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  • User Research Is Storytelling

    User Research Is Storytelling

    Always since I was a child, I’ve been fascinated with videos. I loved the heroes and the excitement—but most of all the reports. I wanted to be an actor. And I believed that I’d get to do the things that Indiana Jones did and go on interesting activities. I also dreamed up suggestions for videos that my friends and I could render and sun in. But they never went any farther. I did, however, end up working in user experience ( UX). Today, I realize that there’s an element of drama to UX— I hadn’t actually considered it before, but consumer analysis is story. And to get the most out of consumer research, you need to show a good account where you bring stakeholders—the solution team and choice makers—along and getting them interested in learning more.

    Think of your favorite film. More than likely it follows a three-act construction that’s frequently seen in story: the layout, the fight, and the quality. The second act shows what exists now, and it helps you get to know the characters and the challenges and problems that they face. Act two introduces the fight, where the action is. Here, difficulties grow or get worse. And the third and final work is the solution. This is where the issues are resolved and the figures learn and change. I believe that this architecture is also a great way to think about customer study, and I think that it can be particularly helpful in explaining person exploration to others.

    Use story as a framework to complete research

    It’s sad to say, but many have come to view studies as being inconsequential. If finances or timelines are small, analysis tends to be one of the first points to go. Instead of investing in study, some goods professionals rely on manufacturers or—worse—their personal judgment to make the “right” options for users based on their experience or accepted best practices. That may get teams some of the way, but that approach can so easily miss out on solving users ‘ real problems. To remain user-centered, this is something we should avoid. User research elevates design. It keeps it on track, pointing to problems and opportunities. Being aware of the issues with your product and reacting to them can help you stay ahead of your competitors.

    In the three-act structure, each act corresponds to a part of the process, and each part is critical to telling the whole story. Let’s look at the different acts and how they align with user research.

    Act one: setup

    The setup is all about understanding the background, and that’s where foundational research comes in. Foundational research ( also called generative, discovery, or initial research ) helps you understand users and identify their problems. You’re learning about what exists today, the challenges users have, and how the challenges affect them—just like in the movies. To do foundational research, you can conduct contextual inquiries or diary studies ( or both! ), which can help you start to identify problems as well as opportunities. It doesn’t need to be a huge investment in time or money.

    Erika Hall writes about minimum viable ethnography, which can be as simple as spending 15 minutes with a user and asking them one thing:”‘ Walk me through your day yesterday.’ That’s it. Present that one request. Shut up and listen to them for 15 minutes. Do your damndest to keep yourself and your interests out of it. Bam, you’re doing ethnography”. According to Hall, “]This ] will probably prove quite illuminating. In the highly unlikely case that you didn’t learn anything new or useful, carry on with enhanced confidence in your direction”.

    This makes total sense to me. And I love that this makes user research so accessible. You don’t need to prepare a lot of documentation, you can just recruit participants and do it! This can yield a wealth of information about your users, and it’ll help you better understand them and what’s going on in their lives. That’s really what act one is all about: understanding where users are coming from.

    Jared Spool talks about the importance of foundational research and how it should form the bulk of your research. If you can draw from any additional user data that you can get your hands on, such as surveys or analytics, that can supplement what you’ve heard in the foundational studies or even point to areas that need further investigation. Together, all this data paints a clearer picture of the state of things and all its shortcomings. And that’s the beginning of a compelling story. It’s the point in the plot where you realize that the main characters—or the users in this case—are facing challenges that they need to overcome. Like in the movies, this is where you start to build empathy for the characters and root for them to succeed. And hopefully stakeholders are now doing the same. Their sympathy may be with their business, which could be losing money because users can’t complete certain tasks. Or maybe they do empathize with users ‘ struggles. Either way, act one is your initial hook to get the stakeholders interested and invested.

    Once stakeholders begin to understand the value of foundational research, that can open doors to more opportunities that involve users in the decision-making process. And that can guide product teams toward being more user-centered. This benefits everyone—users, the product, and stakeholders. It’s like winning an Oscar in movie terms—it often leads to your product being well received and successful. And this can be an incentive for stakeholders to repeat this process with other products. Storytelling is the key to this process, and knowing how to tell a good story is the only way to get stakeholders to really care about doing more research.

    This brings us to act two, where you iteratively evaluate a design or concept to see whether it addresses the issues.

    Act two: conflict

    Act two is all about digging deeper into the problems that you identified in act one. This usually involves directional research, such as usability tests, where you assess a potential solution ( such as a design ) to see whether it addresses the issues that you found. The issues could include unmet needs or problems with a flow or process that’s tripping users up. Like act two in a movie, more issues will crop up along the way. It’s here that you learn more about the characters as they grow and develop through this act.

    Usability tests should typically include around five participants according to Jakob Nielsen, who found that that number of users can usually identify most of the problems:” As you add more and more users, you learn less and less because you will keep seeing the same things again and again… After the fifth user, you are wasting your time by observing the same findings repeatedly but not learning much new”.

    There are parallels with storytelling here too, if you try to tell a story with too many characters, the plot may get lost. Having fewer participants means that each user’s struggles will be more memorable and easier to relay to other stakeholders when talking about the research. This can help convey the issues that need to be addressed while also highlighting the value of doing the research in the first place.

    Researchers have run usability tests in person for decades, but you can also conduct usability tests remotely using tools like Microsoft Teams, Zoom, or other teleconferencing software. This approach has become increasingly popular since the beginning of the pandemic, and it works well. You can think of in-person usability tests like going to a play and remote sessions as more like watching a movie. There are advantages and disadvantages to each. In-person usability research is a much richer experience. Stakeholders can experience the sessions with other stakeholders. You also get real-time reactions—including surprise, agreement, disagreement, and discussions about what they’re seeing. Much like going to a play, where audiences get to take in the stage, the costumes, the lighting, and the actors ‘ interactions, in-person research lets you see users up close, including their body language, how they interact with the moderator, and how the scene is set up.

    If in-person usability testing is like watching a play—staged and controlled—then conducting usability testing in the field is like immersive theater where any two sessions might be very different from one another. You can take usability testing into the field by creating a replica of the space where users interact with the product and then conduct your research there. Or you can go out to meet users at their location to do your research. With either option, you get to see how things work in context, things come up that wouldn’t have in a lab environment—and conversion can shift in entirely different directions. As researchers, you have less control over how these sessions go, but this can sometimes help you understand users even better. Meeting users where they are can provide clues to the external forces that could be affecting how they use your product. In-person usability tests provide another level of detail that’s often missing from remote usability tests.

    That’s not to say that the “movies” —remote sessions—aren’t a good option. Remote sessions can reach a wider audience. They allow a lot more stakeholders to be involved in the research and to see what’s going on. And they open the doors to a much wider geographical pool of users. But with any remote session there is the potential of time wasted if participants can’t log in or get their microphone working.

    The benefit of usability testing, whether remote or in person, is that you get to see real users interact with the designs in real time, and you can ask them questions to understand their thought processes and grasp of the solution. This can help you not only identify problems but also glean why they’re problems in the first place. Furthermore, you can test hypotheses and gauge whether your thinking is correct. By the end of the sessions, you’ll have a much clearer picture of how usable the designs are and whether they work for their intended purposes. Act two is the heart of the story—where the excitement is—but there can be surprises too. This is equally true of usability tests. Often, participants will say unexpected things, which change the way that you look at things —and these twists in the story can move things in new directions.

    Unfortunately, user research is sometimes seen as expendable. And too often usability testing is the only research process that some stakeholders think that they ever need. In fact, if the designs that you’re evaluating in the usability test aren’t grounded in a solid understanding of your users ( foundational research ), there’s not much to be gained by doing usability testing in the first place. That’s because you’re narrowing the focus of what you’re getting feedback on, without understanding the users ‘ needs. As a result, there’s no way of knowing whether the designs might solve a problem that users have. It’s only feedback on a particular design in the context of a usability test.

    On the other hand, if you only do foundational research, while you might have set out to solve the right problem, you won’t know whether the thing that you’re building will actually solve that. This illustrates the importance of doing both foundational and directional research.

    In act two, stakeholders will—hopefully—get to watch the story unfold in the user sessions, which creates the conflict and tension in the current design by surfacing their highs and lows. And in turn, this can help motivate stakeholders to address the issues that come up.

    Act three: resolution

    While the first two acts are about understanding the background and the tensions that can propel stakeholders into action, the third part is about resolving the problems from the first two acts. While it’s important to have an audience for the first two acts, it’s crucial that they stick around for the final act. That means the whole product team, including developers, UX practitioners, business analysts, delivery managers, product managers, and any other stakeholders that have a say in the next steps. It allows the whole team to hear users ‘ feedback together, ask questions, and discuss what’s possible within the project’s constraints. And it lets the UX research and design teams clarify, suggest alternatives, or give more context behind their decisions. So you can get everyone on the same page and get agreement on the way forward.

    This act is mostly told in voiceover with some audience participation. The researcher is the narrator, who paints a picture of the issues and what the future of the product could look like given the things that the team has learned. They give the stakeholders their recommendations and their guidance on creating this vision.

    Nancy Duarte in the Harvard Business Review offers an approach to structuring presentations that follow a persuasive story. ” The most effective presenters use the same techniques as great storytellers: By reminding people of the status quo and then revealing the path to a better way, they set up a conflict that needs to be resolved”, writes Duarte. ” That tension helps them persuade the audience to adopt a new mindset or behave differently”.

    This type of structure aligns well with research results, and particularly results from usability tests. It provides evidence for “what is “—the problems that you’ve identified. And “what could be “—your recommendations on how to address them. And so on and so forth.

    You can reinforce your recommendations with examples of things that competitors are doing that could address these issues or with examples where competitors are gaining an edge. Or they can be visual, like quick mockups of how a new design could look that solves a problem. These can help generate conversation and momentum. And this continues until the end of the session when you’ve wrapped everything up in the conclusion by summarizing the main issues and suggesting a way forward. This is the part where you reiterate the main themes or problems and what they mean for the product—the denouement of the story. This stage gives stakeholders the next steps and hopefully the momentum to take those steps!

    While we are nearly at the end of this story, let’s reflect on the idea that user research is storytelling. All the elements of a good story are there in the three-act structure of user research:

      Act one: You meet the protagonists ( the users ) and the antagonists ( the problems affecting users ). This is the beginning of the plot. In act one, researchers might use methods including contextual inquiry, ethnography, diary studies, surveys, and analytics. The output of these methods can include personas, empathy maps, user journeys, and analytics dashboards.
      Act two: Next, there’s character development. There’s conflict and tension as the protagonists encounter problems and challenges, which they must overcome. In act two, researchers might use methods including usability testing, competitive benchmarking, and heuristics evaluation. The output of these can include usability findings reports, UX strategy documents, usability guidelines, and best practices.
      Act three: The protagonists triumph and you see what a better future looks like. In act three, researchers may use methods including presentation decks, storytelling, and digital media. The output of these can be: presentation decks, video clips, audio clips, and pictures.

    The researcher has multiple roles: they’re the storyteller, the director, and the producer. The participants have a small role, but they are significant characters ( in the research ). And the stakeholders are the audience. But the most important thing is to get the story right and to use storytelling to tell users ‘ stories through research. By the end, the stakeholders should walk away with a purpose and an eagerness to resolve the product’s ills.

    So the next time that you’re planning research with clients or you’re speaking to stakeholders about research that you’ve done, think about how you can weave in some storytelling. Ultimately, user research is a win-win for everyone, and you just need to get stakeholders interested in how the story ends.

  • From Beta to Bedrock: Build Products that Stick.

    From Beta to Bedrock: Build Products that Stick.

    As a product builder over too many years to mention, I’ve lost count of the number of times I’ve seen promising ideas go from zero to hero in a few weeks, only to fizzle out within months.

    Financial products, which is the field I work in, are no exception. With people’s real hard-earned money on the line, user expectations running high, and a crowded market, it’s tempting to throw as many features at the wall as possible and hope something sticks. But this approach is a recipe for disaster. Here’s why:

    The pitfalls of feature-first development

    When you start building a financial product from the ground up, or are migrating existing customer journeys from paper or telephony channels onto online banking or mobile apps, it’s easy to get caught up in the excitement of creating new features. You might think, “If I can just add one more thing that solves this particular user problem, they’ll love me!” But what happens when you inevitably hit a roadblock because the narcs (your security team!) don’t like it? When a hard-fought feature isn’t as popular as you thought, or it breaks due to unforeseen complexity?

    This is where the concept of Minimum Viable Product (MVP) comes in. Jason Fried’s book Getting Real and his podcast Rework often touch on this idea, even if he doesn’t always call it that. An MVP is a product that provides just enough value to your users to keep them engaged, but not so much that it becomes overwhelming or difficult to maintain. It sounds like an easy concept but it requires a razor sharp eye, a ruthless edge and having the courage to stick by your opinion because it is easy to be seduced by “the Columbo Effect”… when there’s always “just one more thing…” that someone wants to add.

    The problem with most finance apps, however, is that they often become a reflection of the internal politics of the business rather than an experience solely designed around the customer. This means that the focus is on delivering as many features and functionalities as possible to satisfy the needs and desires of competing internal departments, rather than providing a clear value proposition that is focused on what the people out there in the real world want. As a result, these products can very easily bloat to become a mixed bag of confusing, unrelated and ultimately unlovable customer experiences—a feature salad, you might say.

    The importance of bedrock

    So what’s a better approach? How can we build products that are stable, user-friendly, and—most importantly—stick?

    That’s where the concept of “bedrock” comes in. Bedrock is the core element of your product that truly matters to users. It’s the fundamental building block that provides value and stays relevant over time.

    In the world of retail banking, which is where I work, the bedrock has got to be in and around the regular servicing journeys. People open their current account once in a blue moon but they look at it every day. They sign up for a credit card every year or two, but they check their balance and pay their bill at least once a month.

    Identifying the core tasks that people want to do and then relentlessly striving to make them easy to do, dependable, and trustworthy is where the gravy’s at.

    But how do you get to bedrock? By focusing on the “MVP” approach, prioritizing simplicity, and iterating towards a clear value proposition. This means cutting out unnecessary features and focusing on delivering real value to your users.

    It also means having some guts, because your colleagues might not always instantly share your vision to start with. And controversially, sometimes it can even mean making it clear to customers that you’re not going to come to their house and make their dinner. The occasional “opinionated user interface design” (i.e. clunky workaround for edge cases) might sometimes be what you need to use to test a concept or buy you space to work on something more important.

    Practical strategies for building financial products that stick

    So what are the key strategies I’ve learned from my own experience and research?

    1. Start with a clear “why”: What problem are you trying to solve? For whom? Make sure your mission is crystal clear before building anything. Make sure it aligns with your company’s objectives, too.
    2. Focus on a single, core feature and obsess on getting that right before moving on to something else: Resist the temptation to add too many features at once. Instead, choose one that delivers real value and iterate from there.
    3. Prioritize simplicity over complexity: Less is often more when it comes to financial products. Cut out unnecessary bells and whistles and keep the focus on what matters most.
    4. Embrace continuous iteration: Bedrock isn’t a fixed destination—it’s a dynamic process. Continuously gather user feedback, refine your product, and iterate towards that bedrock state.
    5. Stop, look and listen: Don’t just test your product as part of your delivery process—test it repeatedly in the field. Use it yourself. Run A/B tests. Gather user feedback. Talk to people who use it, and refine accordingly.

    The bedrock paradox

    There’s an interesting paradox at play here: building towards bedrock means sacrificing some short-term growth potential in favour of long-term stability. But the payoff is worth it—products built with a focus on bedrock will outlast and outperform their competitors, and deliver sustained value to users over time.

    So, how do you start your journey towards bedrock? Take it one step at a time. Start by identifying those core elements that truly matter to your users. Focus on building and refining a single, powerful feature that delivers real value. And above all, test obsessively—for, in the words of Abraham Lincoln, Alan Kay, or Peter Drucker (whomever you believe!!), “The best way to predict the future is to create it.”

  • Give Your Marketing Strategy a Smart Upgrade

    Give Your Marketing Strategy a Smart Upgrade

    Give Your Marketing Strategy a Smart Upgrade written by Jarret Redding read more at Duct Tape Marketing

    The Duct Tape Marketing Podcast with Keith Lauver In this episode of the Duct Tape Marketing Podcast, I interviewed Keith Lauver, a seasoned entrepreneur, marketing strategist, and the founder of Atomic Elevator, the company behind Ella—an AI-powered marketing platform. Keith has helped launch over six companies and raised more than $34 million in product funding. […]

    Give Your Marketing Strategy a Smart Upgrade written by Jarret Redding read more at Duct Tape Marketing

    The Duct Tape Marketing Podcast with Keith Lauver

    In this episode of the Duct Tape Marketing Podcast, I interviewed Keith Lauver, a seasoned entrepreneur, marketing strategist, and the founder of Atomic Elevator, the company behind Ella—an AI-powered marketing platform. Keith has helped launch over six companies and raised more than $34 million in product funding. In our conversation, we unpack the concept of High Definition Marketing and explore how AI is transforming traditional marketing strategy into a precise, scalable, and execution-ready system.

    Keith challenges the “more is better” mindset of many digital marketing tools and explains how Ella was built to augment, not automate. The goal? Better marketing, not just more marketing. With a focus on enhancing the roles of both seasoned marketers and fractional CMOs, Ella becomes a smart, always-on marketing team member that brings brand messaging, customer journey mapping, and tactical execution into full alignment. For small businesses that often lack in-house resources, this new marketing framework can drive significant business growth and improve sales enablement across the board.

    Key Takeaways:

    • AI marketing tools like Ella are not about automation—they’re about augmentation, helping teams produce better, more strategic work instead of just more content.

    • High Definition Marketing connects multiple frameworks—brand, customer journey, value proposition—into one cohesive system.

    • The Ella platform acts as a marketing team member, giving both experienced marketers and business owners a trained, responsive assistant that aligns execution with strategy.

    • Real-world use case: A premium bag company stuck in flat growth for a decade saw 20% revenue growth and a 40% boost in conversion rates after using Ella to redefine their marketing.

    • Fractional CMOs and marketing consultants can use Ella to deliver consistent, high-impact outcomes without scaling overhead.

    • Sales enablement is the next evolution, with Ella set to bridge marketing insights and sales execution for even deeper business integration.

    Chapters:

    • 00:41 What is High Definition Marketing?
    • 01:59 How Has Marketing Strategy Changed?
    • 08:17 ELLA and DTM Partnership
    • 12:52 ELLA Elevates Your Marketing Team
    • 16:46 How are AI Tools Evolving?

    John Jantsch (00:00.968)

    Hello and welcome to another episode of the Duct Tape Marketing Podcast. This is John Jantsch. My guest today is Keith Lover. He’s a serial entrepreneur and marketing strategist who has founded six companies, raised over 34 million in product launches. He’s the founder and CEO of Atomic Elevator, the company behind Ella, an AI powered marketing platform designed to bring clarity and structure to modern marketing through what he calls high definition marketing. So Keith, welcome to the show.

    Keith Lauver (00:29.998)

    Thanks so much, John.

    John Jantsch (00:31.93)

    So let’s jump to high definition marketing. How would you, how do you define that? mean, I think it sounds like kind of a fun term, but you know, how do you make that real?

    Keith Lauver (00:43.672)

    You know, marketing has historically been fuzzy. There are different people touching different parts of that proverbial elephant. So some people, like a branding person, looks at the marketing problem through their set of lens and the digital ads person looks at it through their lens. And each person through the system basically is touching a different part. And what we said, first of all, is

    Let’s clear that up and let’s define that. So point number one is we need to say what’s in there. And that’s essentially these interconnected frameworks that say, here’s who customers are. Here’s what a brand is. Here’s what value looks like. Here’s what a customer journey is. These are all frameworks that have existed. For goodness sake, John, you invented some of the classic ones that have been a big proponent of putting them all together. What we did was simply codify that. So step one is to say, these are the frameworks.

    And then step two is to, within each of those documents, define them with precision. So we think that’s what gives you the high definition. It’s more pixels, but it’s also more colors. So it’s more vibrant.

    John Jantsch (01:52.762)

    So as I listened to you explain that, mean that 20 years ago, I would have said that’s the definition of marketing strategy. So, so, so how have we changed? you know, is it really just technology has changed how we’re able to view that?

    Keith Lauver (01:59.82)

    Yeah, right.

    Keith Lauver (02:09.208)

    I think there were proponents of this idea 20 years ago, like yourself, there were practitioners of it 20 years ago who said, yes, we need to do this. But what’s happening in this moment is now it can become even more accessible and even more defined. And so at least speaking for myself, I didn’t even understand the importance of all of these different frameworks and title about a decade ago. And keeping all of them in my mind,

    while I was doing work on behalf of a client, even as I was starting to get training in them, even as I began to apply them, it’s just an extraordinarily heavy lift. I’m a limited human, right? And so one of the things that’s radically changed this is AI’s ability to come alongside and help us keep all of those frameworks in mind at all times and help us define this at a much higher degree of precision than what we could have done at least without teams of people and months of time.

    John Jantsch (03:07.646)

    So it’s really easy. lot of people are doing this today to lump a lot of these AI tools together. know, chat GPT, I like it better than Claude, but they do the same thing. You know, that, that kind of conversation you’re hearing all the time right now, or worse in my mind, the 50 AI tools that every agency needs to use. How do you, when somebody, when you start explaining Ella as an AI tool to somebody, how do you.

    get out of that characterization of, it’s just another chat GPT. I know you’ve talked about it as marketing team in a box or, you know, a complete marketing system, a team member. mean, what, what, how do you differentiate, you know, how, how dramatically different Ella is than say the blank screen of chat GPT.

    Keith Lauver (03:54.412)

    Yeah.

    Well, let’s first start with what our objective was when we designed Ella. Most AI tools have an objective of trying to automate. And we said automation just produces more, and more is often more noise, more junk. And we don’t think the world needs more. We started with an objective of producing better. We said, let’s build a tool that augments, that doesn’t automate.

    So the first point is we want to honor and elevate those that are doing this work, whether they’re a career marketer or somebody on a marketing team at a business, we want to help them do better work, not just more stuff. And that really provides kind of a fundamental difference, Within, yeah, go ahead. Well, I should say within the world of more, there are things that are also, you know, chat GPT, because it doesn’t have any context about marketing, it’s just trying to take

    John Jantsch (04:38.632)

    And now I’ve also, okay, good enough, go ahead and finish that.

    Keith Lauver (04:52.002)

    the center point, it’s the average of everything. So the biggest design flaw, know, after you recognize, gosh, this thing’s just trying to produce more, now it’s going to produce more average stuff. And we think that’s really where the big opportunity is. So we came in and said, you deserve to be exceptional, not average. We came in and tuned an AI system to the craft of marketing. We trained it on these specific frameworks and the business rules that supported it.

    And then we let marketers actually teach Ella about each individual brand with thousands of pages of instructions for goodness sake, so that the work product that gets out of there really does let people be different and better and shine.

    John Jantsch (05:37.0)

    put you on the spot a little bit. Do you, do you, there a real world, kind of use case that you like to submit as here’s what they did and you know, here’s how much better life is for them.

    Keith Lauver (05:44.45)

    Yeah.

    I love telling this story of one of my favorite brands that I first encountered as a customer. It’s a company called Red Ox and they make these beautiful bags in Montana, handmade here. They’re durable. Former military parachute rigger got the idea for this some 30 years ago and he’s been making this high quality product. His brand had languished for the last decade. Sales had been flat for much of that time. It never really broken through a barrier.

    And he signed up for Ella. Ella and a chief marketing officer of Fractional CMO came in and together looked at his entire data, looked at his website, helped him think about his business differently, defined this out in high definition. kind of the punchline is rewrote his entire copy, rebuilt all of his brand assets, rewrote his emails, his social posts. And now we’re getting about 20 % growth.

    on the business. Every visitor that’s coming to that landing page is converting at a 40 % greater rate. Shopping cart value is significantly higher. This wouldn’t have happened if we know it because for 10 years he’d been stuck if it hadn’t been for Ella. So it works.

    John Jantsch (07:03.506)

    Yeah. And I love that too, for a lot of reasons. First off, it’s not a startup. I mean, this is somebody that’s been around. And I think that in some ways having those assets, you know, allows you to analyze those assets and analyze sales and analyze customer data. But the other thing I like about it is, you know, I’ve taken a look at, you shared that with me before and I’ve taken a look at their website. There’s not cheap. I mean, that’s a premium product, you know, premium brand. And sometimes those are harder to sell.

    from a website without like that perfect messaging, aren’t they?

    Keith Lauver (07:37.716)

    Absolutely true. We’ve got to gather attention or grab that attention and then we’ve got to convert that into action. And those are two different things. know, Google can get us in front of somebody if we’re willing to pay the right amount of money, but ultimately people understanding why am going to pay more for this bag and how is this brand going to show up? Frankly, I think what had happened in a way is their company had almost become like a chat GPT.

    They had been the average of everything. They took all their ideas over the last 20 years and were just blending them into this muted gray brand that wasn’t engaging. And so this reactivated, re-energized, and has now set them on a totally different path.

    John Jantsch (08:20.616)

    So as you know, have said, I don’t know, I’ve lost track. I’m going to go with 1,274 times. I have said, strategy before tactics, you know, trying to explain the idea that you don’t just go out and start doing stuff, you know, without like, who are we doing it for? What do we want them to believe about us? You know, all those things. so we have my entire body of work or life’s work has been about helping people understand strategy. with the shifts going on in AI, I find myself saying,

    Keith Lauver (08:27.95)

    Thank

    John Jantsch (08:50.386)

    Same idea, but now people are just grabbing the technology tools as tactics. so strategy before technology, certainly as something that, that is an evolution, I guess, of that same idea, with that in mind. and I don’t know that you’ve announced this to a whole lot of people, but duct tape marketing and atomic elevator Ella, have formed a partnership to, to be kind of that one to punch of.

    No matter what this tool is, if it’s not developed strategically, it’s bound or it’s likely, I should say, to fail. So you want to talk a little bit about your thoughts on the collaboration between Ella’s capabilities and the Duct Tape marketing community.

    Keith Lauver (09:33.196)

    Yeah, I mean, first, I could not be more excited about the fact that we can take this body of work, this OG status, as my teenage kid would probably call it, that you hold in the world of kind of marketing operating systems. That could be, and we could ask Gala for the very latest rendition of that. But you really define system. You really taught.

    John Jantsch (09:46.546)

    No, I’m sure he’d probably tell you OG is so old school. Nobody says that anymore,

    Keith Lauver (10:01.342)

    so many generations of marketers how to actually do this at a higher level. And now we can leverage and really supercharge Ella with that knowledge in there. So first of all, thank you. We cannot be more excited to take your knowledge and add that to the corpus in here so that Ella can continue to set people apart.

    John Jantsch (10:21.236)

    Well, our initial conversations, you know, with the market out there, there’s a lot of hunger for this idea because there’s definitely a lot of people hyping AI tools as the savior and, you know, fire your whole team and, and just run your business with this. I do, you know, my MO has always been, you know, is, it practical? How can it actually help me do what I was already doing better? And so, you know, for us, I think that the time has really come that

    You know, this idea of, of, of bringing a team member, think, I think every business in, I don’t know, a year or two years is going to, to, to really mainstream this idea of AI team members. It’s going to be a part of how the world works and how we function today. So we’re obviously very excited to bring a very practical solution. That’s word I always love to use, you know, to people that, cuts through the hype and isn’t based on, you know,

    science fiction is just based on where the world is really going and how companies can actually get the right message out, which allows them to do more good in the world. Quite frankly, that’s the way I’ve always felt about helping small businesses is that’s the backbone of the world. And if this is a way that we can bring a platform that makes sense in a framework that still allows us as marketers to

    do what we’ve always fundamentally done for good in the world, then we’re obviously very excited about it as well.

    Keith Lauver (11:53.006)

    I love the fact that we share that mission and as I think about what you just described there, you strategy first There’s a story that comes to my mind about five years ago There was a business that I had done a full strategy workup for I thought through all those things that you taught about the importance of getting this clear and defined and Last year I called that CEO and said how’s it going? Are you using that that we put together?

    And he said, oh, to be honest, I forgot you even had it. And so I think that gap, right, between strategy and execution, between knowing and doing, is still large for many organizations. And one of the things that I’m most excited about in this partnership is with your knowledge in there, we can build the very best strategic framework, and we can actually support the tactical planning and execution, the downstream work. When you ask Ella to write

    John Jantsch (12:23.796)

    I

    John Jantsch (12:27.593)

    Yeah.

    Keith Lauver (12:50.49)

    a script for a podcast or to write a page for a landing page or to craft a social media strategy. She’s going to do that always and consistently aligned with that strategy that duct tape taught us is so important.

    John Jantsch (13:04.945)

    Yeah. One of the things that we’re already seeing, I think it’s going to be a selling point, quite frankly, for folks is that this is, we develop strategy same way for a lot of times. And we’ve always had kind of a teaching mentality about it. So we’re trying to teach the owners and their teams about marketing strategy as much as just develop it for them. And I’m very excited because I think this tool will be…

    Keith Lauver (13:06.062)

    Thank

    John Jantsch (13:30.408)

    like installing a very trained team member in the organization that’s actually going to up level, whoever’s there today, as well. I think that, that from a business owner standpoint, they’re not just getting a technology or a software, they’re actually getting training, for their entire team. And that, that’s really a, an aspect that, you know, one, one of the challenges with most business owners is they really, they hire some marketers, but they don’t really know.

    Keith Lauver (13:33.517)

    Yeah.

    John Jantsch (13:59.484)

    what to tell them to do, how to do it necessarily. So they’re kind of left to their own devices. I think this gives, guardrails is the wrong term. It’s really more, this gives them a very informed advisor that’s going to help them do their job.

    Keith Lauver (14:14.318)

    You know, we tried to take the brains of 100 of the very best marketers that we knew and that wanted to build the same system, get those mapped in there so that anybody could at a moment’s notice and in an unlimited way, tap in and ask them, how should I think about SEO in today’s zero click world? How can I think about creating a message that breaks through in today’s tariff heavy environment?

    John Jantsch (14:34.377)

    Yeah.

    Keith Lauver (14:40.706)

    those kind of things. And I love the way you just described that. We had an agency that shared back with us the fact that their very favorite feature in Ella is actually nothing that we promote, but it’s what you just identified. The fact that we are up-skilling on a daily basis, everybody on their team. And they said their team is doing twice as good of marketing in six months after using Ella than before. And that’s really due to…

    the brains and the generosity of others who said, let’s come behind and contribute this knowledge into a system.

    John Jantsch (15:12.274)

    Yeah. I mean, you think, sad to say, but it’s very, very typical. know, a lot of times marketing is, is an afterthought for a lot of businesses. And so consequently the qualification for hiring their first marketer was age. They were young. They understand all this social media stuff. And so, you know, to be able to actually now equip them, just as you said, with basically.

    Keith Lauver (15:25.397)

    Yes, that’s right.

    John Jantsch (15:35.538)

    the brains without having to read all the books, you know, all of these frameworks, you know, is an amazing, you know, training tool. again, I know that we are going to certainly position it very much as that because I, again, I think there is a real temptation for it to get lumped in as software. And I think it’s so much more.

    Keith Lauver (15:56.824)

    You know, I love the implication of that in two respects. One is the fact that we have experienced marketers and I don’t want this message to be misunderstood out there. Experienced marketers can actually operate so much better if they can quickly tap into the brains of these other folks that are inside Ella, largely because they know the question to ask. And that’s where wisdom and experience comes from.

    The rookie, if you will, that person that’s new in his or her career may not have done marketing before, can also quickly get in and begin to deliver value. So there’s actually benefit to both the very experienced and the very new. The people to whom we’ll never accrue benefits for are those that sit on the sideline and are afraid. And we also talk to those. This is disruptive.

    John Jantsch (16:41.832)

    Yeah. Yeah. Yeah. Yeah. No, it’s interesting. mean, I, I use it every day, some form of tool and, know, I, but I think of it more as a thought partner. just as you, you know, kind of it’s about the questions and it’s about challenging it to say, well, why is that a good answer? You know, as opposed to, as opposed to say, write me this thing. Yeah. No. So we’ve been talking about practical today. but as you know, this landscape is changing dramatically.

    Keith Lauver (17:03.362)

    Yes. Love that.

    John Jantsch (17:11.716)

    where do you see AI tools like LL evolving to support marketers and businesses, you know, a year from now? I don’t know. I’m afraid to look past that.

    Keith Lauver (17:20.686)

    Yeah, no, I know it’s so hard to predict what is happening, but I can tell you that the things that we’re working on on our roadmap are things like continuously training Ella to do more and better things. And so an example would be as tactics change on social media in 2025 or tactics change in SEO because of AI and what’s happening with zero click, there are implications and new training and system and

    essentially frameworks that we can be building into Ella. So the first point is we want Ella to continue to be smarter. But the second thing is I think we’re going to see a lot more and we’re committed to investing in the integration of these tools. Ella also can’t exist as a silo. Ella is part of a system, but maybe a business uses HubSpot or maybe they use MailChimp. Either way, they still need to get emails out there. So we see connectivity. The final thing I’ll mention is sales is also connected.

    John Jantsch (17:56.956)

    Mm-hmm.

    John Jantsch (18:06.014)

    Yeah. Yeah.

    Keith Lauver (18:20.056)

    to this world of marketing, right? It’s a gray area where that line is. And as we start to think about that.

    John Jantsch (18:21.81)

    Yeah. Well, in a correct scenario, that’s true. It’s often not the reality, but yes.

    Keith Lauver (18:28.45)

    Yeah, okay. Well, fair enough. So what we want to do is try to find ways to support both sales and marketing to automate the attention gathering to maybe support salespeople. But essentially you’ll see more from Ella in terms of sales enablement and sales support as well coming forward.

    John Jantsch (18:49.414)

    Awesome. Awesome. Beautiful. Well, you know, one of the things that we’ve had a lot of fun doing is, taking sales, transcripts, recording, sales calls. and, really using that, to help with messaging to certainly to help with training, you know, but also it’s like, here, here’s, you know, out of 40 sales calls, you know, 23 people mentioned these three things. Maybe we ought to be talking about those more. And so I, I definitely see a world where, you know, that sales enablement,

    Keith Lauver (19:11.362)

    Yes.

    John Jantsch (19:18.241)

    can really be impacted by AI tools.

    Keith Lauver (19:21.144)

    for sure and being able to then like I do take every call that I have with somebody put it into Ella and have Ella recast back the value that she heard and not just have the knowledge of what that problem was but talk about how she solves that problem for somebody. Boy, that’s given me a lot of scale so I can have two or three more calls and make sure I do my follow-up every day as well.

    John Jantsch (19:42.802)

    Yeah, great. Great for training that next person that needs to come along and do business development as well. Yeah. Well, Keith, I appreciate you taking a moment to stop by the Duct Tape Marketing podcast again. We will have, you can see this as being an ongoing conversation with our partnership and listeners out there. will definitely have more information about ways that.

    Keith Lauver (19:47.086)

    Yeah.

    Keith Lauver (19:54.786)

    Gosh.

    John Jantsch (20:08.914)

    that we can expose you to, this, whether you’re an agency that wants this for your clients, or if you’re a business owner out there saying an AI team member training with duct tape marketing strategy and this, this robust tool sounds like the way of the future for my business marketing. We’d love to talk with you as well. Is there anywhere you’d invite people to connect with you, Keith?

    Keith Lauver (20:33.87)

    For sure. Just please visit www.atomegelevator.com and we have free trials that are available. Mention that you found us on this podcast and we’ll also be sure that you have first access to this duct tape marketing edition that we could not be more excited about. So John, thanks for leading the way. Thanks for partnering with us to make marketing better and faster and more impactful for these amazing businesses that we get the privilege of serving out there.

    John Jantsch (21:01.62)

    Well, appreciate you spending some time and hopefully we’ll see you soon out there on the road again.

    Keith Lauver (21:07.114)

    Excellent. Look forward to it. Take care.

    powered by

  • Andor Just Revealed the Origins of an Important Rogue One Line

    Andor Just Revealed the Origins of an Important Rogue One Line

    This article contains spoilers for Andor season 2 shows 7-9. ” Revolts are built on trust” is one of the most important and one of the most memorable ranges from Rogue One. It’s a reminder that hope is one of the strongest tools the rebels have against the Empire, even when they feel like the odds ]… ]

    The article Andor Only Revealed the Origins of an Critical Rogue One Line appeared first on Den of Geek.

    Befitting its reputation as a comedy of the Hollywood studio program, Apple TV+&#8216, s The Studio has welcomed in some big Hollywood celebrities throughout its initial seven shows. From famous managers like Martin Scorsese and Ron Howard to A-list performers like Ice Cube and Anthony Mackie, creators Seth Rogen and Evan Goldberg are reaching deep into their rolodexes to take their star-studded perception of Continental Studios to living.

    In show 8 &#8220, The Golden Globes, &#8221, but, The Studio no just welcomes in another heavy-hitter &#8211, it gives him a very important task to do. As Continental Studios head Matt Remick ( Rogen ) deals with the latest industry-defining crisis ( will Zoe Kravitz thank him in her acceptance speech after their film Open wins Best Comedy/Musical? ), the Golden Globes prize present carries on behind him. Opening that Golden Globes service is none other than real-life Golden Globe-winner Ramy Youssef.

    When Den of Geek caught up with Youssef in April to explain his lively comedy# 1 Happy Family USA on Prime Video, we were likewise sure to ask about his time on The Studio.

    &#8220, It was like a great experience, person. I think those guys]Seth and Evan ] are geniuses, and they &#8217, re so quick on their feet. The event was likewise shot by Adam Newport-Berra, who I truly worked with on The Bear. He DP&#8217, ed the event that I did with him in Copenhagen, &#8221, Youssef says, referring to the year 2 episode of The Bear that he directed.

    cnx. powershell. push ( function ( ) {cnx ( {playerId:” 106e33c0-3911-473c-b599-b1426db57530″, }). render ( “0270c398a82f44f49c23c16122516796” ), }),

    Seeing Youssef sponsor a fictionalized version of the Golden Globes seems designed to cause a serious Mandela Impact response in the audience. While Youssef won a Best Actor in a Television Series – Musical or Comedy Globe for the top position in his Netflix set Ramy, he has never hosted the Golden Globes nor any other prize display of notice. Given the Poor Things performer&#8217, s multi-hyphenate experience as a writer, director, producer, and actor, that seems like a grave oversight on Hollywood&#8217, s part. Thankfully this Studio gig allows the to feel out how hosting an awards show might go.

    &#8220, Seth and Evan kind of let me riff off a bunch of things that I thought I would say if I were the host of the Globes &#8211, just anything I would think of, &#8221, he says. &#8220, Then they would make it even funnier. It almost felt like being in a writers room, but it was just acting and being on set. I love the show, and I think Seth is so good in it. &#8221,

    As one might expect, &#8220, The Golden Globes &#8221, ends up being a celebrity cameo bonanza. Adam Scott finally gets the award he so richly deserves, Hacks creators Paul W. Downs and Lucia Aniello add to their trophy case, and Netflix CEO Ted Sarandos teaches Matt Remick a very important lesson about contractually-obligated thank you &#8217, s. Through it all, Ramy serves as a very competent, if overwhelmed MC of the chaos at the Beverly Hilton. Perhaps he&#8217, ll have a chance to host the real thing soon.

    New episodes of The Studio premiere Wednesdays on Apple TV+, culminating with the season 1 finale on May 21.

    The post Ramy Youssef Makes His Awards Show Hosting Debut Thanks to The Studio appeared first on Den of Geek.

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    For shows 7-9 of Andor period 2, this article contains spoilers. K-2SO, the droid, is a somewhat snarky companion to Cassian Andor ( Diego Luna ) when we first meet him in Rogue One. We can show that he was once an Roman robot that the Rebels have since reprogrammed. We don’t understand, however, what other factors are there.

    The second article on Den of Geek was K-2SO’s Origin in Andor Season 2. It is Even Darker Than We Thought.

    Apple TV+&#8216, s The Studio has welcomed in some significant Hollywood celebrities throughout its initial seven shows, fitting its reputation as a comedy of the Hollywood theater program. Seth Rogen and Evan Goldberg are sifting through their rolodexes to take their star-studded perception of Continental Studios to life, from famous managers like Martin Scorsese and Ron Howard to A-list performers like Ice Cube and Anthony Mackie.

    But, in season 8 &#8220, The Golden Globes, and &#8221, The Studio welcomes in another heavy-hitter &#8211 and gives him a very significant work. Will Zoe Kravitz thank him in her acceptance speech after their film Open wins Best Comedy/Musical as Continental Studios head Matt Remick ( Rogen ) deals with the most recent industry-defining crisis? The Golden Globes medal ceremony continues behind him. Hosts that Ramy Youssef, the Golden Globes winner, is the recipient of the service.

    We were likewise sure to ask about his day on The Studio when Den of Geek caught up with Yousef in April to discuss his lively funny# 1 Happy Family USA on Prime Video.

    &#8220, Thank you for the wonderful knowledge. I believe Seth and Evan and those guys are intellectuals and are so quick on their feet. Adam Newport-Berra, with whom I really worked on The Bear, also shot the event. He directed the event I did with him in Copenhagen, and he DP&#8217, Youssef says, referring to the year 2 episode of The Bear that he edited.

    cnx. powershell. push ( function ( ) {cnx ( {playerId:” 106e33c0-3911-473c-b599-b1426db57530″, }). render ( “0270c398a82f44f49c23c16122516796” ), }),

    The idea of Youssef hosting a fictionalized version of the Golden Globes seems to have the power to elicit a powerful Mandela Influence response from the audience. While Youssef won a Best Actor in a Television Series – Musical or Comedy Globe for his lead role in his Netflix set Ramy, he has never hosted any other notable awards shows. That seems like a burial monitoring on Hollywood’s element given the Poor Things performer’s multi-hyphenated experience as a writer, director, producer, and actor. Luckily, this Studio gig gives me a chance to see how opening an awards show might go.

    Seth and Evan kind of let me rhythm off a lot of things that I thought I would suggest if I were the number of the Globes; he says. It’s really something I would consider of. They may then make it perhaps funnier. It almost resembled being in a writers ‘ space, but all it was about was standing and being on set. I adore the present, and I think Seth does a fantastic job. &#8221,

    As one might expect, The Golden Globes &#8221 ends up being a celebrity film snob. In the process, Ramy serves as a quite competent, if overbearing MC of the conflict at the Beverly Hilton, while Paul W. Downs and Lucia Aniello, developers of Hacks, Paul W. Downs and Lucia Aniello add to their trophy case, and Netflix CEO Ted Sarandos teaches Matt Remick a very important lessons about contractually-obligated thank you &#8217, s. He might have a chance to network the real thing quickly.

    Wednesday on Apple TV + will host fresh episodes of The Studio, with the time one episode set for May 21.

    Ramy Youssef makes his first appearance on Den of Geek as host of his awards show opening album thanks to The Studio.

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    Uncontrollable anticipation for the mysterious meetings behind the Sistine Chapel’s locked doors, pale smoke or black, or seas of men wearing red gowns and white. How the Catholic Church chooses its next supreme pontiff, the man said to be ordained by God to serve on the Chair of [ …] has an absurdly old world quality.

    The article Conference and 6 Another Papal Election Movies to Watch While Waiting for a New Pope first appeared on Den of Geek.

    Apple TV+&#8216, The Studio, which is comedy of the Hollywood studio system, has received some significant Hollywood celebrities in its first seven shows. Seth Rogen and Evan Goldberg are sifting through their rolodexes to take their star-studded perception of Continental Studios to life, from famous managers like Martin Scorsese and Ron Howard to A-list performers like Ice Cube and Anthony Mackie.

    But, in episode 8 &#8220, The Golden Globes, and &#8221, The Studio welcomes in another heavy-hitter &#8211 and gives him a very significant task to accomplish. Will Zoe Kravitz thank Matt Remick ( Rogen ) in her acceptance speech after their film Open won Best Comedy/Musical? As Continental Studios deals with the most recent industry-defining crisis. The Golden Globes medal ceremony continues behind him. Hosts that Ramy Youssef, the Golden Globes winner, is the recipient of the meeting.

    We were also certain to inquire about Youssef’s day on The Studio when Den of Geek spoke with him in April about his animated sitcom# 1 Happy Family USA on Prime Video.

    It was like a wonderful experience, man. I believe Seth and Evan and those guys are intellectuals and are so quick on their feet. Adam Newport-Berra, who I truly worked with on The Bear, also shot the event. Youssef refers to the season 2 premiere of The Bear that he directed and that he DP&#8217, ed the event I did with him in Copenhagen.

    cnx. command. push ( function ( ) {cnx ( {playerId:” 106e33c0-3911-473c-b599-b1426db57530″, }). render ( “0270c398a82f44f49c23c16122516796” ), }),

    The viewer might experience the deep Mandela Impact when Youssef hosts a fictitious version of the Golden Globes. While Youssef won a Best Actor in a Television Series – Musical or Comedy Globe for his lead role in his Netflix set Ramy, he has never hosted any notable awards shows. Given the actor’s multi-hyphenate encounter as a writer, director, producer, and professional, the Poor Points performer seems to have made a grave error on Hollywood’s part. Luckily, this Studio gig gives me a chance to see how opening an awards show might go.

    Seth and Evan kind of let me rhythm off a lot of things that I thought I would suggest if I were the number of the Globes &#8211, simply something I would think of, he says. They may then make it perhaps funnier. It almost resembled being in a poets ‘ space, but all it was about was standing and being on set. I adore the present, and I think Seth does a great job of it. &#8221,

    As one might expect, The Golden Globes ‘ #8221 turns out to be a star film slug. In the process, Ramy serves as a quite capable, if overbearing MC of the conflict at the Beverly Hilton, while Paul W. Downs and Lucia Aniello, makers of Hacks, Paul W. Downs and Lucia Aniello, add to their trophy case, and Ted Sarandos, CEO of Netflix, teaches Matt Remick a very important lessons about contractually-obligated thank you. He might have a chance to network the real thing quickly.

    Wednesday on Apple TV+, new episodes of The Studio air, with the time one finale on May 21.

    The second article Ramy Youssef Makes His Awards Display Opening Debut Thanks to The Studio appeared first on Den of Geek.

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    The second post On Den of Geek, Avengers vs. Avengers Can Be the Best Type of Superhero Story appeared second.

    Apple TV+&#8216, The Studio, which is comedy of the Hollywood studio system, has received some significant Hollywood celebrities in its first seven shows. Seth Rogen and Evan Goldberg are sifting through their rolodexes to take their star-studded perception of Continental Studios to life, from famous managers like Martin Scorsese and Ron Howard to a-list performers like Ice Cube and Anthony Mackie.

    Nevertheless, The Studio welcomes in another heavy-hitter in event 8 &#8220, The Golden Globes, and &#8221, and gives him a very significant work. Will Zoe Kravitz thank him in her acceptance speech after their film Open wins Best Comedy/Musical as Continental Studios head Matt Remick ( Rogen ) deals with the most recent industry-defining crisis? The Golden Globes medal ceremony continues behind him. Host that the Golden Globes service is being hosted by Ramy Youssef, the real-life winner.

    We were also certain to inquire about Youssef’s day on The Studio when Den of Geek spoke with him in April about his animated funny# 1 Happy Family USA on Prime Video.

    It was like a great practice, person. I believe Seth and Evan are intellectuals, and they are so quick to move. Adam Newport-Berra, who I truly worked with on The Bear, also shot the event. He directed the season I did with him in Copenhagen, and he DP&#8217, Youssef says, referring to the year 2 episode of The Bear that he edited.

    cnx. command. push ( function ( ) {cnx ( {playerId:” 106e33c0-3911-473c-b599-b1426db57530″, }). render ( “0270c398a82f44f49c23c16122516796” ), }),

    The idea of Youssef hosting a fictionalized version of the Golden Globes seems to have the power to elicit a powerful Mandela Impact response from the audience. While Youssef won a Best Actor in a Television Series – Musical or Comedy Globe for his lead role in his Netflix set Ramy, he has never hosted any other notable awards shows. Given the artist behind the film” Pirates,” who has a number of hyphenated years of experience as a writer, director, manufacturer, and actor, it seems like a grave monitoring on Hollywood’s part. Luckily, this Studio performance gives me a chance to see how opening an awards show might go.

    Seth and Evan kind of let me rhythm off a number of things that I didn’t want to say if I were the Globes variety, he says, &#8221. They may then make it perhaps funnier. It almost resembled being in a authors ‘ space, but all it involved was acting and setting. I adore the present, and I think Seth does a great job of it. &#8221,

    As one might expect, The Golden Globes &#8221 ends up being a celebrity film snob. In the process, Ramy serves as a quite competent, if overbearing MC of the conflict at the Beverly Hilton, while Paul W. Downs and Lucia Aniello, makers of Hacks, Paul W. Downs and Lucia Aniello add to their trophy case, and Netflix CEO Ted Sarandos teaches Matt Remick a very important lessons about contractually-obligated thank you &#8217, s. He might quickly have a chance to network the real thing.

    Wednesday on Apple TV+, new episodes of The Studio air, with the time one finale on May 21.

    Ramy Youssef makes his first appearance on Den of Geek as host of his awards show opening album thanks to The Studio.

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    Befitting its status as a satire of the Hollywood studio system, Apple TV+‘s The Studio has welcomed in some major Hollywood cameos throughout its first seven episodes. From legendary directors like Martin Scorsese and Ron Howard to A-list actors like Ice Cube and Anthony Mackie, creators Seth Rogen and Evan Goldberg are reaching deep into their rolodexes to bring their star-studded vision of Continental Studios to life.

    In episode 8 “The Golden Globes,” however, The Studio not only welcomes in another heavy-hitter – it gives him a pretty important job to do. As Continental Studios head Matt Remick (Rogen) deals with the latest industry-defining crisis (will Zoe Kravitz thank him in her acceptance speech after their film Open wins Best Comedy/Musical?), the Golden Globes award show carries on behind him. Hosting that Golden Globes ceremony is none other than real-life Golden Globe-winner Ramy Youssef.

    When Den of Geek caught up with Youssef in April to discuss his animated comedy #1 Happy Family USA on Prime Video, we were also sure to ask about his time on The Studio.

    “It was such a great experience, man. I think those guys [Seth and Evan] are geniuses, and they’re so quick on their feet. The episode was also shot by Adam Newport-Berra, who I actually worked with on The Bear. He DP’ed the episode that I did with him in Copenhagen,” Youssef says, referring to the season 2 installment of The Bear that he directed.

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    Seeing Youssef host a fictionalized version of the Golden Globes seems designed to trigger a deep Mandela Effect response in the viewer. While Youssef won a Best Actor in a Television Series – Musical or Comedy Globe for the leading role in his Netflix series Ramy, he has not hosted the Golden Globes nor any other award show of note. Given the Poor Things performer’s multi-hyphenate experience as a writer, director, producer, and actor, that seems like a grave oversight on Hollywood’s part. Thankfully this Studio gig allows the to feel out how hosting an awards show might go.

    “Seth and Evan kind of let me riff off a bunch of things that I thought I would say if I were the host of the Globes – just anything I would think of,” he says. “Then they would make it even funnier. It almost felt like being in a writers room, but it was just acting and being on set. I love the show, and I think Seth is so good in it.”

    As one might expect, “The Golden Globes” ends up being a celebrity cameo bonanza. Adam Scott finally gets the award he so richly deserves, Hacks creators Paul W. Downs and Lucia Aniello add to their trophy case, and Netflix CEO Ted Sarandos teaches Matt Remick a very important lesson about contractually-obligated thank you’s. Through it all, Ramy serves as a very competent, if overwhelmed MC of the chaos at the Beverly Hilton. Perhaps he’ll have a chance to host the real thing soon.

    New episodes of The Studio premiere Wednesdays on Apple TV+, culminating with the season 1 finale on May 21.

    The post Ramy Youssef Makes His Awards Show Hosting Debut Thanks to The Studio appeared first on Den of Geek.

  • Ramy Youssef Makes His Awards Show Hosting Debut Thanks to The Studio

    Ramy Youssef Makes His Awards Show Hosting Debut Thanks to The Studio

    Befitting its reputation as a comedy of the Hollywood studio program, Apple TV +’s The Studio has welcomed in some big Hollywood celebrities throughout its initial seven shows. From famous managers like Martin Scorsese and Ron Howard to A-list performers like Ice Cube and Anthony Mackie, authors Seth Rogen and Evan Goldberg are reaching strong into ]…]

    The article Ramy Youssef Makes His Awards Show Opening Debut Thanks to The Studio appeared first on Den of Geek.

    Befitting its reputation as a comedy of the Hollywood studio program, Apple TV+&#8216, s The Studio has welcomed in some big Hollywood celebrities throughout its initial seven shows. From famous managers like Martin Scorsese and Ron Howard to A-list performers like Ice Cube and Anthony Mackie, creators Seth Rogen and Evan Goldberg are reaching deep into their rolodexes to take their star-studded perception of Continental Studios to living.

    In show 8 &#8220, The Golden Globes, &#8221, but, The Studio no just welcomes in another heavy-hitter &#8211, it gives him a very important task to do. As Continental Studios head Matt Remick ( Rogen ) deals with the latest industry-defining crisis ( will Zoe Kravitz thank him in her acceptance speech after their film Open wins Best Comedy/Musical? ), the Golden Globes prize show carries on behind him. Opening that Golden Globes service is none other than real-life Golden Globe-winner Ramy Youssef.

    When Den of Geek caught up with Youssef in April to explain his lively comedy# 1 Happy Family USA on Prime Video, we were likewise sure to ask about his time on The Studio.

    &#8220, It was like a great practice, person. I think those guys]Seth and Evan ] are geniuses, and they &#8217, re so quick on their feet. The show was likewise shot by Adam Newport-Berra, who I truly worked with on The Bear. He DP&#8217, ed the event that I did with him in Copenhagen, &#8221, Youssef says, referring to the winter 2 episode of The Bear that he directed.

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    Seeing Youssef sponsor a fictionalized version of the Golden Globes seems designed to cause a serious Mandela Impact response in the audience. While Youssef won a Best Actor in a Television Series – Musical or Comedy Globe for the top position in his Netflix set Ramy, he has never hosted the Golden Globes nor any other prize display of note. Given the Poor Things performer&#8217, s multi-hyphenate experience as a writer, director, producer, and actor, that seems like a grave oversight on Hollywood&#8217, s part. Thankfully this Studio gig allows the to feel out how hosting an awards show might go.

    &#8220, Seth and Evan kind of let me riff off a bunch of things that I thought I would say if I were the host of the Globes &#8211, just anything I would think of, &#8221, he says. &#8220, Then they would make it even funnier. It almost felt like being in a writers room, but it was just acting and being on set. I love the show, and I think Seth is so good in it. &#8221,

    As one might expect, &#8220, The Golden Globes &#8221, ends up being a celebrity cameo bonanza. Adam Scott finally gets the award he so richly deserves, Hacks creators Paul W. Downs and Lucia Aniello add to their trophy case, and Netflix CEO Ted Sarandos teaches Matt Remick a very important lesson about contractually-obligated thank you &#8217, s. Through it all, Ramy serves as a very competent, if overwhelmed MC of the chaos at the Beverly Hilton. Perhaps he&#8217, ll have a chance to host the real thing soon.

    New episodes of The Studio premiere Wednesdays on Apple TV+, culminating with the season 1 finale on May 21.

    The article Ramy Youssef Makes His Awards Show Opening Debut Thanks to The Studio appeared first on Den of Geek.

  • That’s Not My Burnout

    That’s Not My Burnout

    Do you like to read about people who are dying as they experience exhaustion and are unable to connect to me? Do you feel like your feelings are invisible to the planet because you’re experiencing burnout different? Our primary comes through more when stress starts to press down on us. Beautiful, quiet souls get softer and dissipate into that remote and distracted fatigue we’ve all read about. But some of us, those with fires constantly burning on the sides of our key, getting hotter. I am blaze in my brain. When I face fatigue I twice over, triple down, burning hotter and hotter to try to best the problem. I don’t fade; I’m suffocated by a passionate stress.

    But what on earth is a passionate stress?

    Envision a person determined to do it all. She is homeschooling two wonderful children while her husband, who is also working mildly, is likewise homeschooling. She has a demanding customer weight at work—all of whom she loves. She wakes up early to get some movement in ( or frequently catch up on work ), prepares dinner while the kids are having breakfast, and works while positioning herself near the end of her “fourth grade” to watch as she balances clients, tasks, and budgets. Sound like a bit? Yet with a supportive group both at home and at work, it is.

    This person seems to need self-care because she has too much going on. But no, she doesn’t have occasion for that. She begins to feel as though she’s dropping pellets. No accomplishing enough. There’s not enough of her to be here and that, she is trying to divide her head in two all the time, all day, every day. She begins to question herself. And as those thoughts creep in more and more, her domestic tale becomes more and more important.

    She immediately KNOWS what she needs to accomplish! She really DO MORE.

    This is a painful and dangerous period. Know the reasons? Because when she doesn’t end that new purpose, that storyline will get worse. She immediately starts failing. She isn’t doing much. SHE is not enough. She’ll discover more she may do because she might neglect, or perhaps her home. She doesn’t nap as much, proceed because much, all in the attempts to do more. caught in this pattern of attempting to prove herself to herself without ever succeeding. Always feeling “enough”.

    But, yeah, that’s what zealous burnout looks like for me. It doesn’t develop immediately in a great sign; it develops gradually over the course of several weeks and months. My burning out process looks like speeding up, hardly a man losing focus. I move quickly and steadily, but I just quit.

    I am the one who had

    It’s interesting the things that shape us. Through the camera of my own childhood, I witnessed the battles, sacrifices, and concerns of someone who had to make it all work without having much. I was happy that my mom was so competent and my dad sympathetic, I never went without and also got an extra here or there.

    When my mother gave me food stamps as a child, I didn’t think shame; rather, I would have good started any debates about the subject, orally eviscerating anyone who dared to criticize the handicapped woman who was attempting to ensure all of our needs were met with so little. As a child, I watched the way the worry of not making those ends meet impacted persons I love. As the non-disabled people in my home, I did take on many of the real things because I was” the one who was” make our lives a little easier. I soon realized that putting more of myself into it was linked to fears or confusion; I am the one who does. I learned first that when something frightens me, I can double down and work harder to make it better. I am in charge of the problem. When individuals have seen this in me as an adult, I’ve been told I seem brave, but make no mistake, I’m not. If I seem courageous, it’s because this behavior was forged from another person’s fears.

    And here I am, more than 30 years later, also feeling the urge to aimlessly force myself forward when faced with daunting tasks in front of me, assuming that I am the one who is and consequently does. I find myself driven to show that I may make things happen if I work longer hours, take on more responsibility, and do more.

    Because I have seen how powerful a fiscally challenged person can be, I do not see people who struggle materially as problems because they are pulled along the way. I really get that I have been privileged to be able to prevent many of the problems that were current in my children. That said, I am also” the one who can” who feels she does, but if I were faced with not having much to make ends meet for my own home, I do see myself as having failed. Despite my best efforts and education, the majority of this is due to great riches. I will, but, permit myself the pride of saying I have been cautious with my options to have encouraged that chance. I believe I am” the one who can,” so I feel compelled to do the most because of this. I can choose to halt, and with some pretty precise warm water splashed in my face, I’ve made the choice to previously. But that choosing to stop is not my go-to, I move forward, driven by a fear that is so a part of me that I barely notice it’s there until I’m feeling utterly worn away.

    Why all this history, then? You see, burnout is a fickle thing. Over the years, I’ve read and heard a lot about burnout. Burnout is real. Especially now, with COVID, many of us are balancing more than we ever have before—all at once! It’s difficult, and so many amazing professionals are affected by the procrastination, avoidance, and shutting down. There are important articles that relate to what I imagine must be the majority of people out there, but not me. That’s not how I look at burnout.

    The dangerous invisibility of zealous burnout

    A lot of work environments see the extra hours, extra effort, and overall focused commitment as an asset ( and sometimes that’s all it is ). They see someone attempting to overcome obstacles, not a person who is ensnared in fear. Many well-meaning organizations have safeguards in place to protect their teams from burnout. However, in situations like this, those alarms don’t always ring, and some organization members are surprised and depressed when the inevitable stop happens. And sometimes maybe even betrayed.

    Parents—more so mothers, statistically speaking—are praised as being so on top of it all when they can work, be involved in the after-school activities, practice self-care in the form of diet and exercise, and still meet friends for coffee or wine. Many of us have watched countless streaming COVID episodes to see how challenging it is for the female protagonist, but she is strong and funny and can do it. It’s a “very special episode” when she breaks down, cries in the bathroom, woefully admits she needs help, and just stops for a bit. Truth be told, countless people are hidden in tears or doom-scrolling to escape. We know that the media is a lie to amuse us, but often the perception that it’s what we should strive for has penetrated much of society.

    Women and burnout

    I cherish men. And though I don’t love every man ( heads up, I don’t love every woman or nonbinary person either ), I think there is a beautiful spectrum of individuals who represent that particular binary gender.

    Despite this, women are still more frequently at risk of burnout than their male counterparts, especially in these COVID stressed out times. Mothers in the workplace feel the pressure to do all the “mom” things while giving 110 %. Mothers not in the workplace feel they need to do more to” justify” their lack of traditional employment. Women who are not mothers frequently feel the need to do even more because they don’t feel the pressure that comes with being a mother. It’s vicious and systemic and so a part of our culture that we’re often not even aware of the enormity of the pressures we put on ourselves and each other.

    Beyond happiness, there are costs. Harvard Health Publishing released a study a decade ago that “uncovered strong links between women’s job stress and cardiovascular disease”. The CDC noted,” Heart disease is the leading cause of death for women in the United States, killing 299, 578 women in 2017—or about 1 in every 5 female deaths”.

    According to what I’ve read, this connection between work stress and health is more dangerous for women than it is for their non-female counterparts.

    But what if your burnout isn’t like that either?

    That might not be you either. After all, each of us is so different and how we respond to stressors is too. It’s part of what makes us human. Don’t put too much emphasis on how burnout looks; instead, learn to recognize it in yourself. Here are a few questions I sometimes ask friends if I am concerned about them.

    Are you content? This simple question should be the first thing you ask yourself. Chances are, even if you’re burning out doing all the things you love, as you approach burnout you’ll just stop taking as much joy from it all.

    Do you feel like you have the authority to decline? I have observed in myself and others that when someone is burning out, they no longer feel they can say no to things. Even those who don’t” speed up” feel pressured to say yes to not let the people around them be disappointed.

    What are three things you’ve done for yourself? Another observance is that we all tend to stop doing things for ourselves. anything from avoiding conversations with friends to skipping showers and eating poorly. These can be red flags.

    Are you using justifications? Many of us try to disregard feelings of burnout. Over and over I have heard,” It’s just crunch time”,” As soon as I do this one thing, it will all be better”, and” Well I should be able to handle this, so I’ll figure it out”. And it might actually be crunch time, a single objective, and/or a set of skills you need to master. That happens—life happens. BE CRUD if this doesn’t stop. If you’ve worked more 50-hour weeks since January than not, maybe it’s not crunch time—maybe it’s a bad situation that you’re burning out from.

    Do you have a plan to stop feeling this way? If something has an exit route with a pause button if it is only temporary and you have to push through it.
    defined end.

    Take the time to listen to yourself as you would a friend. Be honest, allow yourself to be uncomfortable, and break the thought cycles that prevent you from healing.

    So now what?

    What I just described has a different path to burnout, but it’s still burnout. There are well-established approaches to working through burnout:

    • Get enough sleep.
    • Eat healthy.
    • Work out.
    • Go outside.
    • Take a break.
    • Practice self-care in general.

    Those are hard for me because they feel like more tasks. If I’m in the burnout cycle, doing any of the above for me feels like a waste. Why would I take care of myself when I’m dropping all those other balls, according to the narrative? People need me, right?

    Your inner voice might already be pretty bad if you’re deeply in the cycle. If you need to, tell yourself you need to take care of the person your people depend on. If your roles are pushing you toward burnout, use them to help make healing easier by justifying the time spent working on you.

    I have come up with a few things that I do when I start to feel like I’m going into a zealous burnout to help remind myself of the airline attendant advice to put the mask on yourself first.

    Cook an elaborate meal for someone!

    Okay, since I’m a “food-focused” person, cooking for someone always comes naturally to my mind. There are countless tales in my home of someone walking into the kitchen and turning right around and walking out when they noticed I was” chopping angrily”. But it’s more than that, and you should give it a try. Seriously. It’s the perfect go-to if you don’t feel worthy of taking time for yourself—do it for someone else. Because the majority of us work in a digital world, cooking can pique all of your senses and make you feel present in the moment in all your ways of seeing the world. It can break you out of your head and help you gain a better perspective. In my house, I’ve been known to pick a place on the map and cook food that comes from wherever that is ( thank you, Pinterest ). I enjoy making Indian food because it’s warm and the bread needs just enough kneading to keep my hands busy, and the process requires real attention because it’s not what I was raised to do. And in the end, we all win!

    Vent like a sniveling jerk.

    Be careful with this one!

    I have been making an effort to practice more gratitude over the past few years, and I recognize the true benefits of that. Having said that, sometimes you just need to let it all out, even the ugly ones. Hell, I’m a big fan of not sugarcoating our lives, and that sometimes means that to get past the big pile of poop, you’re gonna wanna complain about it a bit.

    When that is required, turn to a trusted friend and give yourself some pure verbal diarrhea by expressing all your concerns. You need to trust this friend not to judge, to see your pain, and, most importantly, to tell you to remove your cranium from your own rectal cavity. Seriously, it’s about getting a reality check here! One of the things I admire most about my husband is how he can simplify things down to their simplest bits, despite often after the fact. ” We’re spending our lives together, of course you’re going to disappoint me from time to time, so get over it” has been his way of speaking his dedication, love, and acceptance of me—and I could not be more grateful. Of course, it also required that I take my head out of that rectal cavity. So, again, usually those moments are appreciated in hindsight.

    Pick up a book!

    There are many books out there that are more like people sharing their stories and how they’ve come to find greater balance than they are self-help. Maybe you’ll find something that speaks to you. Among the titles that have stood out to me are:

    • Thrive by Arianna Huffington
    • Tools of Titans by Tim Ferriss
    • Girl, Stop apologizing, Rachel Hollis
    • Dare to Lead by Brené Brown

    Or, a tactic I enjoy using is to read or listen to a book that is NOT related to my work-life balance. I’ve read the following books and found they helped balance me out because my mind was pondering their interesting topics instead of running in circles:

    • The Drunken Botanist by Amy Stewart
    • Darin Olien’s Superlife
    • A Brief History of Everyone Who Ever Lived by Adam Rutherford
    • Toby Hemenway’s Gaia’s Garden is available.

    If you’re not into reading, pick up a topic on YouTube or choose a podcast to subscribe to. I’ve watched countless permaculture and gardening topics in addition to how to raise chickens and ducks. For the record, I don’t currently have a particularly large food garden or raise any kind of livestock. I just find the topic interesting, and it has nothing to do with any aspect of my life that needs anything from me.

    Give yourself a break.

    You are never going to be perfect—hell, it would be boring if you were. It’s OK to be broken and flawed. It’s human to be depressed, anxious, and sad. It’s OK to not do it all. You can’t be brave without being imperfect, which is terrifying.

    This last one is the most important: allow yourself permission to NOT do it all. You never promised to be everything to everyone at all times. Our fears determine our strength, not ours.

    This is hard. It is challenging for me. It’s what’s driven me to write this—that it’s OK to stop. It’s OK that your unhealthy habit that might even benefit those around you needs to end. You can continue to succeed in life.

    I recently read that we are all writing our eulogy in how we live. What will your professional accomplishments say, knowing that yours won’t be mentioned in that speech? What do you want it to say?

    Look, I get that none of these ideas will “fix it”, and that’s not their purpose. None of us has complete control over what happens in our environment, but only how we react to it. These suggestions are to help stop the spiral effect so that you are empowered to address the underlying issues and choose your response. Most of the time, I find these to be effective. Maybe they’ll work for you.

    Does this sound familiar?

    If this sounds familiar, you’re not just going to know about it. Don’t let your negative self-talk tell you that you “even burn out wrong”. It is not improper. Even if rooted in fear like my own drivers, I believe that this need to do more comes from a place of love, determination, motivation, and other wonderful attributes that make you the amazing person you are. We’re going to be OK, ya know. When we stop and look around, the only eyes that judge us are usually the ones who look in the mirror, so the lives that unfold before us might never seem to be the same as the story in our heads.

    Do you remember that Winnie the Pooh sketch that had Pooh eat so much at Rabbit’s house that his buttocks couldn’t fit through the door? It came as no surprise when he abruptly declared that this was unacceptable because I already associate a lot with Rabbit. But do you recall what happened next? He put a shelf across poor Pooh’s ankles and decorations on his back, and made the best of the big butt in his kitchen.

    We are resourceful and aware that we can push ourselves when we are needed, even when we are exhausted to the core or have a ton of clutter in our room. None of us has to be afraid, as we can manage any obstacle put in front of us. And maybe that means we need to redefine success in order to make room for comfort in human nature, but that doesn’t really sound so bad either.

    So, wherever you are right now, please breathe. Do what you need to do to get out of your head. Give thanks and be considerate.