts of selflessness is that many of the men on board gave up their chances of survival so that the women and children could escape first. Stephenson hopes to impart the virtues of service, sacrifice, and citizenship to future generations through the nonprofit rather than just the ship itself. &nbsp,

    ” There are historical elements that can be used if we properly educate the next generations,” Stephenson says. We won’t lose some of our best customs, but we might even get rid of some of our worst ones.

    As he retires, Stephenson’s work with the nonprofit will be his last one. By conserving the KIDD, he hopes to use the important lessons of history to help guide future generations. Working with young people and giving a beloved warship a new meaning has given his career a new lease of life. &nbsp,

    ” As of right now, I am in charge of preserving a very tangible piece of our history,” Stephenson says. Being a steward of history, I finally feel that all of this has given me a real purpose in life.

    The first post On Den of Geek was titled Titanic Still Has Secrets, And A New Doc Has Bigger Answers Than You Might Expect.

  • Star Wars: Andor – Who is Maya Pei and What is the Maya Pei Brigade?

    Star Wars: Andor – Who is Maya Pei and What is the Maya Pei Brigade?

    This article contains spoilers for shows 1 through 3 of Andor year 2. Another dissident mobile operating out of the cosmos, known as the Maya Pei Brigade, is introduced in the first three episodes of Andor year 2. When Cassian ( Diego Luna ) arrives to drop off the TIE Avenger, he notices a group of survivors who are stranded on Yavin 4.

    What is the Maya Pei Brigade and Who is Maya Pei in Star Wars: Andor? second appeared on Den of Geek.

    Titanic is still a cause of development despite 113 times. Titanic: The Digital Resurrection, a pioneering specific from award-winning Atlantic Productions and National Geographic, shows how we can maintain the past while safeguarding the future. Previous dives to the wreck have provided glimpses into its dreadful story, but today technology unveils the whole picture.

    The unique, which is now streaming on Disney + and Hulu, uses exclusive entry to cutting-edge underground searching and washes together with 16 terabytes of data to produce the most appropriate digital twin of the Titanic ever built. It was created using more than two years of research, 715, 000 pictures, and meticulously assembled data.

    cnx. command. push ( function ( ) {cnx ( {playerId:” 106e33c0-3911-473c-b599-b1426db57530″, }). render ( “0270c398a82f44f49c23c16122516796” ), }),

    However, this 90-minute unique covers so much more than just the Titanic. &nbsp,

    Parks Stephenson, a prominent Titanic analyst, hopes viewers will attend with the hopes that they will not only learn more about that terrible evening in 1912, but even that they will also see how we can continue to engage with history by using it as a means of education.

    According to Stephenson, “[ The 3D model ] serves as the foundation for all upcoming work.” We must first grasp the deep before tracking in and utilizing it.

    The unique follows a group of renowned researchers, engineers, and forensic experts as they explore the baby, which was built by the deep-sea tracking firm Magellan. They include Stephenson, would Jennifer Hooper, and master sailor Captain Chris Hearn. &nbsp,

    In the online theater, Jennifer Hooper, Chris Hearn, and Parks Stephenson take a look at the digital twin of the Titanic. ( Credit: Atlantic Productions )

    The modern baby, projected on a large, curved LED volume stage, renders the ship at full scale in exquisite detail, is the work of Stephenson, Hooper, and Rose. The team can move through the design and use the reconstruction to challenge long-held myths because the wreckage has been preserved exactly as it was in 2022.

    They examine the jagged break in the deck, which suggests that the ship wasn’t fiercely torn asunder, shredding through first-class cottages where J. J. Astor and Benjamin Guggenheim might have sat. A second open valves in the boiler room indicates that team members stayed at their posts after impact, allowing the electricity to flow and issue distress calls. First Officer William Murdoch, who is accused of abandonment, can be exonerated by the placement of a boat davit, which is frozen in mid-motion. &nbsp,

    These details, which were preserved on the sea ground, are now available without having to walk near the wreckage. The bottom is not a regenerative area, and drilling through it can result in catastrophic harm. Stephenson thinks that the use of technology like the digital twin is change the way we study the seas without störring it.

    Stephenson has long been at the vanguard of past and technology, having been a naval researcher, scholar, and coastal forensic professional. He left the Navy and became a submerged officer as well as a submariner after serving as a flight officer. He later became an advisor to filmmakers, historians, and deep-sea expeditions. He argues that as the tools for underwater expeditions advance, the need for ethical boundaries increases. &nbsp,

    ” We need to know how to study the sea properly if we’re going to understand it,” Stephenson says. And this technology will be the way forward for ocean exploration. We’re going to be able to bring it up and be able to study it in full detail because of not just shipwrecks, but also geological formations, which are basically the way things look there.

    Stephenson serves as the nonprofit USS KIDD Veterans Museum, where he supports the preservation of the destroyer USS KIDD ( DD-661 ) from World War II. He imparts significant lessons about character while also inspiring younger generations with the excitement of learning about a historic warship. &nbsp,

    The Titanic teaches a lot of valuable lessons. Many of the men on board, who gave up their chances of survival so that women and children could escape first, are most eloquent in their selflessness. Stephenson hopes to impart the virtues of service, sacrifice, and citizenship to future generations through the nonprofit rather than just the ship itself. &nbsp,

    ” There are historical elements that can be used if we properly educate the next generations,” Stephenson says. ” We won’t lose some of our best customs, and maybe we’ll get rid of some of our worst customs,” he said.

    Stephenson’s involvement with the organization will be his last assignment as he ages in retirement. By conserving the KIDD, he hopes to use the important lessons of history to help guide future generations. Working with young people and giving a beloved warship a new meaning has given his career a new lease of life. &nbsp,

    ” As of right now, I am in charge of preserving a very tangible piece of our history,” Stephenson says. Being a steward of history, I finally feel that all of this has given me a real purpose in life.

    The first post on Den of Geek was titled Titanic Still Has Secrets, And A New Doc Has Bigger Answers Than You Might Expect.

  • Captain America 4’s Carl Lumbly Discusses His Complicated Superhero History

    Captain America 4’s Carl Lumbly Discusses His Complicated Superhero History

    In Captain America: Brave New World, Sam Wilson and Joaquin Torres travel first to get some training. Joaquin sneers at the figuratively challenging but certainly older consultant chosen by Sam at first. Joaquin is overcome with question when Sam mentions the property’s title. After all, Isaiah Bradley is the person.

    Den of Geek‘s Carl Lumbly, Captain America 4, and his challenging warrior tale first surfaced.

    Despite being 113 periods, Titanic continues to be a source of development. The wreck’s terrible account has been revealed through the wreck, but Titanic: The Digital Resurrection, a pioneering certain from Atlantic Productions and National Geographic, demonstrates how we can preserve the history while safeguarding the prospect.

    The most appropriate digital twin of the Titanic always constructed is made possible by exclusive access to cutting-edge underwater looking and 16 terabytes of data are combined to create the special, which is now streaming on Disney + and Hulu. It was made with 715, 000 images, more than two years of research, and meticulous information collection.

    cnx. python. push ( function ( ) {cnx ( {playerId:” 106e33c0-3911-473c-b599-b1426db57530″, }). render ( “0270c398a82f44f49c23c16122516796” ), }),

    But, this 90-minute special includes a lot more than merely the Titanic. &amp, nbsp,

    Parks Stephenson, a scientist on the Titanic who lives there, expectations that viewers will enjoy the movie because they want to learn more about the events that took place on September 11, 1912.

    According to Stephenson, “[ The 3D model ] serves as a baseline from which all subsequent work is going to be done.” Before entering and using the darkness, we had first understand it.

    The special follows a group of distinguished scientists, engineers, and criminal specialists as they examine the baby, which was created by the deep-sea research company Magellan. They include Captain Chris Hearn, Jennifer Hooper, and Stephenson, a king soldier. &amp, nbsp,

    In the online factory, experts Jennifer Hooper, Chris Hearn, and Parks Stephenson take a look at the website child of the Titanic. ( Credit: Atlantic Productions )

    The contemporary child, which is projected on a massive, curvy LED volume level, captures the ship’s vision with exquisite details in Stephenson, Hooper, and Rose. Because the aircraft has been preserved precisely as it was in 2022, the team you proceed through the layout and use the restoration to refute long-held myths.

    They examine the sharp crack in the balcony, which suggests that the ship wasn’t utterly torn apart and shredding through first-class cabins where J. J. Astor and Benjamin Guggenheim may include sat. A second, open doorway in the boiler room after the incident confirms that the team members continued to work at their posts, running the energy, and making stress calls. First Officer William Murdoch, who is accused of abandoning the boat, is cleared by the position of a frozen boat dote in mid-motion. &amp, nbsp,

    Information that were preserved on the ocean floor are now accessible without having to move close to the disaster. The middle is not a renewable ground, and digging or drilling through it can cause irreparable harm. Stephenson believes that using technology like the electronic baby can completely transform the way water research is conducted without having an impact on it.

    As a sea scholar, scholar, and sea criminal professional, Stephenson has long been at the forefront of history and techniques. After serving as a vacation commander, he left the Navy and went on to become a covered national as well as a diver. Eventually, he served as a consultant to artists, historians, and deep-sea excursions. He contends that interpersonal boundaries must be established as the equipment for the advancement of sea expeditions. &amp, nbsp,

    If we want to know the sea, Stephenson says,” we need to know how to analyze it effectively.” And this will be the best course of action for ocean research. Because of not just catastrophe, but also geographical rocks, which are basically the way things look that, we’re going to be able to bring it up and examine it thoroughly.

    The destroyer USS KIDD ( DD-661 ) from World War II is preserved by Stephenson as the nonprofit USS KIDD Veterans Museum. Younger generations are taught important figure lessons while also being inspired by the thrill of learning about a traditional warship. &amp, nbsp,

    There are some lessons to be drawn from the Titanic. Many of the men on board gave up their chances of survival in one of the most egregious acts of generosity so that the women and children could leave first. Instead of just the dispatch itself, Stephenson hopes to use the volunteer to teach the virtues of support, devotion, and membership to upcoming generations. &amp, nbsp,

    There are elements from our past that we can use to properly inform the upcoming generations, says Stephenson. Some of our best customs were retained, but we may have even lost some of them.

    Stephenson’s last interaction with the volunteer will be as he retires. By conserving the KIDD, he intends to use the significant historical lessons to inform the upcoming years. His career has a new lease of life thanks to his involvement with young people and the addition of a new meaning to his beloved ship. &amp, nbsp,

    Stephenson says,” It’s my job now to keep our story going, and I’m in charge of it.” Being a servant of story, I thought all of this led me to something that, in my opinion, has finally given me a true purpose in life.

    Titanic, Den of Geek‘s first post, also contains tricks, and a new doctor has more complex solutions than you might think.