I have a creative side. What I do is alchemy. It is a puzzle. Instead of letting it get done by me, I do it.
I have a creative side. Certainly all creative people approve of this brand. No everyone see themselves in this manner. Some innovative people practice scientific in their work. That is their perception, and I regard it. Perhaps I even have a small fear for them. However, my method is unique; my being is unique.
It distracts one to apologize and qualify in progress. That’s what my head does to destroy me. I’ll leave it alone for today. I may regret and be qualified at any time. After I’ve said what I should have. which is sufficient.
Except when it is simple and flows like a beverage valley.
Sometimes it does go that approach. Maybe I have to create something right away. I’ve learned to avoid saying it right away because they think you don’t work hard enough when you realize that sometimes the idea really comes along and it is the best plan and you know it is the best idea.
Maybe I just keep working until the thought strikes me. Maybe it arrives right away, but I don’t remind people for three weeks. Maybe I get so excited about an idea that just came along that I blurt it out and didn’t stop myself. like a child who discovered a prize in a box of Cracker Jacks. I occasionally manage to escape this. Yes, that is the best plan, but sometimes another people disagree. They don’t usually, and I regret losing my joy.
Joy should only be saved for the meet, when it matters. Certainly the informal get-together that comes before that meeting with two more discussions. Nothing understands why we hold these gatherings. We keep saying we’re getting rid of them, but we keep discovering new ways to get them. They occasionally yet are good. Sometimes they detract from the real work, though. Depending on what you do and where you do it, the ratio between when conferences are valuable and when they are a sad distraction vary. And who you are and how you go about doing it. I’ll go over it once more. I have a creative side. That is the style.
Sometimes, despite many hours of diligent effort, someone is hardly useful. Maybe I have to take that and move on to the next task.
Don’t inquire about the procedure. I have a creative side.
I have a creative side. My dreams are not in my power. And I have no power over my best tips.
I can chisel aside, surround myself with information or photos, and occasionally that works. Often going for a walk is what I may do. There is no connection between sizzling fuel and flowing pots, and I may be making dinner. I frequently know what to do when I awaken. The idea that may have saved me disappears almost as frequently as I become aware and a part of the world once more as a thoughtless wind of oblivion. For inventiveness, in my opinion, originates in that other world. The one that we enter in goals, and possibly before and after death. But authors should be asking this, and I am not a writer. I have a creative side. Theologians should circulate mass armies throughout their artistic globe, which they claim to be true. But that is yet another diversion. And it’s miserable. Possibly on a much bigger issue than whether or not I am creative. But that’s also a step backwards from what I’m trying to say.
Often, the outcome is evasion. And suffering. You are familiar with the adage” the tortured musician”? Even when the artist is trying to write a soft drink song, a call in a worn-out comedy, or a budget ask, that word is correct.
Some individuals who detest being called artistic perhaps been closeted artists, but that’s between them and their gods. No offence here, that’s meant. Your wisdom is also true. However, mine is for me.
Designers are recognized as artists.
Disadvantages know cons, just like real rappers recognize true rappers, just like queers recognize queers. People have a lot of regard for designers. We respect, follow, and nearly deify the excellent ones. Of course, deifying any person is a dreadful error. We’ve been given a warning. Better is what we are. We are aware of this. They argue, they are depressed, they regret their most important choices, they are weak and thirsty, they can be cruel, and they can be as terrible as we can because they are clay, just like us. But. But. However, they produce this incredible point. They give birth to something that may not occur before them and couldn’t exist without. They are the inspirations ‘ parents. And since it’s only lying there, I suppose I should add that they are the inventor’s parents. Ba ho backside! Okay, that’s all done. Continue.
Because we compare our personal small accomplishments to those of the great ones, designers denigrate them. Wonderful video I‘m not Miyazaki, so I‘m not. That is glory right now. That is glory directly from God’s heart. This unsatisfied small factor I created? It essentially fell off the pumpkin vehicle. And the carrots weren’t actually new.
Artists is aware that they are at best Salieri. That is what Mozart’s artists do, also.
I have a creative side. I haven’t worked in advertising in 30 times, but my former artistic managers have been the ones who make my decisions. They are correct in doing so. My mind goes blank when it really counts because I’m too sluggish and complacent. No medication is available to treat artistic difficulties.
I have a creative side. Every experience I create has the potential to make Indiana Jones look older while snoring in a deck head. The more I pursue creativity, the faster I can complete my work, and the longer I obsess over my ideas and whizz around in circles before I can complete that task.
I can move ten times more quickly than those who aren’t innovative, those who have just been creative for a short while, and those who have just had a short time of creative work. Only that I spend twice as long as they do putting the job off before I work ten times as quickly as they do. When I put my mind to it, I am so confident in my ability to do a wonderful career. I have an addiction to the delay jump. The climb also terrifies me.
I don’t create anything.
I have a creative side. hardly a musician. Though as a child, I had a dream that I would one day become that. Some of us criticize our abilities and like our own accomplishments because we are not Michelangelos and Warhols. That is narcissism, but at least we don’t practice elections.
I have a creative side. Despite my belief in reason and science, I make decisions based on my own senses and instincts. and sit in the aftermath of both the triumphs and disasters.
I have a creative side. Every word I’ve said these may irritate another artists who see things differently. Ask a question to two designers, and you’ll find three responses. No matter how we does think about it, our debate, our passion for it, and our responsibility to our own truth, at least in my opinion, are the best indications that we are creative.
I have a creative side. I lament my lack of taste in almost all of the areas of human understanding, which I know very little about. And I put my preference before all other things in the areas that are most dear to my soul, or perhaps more precisely, to my passions. Without my passions, I had probably have to spend time staring living in the eye, which almost none of us can do for very long. No seriously. No actually. Because so much in existence is intolerable if you really look at it.
I have a creative side. I think that when I leave, a small portion of me will stay in someone else’s head, just like a family does.
Working frees me from worrying about my job.
I have a creative side. I worry that my little product will disappear unexpectedly.
I have a creative side. I’m too busy making the next thing to devote too much time to it, especially since practically everything I create did achieve the level of success I conceive of.
I have a creative side. I think there is the greatest secret in the process. I think I have to consider it so strongly that I actually made the foolish decision to publish an essay I wrote without having to go through or edit. I swear I didn’t accomplish this frequently. But I did it right away because I was even more frightened of forgetting what I was saying because I was afraid of you seeing through my sad gestures toward the beautiful.
I was completely moved by Joe Dolson’s subsequent article on the crossing of AI and availability because I found it to be both skeptical about how widespread use of AI is. In fact, I’m very skeptical of AI myself, despite my role at Microsoft as an accessibility technology strategist who helps manage the AI for Accessibility award program. AI can be used in quite productive, equitable, and accessible ways, as well as harmful, exclusive, and harmful ways, just like with any tool. Additionally, there are a lot of uses in the subpar midsection as well.
I’d like you to consider this a “yes … and” piece to complement Joe’s post. I’m not trying to reject any of what he’s saying, but rather to give some context to initiatives and options where AI may produce real, positive impacts on people with disabilities. To be clear, I’m not saying that there aren’t real challenges or pressing problems with AI that need to be addressed; there are, and we’ve needed to address them, like, yesterday; instead, I want to take a moment to talk about what’s possible so that we can get it one day.
Other words
Joe’s article spends a lot of time examining how computer vision models can create other word. He raises a number of true points about the state of affairs right now. And while computer-vision concepts continue to improve in the quality and complexity of information in their information, their benefits aren’t wonderful. As he rightly points out, the state of image research is currently very poor, especially for some graphic types, in large part due to the lack of context for which AI systems look at images ( which is a result of having separate “foundation” models for words analysis and picture analysis ). Today’s models aren’t trained to distinguish between images that are contextually relevant ( should probably have descriptions ) and those that are purely decorative ( couldn’t possibly need a description ) either. However, I still think there’s possible in this area.
As Joe points out, alt text publishing via human-in-the-loop should be a given. And if AI can intervene and provide a starting point for alt text, even if the quick reads,” What is this BS?” That’s not correct at all … Let me try to offer a starting point— I think that’s a gain.
If we can specifically station a design to examine image usage in context, this may help us more quickly determine which images are likely to be elegant and which ones are likely to be descriptive. That will clarify which situations require image descriptions, and it will increase authors ‘ effectiveness in making their sites more visible.
While complex images—like graphs and charts—are challenging to describe in any sort of succinct way ( even for humans ), the image example shared in the GPT4 announcement points to an interesting opportunity as well. Let’s say you came across a map that was simply the description of the chart’s name and the type of representation it was: Pie map comparing smartphone usage to have phone usage in US households earning under$ 30, 000 annually. ( That would be a pretty bad alt text for a chart because it would frequently leave many unanswered questions about the data, but let’s just assume that that was the description in place. ) If your website knew that that picture was a pie graph ( because an ship model concluded this ), imagine a world where people could ask questions like these about the creative:
Would more people use smartphones or other types of phones?
How many more are there?
Is there a group of people that don’t fall into either of these containers?
How many people are that?
For a moment, the chance to learn more about images and data in this way may be innovative for people with low vision and blindness as well as for those with different forms of color blindness, mental disabilities, and other issues. It could also be helpful in education settings to help people who can see these figures, as is, to understand the data in the figures.
What if you could request your website to make a complicated chart simpler? What if you demanded that the line curve be isolated into just one collection? What if you could request your computer to transform the colors of the various ranges to work better for variety of colour blindness you have? What if you asked it to switch shades in favor of habits? That seems like a prospect given the chat-based interface and our current ability to manipulate photos in today’s AI equipment.
Now imagine a purpose-built unit that was extract the information from that table and turn it to another format. Perhaps it could convert that pie chart (or, better yet, a series of pie charts ) into more usable ( and useful ) formats, like spreadsheets, for instance. That would be incredible!
Matching systems
When Safiya Umoja Noble chose to write her guide Algorithms of Oppression, she hit the nail on the head. Although her book focused on the ways that search engines can foster racism, I believe it to be extremely accurate to say that all laptop models have the potential to intensify issue, bias, and intolerance. Whether it’s Twitter always showing you the latest tweet from a bored billionaire, YouTube sending us into a Q-hole, or Instagram warping our ideas of what natural bodies look like, we know that poorly authored and maintained algorithms are incredibly harmful. A large portion of this is a result of a lack of diversity in the people who design and construct them. There is still a lot of potential for algorithm development when these platforms are built with inclusive features in mind.
Take Mentra, for example. They serve as a network of people with disabilities. They employ an algorithm to match job seekers with potential employers based on more than 75 data points. On the job-seeker side of things, it considers each candidate’s strengths, their necessary and preferred workplace accommodations, environmental sensitivities, and so on. On the employer side, it takes into account each work environment, communication strategies for each job, and other factors. Mentra made the decision to change the script when it came to typical employment websites because it was run by neurodivergent people. They use their algorithm to propose available candidates to companies, who can then connect with job seekers that they are interested in, reducing the emotional and physical labor on the job-seeker side of things.
When more people with disabilities are involved in developing algorithms, this can lower the likelihood that these algorithms will harm their communities. Diverse teams are crucial because of this.
Imagine that a social media company’s recommendation engine was tuned to analyze who you’re following and if it was tuned to prioritize follow recommendations for people who talked about similar things but who were different in some key ways from your existing sphere of influence. For instance, if you follow a group of white men who are not white or aren’t white and who also discuss AI, it might be wise to follow those who are also disabled or who are not white. If you followed its advice, you might be able to understand what is happening in the AI field more fully and nuancedly. These same systems should also use their understanding of biases about particular communities—including, for instance, the disability community—to make sure that they aren’t recommending any of their users follow accounts that perpetuate biases against (or, worse, spewing hate toward ) those groups.
Other ways that AI can assist people with disabilities
I’m sure I could go on and on about using AI to assist people with disabilities, but I’m going to make this last section into a bit of a lightning round. In no particular order:
Voice preservation You may be aware of the voice-prescribing options from Microsoft, Acapela, or others, or you may have seen the announcement for VALL-E or Apple’s Global Accessibility Awareness Day. It’s possible to train an AI model to replicate your voice, which can be a tremendous boon for people who have ALS ( Lou Gehrig’s disease ) or motor-neuron disease or other medical conditions that can lead to an inability to talk. This technology can also be used to create audio deepfakes, so we need to approach it responsibly, but the technology has truly transformative potential.
voice recognition is. Researchers like those in the Speech Accessibility Project are paying people with disabilities for their help in collecting recordings of people with atypical speech. As I type, they are actively seeking out people who have Parkinson’s and related conditions, and they intend to expand this list as the project develops. More people with disabilities will be able to use voice assistants, dictation software, and voice-response services as a result of this research, which will lead to more inclusive data sets that enable them to use their computers and other devices more effectively and with just their voices.
Text transformation. The most recent generation of LLMs is capable of altering already-existing text without giving off hallucinations. This is incredibly empowering for those who have cognitive disabilities and who may benefit from text summaries or simplified versions, or even text that has been prepared for bionic reading.
The importance of diverse teams and data
We must acknowledge that our differences matter. The intersections of the identities we exist in have an impact on our lived experiences. These lived experiences—with all their complexities ( and joys and pain ) —are valuable inputs to the software, services, and societies that we shape. The data we use to train new models must be based on our differences, and those who provide it to us need to be compensated for doing so. More robust models are produced by inclusive data sets, which promote more justifiable outcomes.
Want a model that doesn’t demean or patronize or objectify people with disabilities? Make sure that you include information about disabilities that has been written by people with a variety of disabilities in the training data.
Want a non-binary language model? You may be able to use existing data sets to build a filter that can intercept and remediate ableist language before it reaches readers. Despite this, AI models won’t be replacing human copy editors anytime soon when it comes to sensitivity reading.
Want a copilot for coding that provides recommendations that are accessible after the jump? Train it on code that you know to be accessible.
I have no doubts about how dangerous AI can and will be for people today, tomorrow, and for the rest of the world. However, I also think we should acknowledge this and make thoughtful, thoughtful, and intentional changes to our approaches to AI that will reduce harm over time as well. Today, tomorrow, and well into the future.
Many thanks to Kartik Sawhney for supporting the development of this article, Ashley Bischoff for providing me with invaluable editorial support, and of course, Joe Dolson for the prompt.
When you begin to believe you have everything figured out, everyone does change, in my experience. Simply as you start to get the hang of injections, diapers, and ordinary sleep, it’s time for solid foods, potty training, and nighttime sleep. When those are determined, school and occasional naps are in order. The cycle goes on and on.
The same holds true for those of us who are currently employed in design and development. Having worked on the web for about three years at this point, I’ve seen the typical wax and wane of concepts, strategies, and systems. Every day we as developers and designers re-enter the familiar pattern, a brand-new engineering or thought emerges to shake things up and completely alter the world.
How we got below
I built my first website in the mid-’90s. Design and development on the web back then was a free-for-all, with few established norms. For any layout aside from a single column, we used table elements, often with empty cells containing a single pixel spacer GIF to add empty space. We styled text with numerous font tags, nesting the tags every time we wanted to vary the font style. And we had only three or four typefaces to choose from: Arial, Courier, or Times New Roman. When Verdana and Georgia came out in 1996, we rejoiced because our options had nearly doubled. The only safe colors to choose from were the 216 “web safe” colors known to work across platforms. The few interactive elements (like contact forms, guest books, and counters) were mostly powered by CGI scripts (predominantly written in Perl at the time). Achieving any kind of unique look involved a pile of hacks all the way down. Interaction was often limited to specific pages in a site.
online standards were born.
At the turn of the century, a new cycle started. Crufty code littered with table layouts and font tags waned, and a push for web standards waxed. Newer technologies like CSS got more widespread adoption by browsers makers, developers, and designers. This shift toward standards didn’t happen accidentally or overnight. It took active engagement between the W3C and browser vendors and heavy evangelism from folks like the Web Standards Projectto build standards. A List Apart and books like Designing with Web Standards by Jeffrey Zeldman played key roles in teaching developers and designers why standards are important, how to implement them, and how to sell them to their organizations. And approaches like progressive enhancement introduced the idea that content should be available for all browsers—with additional enhancements available for more advanced browsers. Meanwhile, sites like the CSS Zen Garden showcased just how powerful and versatile CSS can be when combined with a solid semantic HTML structure.
Server-side language like PHP, Java, and.NET took Perl as the primary back-end computers, and the cgi-bin was tossed in the garbage bin. The first age of internet programs started with content-management systems (especially those used in blogs like Blogger, Grey Matter, Movable Type, and WordPress ), with these better server-side equipment. In the mid-2000s, AJAX opened gates for sequential interaction between the front end and back close. Pages had now revise their content without having to reload. A grain of Script frameworks like Prototype, YUI, and ruby arose to aid developers develop more credible client-side conversation across browsers that had wildly varying levels of standards support. Techniques like photo alternative enable the use of fonts by skilled developers and developers. And technology like Flash made it possible to include movies, sports, and even more engagement.
These new methods, requirements, and systems greatly reenergized the sector. Web style flourished as creators and designers explored more different styles and designs. However, we also relied heavily on numerous exploits. Early CSS was a huge improvement over table-based layouts when it came to basic layout and text styling, but its limitations at the time meant that designers and developers still relied heavily on images for complex shapes ( such as rounded or angled corners ) and tiled backgrounds for the appearance of full-length columns (among other hacks ). All kinds of nested floats or absolute positioning ( or both ) were necessary for complicated layouts. Display and photo substitute for specialty styles was a great start toward varying the designs from the big five, but both tricks introduced convenience and efficiency issues. Additionally, JavaScript libraries made it simple to add a dash of interaction to pages without having to spend the money to double or even quadruple the download size for basic websites.
The web as software platform
The front-end and back-end symbiosis continued to improve, leading to the development of the modern web application. Between expanded server-side programming languages ( which kept growing to include Ruby, Python, Go, and others ) and newer front-end tools like React, Vue, and Angular, we could build fully capable software on the web. Along with these tools, there were additional options, such as shared package libraries, build automation, and collaborative version control. What was once primarily an environment for linked documents became a realm of infinite possibilities.
Mobile devices also increased in their capabilities, and they gave us access to internet in our pockets at the same time. Mobile apps and responsive design opened up opportunities for new interactions anywhere and any time.
This fusion of potent mobile devices and potent development tools contributed to the growth of social media and other centralized tools for user interaction and consumption. As it became easier and more common to connect with others directly on Twitter, Facebook, and even Slack, the desire for hosted personal sites waned. Social media provided connections on a global scale, with both positive and negative outcomes.
It seems like we’ve been at a new significant inflection point over the past couple of years. As social-media platforms fracture and wane, there’s been a growing interest in owning our own content again. There are many different ways to create a website, from the tried-and-true classic of hosting plain HTML files to static site generators to content management systems of all varieties. The fracturing of social media also comes with a cost: we lose crucial infrastructure for discovery and connection. The IndieWeb‘s Webmentions, RSS, ActivityPub, and other tools can assist with this, but they’re still largely underdeveloped and difficult to use for the less geeky. We can build amazing personal websites and add to them regularly, but without discovery and connection, it can sometimes feel like we may as well be shouting into the void.
Browser support for CSS, JavaScript, and other web components has increased, particularly with initiatives like Interop. New technologies gain support across the board in a fraction of the time that they used to. When I first learn about a new feature, I frequently discover that its coverage is already over 80 % when I check the browser support. Nowadays, the barrier to using newer techniques often isn’t browser support but simply the limits of how quickly designers and developers can learn what’s available and how to adopt it.
With a few commands and a few lines of code, we can currently prototype almost any concept. All the tools that we now have available make it easier than ever to start something new. However, as the initial cost of these frameworks may be saved in the beginning, it eventually becomes due as their upkeep and maintenance becomes a component of our technical debt.
If we rely on third-party frameworks, adopting new standards can sometimes take longer since we may have to wait for those frameworks to adopt those standards. These frameworks, which previously made it easier to adopt new techniques sooner, have since evolved into obstacles. These same frameworks often come with performance costs too, forcing users to wait for scripts to load before they can read or interact with pages. And when scripts fail ( whether due to poor code, network issues, or other environmental factors ), users frequently have no choice but to use blank or broken pages.
Where do we go from here?
Hacks of today help to shape standards for the future. And there’s nothing inherently wrong with embracing hacks —for now—to move the present forward. Problems only arise when we refuse to acknowledge that they are hacks or when we choose not to replace them. So what can we do to create the future we want for the web?
Build for the long haul. Optimize for performance, for accessibility, and for the user. weigh the costs of those user-friendly tools. They may make your job a little easier today, but how do they affect everything else? What does each user pay? To future developers? to the adoption of standards? Sometimes the convenience may be worth it. It’s occasionally just a hack that you’ve gotten used to. And sometimes it’s holding you back from even better options.
Start with standards. Standards continue to evolve over time, but browsers have done a remarkably good job of continuing to support older standards. The same isn’t always the case with third-party frameworks. Sites built with even the hackiest of HTML from the’ 90s still work just fine today. The same can’t be said about websites created with frameworks even after a few years.
Design with care. Consider the effects of each choice, whether your craft is code, pixels, or processes. The convenience of many a modern tool comes at the cost of not always understanding the underlying decisions that have led to its design and not always considering the impact that those decisions can have. Use the time saved by modern tools to think more carefully and make decisions with care rather than rushing to “move fast and break things”
Always be learning. If you constantly learn, you also develop. Sometimes it may be hard to pinpoint what’s worth learning and what’s just today’s hack. Even if you were to concentrate solely on learning standards, you might end up focusing on something that won’t matter next year. ( Remember XHTML? ) However, ongoing learning opens up new neural connections, and the techniques you learn in one day may be useful for guiding future experiments.
Play, experiment, and be weird! The ultimate experiment is this web we created. It’s the single largest human endeavor in history, and yet each of us can create our own pocket within it. Be brave and make new friends. Build a playground for ideas. In your own bizarre sciencelab, perform bizarre experiments. Start your own small business. There has never been a place where we have more room to be creative, take risks, and discover our potential.
Share and amplify. As you play, experiment, and learn, share what has worked for you. Write on your own website, post on whichever social media site you prefer, or shout it from a TikTok. Write something for A List Apart! But take the time to amplify others too: find new voices, learn from them, and share what they’ve taught you.
Go ahead and create a masterpiece.
As designers and developers for the web ( and beyond ), we’re responsible for building the future every day, whether that may take the shape of personal websites, social media tools used by billions, or anything in between. Let’s incorporate our values into the products we produce, and let’s improve the world for everyone. Create that thing that only you are uniquely qualified to make. Then distribute it, improve it, re-use it, or create something new with it. Learn. Make. Share. grow. Rinse and repeat. Everything will change whenever you believe you have the ability to use the internet.
Picture this. You’ve joined a squad at your company that’s designing new product features with an emphasis on automation or AI. Or your company has just implemented a personalization engine. Either way, you’re designing with data. Now what? When it comes to designing for personalization, there are many cautionary tales, no overnight successes, and few guides for the perplexed.
Between the fantasy of getting it right and the fear of it going wrong—like when we encounter “persofails” in the vein of a company repeatedly imploring everyday consumers to buy additional toilet seats—the personalization gap is real. It’s an especially confounding place to be a digital professional without a map, a compass, or a plan.
For those of you venturing into personalization, there’s no Lonely Planet and few tour guides because effective personalization is so specific to each organization’s talent, technology, and market position.
But you can ensure that your team has packed its bags sensibly.
There’s a DIY formula to increase your chances for success. At minimum, you’ll defuse your boss’s irrational exuberance. Before the party you’ll need to effectively prepare.
We call it prepersonalization.
Behind the music
Consider Spotify’s DJ feature, which debuted this past year.
We’re used to seeing the polished final result of a personalization feature. Before the year-end award, the making-of backstory, or the behind-the-scenes victory lap, a personalized feature had to be conceived, budgeted, and prioritized. Before any personalization feature goes live in your product or service, it lives amid a backlog of worthy ideas for expressing customer experiences more dynamically.
So how do you know where to place your personalization bets? How do you design consistent interactions that won’t trip up users or—worse—breed mistrust? We’ve found that for many budgeted programs to justify their ongoing investments, they first needed one or more workshops to convene key stakeholders and internal customers of the technology. Make yours count.
From Big Tech to fledgling startups, we’ve seen the same evolution up close with our clients. In our experiences with working on small and large personalization efforts, a program’s ultimate track record—and its ability to weather tough questions, work steadily toward shared answers, and organize its design and technology efforts—turns on how effectively these prepersonalization activities play out.
Time and again, we’ve seen effective workshops separate future success stories from unsuccessful efforts, saving countless time, resources, and collective well-being in the process.
A personalization practice involves a multiyear effort of testing and feature development. It’s not a switch-flip moment in your tech stack. It’s best managed as a backlog that often evolves through three steps:
customer experience optimization (CXO, also known as A/B testing or experimentation)
always-on automations (whether rules-based or machine-generated)
mature features or standalone product development (such as Spotify’s DJ experience)
This is why we created our progressive personalization framework and why we’re field-testing an accompanying deck of cards: we believe that there’s a base grammar, a set of “nouns and verbs” that your organization can use to design experiences that are customized, personalized, or automated. You won’t need these cards. But we strongly recommend that you create something similar, whether that might be digital or physical.
Set your kitchen timer
How long does it take to cook up a prepersonalization workshop? The surrounding assessment activities that we recommend including can (and often do) span weeks. For the core workshop, we recommend aiming for two to three days. Here’s a summary of our broader approach along with details on the essential first-day activities.
The full arc of the wider workshop is threefold:
Kickstart: This sets the terms of engagement as you focus on the opportunity as well as the readiness and drive of your team and your leadership. .
Plan your work: This is the heart of the card-based workshop activities where you specify a plan of attack and the scope of work.
Work your plan: This phase is all about creating a competitive environment for team participants to individually pitch their own pilots that each contain a proof-of-concept project, its business case, and its operating model.
Give yourself at least a day, split into two large time blocks, to power through a concentrated version of those first two phases.
Kickstart: Whet your appetite
We call the first lesson the “landscape of connected experience.” It explores the personalization possibilities in your organization. A connected experience, in our parlance, is any UX requiring the orchestration of multiple systems of record on the backend. This could be a content-management system combined with a marketing-automation platform. It could be a digital-asset manager combined with a customer-data platform.
Spark conversation by naming consumer examples and business-to-business examples of connected experience interactions that you admire, find familiar, or even dislike. This should cover a representative range of personalization patterns, including automated app-based interactions (such as onboarding sequences or wizards), notifications, and recommenders. We have a catalog of these in the cards. Here’s a list of 142 different interactions to jog your thinking.
This is all about setting the table. What are the possible paths for the practice in your organization? If you want a broader view, here’s a long-form primer and a strategic framework.
Assess each example that you discuss for its complexity and the level of effort that you estimate that it would take for your team to deliver that feature (or something similar). In our cards, we divide connected experiences into five levels: functions, features, experiences, complete products, and portfolios. Size your own build here. This will help to focus the conversation on the merits of ongoing investment as well as the gap between what you deliver today and what you want to deliver in the future.
Next, have your team plot each idea on the following 2×2 grid, which lays out the four enduring arguments for a personalized experience. This is critical because it emphasizes how personalization can not only help your external customers but also affect your own ways of working. It’s also a reminder (which is why we used the word argument earlier) of the broader effort beyond these tactical interventions.
Each team member should vote on where they see your product or service putting its emphasis. Naturally, you can’t prioritize all of them. The intention here is to flesh out how different departments may view their own upsides to the effort, which can vary from one to the next. Documenting your desired outcomes lets you know how the team internally aligns across representatives from different departments or functional areas.
The third and final kickstart activity is about naming your personalization gap. Is your customer journey well documented? Will data and privacy compliance be too big of a challenge? Do you have content metadata needs that you have to address? (We’re pretty sure that you do: it’s just a matter of recognizing the relative size of that need and its remedy.) In our cards, we’ve noted a number of program risks, including common team dispositions. Our Detractor card, for example, lists six stakeholder behaviors that hinder progress.
Effectively collaborating and managing expectations is critical to your success. Consider the potential barriers to your future progress. Press the participants to name specific steps to overcome or mitigate those barriers in your organization. As studies have shown, personalization efforts face many common barriers.
At this point, you’ve hopefully discussed sample interactions, emphasized a key area of benefit, and flagged key gaps? Good—you’re ready to continue.
Hit that test kitchen
Next, let’s look at what you’ll need to bring your personalization recipes to life. Personalization engines, which are robust software suites for automating and expressing dynamic content, can intimidate new customers. Their capabilities are sweeping and powerful, and they present broad options for how your organization can conduct its activities. This presents the question: Where do you begin when you’re configuring a connected experience?
What’s important here is to avoid treating the installed software like it were a dream kitchen from some fantasy remodeling project (as one of our client executives memorably put it). These software engines are more like test kitchens where your team can begin devising, tasting, and refining the snacks and meals that will become a part of your personalization program’s regularly evolving menu.
The ultimate menu of the prioritized backlog will come together over the course of the workshop. And creating “dishes” is the way that you’ll have individual team stakeholders construct personalized interactions that serve their needs or the needs of others.
The dishes will come from recipes, and those recipes have set ingredients.
Verify your ingredients
Like a good product manager, you’ll make sure—andyou’ll validate with the right stakeholders present—that you have all the ingredients on hand to cook up your desired interaction (or that you can work out what needs to be added to your pantry). These ingredients include the audience that you’re targeting, content and design elements, the context for the interaction, and your measure for how it’ll come together.
This isn’t just about discovering requirements. Documenting your personalizations as a series of if-then statements lets the team:
compare findings toward a unified approach for developing features, not unlike when artists paint with the same palette;
specify a consistent set of interactions that users find uniform or familiar;
and develop parity across performance measurements and key performance indicators too.
This helps you streamline your designs and your technical efforts while you deliver a shared palette of core motifs of your personalized or automated experience.
Compose your recipe
What ingredients are important to you? Think of a who-what-when-why construct:
Who are your key audience segments or groups?
What kind of content will you give them, in what design elements, and under what circumstances?
And for which business and user benefits?
We first developed these cards and card categories five years ago. We regularly play-test their fit with conference audiences and clients. And we still encounter new possibilities. But they all follow an underlying who-what-when-why logic.
Here are three examples for a subscription-based reading app, which you can generally follow along with right to left in the cards in the accompanying photo below.
Nurture personalization: When a guest or an unknown visitor interacts with a product title, a banner or alert bar appears that makes it easier for them to encounter a related title they may want to read, saving them time.
Welcome automation: When there’s a newly registered user, an email is generated to call out the breadth of the content catalog and to make them a happier subscriber.
Winback automation: Before their subscription lapses or after a recent failed renewal, a user is sent an email that gives them a promotional offer to suggest that they reconsider renewing or to remind them to renew.
A useful preworkshop activity may be to think through a first draft of what these cards might be for your organization, although we’ve also found that this process sometimes flows best through cocreating the recipes themselves. Start with a set of blank cards, and begin labeling and grouping them through the design process, eventually distilling them to a refined subset of highly useful candidate cards.
You can think of the later stages of the workshop as moving from recipes toward a cookbook in focus—like a more nuanced customer-journey mapping. Individual “cooks” will pitch their recipes to the team, using a common jobs-to-be-done format so that measurability and results are baked in, and from there, the resulting collection will be prioritized for finished design and delivery to production.
Better kitchens require better architecture
Simplifying a customer experience is a complicated effort for those who are inside delivering it. Beware anyone who says otherwise. With that being said, “Complicated problems can be hard to solve, but they are addressable with rules and recipes.”
When personalization becomes a laugh line, it’s because a team is overfitting: they aren’t designing with their best data. Like a sparse pantry, every organization has metadata debt to go along with its technical debt, and this creates a drag on personalization effectiveness. Your AI’s output quality, for example, is indeed limited by your IA. Spotify’s poster-child prowess today was unfathomable before they acquired a seemingly modest metadata startup that now powers its underlying information architecture.
You can definitely stand the heat…
Personalization technology opens a doorway into a confounding ocean of possible designs. Only a disciplined and highly collaborative approach will bring about the necessary focus and intention to succeed. So banish the dream kitchen. Instead, hit the test kitchen to save time, preserve job satisfaction and security, and safely dispense with the fanciful ideas that originate upstairs of the doers in your organization. There are meals to serve and mouths to feed.
This workshop framework gives you a fighting shot at lasting success as well as sound beginnings. Wiring up your information layer isn’t an overnight affair. But if you use the same cookbook and shared recipes, you’ll have solid footing for success. We designed these activities to make your organization’s needs concrete and clear, long before the hazards pile up.
While there are associated costs toward investing in this kind of technology and product design, your ability to size up and confront your unique situation and your digital capabilities is time well spent. Don’t squander it. The proof, as they say, is in the pudding.
Ever since I was a boy, I’ve been fascinated with movies. I loved the characters and the excitement—but most of all the stories. I wanted to be an actor. And I believed that I’d get to do the things that Indiana Jones did and go on exciting adventures. I even dreamed up ideas for movies that my friends and I could make and star in. But they never went any further. I did, however, end up working in user experience (UX). Now, I realize that there’s an element of theater to UX—I hadn’t really considered it before, but user research is storytelling. And to get the most out of user research, you need to tell a good story where you bring stakeholders—the product team and decision makers—along and get them interested in learning more.
Think of your favorite movie. More than likely it follows a three-act structure that’s commonly seen in storytelling: the setup, the conflict, and the resolution. The first act shows what exists today, and it helps you get to know the characters and the challenges and problems that they face. Act two introduces the conflict, where the action is. Here, problems grow or get worse. And the third and final act is the resolution. This is where the issues are resolved and the characters learn and change. I believe that this structure is also a great way to think about user research, and I think that it can be especially helpful in explaining user research to others.
Use storytelling as a structure to do research
It’s sad to say, but many have come to see research as being expendable. If budgets or timelines are tight, research tends to be one of the first things to go. Instead of investing in research, some product managers rely on designers or—worse—their own opinion to make the “right” choices for users based on their experience or accepted best practices. That may get teams some of the way, but that approach can so easily miss out on solving users’ real problems. To remain user-centered, this is something we should avoid. User research elevates design. It keeps it on track, pointing to problems and opportunities. Being aware of the issues with your product and reacting to them can help you stay ahead of your competitors.
In the three-act structure, each act corresponds to a part of the process, and each part is critical to telling the whole story. Let’s look at the different acts and how they align with user research.
Act one: setup
The setup is all about understanding the background, and that’s where foundational research comes in. Foundational research (also called generative, discovery, or initial research) helps you understand users and identify their problems. You’re learning about what exists today, the challenges users have, and how the challenges affect them—just like in the movies. To do foundational research, you can conduct contextual inquiries or diary studies (or both!), which can help you start to identify problems as well as opportunities. It doesn’t need to be a huge investment in time or money.
Erika Hall writes about minimum viable ethnography, which can be as simple as spending 15 minutes with a user and asking them one thing: “‘Walk me through your day yesterday.’ That’s it. Present that one request. Shut up and listen to them for 15 minutes. Do your damndest to keep yourself and your interests out of it. Bam, you’re doing ethnography.” According to Hall, “[This] will probably prove quite illuminating. In the highly unlikely case that you didn’t learn anything new or useful, carry on with enhanced confidence in your direction.”
This makes total sense to me. And I love that this makes user research so accessible. You don’t need to prepare a lot of documentation; you can just recruit participants and do it! This can yield a wealth of information about your users, and it’ll help you better understand them and what’s going on in their lives. That’s really what act one is all about: understanding where users are coming from.
Jared Spool talks about the importance of foundational research and how it should form the bulk of your research. If you can draw from any additional user data that you can get your hands on, such as surveys or analytics, that can supplement what you’ve heard in the foundational studies or even point to areas that need further investigation. Together, all this data paints a clearer picture of the state of things and all its shortcomings. And that’s the beginning of a compelling story. It’s the point in the plot where you realize that the main characters—or the users in this case—are facing challenges that they need to overcome. Like in the movies, this is where you start to build empathy for the characters and root for them to succeed. And hopefully stakeholders are now doing the same. Their sympathy may be with their business, which could be losing money because users can’t complete certain tasks. Or maybe they do empathize with users’ struggles. Either way, act one is your initial hook to get the stakeholders interested and invested.
Once stakeholders begin to understand the value of foundational research, that can open doors to more opportunities that involve users in the decision-making process. And that can guide product teams toward being more user-centered. This benefits everyone—users, the product, and stakeholders. It’s like winning an Oscar in movie terms—it often leads to your product being well received and successful. And this can be an incentive for stakeholders to repeat this process with other products. Storytelling is the key to this process, and knowing how to tell a good story is the only way to get stakeholders to really care about doing more research.
This brings us to act two, where you iteratively evaluate a design or concept to see whether it addresses the issues.
Act two: conflict
Act two is all about digging deeper into the problems that you identified in act one. This usually involves directional research, such as usability tests, where you assess a potential solution (such as a design) to see whether it addresses the issues that you found. The issues could include unmet needs or problems with a flow or process that’s tripping users up. Like act two in a movie, more issues will crop up along the way. It’s here that you learn more about the characters as they grow and develop through this act.
Usability tests should typically include around five participants according to Jakob Nielsen, who found that that number of users can usually identify most of the problems: “As you add more and more users, you learn less and less because you will keep seeing the same things again and again… After the fifth user, you are wasting your time by observing the same findings repeatedly but not learning much new.”
There are parallels with storytelling here too; if you try to tell a story with too many characters, the plot may get lost. Having fewer participants means that each user’s struggles will be more memorable and easier to relay to other stakeholders when talking about the research. This can help convey the issues that need to be addressed while also highlighting the value of doing the research in the first place.
Researchers have run usability tests in person for decades, but you can also conduct usability tests remotely using tools like Microsoft Teams, Zoom, or other teleconferencing software. This approach has become increasingly popular since the beginning of the pandemic, and it works well. You can think of in-person usability tests like going to a play and remote sessions as more like watching a movie. There are advantages and disadvantages to each. In-person usability research is a much richer experience. Stakeholders can experience the sessions with other stakeholders. You also get real-time reactions—including surprise, agreement, disagreement, and discussions about what they’re seeing. Much like going to a play, where audiences get to take in the stage, the costumes, the lighting, and the actors’ interactions, in-person research lets you see users up close, including their body language, how they interact with the moderator, and how the scene is set up.
If in-person usability testing is like watching a play—staged and controlled—then conducting usability testing in the field is like immersive theater where any two sessions might be very different from one another. You can take usability testing into the field by creating a replica of the space where users interact with the product and then conduct your research there. Or you can go out to meet users at their location to do your research. With either option, you get to see how things work in context, things come up that wouldn’t have in a lab environment—and conversion can shift in entirely different directions. As researchers, you have less control over how these sessions go, but this can sometimes help you understand users even better. Meeting users where they are can provide clues to the external forces that could be affecting how they use your product. In-person usability tests provide another level of detail that’s often missing from remote usability tests.
That’s not to say that the “movies”—remote sessions—aren’t a good option. Remote sessions can reach a wider audience. They allow a lot more stakeholders to be involved in the research and to see what’s going on. And they open the doors to a much wider geographical pool of users. But with any remote session there is the potential of time wasted if participants can’t log in or get their microphone working.
The benefit of usability testing, whether remote or in person, is that you get to see real users interact with the designs in real time, and you can ask them questions to understand their thought processes and grasp of the solution. This can help you not only identify problems but also glean why they’re problems in the first place. Furthermore, you can test hypotheses and gauge whether your thinking is correct. By the end of the sessions, you’ll have a much clearer picture of how usable the designs are and whether they work for their intended purposes. Act two is the heart of the story—where the excitement is—but there can be surprises too. This is equally true of usability tests. Often, participants will say unexpected things, which change the way that you look at things—and these twists in the story can move things in new directions.
Unfortunately, user research is sometimes seen as expendable. And too often usability testing is the only research process that some stakeholders think that they ever need. In fact, if the designs that you’re evaluating in the usability test aren’t grounded in a solid understanding of your users (foundational research), there’s not much to be gained by doing usability testing in the first place. That’s because you’re narrowing the focus of what you’re getting feedback on, without understanding the users’ needs. As a result, there’s no way of knowing whether the designs might solve a problem that users have. It’s only feedback on a particular design in the context of a usability test.
On the other hand, if you only do foundational research, while you might have set out to solve the right problem, you won’t know whether the thing that you’re building will actually solve that. This illustrates the importance of doing both foundational and directional research.
In act two, stakeholders will—hopefully—get to watch the story unfold in the user sessions, which creates the conflict and tension in the current design by surfacing their highs and lows. And in turn, this can help motivate stakeholders to address the issues that come up.
Act three: resolution
While the first two acts are about understanding the background and the tensions that can propel stakeholders into action, the third part is about resolving the problems from the first two acts. While it’s important to have an audience for the first two acts, it’s crucial that they stick around for the final act. That means the whole product team, including developers, UX practitioners, business analysts, delivery managers, product managers, and any other stakeholders that have a say in the next steps. It allows the whole team to hear users’ feedback together, ask questions, and discuss what’s possible within the project’s constraints. And it lets the UX research and design teams clarify, suggest alternatives, or give more context behind their decisions. So you can get everyone on the same page and get agreement on the way forward.
This act is mostly told in voiceover with some audience participation. The researcher is the narrator, who paints a picture of the issues and what the future of the product could look like given the things that the team has learned. They give the stakeholders their recommendations and their guidance on creating this vision.
Nancy Duarte in the Harvard Business Review offers an approach to structuring presentations that follow a persuasive story. “The most effective presenters use the same techniques as great storytellers: By reminding people of the status quo and then revealing the path to a better way, they set up a conflict that needs to be resolved,” writes Duarte. “That tension helps them persuade the audience to adopt a new mindset or behave differently.”
This type of structure aligns well with research results, and particularly results from usability tests. It provides evidence for “what is”—the problems that you’ve identified. And “what could be”—your recommendations on how to address them. And so on and so forth.
You can reinforce your recommendations with examples of things that competitors are doing that could address these issues or with examples where competitors are gaining an edge. Or they can be visual, like quick mockups of how a new design could look that solves a problem. These can help generate conversation and momentum. And this continues until the end of the session when you’ve wrapped everything up in the conclusion by summarizing the main issues and suggesting a way forward. This is the part where you reiterate the main themes or problems and what they mean for the product—the denouement of the story. This stage gives stakeholders the next steps and hopefully the momentum to take those steps!
While we are nearly at the end of this story, let’s reflect on the idea that user research is storytelling. All the elements of a good story are there in the three-act structure of user research:
Act one: You meet the protagonists (the users) and the antagonists (the problems affecting users). This is the beginning of the plot. In act one, researchers might use methods including contextual inquiry, ethnography, diary studies, surveys, and analytics. The output of these methods can include personas, empathy maps, user journeys, and analytics dashboards.
Act two: Next, there’s character development. There’s conflict and tension as the protagonists encounter problems and challenges, which they must overcome. In act two, researchers might use methods including usability testing, competitive benchmarking, and heuristics evaluation. The output of these can include usability findings reports, UX strategy documents, usability guidelines, and best practices.
Act three: The protagonists triumph and you see what a better future looks like. In act three, researchers may use methods including presentation decks, storytelling, and digital media. The output of these can be: presentation decks, video clips, audio clips, and pictures.
The researcher has multiple roles: they’re the storyteller, the director, and the producer. The participants have a small role, but they are significant characters (in the research). And the stakeholders are the audience. But the most important thing is to get the story right and to use storytelling to tell users’ stories through research. By the end, the stakeholders should walk away with a purpose and an eagerness to resolve the product’s ills.
So the next time that you’re planning research with clients or you’re speaking to stakeholders about research that you’ve done, think about how you can weave in some storytelling. Ultimately, user research is a win-win for everyone, and you just need to get stakeholders interested in how the story ends.
I’ve lost count of the times when promising ideas go from being useless in a few days to being useless after working as a solution designer for too long to explain.
Financial items, which is the area of my specialization, are no exception. It’s tempting to put as many features at the ceiling as possible and expect something sticks because people’s genuine, hard-earned money is on the line, user expectations are high, and crowded market. However, this strategy is a formula for disaster. Why? How’s why:
The perils of feature-first growth
It’s simple to get swept up in the enthusiasm of developing innovative features when you start developing a financial product from scratch or are migrating existing client journeys from papers or telephony channels to online bank or mobile apps. You might be thinking,” If I can only put one more thing that solves this particular person problem, they’ll appreciate me”! What happens, however, when you eventually encounter a roadblock caused by your security team? don’t like it, right? When a difficult-fought film fails to win over viewers or fails owing to unanticipated difficulty?
The concept of Minimum Viable Product ( MVP ) comes into play in this area. Even if Jason Fried doesn’t usually refer to this concept, his book Getting Real and his radio Rework frequently discuss it. An MVP is a product that offers only sufficient value to your users to keep them interested, but not so much that it becomes difficult to keep up. Although it seems like an easy idea, it requires a razor-sharp eye, a ruthless edge, and the courage to stand up for your position because it is easy to fall for” the Columbo Effect” when there is always” just one more thing …” to add.
The issue with most fund apps is that they frequently turn out to be reflections of the company’s internal politics rather than an knowledge created specifically for the customer. Instead of offering a distinct value statement that is focused on what people in the real world want, the focus should be on delivering as some features and functionalities as possible to satisfy the needs and wants of competing inside sections. As a result, these products can very quickly became a mixed bag of misleading, related, and finally unhappy customer experiences—a feature salad, you might say.
The significance of the foundation
What’s a better course of action then? How can we create items that are reliable, user-friendly, and most importantly, stick?
The concept of “bedrock” comes into play here. The mainstay of your product is really important to people, and Bedrock is that. It’s the fundamental building block that creates benefit and maintains relevance over time.
The rock must be in and around the standard servicing journeys in the retail banking industry, which is where I work. People only look at their existing accounts once every blue sky, but they do so every day. They sign up for a credit card every year or two, but they check their stability and pay their bill at least once a quarter.
The key is in identifying the main tasks that individuals want to complete and therefore persistently striving to make them simple, reliable, and trustworthy.
How can you reach the foundation, though? By focusing on the” MVP” strategy, giving convenience precedence, and working incrementally toward a clear value proposition. This means avoiding unnecessary functions and putting your users first, and adding real value.
It also requires some nerve, as your coworkers might not always agree on your vision at first. And in some cases, it might even mean making it clear to consumers that you won’t be coming over to their home and prepare their meal. Sometimes you need to use the sporadic “opinionated user interface design” ( i .e. clunky workaround for edge cases ) to test a concept or to give yourself some more time to work on something more crucial.
Functional methods for creating reliable economic products
What are the main learnings I’ve made from my own research and practice, then?
What issue are you attempting to resolve first, and why? For whom? Before beginning any project, make sure your vision is completely clear. Make certain it also complies with the goals of your business.
Avoid the temptation to put too many characteristics at once and focus on getting that right first. Choose one that actually adds price, and work from that.
Give ease the precedence it deserves over difficulty when it comes to financial products. Eliminate unwanted details and concentrate solely on what matters most.
Accept constant iteration as Bedrock is a powerful process rather than a fixed destination. Continuously collect customer feedback, make product improvements, and advance in that direction.
Stop, glance, and listen: You must test your product frequently in the field rather than just as part of the shipping process. Use it for yourself. Move the A/B checks. User opinions on Gatter. Speak to the users of it and make adjustments accordingly.
The core dilemma
This is an intriguing conundrum: sacrificing some of the potential for short-term progress in favor of long-term stability is at play. But the reward is worthwhile: products built with a focus on core will outlive and surpass their rivals over time and provide users with long-term value.
How do you begin your quest for core, then? Get it gradually. Start by identifying the underlying factors that your customers actually care about. Focus on developing and improving a second, potent have that delivers real value. And most importantly, check constantly because, whatever you think, Abraham Lincoln, Alan Kay, or Peter Drucker are all in the same boat! The best way to foretell the future is to make it, he said.
One of Rick and Morty’s enduring allure is its opening funds. There’s nothing more satisfying than seeing the strange clips at the start of every year and theorizing which scenes are non-sequitur/false begin gags or exact moments from the episodes to occur. There has become more and more of a focus on obscure jokes each year. But ]… ]
The post Rick and Morty: The Best Opening Credit Jokes ( That Didn’t Make It Into the Season ) appeared first on Den of Geek.
This article contains some clues for Mission: Difficult –, The Last Remarkable.
And through it all remains Tom Cruise, running, fighting, and smoldering with his different, lush hairstyle. In fact, the earliest M: I film was even Cruise’s debut as a producer, produced by Cruise/Wagner works. Maybe for that reason, he has stayed committed to what was once viewed as merely a “, tv adaptation. It may have started out as Television IP, but in Cruise’s hands it has evolved into one of the most brilliant and pleasant spectacles ever made in the Hollywood program.
The last decade of the line ’, run in special has been groundbreaking. After five films with five quite different directors, appearance, and tastes, Christopher McQuarrie stuck around —, alongside acrobatic representative Wade Eastwood. Along with Cruise, they transformed the series into an conventional, in-camera spectacle that dates back to the very beginning of film. In the process, Cruise has added another book to his profession, that of an onscreen hero like Harold Lloyd or Douglas Fairbanks. It’s been a fantastic run, and to be honest, it’s a little subjective to calculate it using any sort of rating. But if we were going to do such a thing, here is how it really go…,
John Woo’s Mission: Impossible II is almost controversial at the end of the scales. From its abundance of slow-mo action—complete with Woo’s signature flying doves—to its use of Limp Bizkit, and even that absurd plot about artificial viruses that still doesn’t think fast on the other side of 2020, MI: -2 is a relic of later’ 90s Hollywood excess. On the one hand, it’s kind of wonderful that Cruise allowed the Hong Kong director’s own image to completely remake and remake a successful franchise-starter. On the other, it’s perhaps telling of where Cruise’s ego was at that time since Woo used this opportunity to transform the original all-American Ethan Hunt into a god of celluloid marble.
And make no mistake, there is something godlike to how Woo’s camera fetishizes Cruise’s sunglasses and new, luxuriant mane of jet black hair during Hunt’s big introduction where he is seen free-climbing across a rock face without rope. The rest of the film would serve as a metaphor for how Ethan, despite ostensibly being the team’s leader, mostly goes it alone as he engages in ridiculous behavior, such as a medieval fight with his evil doppelgänger ( Dougray Scott ), is now riding motorcycles as opposed to horses. The onscreen team, meanwhile, stares slack-jawed as Ethan finds his inner-Arnold Schwarzenegger and massacres entire scores of faceless mercenaries in multiple shootouts.
The Mission: Impossible movies work best when the characters use their wits ( and the stunt team’s ingenuity ) to escape elaborate, challenging situations, despite gunplay having always been a feature of contemporary spy thrillers. So there’s something banal about the way M: I-2 resembles any other late ‘ 90s and early’ 00s actioner that might’ve starred Nicolas Cage or Bruce Willis. Technically the plot, which involves Ethan’s reluctance to send new flame Nyah Hall ( Thandiwe Newton ) into the lion’s den as an informant, has classical pedigree. The film only changes the name of Alfred Hitchcock’s 1946 film Notorious. However, the movie is so in love with its movie star deity that even the supposedly central romance is cast in ambivalent shadow.
7. Mission: Impossible –, The Final Reckoning ( 2025 )
Yes, we admit to also being surprised that what is allegedly intended to be the last Mission: Impossible movie is finishing near the very bottom of this list. Which is not to say that The Final Reckoning is a bad movie. It’, s just a messy one—, and disappointing too. Perhaps the expectations for a movie with a title like” “ final”″ were too high. Also its reportedly eye-popping$ 400 million only fueled the hype. But whereas the three previous Mission films directed by Christopher McQuarrie, including Dead Reckoning, had a light playfulness about them, The Final Reckoning gets lost in its own self-importance and grandiosity.
Once more, we have a Mission movie that is determined to deify Ethan Hunt with McQuarrie, S. S. S. S. S. S. A. M. R. Now the AI fate of the world lies in his literal hands. This approach results in a number of lengthy expository scenes where the characters blather endlessly about an abstract artificial intelligence’s motivations. Meanwhile far too little time is spent on the sweet spot for this series: Cruise’, s chemistry with co-stars when he is n’, t hanging from some death-defying height. In fact, Ethan goes it pretty much alone in this one, staring down generals, submarine captains, and American presidents —, fools all to think for one instance Ethan is n’, t the guy sent to redeem them for their sins.
Although the action scenes are still jaw-dropping when they finally end, and it’s always nice to see Simon Pegg, Hayley Atwell, and an all too briefly used Ving Rhames again, this feels less like a finale than a breaking point. If Mission does come back, it will have to be as something wildly different ( and presumably less expensive ).
6. Mission: Impossible III ( 2006 )
Before he transformed Star Trek and Star Wars into remarkably similar franchises, writer-director J. J. Abrams made his big screen debut by doing much the same to the Mission: Impossible franchise. Abrams remade the M: I franchise in the style of his TV shows, particularly Alias, with an emphasis on extreme close-ups, heavy expository dialogue dumps, and intentionally vague motivations for his villains that seem to always have something to do with the War on Terror. This included turning Woo’s Übermensch from the last movie into the kind of suburban everyman who scores well with the Nielsen ratings and who has a sweet girl-next-door fiancée ( Michelle Monaghan ).
With this approach, your mileage may vary, but for our purposes M: I-3 was too much of a piece with mid-2000s television and lacking in some film magic. With that said, the movie has two fantastic aces up its sleeve. The first and most significant is a deliciously boorish performance by Philip Seymour Hoffman as the franchise’s scariest villain. When Hoffman cuts through Cruise’s matinee heroics like a knife and unsettles the audience with an unwavering declaration of indifference, Abrams ‘ signature monologues have never been more chilling. Perhaps more impressively, during one of the franchise’s famed “mask” sequences where Ethan disguises himself as Hoffman’s baddie, the character actor subtly and convincingly mimics Cruise’s leading man charisma.
That, plus Simon Pegg‘s return as Benji in a little more than a cameo, makes the film worthwhile to watch if not for a repeat.
5. Mission: Impossible –, Dead Reckoning ( 2023 )
In terms of old school spectacle and breakneck pacing, Dead Reckoning is easily the most entertaining action movie of summer 2023’s offerings. Dead Reckoning, however, falls short in terms of the quality of the best M: I films. While McQuarrie’s counterintuitive instinct to script the scenes after designing the set pieces, and essentially make it up as they went along, paid off in dividends in Fallout, the narrative of Dead Reckoning‘s first half is shaggy and muddled. When the movie arrives in Venice, the second act becomes particularly disjointed, and the actors ‘ opinions of what exactly the film’s nefarious A.I. villain, codenamed” The Entity,” are.
That this is the portion of the film which also thanklessly kills off fan favorite Ilsa Faust ( Rebecca Ferguson ) does the movie no favors. Elsewhere in the film, Hayley Atwell proves a fantastic addition in her own right as Grace—essentially a civilian and audience surrogate who gets wrapped up in the M: I series’ craziness long enough to stare at Cruise in incredulity—but the inference that she is here to simply interchangeably replace Ilsa gives the film a sour subtext. Even though the rest of the ensemble feels underutilized, seeing the team back together makes this a good time, while Henry Czerny’s unexpected comeback as Eugene Kittridge is downright fantastic.
4. Ghost Protocol ( 2011 ) and Mission: Impossible –,
There are many fans who will tell you that the Mission: Impossible franchise as we know it really started with this Brad Bird entry at the beginning of the 2010s, and it’s easy to see why. As the first installment made with a newly chastened Cruise—, who Paramount Pictures had just spent years trying to fire from the series —, it’s also the installment where the movie star remade his persona as a modern day Douglas Fairbanks. Here, he turns into the person you can count on to pull the most outrageous stunts for entertainment. What a mensch.
Nothing in the series can match the second act of the film, where Cruise is asked to play the role of a real-life Spider-Man and swing and skip along the world’s tallest building, the Dubai Burj Khalifa. It’s a genuine showstopper that looms over the rest of the movie. Not that there isn’t a lot to enjoy elsewhere as Bird brings a slightly more sci-fi and cartoonish cheek to the proceedings with amusing gadgets like those aforementioned “blue means glue” Spidey gloves. The damn things never seem to work properly, which is even more amusing.
This is also the first Mission: Impossible movie where the whole team feels vital to the success of the adventure, including a now proper sidekick in the returning Pegg and some solid support from Paula Patton and Jeremy Renner. For a certain type of fan, this is the best, but we would argue that there were some weak spots in later films with more than one stunning set piece.
3. Mission: Impossible ( 1996 )
The series ‘ final four seasons have been so good that it’s become common for people to overlook Brian De Palma’s endlessly stylish Mission: Impossible, the movie that started it all. That’s a shame since there’, s something admirably blasphemous to this day about a movie that would take an ancient pop culture property and throw the fundamentals out the window. In this instance, it meant completely rewriting the rulebook about what the meaning of” Mission: Impossible” is and turning the original show’s hero, Jim Phelps ( played by Jon Voight here ).
It’s the bold kind of creative move studios would never dare make now, but that’s what opened up the space to transform a novelty of ‘ 60s spymania TV into a ‘ 90s action classic, complete with heavy emphasis on techno espionage babble and post-Cold War politics. The movie can at times appear dated given the emphasis on floppy disks and AOL email accounts, but it’s also got a brisk energy that never goes out of style thanks to De Palma’s ability to frame a knotty script by David Koepp and Robert Towne ( the latter of whom penned Chinatown ) into a breathlessly paced thriller filled with paranoia, double crosses, femme fatales, and horrifying dream sequences. It’s a De Palma special, to put it another way!
The filmmaker and Cruise also craft a series of set pieces that would become the series ‘ defining trademark. The finale, which features a fistfight atop a speeding train beneath the English Channel, is excellent, but it is quiet as a church mouse midpoint where Cruise’s hero dangles over the pressure-sensitive floor of a CIA vault and has a drop of sweat dripping just out of reach. —is the stuff of popcorn myth. It’s how M: I also became as much a great heist series as shoot ‘ em up. Additionally, Luther Stickell, the stealth MVP hacker for Ving Rhames, was featured in this film.
2. Rogue Nation ( 2015 ) and Mission: Impossible –
In retrospect there is something faintly low-key about Rogue Nation, as ludicrous as that might be to say about a movie that begins with its star literally clinging for dear life to the outside of a plane at take off. Yet given how grand newcomer director Christopher McQuarrie would take things in the following three Mission films, his more restrained first iteration seems charmingly small scale in comparison. Even so, it continues to be the series ‘ most well-balanced and balanced adventure as well as a standalone action marvel. It’, s the one where the project of making Ethan Hunt a tangible character began.
In contrast to Rebecca Ferguson’s portrayal of Ethan as the series ‘ best supporting character, Rebecca Ferguson, McQuarrie spins a web where Hunt’s dicey lifestyle comes back to haunt him when faced with a villain who turns those showboat instincts in on themselves. There’s a reason Ferguson’s MI6 double ( triple, quadruple? ) agent was the first leading lady in the series to become a recurring character. She succeeds in her role as a woman who is incomparably Ethan’s equal while keeping both the audience and him on their toes.
She, alongside a returning Simon Pegg and Ving Rhames, solidify the definitive Mission team, all while McQuarrie crafts elegant set pieces with classical flair, including a night at the opera that homages and one-ups Alfred Hitchcock’s influential sequence from The Man Who Knew Too Much ( 1956 ), as well as a Casablanca chase between Ethan and Ilsa that’s the best motorcycle sequence in the series ( if only they stopped by Rick’s ). In the end, McQuarrie’s script ultimately discovers who Ethan Hunt truly is by letting everyone around him realize he’, s a madman. And Alec Baldwin’, s Alan Hunley gets this gem of a line to sums the series up in total:
” Hunt is uniquely trained and highly motivated, a specialist without equal, immune to any countermeasures. He cannot extract any secrets, he cannot breach any security, and he cannot become anyone. He has most likely anticipated this very conversation and is waiting to strike in whatever direction we move. The living manifestation of destiny, Hunt has assigned you as his mission, sir.
1. Mission: Impossible –, Fallout ( 2018 )
Without a doubt, it would be impossible to top Mission: Impossible –, Fallout ( forgive the pun ), if one were to rank these movies solely based on set pieces and stunts. A virtuoso showcase in action movie bliss, there are too many giddy mic drop moments to list, but among our favorites are: Tom Cruise doing a real HALO jump out of a plane at 25, 000 feet and which was captured by camera operator CraigO’Brien, who had an IMAX camera strapped to his head, the extended fight sequence between Cruise, Henry Cavill, and Liam Yang in a bathroom where the music completely drops out so we can hear every punch, kick, and that surreal moment where Cavill needs to reload his biceps like they’re shotguns, and did you see Cruise’, s ankle bend the wrong way in that building to building jump? !
For action junkies, there was no better adrenaline kick out of Hollywood in the 2010s than this flick, and that is in large part a credit to writer-director Christopher McQuarrie. As the first filmmaker to helm more than one M: I movie, McQuarrie had the seemingly counterintuitive innovation to meticulously hammer out all of the above action sequences as well as others —such as a motorcycle chase across the cobblestones of Paris and a helicopter climax where Cruise is really flying his chopper at low altitudes—with stunt coordinator Wade Eastwood and Cruise, and then retroactively pen a surprisingly tight and satisfying screenplay that continues to deconstruct the Ethan Hunt archetype into a man of flesh and blood.
In a story that is as zippy and sharp as you would expect from the screenwriter of The Usual Suspects, but which allows each action sequence to unfold with all the pageantry of an old-fashioned Gene Kelly musical number, McQuarrie also brings together all the series ‘ best supporting actors, including Rhames, Pegg, and his own additions of Rebecca Ferguson as the ambiguous Ilsa Faust and Sean Harris as the dastardly Solomon Lane. Many will call this the best Mission: Impossible movie, and we won’t quibble the point.
Anxiety Street: Prom Queen’s second eliminate features a clip of sounds and images suitable for the film’s 1988 setting. Accompanied by Billy Idol’s” White Wedding”, we see mean girl Tiffany Falconer ( Fina Strazza ) prepping for prom, cool girl Christy Renault ( Ariana]…]
The first article on Den of Geek was titled Anxiety Street: Prom Queen Improves Netflix’s YA Horror Series.
This article contains some Mission: Difficult –, The Last judgment clues.
And Tom Cruise still manages to run, gunn, and smolder with his different, luxurious haircuts throughout it all. However, the first M: I image was even Cruise’, s initially as a supplier, made under the banner of Cruise/Wagner performances. Maybe for that reason, he has stayed committed to what was once viewed as merely a “, tv adaptation. It might have started as Television IP, but in Cruise’s hands it has evolved into one of the most brilliant and pleasant spectacles ever made in the Hollywood system.
The last decade of the line ’, run in particular has been groundbreaking. Christopher McQuarrie continued to work with the same director, aesthetic, and sensibilities after five films, with the exception of Wade Eastwood, the daredevil consultant. Along with Cruise, they turned the line into an conventional, in-camera sight that harkens back to the earliest days of cinema. In the process, Cruise has added another book to his vocation, that of an onscreen hero like Harold Lloyd or Douglas Fairbanks. It’s been a fantastic run, and to be honest, it’s a little random to calculate it using any sort of rating. But if we were going to do such a thing, here is how it really go…,
It’s almost provocative to throw John Woo’s Mission: Impossible II dead past. From its abundance of slow-mo action—complete with Woo’s personal flying doves—to its use of Limp Bizkit, and even that absurd plot about artificial viruses that still doesn’t think fast on the other side of 2020, MI: -2 is a relic of later’ 90s Hollywood excess. On the one hand, it’s kind of wonderful that Cruise allowed the Hong Kong director’s personal brand to completely rebuild a effective franchise-starter. On the other, it’s apparently telling of where Cruise’s personality was at that moment since Woo used this opportunity to transform the initial all-American Ethan Hunt into a heaven of plastic stone.
Make no mistake, when Hunt is spotted free-climbing across a rock face without wire, there is something immortal about how Woo’s cameras fetishizes Cruise’s glasses and brand-new, luscious tail of jet black hair. It would come to work as metaphor for the rest of the movie where, despite ostensibly being the leader of a team, Ethan is mostly going it alone as he does ridiculous things like have a medieval duel against his evil doppelgänger ( Dougray Scott ), only both men now ride motorcycles instead of horses. The onscreen crew, however, gaze slack-jawed as Ethan finds his inner-Arnold Schwarzenegger and massacres overall scores of impersonal mercenaries in various shootouts.
The Mission: Impossible movies work best when the characters use their wits ( and the stunt team’s ingenuity ) to escape elaborate, challenging circumstances, despite the fact that gunplay has always been a feature of contemporary spy thrillers. So there’s something banal about the way M: I-2 resembles any other late ‘ 90s and early’ 00s actioner that might’ve starred Nicolas Cage or Bruce Willis. Technically speaking, the plot, which involves Ethan’s reluctance to send Nyah Hall ( Thandiwe Newton ) into the lion’s den as an informant, has classical pedigree. The movie remakes Alfred Hitchcock’s Notorious ( 1946 ) in all but name. However, the movie is so in love with its movie star deity that even the supposedly central romance is cast in ambivalent shadow.
7. Mission: Impossible –, The Final Reckoning ( 2025 )
Yes, we’re aware that the allegedly final Mission: Impossible movie is coming to the very end of this list, which is surprising. Which is not to say that The Final Reckoning is a bad movie. It’, s just a messy one—, and disappointing too. Perhaps the expectations were too high for a movie with the title“ final”. Also its reportedly eye-popping$ 400 million only fueled the hype. The Final Reckoning loses itself in its own self-importance and grandiosity, in contrast to the three prior Mission films by Christopher McQuarrie, including Dead Reckoning, which had a light playfulness about them.
Once again we have a Mission flick determined to deify Ethan Hunt with McQuarrie’, s “, gambler”, from the last couple movies taking on the imagery of the messiah. Now the AI fate of the world lies in his literal hands. This strategy causes a lot of lengthy expository scenes where the characters endlessly blather about an abstract artificial intelligence’s motivations. Meanwhile far too little time is spent on the sweet spot for this series: Cruise’, s chemistry with co-stars when he is n’, t hanging from some death-defying height. In fact, Ethan is essentially by himself in this one, staring down generals, submarine captains, and American presidents. This is a total moron.
The action sequences are still jaw-dropping when they finally come, and it is always good to see co-stars Simon Pegg, Hayley Atwell, and an all too briefly used Ving Rhames again, but this feels less like a finale than a breaking point. If Mission does come back, it will have to be as something wildly different ( and presumably less expensive ).
6. Mission: Impossible III ( 2006 )
Before turning Star Trek and Star Wars into remarkably similar franchises, J. J. Abrams did much the same for Mission: Impossible on his big screen debut. With his emphasis on extreme close-ups, heavy expository dialogue dumps, and intentionally vague motivations for his villains that seem to always have something to do with the War on Terror, Abrams remade the M: I franchise in the image of his TV shows, particularly Alias. This included turning Woo’s Übermensch from the last movie into the kind of suburban everyman who scores well with the Nielsen ratings and who has a sweet girl-next-door fiancée ( Michelle Monaghan ).
Your opinion may vary depending on how you interpret this approach, but for us personally, M: I-3 was too much of a piece with mid-2000s television and lacking in a certain degree of movie magic. With that said, the movie has two fantastic aces up its sleeve. The first and most notable is Philip Seymour Hoffman’s delectably obscene performance as the franchise’s most terrifying villain. Abrams ‘ signature monologues have never been more chilling as when Hoffman cuts through Cruise’s matinee heroics like a knife and unsettles the protagonist and the audience with an unblinking declaration of ill-intent. Perhaps more impressively, during one of the franchise’s famed “mask” sequences where Ethan disguises himself as Hoffman’s baddie, the character actor subtly and convincingly mimics Cruise’s leading man charisma.
That, plus Simon Pegg‘s return as Benji in a little more than a cameo, makes the film worthwhile to watch if not for a repeat.
5. Impossible –, Dead Reckoning –, ( 2023 )
Dead Reckoning is easily the most entertaining action film of the summer of 2023 in terms of old-school spectacle and fast-paced action. However, when compared to the best entries in the M: I franchise, Dead Reckoning leaves something be desired. While McQuarrie’s counterintuitive instinct to script the scenes after designing the set pieces, and essentially make it up as they went along, paid off in dividends in Fallout, the narrative of Dead Reckoning‘s first half is shaggy and muddled. When the movie arrives in Venice, the second act is particularly disjointed, and the actors seem as uncertain as the script over what exactly the film’s nefarious A. I. villain, codename:” The Entity,” wants.
That this is the portion of the film which also thanklessly kills off fan favorite Ilsa Faust ( Rebecca Ferguson ) does the movie no favors. Hayley Atwell proves a fantastic addition in her own right as Grace in another scene, but the inference that she is here to simply interchangeably replace Ilsa gives the movie a sour subtext. Still, Atwell’s Grace is great, Cruise’s Ethan is as mad as ever with his stunts, and even as the rest of the ensemble feels underutilized, seeing the team back together makes this a good time—while the unexpected return of Henry Czerny as Eugene Kittridge is downright great.
4. Ghost Protocol and Mission: Impossible ( 2011 )
There are many fans who will tell you that the Mission: Impossible franchise as we know it really started with this Brad Bird entry at the beginning of the 2010s, and it’s easy to see why. The film’s first arc features a newly convicted Cruise from Paramount Pictures, who Paramount Pictures had just tried for years to fire from the series. It’s also the first where the actor transforms into a contemporary Douglas Fairbanks. Here he becomes the guy you could count on to commit the most absurdly dangerous and ridiculous stunts for ourentertainment. What a mensch.
Nothing in the series can match the second act of the film, where Cruise is asked to play the role of a real-life Spider-Man and swing and skip along the world’s tallest building, the Dubai Burj Khalifa. It’s a genuine showstopper that looms over the rest of the movie. Not that there isn’t much to enjoy elsewhere, as Bird uses amusing gadgets like those aforementioned “blue means glue” Spidey gloves to add a slightly more sci-fi and cartoonish cheek to the proceedings. Even more amusingly, the damn things never seem to work properly.
This is also the first Mission: Impossible movie where the whole team feels vital to the success of the adventure, including a now proper sidekick in the returning Pegg and some solid support from Paula Patton and Jeremy Renner. For a certain type of fan, this is the best, but we would argue that the team dynamics were improved and used in films with more than one stunning set piece to their credit.
3. Impossible: Mission ( 1996 )
The last four entries of the series have been so good that it’s become common for folks to overlook the movie that started it all, Brian De Palma’s endlessly stylish Mission: Impossible. That’s a shame since there’, s something admirably blasphemous to this day about a movie that would take an ancient pop culture property and throw the fundamentals out the window. In this situation, it meant completely rewriting the rulebook regarding what the meaning of” Mission: Impossible” is and turning the original show’s hero, Jim Phelps ( played by Jon Voight here ).
It’s the bold kind of creative move studios would never dare make now, but that’s what opened up the space to transform a novelty of ‘ 60s spymania TV into a ‘ 90s action classic, complete with heavy emphasis on techno espionage babble and post-Cold War politics. Due to De Palma’s ability to frame a knotty script by David Koepp and Robert Towne ( the latter of whom penned Chinatown ) into a breathlessly paced thriller filled with paranoia, double crosses, femme fatales, and horrifying dream sequences, the film can occasionally seem dated. In other words, it’s a De Palma special!
The filmmaker and Cruise also craft a series of set pieces that would become the series ‘ defining trademark. The finale, which features a fistfight atop a speeding train beneath the English Channel, is excellent, but the quiet as a church mouse midpoint where Cruise’s hero dangles over the pressure-sensitive floor of a CIA vault—and with a drop of sweat dripping just out of reach! —is the stuff of popcorn myth. It’s how M: I evolved from a great heist series to a shoot’em up. Plus, this movie gave us Ving Rhames ‘ stealth MVP hacker, Luther Stickell.
2. Rogue Nation ( 2015 ) and Mission: Impossible –
In retrospect there is something faintly low-key about Rogue Nation, as ludicrous as that might be to say about a movie that begins with its star literally clinging for dear life to the outside of a plane at take off. Given how well-known director Christopher McQuarrie would approach the next three Mission movies, his more restrained first iteration comes off as charmingly small in comparison. Even so, it remains an action marvel in its own right, as well as the most balanced and well-structured adventure in the series. It’, s the one where the project of making Ethan Hunt a tangible character began.
In a scene where Ethan is rightly categorized as a “gambler” based on his inconsistent but persistently ill-fated previous appearances, McQuarrie weaves a web where Hunt’s dicey lifestyle comes back to haunt him when confronted by a villain who shows their showboat instincts in on themselves, and which pits Ethan for the first time against Rebecca Ferguson as Ilsa Faust, the series ‘ best supporting character. There’s a reason Ferguson’s MI6 double ( triple, quadruple? ) The first female protagonist in the series to have a recurring role was Agent. She gives a star-making turn as a woman who is in every way Ethan’s equal while keeping him and the audience on their toes.
She, alongside a returning Simon Pegg and Ving Rhames, solidify the definitive Mission team, all while McQuarrie crafts elegant set pieces with classical flair, including a night at the opera that homages and one-ups Alfred Hitchcock’s influential sequence from The Man Who Knew Too Much ( 1956 ), as well as a Casablanca chase between Ethan and Ilsa that’s the best motorcycle sequence in the series ( if only they stopped by Rick’s ). McQuarrie’s script also ultimately reveals Ethan Hunt’s true self by letting everyone he interacts with realize he’s a madman. And Alec Baldwin’, s Alan Hunley gets this gem of a line to sums the series up in total:
Hunt is” a specialist without equal, immune to any countermeasures,” and he is expertly trained and highly motivated. There is no secret he cannot extract, no security he cannot breach, no person he cannot become. He has most likely anticipated this very conversation and is waiting to strike in whatever direction we move. The living manifestation of destiny, sir, has given him his mission.
1. Fallout ( 2017 ), Mission: Impossible –,
If one were to rank these movies simply by virtue of set pieces and stunts, pound for pound it’s impossible to top Mission: Impossible –, Fallout ( forgive the pun ). A virtuoso showcase in action movie bliss, there are too many giddy mic drop moments to list, but among our favorites are: Tom Cruise doing a real HALO jump out of a plane at 25, 000 feet and which was captured by camera operator CraigO’Brien, who had an IMAX camera strapped to his head, the extended fight sequence between Cruise, Henry Cavill, and Liam Yang in a bathroom where the music completely drops out so we can hear every punch, kick, and that surreal moment where Cavill needs to reload his biceps like they’re shotguns, and did you see Cruise’, s ankle bend the wrong way in that building to building jump? !
For action junkies, there was no better adrenaline kick out of Hollywood in the 2010s than this flick, and that is in large part a credit to writer-director Christopher McQuarrie. With the aid of stunt coordinator Wade Eastwood and Cruise, McQuarrie had the seemingly counterintuitive idea of meticulously hammering out all of the above action sequences as well as others, such as a motorcycle chase across the cobbled streets of Paris and a helicopter climax where Cruise is actually flying his chopper at low altitudes, before retroactively writing a surprisingly tight and satisfying screenplay that continues to deconstruct the Ethan Hunt archetype into a man of flesh and
McQuarrie also reunites all the best supporting players in the series—Rhames, Pegg, and his own additions of Rebecca Ferguson as the ambiguous Ilsa Faust and Sean Harris as the dastardly Solomon Lane—into a yarn that is as zippy and sharp as you might expect from the screenwriter of The Usual Suspects, but which lets each action sequence unfurl with all the pageantry of an old school Gene Kelly musical number. Many will call this the best Mission: Impossible movie, and we won’t quibble the point.
Marvel announced the throw of the eagerly awaited Avengers: Doomsday two months ago in a, let’s say, “unique” manner. On social press, the workshop streamed video of solid chair with a certain writer’s name on it. The camera would hold for about twelve minutes, then the Avengers theme by Alan Silvestri would play and the]…
The post Marvel’s Avengers Release Date Shift Is a Smart Move appeared first on Den of Geek.
This article contains some Mission: Impossible –, The Final reckoning spoilers.
And through it all remains Tom Cruise, running, gunning, and smoldering with his various, luxuriant haircuts. Indeed, the first M: I picture was also Cruise’, s first as a producer, made under the banner of Cruise/Wagner productions. He has likely continued to be committed to what was once seen as just a television adaptation for a reason. ”, It might have begun as TV IP, but in Cruise’, s hands it has become a cinematic magnum opus that sequel after sequel, and decade after decade, has blossomed into one of the most inventive and satisfying spectacles ever produced in the Hollywood system.
The series ‘ final decade, particularly the run, was groundbreaking. After five movies with five very different directors, aesthetics, and sensibilities, Christopher McQuarrie stuck around —, alongside stunt coordinator Wade Eastwood. Together with Cruise, they turned the series into an old-fashioned, in-camera spectacle that harkens back to the earliest days of cinema. In doing so, Cruise has added a second chapter to his career, one as a daredevil onscreen like Harold Lloyd or Douglas Fairbanks. It’, s been an amazing run, and honestly it ’, s a bit arbitrary to quantify it with any sort of ranking. But if we were going to do something like that, let’s say it should go.
It’s hardly controversial to put John Woo’s Mission: Impossible II dead last. MI: -2 is a relic of late 90s Hollywood excess, from its overabundance of slow-mo action to its use of Limp Bizkit, even its absurd plot about man-made viruses, which still doesn’t feel timely on the other side of 2020. On the one hand, it’s kind of marvelous that Cruise let Woo completely tear down and rebuild a successful franchise-starter in the Hong Kong filmmaker’s own image. On the other hand, it’s interesting to see how Cruise’s ego was when Woo created the original all-American Ethan Hunt as a god of celluloid marble.
And make no mistake, there is something godlike to how Woo’s camera fetishizes Cruise’s sunglasses and new, luxuriant mane of jet black hair during Hunt’s big introduction where he is seen free-climbing across a rock face without rope. It would come to work as metaphor for the rest of the movie where, despite ostensibly being the leader of a team, Ethan is mostly going it alone as he does ridiculous things like have a medieval duel against his evil doppelgänger ( Dougray Scott ), only both men now ride motorcycles instead of horses. Meanwhile, the on-screen crew scurries slack-jawed as Ethan massacres scores of faceless mercenaries in numerous shootouts.
While gunplay has always been an element of modern spy thrillers, the Mission: Impossible movies work best when the characters use their wits ( and the stunt team’s ingenuity ) to escape elaborate, tricky situations. M: I-2 resembles any other late 1990s and early 2000s actioner that might have starred Nicolas Cage or Bruce Willis in some strange way. Technically the plot, which involves Ethan’s reluctance to send new flame Nyah Hall ( Thandiwe Newton ) into the lion’s den as an informant, has classical pedigree. The movie remakes Alfred Hitchcock’s Notorious ( 1946 ) in all but name. Even the ostensibly central romance is cast in the shadow of the movie’s star, because the film is so in love with its star deity.
7. The Final Reckoning, Part II, ( 2025 ) of Mission: Impossible –,
Yes, we admit to also being surprised that what is allegedly intended to be the last Mission: Impossible movie is finishing near the very bottom of this list. Which is not to say that The Final Reckoning is a bad movie. It’ ;s just a messy one— and disappointing as well. Perhaps the expectations were too high for a film with “, final”, in the title. Additionally, it is said that the hype was only fueled by its reportedly eye-popping$ 400,000 million. But whereas the three previous Mission films directed by Christopher McQuarrie, including Dead Reckoning, had a light playfulness about them, The Final Reckoning gets lost in its own self-importance and grandiosity.
Once again we have a Mission flick determined to deify Ethan Hunt with McQuarrie’, s “, gambler”, from the last couple movies taking on the imagery of the messiah. The AI fate of the world is now in his own hands. This approach leads to many long expository sequences where characters blather endlessly about the motivations of an abstract artificial intelligence. While far too little time is spent on the sweet spot for this series, such as Cruise and his co-stars chemistry when he isn’t hanging from some death-defying height. In fact, Ethan goes it pretty much alone in this one, staring down generals, submarine captains, and American presidents —, fools all to think for one instance Ethan is n’, t the guy sent to redeem them for their sins.
The action sequences are still jaw-dropping when they finally come, and it is always good to see co-stars Simon Pegg, Hayley Atwell, and an all too briefly used Ving Rhames again, but this feels less like a finale than a breaking point. If Mission does return, it will have to be in a completely different ( and presumably less expensive ) form.
6. Impossible III: Mission: Impossible ( 2006 )
Before he transformed Star Trek and Star Wars into remarkably similar franchises, writer-director J. J. Abrams made his big screen debut by doing much the same to the Mission: Impossible franchise. With his emphasis on extreme close-ups, heavy expository dialogue dumps, and intentionally vague motivations for his villains that seem to always have something to do with the War on Terror, Abrams remade the M: I franchise in the image of his TV shows, particularly Alias. This included making Woo’s Übermensch from the previous film into the kind of suburban everyman with strong Nielsen ratings and a sweet girl-next-door boyfriend ( Michelle Monaghan ).
Your mileage may vary with this approach, but personally we found M: I-3 to be too much of a piece with mid-2000s television and lacking in a certain degree of movie magic. Having said that, the film has two excellent tricks up its sleeve. The first and most significant is a deliciously boorish performance by Philip Seymour Hoffman as the franchise’s scariest villain. Abrams ‘ signature monologues have never been more chilling as when Hoffman cuts through Cruise’s matinee heroics like a knife and unsettles the protagonist and the audience with an unblinking declaration of ill-intent. The character actor subtly and convincingly imitates Cruise’s leading man charisma during one of the franchise’s famed “mask” sequences where Ethan disguises himself as Hoffman’s baddie.
That, plus introducing fan favorite Simon Pegg as Benji to the series ( if in little more than a cameo ), makes the movie worth a watch if not a regular revisit.
5. Mission: Impossible –, Dead Reckoning ( 2023 )
In terms of old school spectacle and breakneck pacing, Dead Reckoning is easily the most entertaining action movie of summer 2023’s offerings. However, when compared to the best entries in the M: I franchise, Dead Reckoning leaves something be desired. While McQuarrie’s counterintuitive instinct to script the scenes after designing the set pieces and essentially make it up as they went along paid off in Fallout, the first half of Dead Reckoning‘s story is hazy and muddled. The second act is especially disjointed when the film arrives in Venice, and the actors seem as uncertain as the script is over what exactly the film’s nefarious A. I. villain, codename:” The Entity”, wants.
The fact that this is the movie’s portion of it also mercilessly kills off fan favorite Ilsa Faust ( Rebecca Ferguson ) does the film no favors. Elsewhere in the film, Hayley Atwell proves a fantastic addition in her own right as Grace—essentially a civilian and audience surrogate who gets wrapped up in the M: I series’ craziness long enough to stare at Cruise in incredulity—but the inference that she is here to simply interchangeably replace Ilsa gives the film a sour subtext. Still, Atwell’s Grace is great, Cruise’s Ethan is as mad as ever with his stunts, and even as the rest of the ensemble feels underutilized, seeing the team back together makes this a good time—while the unexpected return of Henry Czerny as Eugene Kittridge is downright great.
Many fans will tell you that the Mission: Impossible franchise, as we know it, got its start with this Brad Bird entry in the 2010s, and it’s obvious why. As the first installment made with a newly chastened Cruise—, who Paramount Pictures had just spent years trying to fire from the series —, it’s also the installment where the movie star remade his persona as a modern day Douglas Fairbanks. Here he becomes the guy you could count on to commit the most absurdly dangerous and ridiculous stunts for ourentertainment. What a drool.
And in terms of set pieces, nothing in the series may top this movie’s second act where Cruise is asked to become a real-life Spider-Man and wall-crawl—as well as swing and skip—along the tallest building in the world, the Burj Khalifa in Dubai. It’s a true showstopper that dominates the remainder of the film. Not that there isn’t a lot to enjoy elsewhere as Bird brings a slightly more sci-fi and cartoonish cheek to the proceedings with amusing gadgets like those aforementioned “blue means glue” Spidey gloves. Even more amusingly, the damn things never seem to work properly.
The entire team feels crucial to the success of the adventure, including a now legitimate sidekick in the returning Pegg and some solid support from Paula Patton and Jeremy Renner, in this Mission: Impossible film. For a certain breed of fan that makes this the best, but we would argue the team dynamics were fleshed out a little better down the road, and in movies that have more than one stunning set piece to their name.
3. Mission: Impossible ( 1996 )
The last four entries of the series have been so good that it’s become common for folks to overlook the movie that started it all, Brian De Palma’s endlessly stylish Mission: Impossible. That’s unfortunate because there is something admirably blasphemous to this day about a movie that would throw the basics out the window. In this case, that meant turning the original show’s hero, Jim Phelps ( played by Jon Voight here ), into the villain while completely rewriting the rulebook about what the concept of” Mission: Impossible” is.
It’s the kind of creative move studios would never dare to make right now, which made a novelty of the 1960s spydom TV a 90s action classic with a strong emphasis on post-Cold War politics and techno espionage babble. The movie can at times appear dated given the emphasis on floppy disks and AOL email accounts, but it’s also got a brisk energy that never goes out of style thanks to De Palma’s ability to frame a knotty script by David Koepp and Robert Towne ( the latter of whom penned Chinatown ) into a breathlessly paced thriller filled with paranoia, double crosses, femme fatales, and horrifying dream sequences. In other words, it’s a De Palma special!
Additionally, the filmmaker and Cruise create a number of set pieces that would become the series ‘ defining trademark. The finale with a fistfight atop a speeding train beneath the English Channel is great, but the quiet as a church mouse midpoint where Cruise’s hero dangles over the pressure-sensitive floor of a CIA vault—and with a drop of sweat dripping just out of reach! is the subject of the popcorn myth. It’s how M: I also became as much a great heist series as shoot ‘ em up. Plus, this movie gave us Ving Rhames ‘ stealth MVP hacker, Luther Stickell.
Rogue Nation has a slightly low key tone in retrospect, as absurd as that might be to say about a film that begins with its star literally clinging for dear life to the outside of a plane at takeoff. Yet given how grand newcomer director Christopher McQuarrie would take things in the following three Mission films, his more restrained first iteration seems charmingly small scale in comparison. Even so, it remains an action marvel in its own right, as well as the most balanced and well-structured adventure in the series. The idea of making Ethan Hunt a real character first appeared in this one’.
Rightly assessing Ethan to be a “gambler” based on his inconsistent yet continuously deranged earlier appearances, McQuarrie spins a web where Hunt’s dicey lifestyle comes back to haunt him when facing a villain who turns those showboat instincts in on themselves, and which pairs Ethan for the first time against the best supporting character in the series, Rebecca Ferguson as Ilsa Faust. Ferguson’s MI6 double ( triple, quadruple ) is a cause, right? agent was the first leading lady in the series to become a recurring character. She gives a star-making turn as a woman who is in every way Ethan’s equal while keeping him and the audience on their toes.
In addition to her, a returning Simon Pegg and Ving Rhames strengthen the definitive Mission team, while McQuarrie creates elegant set pieces with classical flair, including an iconic scene from The Man Who Knew Too Much ( 1956 ), as well as a Casablanca chase between Ethan and Ilsa, which is the best motorcycle scene in the series ( if only they were stopped by Rick’s ). Also McQuarrie’s script ultimately figures out who Ethan Hunt truly is by letting all those around him realize he’, s a madman. And Alan Hunley, Alec Baldwin’, gets this gem of a line that sums up the entire series:
” Hunt is uniquely trained and highly motivated, a specialist without equal, immune to any countermeasures. There is no secret he cannot extract, no security he cannot breach, no person he cannot become. He is most likely anticipating this very conversation and is eager to strike whatever direction we choose. Sir, Hunt is the living manifestation of destiny—and he has made you his mission”.
1. Mission: Impossible –, Fallout ( 2018 )
If one were to rank these movies simply by virtue of set pieces and stunts, pound for pound it’s impossible to top Mission: Impossible –, Fallout ( forgive the pun ). There are too many giddy mic drop moments to list, but Tom Cruise’s one doing a real HALO jump out of a plane at 25, 000 feet was captured by camera operator CraigO’Brien, who had an IMAX camera strapped to his head, and the extended fight scene between Cruise, Henry Cavill, and Liam Yang in a bathroom where the music completely drops out. Also noteworthy is that the bizarre moment when Cavill needs to reload his biceps like they’re !
There was no better adrenaline rush in Hollywood in the 2010s than this movie, which is in large part a credit to writer-director Christopher McQuarrie. As the first filmmaker to helm more than one M: I movie, McQuarrie had the seemingly counterintuitive innovation to meticulously hammer out all of the above action sequences as well as others —such as a motorcycle chase across the cobblestones of Paris and a helicopter climax where Cruise is really flying his chopper at low altitudes—with stunt coordinator Wade Eastwood and Cruise, and then retroactively pen a surprisingly tight and satisfying screenplay that continues to deconstruct the Ethan Hunt archetype into a man of flesh and blood.
McQuarrie also reunites all the best supporting players in the series—Rhames, Pegg, and his own additions of Rebecca Ferguson as the ambiguous Ilsa Faust and Sean Harris as the dastardly Solomon Lane—into a yarn that is as zippy and sharp as you might expect from the screenwriter of The Usual Suspects, but which lets each action sequence unfurl with all the pageantry of an old school Gene Kelly musical number. Many people will claim this to be the best Mission: Impossible film, but we won’t argue otherwise.
Big Mouth period 8 trailers are included in this article. It’s become exceedingly rare for a streaming line to stop on its own words, especially when that line has run for eight seasons and revolves around the excessive hormonal impulses of a bunch of teenagers. Great Mouth made waves when it first appeared in 2017…
The article” I’m Not Sure It Could Have Existed At Any Other Time” – Big Mouth Creators On Series ‘ Ending appeared first on Den of Geek.
This article contains some Mission: Difficult –, The Last judgment clues.
And through it all remains Tom Cruise, running, fighting, and smoldering with his different, lush hairstyle. However, the first M: I image was even Cruise’, s initially as a supplier, made under the banner of Cruise/Wagner performances. Perhaps that is why he has stayed committed to what was once seen as merely a “, broadcast translation. ”, It might have begun as TV Internet, but in Cruise’, s hands it has become a visual magnum opus that movie after movie, and decade after decade, has blossomed into one of the most brilliant and exciting spectacles ever produced in the Hollywood program.
The run in particular during the final decade of the series has been groundbreaking. After five movies with five very different directors, aesthetics, and sensibilities, Christopher McQuarrie stuck around —, alongside stunt coordinator Wade Eastwood. Together with Cruise, they turned the series into an old-fashioned, in-camera spectacle that harkens back to the earliest days of cinema. In doing so, Cruise has added a second chapter to his career, one as a daredevil onscreen like Harold Lloyd or Douglas Fairbanks. It’, s been an amazing run, and honestly it ’, s a bit arbitrary to quantify it with any sort of ranking. But if we were going to do something like that, follow this: #8230, #8230, #8230, #8230, #8230, #8230, #8230, #8230, #8230,###.
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8. Mission: Impossible II ( 2000 )
It’s hardly controversial to put John Woo’s Mission: Impossible II dead last. MI: -2 is a relic of late 90s Hollywood excess, from its overabundance of slow-mo action to its use of Limp Bizkit, and even that absurd plot about manmade viruses that still doesn’t feel timely on the other side of 2020. On the one hand, it’s kind of marvelous that Cruise let Woo completely tear down and rebuild a successful franchise-starter in the Hong Kong filmmaker’s own image. On the other hand, it’s interesting to see where Cruise’s ego was when Woo used this opportunity to transform the original all-American Ethan Hunt into a god of celluloid marble.
And make no mistake, there is something godlike to how Woo’s camera fetishizes Cruise’s sunglasses and new, luxuriant mane of jet black hair during Hunt’s big introduction where he is seen free-climbing across a rock face without rope. It would come to work as metaphor for the rest of the movie where, despite ostensibly being the leader of a team, Ethan is mostly going it alone as he does ridiculous things like have a medieval duel against his evil doppelgänger ( Dougray Scott ), only both men now ride motorcycles instead of horses. Meanwhile, Ethan massacres scores of faceless mercenaries in multiple shootouts while the on-screen crew squabgles in disbelief.
While gunplay has always been an element of modern spy thrillers, the Mission: Impossible movies work best when the characters use their wits ( and the stunt team’s ingenuity ) to escape elaborate, tricky situations. There’s a certain banality to the way that M: I-2 resembles any other late 1990s and early 2000s actioner that might have featured Bruce Willis or Nicolas Cage. Technically the plot, which involves Ethan’s reluctance to send new flame Nyah Hall ( Thandiwe Newton ) into the lion’s den as an informant, has classical pedigree. The movie remakes Alfred Hitchcock’s Notorious ( 1946 ) in all but name. The film is so enamored of its movie star deity that even the ostensible central romance is cast in a ambivalent light.
7. The Final Reckoning, Part II, ( 2025 ) of Mission: Impossible –,
Yes, we admit to also being surprised that what is allegedly intended to be the last Mission: Impossible movie is finishing near the very bottom of this list. Which is not to say that The Final Reckoning is a bad movie. It’ ;s just a messy one— and disappointing as well. Perhaps the expectations were too high for a film with “, final”, in the title. Additionally, it is said that the hype was only fueled by the$ 400,000 million that is reportedly eye-popping. But whereas the three previous Mission films directed by Christopher McQuarrie, including Dead Reckoning, had a light playfulness about them, The Final Reckoning gets lost in its own self-importance and grandiosity.
Once again we have a Mission flick determined to deify Ethan Hunt with McQuarrie’, s “, gambler”, from the last couple movies taking on the imagery of the messiah. The AI fate of the world is now in his own hands. This approach leads to many long expository sequences where characters blather endlessly about the motivations of an abstract artificial intelligence. While far too little time is spent on the sweet spot of this series: Cruise, chemistry with co-stars when he is n’8217, hanging from some death-defying height. In fact, Ethan goes it pretty much alone in this one, staring down generals, submarine captains, and American presidents —, fools all to think for one instance Ethan is n’, t the guy sent to redeem them for their sins.
The action sequences are still jaw-dropping when they finally come, and it is always good to see co-stars Simon Pegg, Hayley Atwell, and an all too briefly used Ving Rhames again, but this feels less like a finale than a breaking point. If Mission does return, it will have to be in a completely different ( and presumably less expensive ) form.
6. Impossible III ( 2006 ) is a mission.
Before he transformed Star Trek and Star Wars into remarkably similar franchises, writer-director J. J. Abrams made his big screen debut by doing much the same to the Mission: Impossible franchise. With his emphasis on extreme close-ups, heavy expository dialogue dumps, and intentionally vague motivations for his villains that seem to always have something to do with the War on Terror, Abrams remade the M: I franchise in the image of his TV shows, particularly Alias. This included making Woo’s Übermensch from the previous film into a suburban jerk who had a sweet girl-next-door boyfriend ( Michelle Monaghan ) and was successful with Nielsen ratings.
Your mileage may vary with this approach, but personally we found M: I-3 to be too much of a piece with mid-2000s television and lacking in a certain degree of movie magic. Having said that, the film has two fantastic aces up its sleeve. The first and most significant is a deliciously boorish performance by Philip Seymour Hoffman as the franchise’s scariest villain. Abrams ‘ signature monologues have never been more chilling as when Hoffman cuts through Cruise’s matinee heroics like a knife and unsettles the protagonist and the audience with an unblinking declaration of ill-intent. The character actor subtly and convincingly imitates Cruise’s leading man charisma during one of the franchise’s famed “mask” sequences where Ethan disguises himself as Hoffman’s baddie.
That, plus introducing fan favorite Simon Pegg as Benji to the series ( if in little more than a cameo ), makes the movie worth a watch if not a regular revisit.
5. Mission: Impossible –, Dead Reckoning ( 2023 )
In terms of old school spectacle and breakneck pacing, Dead Reckoning is easily the most entertaining action movie of summer 2023’s offerings. However, when compared to the best entries in the M: I franchise, Dead Reckoning leaves something be desired. While McQuarrie’s counterintuitive tendency to script the scenes after designing the set pieces paid off in Fallout, the first half’s narrative is hazy and unclear. The second act is especially disjointed when the film arrives in Venice, and the actors seem as uncertain as the script is over what exactly the film’s nefarious A. I. villain, codename:” The Entity”, wants.
The fact that this is the movie’s portion of it also mercilessly kills off fan favorite Ilsa Faust ( Rebecca Ferguson ) does the film no favors. Elsewhere in the film, Hayley Atwell proves a fantastic addition in her own right as Grace—essentially a civilian and audience surrogate who gets wrapped up in the M: I series’ craziness long enough to stare at Cruise in incredulity—but the inference that she is here to simply interchangeably replace Ilsa gives the film a sour subtext. Still, Atwell’s Grace is great, Cruise’s Ethan is as mad as ever with his stunts, and even as the rest of the ensemble feels underutilized, seeing the team back together makes this a good time—while the unexpected return of Henry Czerny as Eugene Kittridge is downright great.
Many fans will tell you that the Mission: Impossible franchise, as we know it, got its start with this Brad Bird entry at the beginning of the 2010s, and it’s obvious why. As the first installment made with a newly chastened Cruise—, who Paramount Pictures had just spent years trying to fire from the series —, it’s also the installment where the movie star remade his persona as a modern day Douglas Fairbanks. Here he becomes the guy you could count on to commit the most absurdly dangerous and ridiculous stunts for ourentertainment. What a drool.
And in terms of set pieces, nothing in the series may top this movie’s second act where Cruise is asked to become a real-life Spider-Man and wall-crawl—as well as swing and skip—along the tallest building in the world, the Burj Khalifa in Dubai. It is a true showstopper that dominates the rest of the film. Not that there isn’t a lot to enjoy elsewhere as Bird brings a slightly more sci-fi and cartoonish cheek to the proceedings with amusing gadgets like those aforementioned “blue means glue” Spidey gloves. Even more amusingly, the damn things never seem to work properly.
The entire team feels crucial to the success of Mission: Impossible, including Paula Patton and Jeremy Renner, who are now Paula Patton’s and Jeremy Renner’s solid support. For a certain breed of fan that makes this the best, but we would argue the team dynamics were fleshed out a little better down the road, and in movies that have more than one stunning set piece to their name.
3. Mission: Impossible ( 1996 )
The last four entries of the series have been so good that it’s become common for folks to overlook the movie that started it all, Brian De Palma’s endlessly stylish Mission: Impossible. That’s unfortunate because there is something admirably blasphemous to this day about a movie that would throw the basics out the window. In this case, that meant turning the original show’s hero, Jim Phelps ( played by Jon Voight here ), into the villain while completely rewriting the rulebook about what the concept of” Mission: Impossible” is.
It’s the kind of creative move studios would never dare to make right now, but that’s what made the transition from a novelty from 60s spymania TV to a 90s action classic, with a strong emphasis on techno espionage babble and post-Cold War politics. The movie can at times appear dated given the emphasis on floppy disks and AOL email accounts, but it’s also got a brisk energy that never goes out of style thanks to De Palma’s ability to frame a knotty script by David Koepp and Robert Towne ( the latter of whom penned Chinatown ) into a breathlessly paced thriller filled with paranoia, double crosses, femme fatales, and horrifying dream sequences. In other words, it’s a De Palma special!
Additionally, the filmmaker and Cruise create a number of set pieces that would become the series ‘ defining trademark. The finale with a fistfight atop a speeding train beneath the English Channel is great, but the quiet as a church mouse midpoint where Cruise’s hero dangles over the pressure-sensitive floor of a CIA vault—and with a drop of sweat dripping just out of reach! is the subject of the popcorn myth. It’s how M: I also became as much a great heist series as shoot ‘ em up. Plus, this movie gave us Ving Rhames ‘ stealth MVP hacker, Luther Stickell.
Rogue Nation has a slightly low key tone in retrospect, as absurd as that might be to say about a film that begins with its star literally clinging for dear life to the outside of a plane at takeoff. Yet given how grand newcomer director Christopher McQuarrie would take things in the following three Mission films, his more restrained first iteration seems charmingly small scale in comparison. Even so, it remains an action marvel in its own right, as well as the most balanced and well-structured adventure in the series. The idea of making Ethan Hunt a real character first appeared in this one’.
Rightly assessing Ethan to be a “gambler” based on his inconsistent yet continuously deranged earlier appearances, McQuarrie spins a web where Hunt’s dicey lifestyle comes back to haunt him when facing a villain who turns those showboat instincts in on themselves, and which pairs Ethan for the first time against the best supporting character in the series, Rebecca Ferguson as Ilsa Faust. Ferguson’s MI6 double ( triple, quadruple ) is a cause, right? agent was the first leading lady in the series to become a recurring character. She gives a star-making turn as a woman who is in every way Ethan’s equal while keeping him and the audience on their toes.
In addition to her, a returning Simon Pegg and Ving Rhames strengthen the definitive Mission team, while McQuarrie creates elegant set pieces with classical flair, including an iconic scene from The Man Who Knew Too Much ( 1956 ), as well as a Casablanca chase between Ethan and Ilsa, which is the best motorcycle scene in the series ( if only they were stopped by Rick’s ). Also McQuarrie’s script ultimately figures out who Ethan Hunt truly is by letting all those around him realize he’, s a madman. And Alan Hunley, Alec Baldwin’ ;s character, gets this incredible line that sums up the entire series:
” Hunt is uniquely trained and highly motivated, a specialist without equal, immune to any countermeasures. There is no secret he cannot extract, no security he cannot breach, no person he cannot become. He is most likely anticipating this very conversation and is eager to strike whatever direction we choose. Sir, Hunt is the living manifestation of destiny—and he has made you his mission”.
1. Mission: Impossible –, Fallout ( 2018 )
If one were to rank these movies simply by virtue of set pieces and stunts, pound for pound it’s impossible to top Mission: Impossible –, Fallout ( forgive the pun ). There are too many giddy mic drop moments to list, but Tom Cruise’s one doing a real HALO jump out of a plane at 25, 000 feet was captured by camera operator CraigO’Brien, who had an IMAX camera strapped to his head, and the extended fight scene between Cruise, Henry Cavill, and Liam Yang in a bathroom where the music completely drops out. Also noteworthy is that the bizarre moment when Cavill needs to reload his biceps like they’re !
There was no better adrenaline rush in Hollywood in the 2010s than this movie, which is in large part a credit to writer-director Christopher McQuarrie. As the first filmmaker to helm more than one M: I movie, McQuarrie had the seemingly counterintuitive innovation to meticulously hammer out all of the above action sequences as well as others —such as a motorcycle chase across the cobblestones of Paris and a helicopter climax where Cruise is really flying his chopper at low altitudes—with stunt coordinator Wade Eastwood and Cruise, and then retroactively pen a surprisingly tight and satisfying screenplay that continues to deconstruct the Ethan Hunt archetype into a man of flesh and blood.
McQuarrie also reunites all the best supporting players in the series—Rhames, Pegg, and his own additions of Rebecca Ferguson as the ambiguous Ilsa Faust and Sean Harris as the dastardly Solomon Lane—into a yarn that is as zippy and sharp as you might expect from the screenwriter of The Usual Suspects, but which lets each action sequence unfurl with all the pageantry of an old school Gene Kelly musical number. Many people will claim this to be the best Mission: Impossible film, but we won’t argue otherwise.