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  • Good designers, bad websites: a proposal

    Good designers, bad websites: a proposal

    I want to discuss accessibility because it is the most important thing for making websites. Other A List Apart articles give you innovation and insight. This article will give you homework. These are just my personal views, but they’re pretty good.

    I want to start off with a couple of statements, and you will agree:

    1. Designers are good people. I have never heard a designer say, “I don’t care if somebody can’t read this text”, “Not my fault if somebody can’t use this device”, or “Who cares if this is confusing?”
    2. Some designs exclude people. You have seen people unable to read the text on a website or app that somebody designed. You’ve seen people unable to use a physical device that somebody has designed. You’ve seen people utterly bamboozled while trying to use a service that somebody designed.

    So what?

    The first question is, “Is this life-or-death stuff?” The answer is, “Yes.” In my favorite essay, This Is All There Is, Aral Balkan makes the point that pretty much everything that we design can affect life events and death events. Aral gives the example of how even a straightforward bus timetable app can affect life and death events, if we design it badly:

    • somebody might miss a life event, such as their daughter’s fifth birthday party; or
    • somebody might miss a death event, such as the chance to say goodbye to a dying grandmother.

    The next—and frustrating—question is, “Why do some designs still exclude people?” After all, we know that:

    • not everybody can see perfectly;
    • not everybody can hear perfectly;
    • not everybody thinks the same way; and
    • not everybody moves the same way.

    I think the answer is that there’s too much to recall. Consider, if you will, the wide variety of topics that A List Apart articles cover. Designers are expected to remember all of that guidance, plus all of the accessibility guidance, plus so much more. It is too much.

    Recognizing accessibility issues while designing

    I’d like to point toward one possible solution, starting from Jakob Nielsen’s 10 Usability Heuristics for User Interface Design. These are from the mid-1990s, and—although there’s a good chance that you, gentle reader, are a lot younger than that—please bear with me. 

    Seeing as the problem is that there’s too much to recall, I want to look at heuristic № 6, “Recognition rather than Recall.” Jakob Nielsen said that for users, information required to use the design should be visible or easily retrievable when needed. I suggest we tweak that to make life easier for designers. Let’s say that the information required to produce the design should be visible or easily retrievable when needed. In other words, let’s make it easier to recognise accessibility issues while we’re designing.

    How are we going to do that? I really like the book A Web for Everyone—Designing Accessible User Experiences by Sarah Horton and Whitney Quesenbery. I really like this book not only because it includes a quote from me—actually two quotes, but I don’t like to boast—but because it includes personas that are perfect for helping us to recognise accessibility issues. That’s the good news. The even better news is that these personas are available now for free on the companion website to the book What Every Engineer Should Know About Digital Accessibility, again by Sarah Horton, with David Sloan this time.

    Meet your users

    I’m going to introduce you to these personas now:

    I want to throw one more persona at you now, because, well, A List Apart readers are overachievers. One of my favorite authors, Cennydd Bowles—who literally wrote the book on Future Ethics—says to create Personas Non Grata. In other words, every time we design something, we have to think about what a bad guy could do with that thing, and whom that might affect.

    To actually use these personas while designing, I like what Eric Meyer and Sara Wachter-Boettcher in Design for Real Life call the Designated Dissenter: for each project that you work on, one of your teams should be responsible for asking, “Will this work for Vishnu?”, “How’s Trevor going to get on with this?”, and so on. 

    Then, once you’ve used the personas to recognise the accessibility issues, you can look up the guidelines for whichever platforms you’re designing for: 

    Your mission, should you choose to accept it

    I told you in the introduction of this article that I would give you homework. You thought I was joking. So, here’s your homework: I want you to grab the personas from the Know About Accessibility website, and use them throughout every design project to help you recognise accessibility issues while you work—and reclaim design for everyone.


    NOTE: This article is based on “Recognise,” my five-minute presentation from Interaction Design Association (IxDA) Dublin’s Defuse (Design for Use) event in 2025.

  • Designed for a Dead Language

    Designed for a Dead Language

    Every language app in your pocket inherited a teaching method built for Latin. Understanding why that happened is a more useful design lesson than anything the apps themselves will teach you.

    In 1788, Prussia introduced the Abitur, a standardized national examination required for entry into universities and the civil service. To pass it, students needed to demonstrate measurable, gradable knowledge. The system needed to teach language to large classrooms, produce consistent outcomes, and do it with one teacher and thirty students. The educators responsible for designing this system reached for the only teaching template they had, one that had been used in European schools for two centuries: the method developed to teach Latin.

    Latin, by 1788, was a dead language. Nobody needed to speak it. The scholars who studied it were reading Cicero and Virgil, not conducting conversations. The method built around it, memorizing grammar rules, constructing translations, analyzing written texts, reflected that reality exactly. Oral skills were irrelevant. Comprehension of written form was everything. The method was not designed to produce speakers. It was designed to produce readers of texts in a language nobody spoke.

    When Prussia applied this template to French and German, living languages spoken by living people, the premise did not change. Johann Valentin Meidinger’s textbook Praktische Französische Grammatik, published in 1804, ran to 37 editions across Europe by 1857. Karl Plotz formalized the approach into what became the dominant model for teaching modern languages across Europe and eventually the United States, where it became known simply as the Prussian Method [1]. Each institution that adopted it trained teachers in it, who trained students who became teachers. The constraint that created the method, how do you grade language at scale with limited resources, became invisible inside the method itself. What remained was the assumption: language is a body of rules to be learned consciously and measured. It was a design decision dressed up, over time, as a pedagogical truth.

    The observation that should have ended it

    There are people in the world who cannot read or write a language and speak it fluently. There are children who hold full conversations years before they can read a single word. There are immigrants who arrive in a country knowing nothing of its language and come out, years later, speaking it naturally, not because they studied it, but because they lived inside it. Literacy and fluency are separate things produced by entirely separate mechanisms. The Grammar-Translation method, as it became known, assumed they were the same thing. That assumption was inherited from a method designed for a language nobody needed to speak, and it was wrong the moment it was applied to a language people actually used.

    The evidence against it accumulated slowly. In the mid to late nineteenth century, reformers including François Gouin in France and Maximilian Berlitz in the United States argued independently that language should be taught the way it is actually acquired, through immersive exposure to real communication in the target language, not through analysis of its rules. Berlitz built an entire school network around this principle. The reformers were correct. They were also largely ignored by mainstream education systems, because the Grammar-Translation method had one decisive advantage that direct immersion did not: it could be graded.

    In 1982, the linguist Stephen Krashen gave the argument its most formal articulation in what he called the Monitor Model of second language acquisition. His distinction was precise: language acquisition, the unconscious process through which children absorb their native language and through which adults succeed in immersive environments, is categorically different from language learning, the conscious study of grammar rules and vocabulary that classrooms deliver [2]. Acquisition produces fluency. Learning, at best, produces the ability to pass a test. The evidence supporting this distinction, and the observation that immersive exposure to real native-speaker communication is the mechanism that produces genuine fluency, has only grown since.

    I went to Brazil without a word of Portuguese and came out speaking it. I studied French in a classroom for years and cannot hold a conversation in French today. This is not an unusual experience. It is the expected outcome, and it has been the expected outcome for as long as we have had formal language education.

    The same decision, made again in a different medium

    Prussian educators faced the question: How do you deliver language learning at scale, measure progress, and retain users over time? The answer it arrived at was structurally identical to the one arrived at in 1788. Duolingo gamified the grammar drill into a streak. Anki formalized the translation exercise into a spaced-repetition flashcard. Babbel organized grammar lessons into structured modules. The interfaces were new. The underlying assumption, that language is a thing you study rather than an environment you inhabit, was not.

    This was not a failure of design skill. The products that emerged from these decisions are, in many respects, genuinely well-crafted. Duolingo’s retention mechanics are sophisticated. Anki’s spaced repetition is grounded in real cognitive science. They are excellent at what they actually do. The problem is what they actually do: produce measurable engagement with a proxy for language rather than the conditions that produce language itself. A streak is measurable. A vocabulary score is measurable. The moment a user walks out of an app and holds a real conversation in another language, that happens in the world, outside the product, and cannot be instrumented.

    When the outcome a user needs is difficult to measure directly, the design process tends to reach for something that can be measured. The proxy becomes the goal. The interface optimizes for it. The gap between what the product delivers and what the user actually needed grows. This is not a pattern unique to language learning. It is a pattern that repeats across product categories whenever a design constraint—the need to measure, the need to scale, the need to produce a grade—gets built into a system so deeply that it stops being visible as a constraint and starts being mistaken for a truth about the problem itself.

    What happens when the constraint changes

    The constraint that made the Grammar-Translation method necessary in 1788 was real and rational. One teacher. Thirty students. A standardized exam. You cannot grade a conversation at scale. You can grade a translation exercise. The method was not chosen because it produced fluency. It was chosen because it produced a score.

    That constraint no longer exists in the same form. Technology has made it possible to deliver immersive, real-time conversation practice to anyone with a smartphone, at a cost that continues to fall. The design problem is no longer how to make language learning gradable at scale. It is how to make the conditions of genuine language acquisition accessible to people who cannot move to another country or afford a native-speaker tutor.

    The products that are now closest to solving the actual problem are not the ones that invented a new pedagogy. They are the ones that removed the access barrier to an old one. Praktika builds AI conversation partners with distinct personalities, regional dialects, and cultural context, replicating the specificity of a real native speaker rather than a generic language-learning voice. Langua clones native speaker voices so that the interaction feels like a real conversation rather than a lesson. Rosetta Stone’s foundational methodology, image association in the target language with no translation, was built on the same insight Berlitz arrived at in the nineteenth century: language is acquired through immersive exposure, not through analysis of its rules [3]. A 2025 meta-analysis of 31 studies found that AI conversation tools produced a statistically significant improvement in language learning outcomes, a result that no amount of flashcard optimization has consistently matched [4].

    None of these products invented a new theory of language acquisition. They translated an existing one into something more people could reach.

    The design question this leaves

    The Grammar-Translation method persisted not because educators were wrong about design, but because a design decision made under a specific constraint became, over two centuries, indistinguishable from the thing itself. The constraint, how do you grade language at scale, was forgotten. The method it produced was inherited as if it were a description of how language works, passed from Prussia to Europe to America to the App Store, from the grammar drill to the streak.

    Every time a design team optimizes for a metric because the actual outcome is hard to measure, they are making a version of the same decision. It is often the right decision given real constraints. The question worth asking is whether the constraint that made it necessary still exists, or whether it has simply become invisible inside the system it originally produced.

    Before reaching for what can be measured, it is worth asking what the user actually needs to do, and what stopped them from doing it before. Sometimes the answer is a new solution. More often it is an old one that was always out of reach.

  • How to Protect Your Business Name With a Trademark

    How to Protect Your Business Name With a Trademark

    How to Protect Your Business Name With a Trademark written by John Jantsch read more at Duct Tape Marketing

    Catch the Full Episode Overview You found a great name, bought the domain, locked in the social handles and filed the LLC. It feels settled. But none of those steps gives you the legal right to use the name, and the conflict usually shows up after the logo is designed and the launch date is […]

    How to Protect Your Business Name With a Trademark written by John Jantsch read more at Duct Tape Marketing

    Catch the Full Episode

    Overview

    You found a great name, bought the domain, locked in the social handles and filed the LLC. It feels settled. But none of those steps gives you the legal right to use the name, and the conflict usually shows up after the logo is designed and the launch date is on the calendar.

    On this episode of the Duct Tape Marketing Podcast, I talk with trademark attorney Natalie Nguyen, founder of Prolumis Legal in Oklahoma City, about how to trademark a business name the right way. We cover why a Google search isn’t a clearance search, how trademark classes work, what it costs when someone else registers your name first, and why those cheap filing offers in your inbox can create bigger problems later.

    This one is for small business owners, entrepreneurs, authors and marketing agencies who name things for a living. If you’re launching a business, a product line or a book, listen before you spend money on design.

    Guest Bio

    Natalie Nguyen is a trademark attorney and the founder of Prolumis Legal in Oklahoma City. She has filed more than 2,000 trademark applications, building her experience in a high-volume national trademark practice and an in-house role at a Fortune 100 company. Nguyen is licensed in Texas and Oklahoma.

    She founded Prolumis Legal on the belief that trademark protection should start with strategy, built around where a business is headed. She works with entrepreneurs, branding agencies, authors, publishers and podcasters on clearance, registration and brand protection.

    Key Takeaways

    • Forming an LLC and registering a domain gives you a business entity and a web address. Trademark rights come from registering with the United States Patent and Trademark Office (USPTO).
    • A Google search will catch identical names, but trademark confusion can come from names that are only similar.
    • Clearance has to look beyond your exact goods and services to anything a consumer might see as related.
    • Trademarks are registered by class. Delta Air Lines, Delta Faucet and Delta Dental can all coexist because they sell very different things.
    • Big brands can still push back across classes if they believe a newcomer is trading on their goodwill.
    • Using a name for decades gives you common law rights, but defending them means a cancellation fight that is costly, slow and uncertain.
    • Nguyen’s triage for any name: Is it distinctive? Is it available? Can it grow with your business?
    • Branding agencies help their clients most when they bring a trademark attorney in before presenting final name options.
    • Budget filing services rarely include a proper search or careful goods and services descriptions, and the USPTO filing fee alone is $350 per class.
    • Anyone can use TM. Only marks registered with the USPTO can use ®. Once you’re registered, you’re responsible for policing your mark, starting with a cease and desist letter.

    Great Moments (Timestamps)

    [00:01] – The name feels settled, until it isn’t

    [01:06] – What 2,000 trademark filings have shown Nguyen about when owners discover a problem

    [01:51] – A family business using its name for fifty years finds someone else already registered it

    [02:53] – Common law rights and why defending them is expensive

    [03:56] – The marketer’s view of a name versus the trademark attorney’s view

    [04:58] – The biggest misconception: the LLC and the domain

    [05:24] – Why a Google search misses potential conflicts

    [06:08] – Using the USPTO’s own search tool as a starting point

    [06:55] – The Delta example and how trademark classes work

    [07:24] – False association and borrowing someone else’s goodwill

    [08:09] – Triage for a name that’s already launched

    [08:31] – The Brand Protection Scorecard

    [10:08] – ProlumisClear and why branding agencies should involve an attorney early

    [10:55] – The retailer contract that hinged on a trademark someone else had filed

    [12:17] – Are the $275 trademark filing offers worth it?

    [14:24] – Disclaimers and why I couldn’t claim the word “marketing”

    [15:23] – Can you trademark a book title?

    [16:38] – Date of first use anywhere versus date of first use in commerce

    [17:37] – Protecting a trademark outside the United States

    [18:36] – TM versus ®

    [19:47] – How to police your trademark

    [21:20] – How to connect with Nguyen

    Memorable Quotes

    “Just because you got the LLC, just because you got the domain, your trademark is not protected.” Nguyen

    “It doesn’t have to be identical for there to be trademark confusion.” Nguyen

    “A trademark is not just about filing a trademark. You need to come up with a strategy from the beginning.” Nguyen

    “If there’s any trademark attorney that is telling you that they can file a trademark for $200, you’re going to get what you’re paying for.” Nguyen

    “I would much rather have that conversation in the beginning than later on, after they’ve already invested thousands of dollars.” Nguyen

    Resources

     

     

    John Jantsch (00:01.166)

    So you check out a great domain name, you lock in the social handles, you file the LLC, and you feel like the name’s settled. But unfortunately, none of that confirms that you can actually legally use it. And the real conflict doesn’t show up until the logo’s designed, the packages are printed, the launch dates already on the calendar. Hello and welcome to another episode of the Duct Tape Marketing Podcast. This is John Jantsch and my guest today is Natalie Nguyen. She’s a trademark attorney and founder of

    Prolymus legal in Oklahoma City. She’s filed more than two thousand trademark applications after cutting her teeth in a high volume national trademark practice and an in-house role at a Fortune One Hundred Company. She’s licensed in Texas and Oklahoma, and we’re gonna talk about trademarks and naming. So Natalie, welcome to the show.

    Natalie Nguyen (00:49.586)

    Hi, thank you. Thank you for having me, John.

    John Jantsch (00:52.472)

    So as I said, you’ve worked with more than two thousand trademark filings. what’s the moment when a business owner realizes the name they’ve already built a brand around is is a problem? When does that usually occur?

    Natalie Nguyen (01:06.62)

    Well, so after filing over 2,000 trademark applications, I I feel like I’ve I’ve seen everything. I’ve s the there are some entrepreneurs, some business who come to me and they have a new venture, they have a new product line, and this is just starting out. They have a couple names that they want to look at, but then there are people who come to me where they’ve been using the name for a while, saw that somebody is infringing, and now they are scared. So

    John Jantsch (01:30.606)

    Right, right.

    Natalie Nguyen (01:36.689)

    I’ve seen it all.

    John Jantsch (01:38.542)

    So so and and let’s say you’ve gone down the track and you’ve got all this, you know, you you talked about people are infringing, but in some cases somebody’s already been using that and maybe you’re gonna get a cease and assist letter, right? Yeah.

    Natalie Nguyen (01:51.761)

    Right. Yes. Yes, definitely. cease and desist. I’ve I’ve done both. I sent them out, I’ve received them. And I I the the the worst, I think the worst is when there’s somebody who’s been using the name. I have a a client who’s been using a his name for over fifty years. It’s a family business, they fifty years, that’s a long time. And he’s built so much goodwill over that period of time.

    John Jantsch (01:58.243)

    Yeah. Yeah.

    John Jantsch (02:12.878)

    Mm.

    John Jantsch (02:17.517)

    Yeah, yeah.

    Natalie Nguyen (02:21.776)

    And he came to me because he saw that somebody was using his trademark. And I did the search, found that they’ve already registered that same name. And now he’s telling me, you know, he’s he’s so disappointed. He said he’s wished that he has registered it sooner.

    John Jantsch (02:37.58)

    Yeah. So so w I’m gonna follow on on that, even though this is gonna take me way off my right line of questions and we’re gonna go deep in the weeds. The fact that he’s been using it for fifty years, does that give him some sort of common law use? I mean the fact that somebody just came along and registered it, does that exempt him from using it?

    Natalie Nguyen (02:53.541)

    It does.

    So he does have common law trademark rights, as but but it it he would have to he would have to fight for it. So now instead of filing the trademark, we are talking about protecting his trademark. We’re talking about cancellation, it will be costly, it’ll be time consuming, and there’s no guarantee.

    John Jantsch (02:58.743)

    Okay.

    John Jantsch (03:05.09)

    Yeah, yeah. Right.

    John Jantsch (03:18.552)

    So

    A a a great name, it can be distinctive and memorable. I mean, you know, I’m a marketer. I mean, we’re always looking for branding, everything, right? but if a name’s not available to use, I mean, are those two separate questions? Like, can you can you like a product is probably a example where it comes up all the time? It’s like, we’re just doing it for this very specific thing, but somebody else is using it in another way. because i is there

    It does it come down to a legal thing or does it come down to more of like, well, you’re gonna create confusion?

    Natalie Nguyen (03:56.253)

    So for a brand, for a new product name, it’s we’re talking when we’re talking about clearance and when we’re talking about protecting the brand, I think that’s two different things. And for a marketer, for or marketing professional like yourself, John, and I mean when you look at the brand, you’re looking at whether this name resonates with the customers, whether this name gives the brand identity.

    John Jantsch (03:59.684)

    Yeah.

    Natalie Nguyen (04:21.998)

    And as a trademark attorney, I’m looking at it from availability, a legal availability standpoint. if this name is available, if there’s gonna be confusion.

    John Jantsch (04:26.818)

    Mm-hmm.

    John Jantsch (04:36.504)

    So I think a lot of business owners feel like they’ve got prote you know, buying an LLC. Like you go through and do all this, you form an LLC. I mean, so you you do all this legal paperwork, you file with the state, it’s like, well, I’m I’m protected, right? I’ve got the domain name, I’ve got the LLC. so so tell me when somebody comes to you and says, I’ve already got this name, why does that not actually protect them?

    Natalie Nguyen (04:58.724)

    It is the biggest misconception that I see. just because you got the LOC, just because you got the domain, your trademark is not protected. The trademark rights, you need to file get it registered with the USPTO, which is the United States Patent and Trademark Office.

    John Jantsch (05:05.262)

    Yeah. Yeah.

    John Jantsch (05:12.408)

    Mm-hmm. Yeah.

    Yeah. So I did a Google search. Nobody else seemed to be using it. So I’m good, right?

    Natalie Nguyen (05:24.696)

    No, that no. a Google search could it it will miss it’s it’s so so if there’s anything that’s I that’s that’s identical, then yeah, it it will come up with that. But anything that it doesn’t have to be identical for there to be trademark confusion.

    John Jantsch (05:38.338)

    Right. Right, right, right.

    John Jantsch (05:47.225)

    So how if some is there a way for somebody who is not come to somebody like you yet? They’re just kind of thinking, this would be a good name. Before we go any further, let’s do a little research. What are there some tools, websites, places where they can at least get an idea of what they’re up against?

    Natalie Nguyen (06:08.442)

    Yes, so Google, like you said, that’s a good starting point. I would also recommend getting onto the USPTO website because they do have their own tool. It’s called Test Trademark Search, and you can do a search on there, but it it that’s gonna be the best starting point, I think, but it you’d have to look at not just the specific goods and services that you’d be operating in, but also anything that could be considered related to.

    John Jantsch (06:11.704)

    Mm-hmm. Right.

    John Jantsch (06:20.002)

    Yeah. Right.

    John Jantsch (06:37.324)

    Yeah, so obviously finding direct matches is pretty easy. But but and then there’s categories, right? And classes of like you can register a domain name or I’m sorry, you can register a trademark for these types of goods and services, but somebody else can also have it for others. Is that is that accurate? Yeah.

    Natalie Nguyen (06:40.72)

    Yes.

    Natalie Nguyen (06:44.08)

    Yes, classes.

    Natalie Nguyen (06:55.782)

    Yes, yes. a really good example that I like to bring up is Delta. So there’s Delta Airlines and then there’s also Delta Faucet, Delta Sinks, Delta Dental, exactly. So those are all different goods and services.

    John Jantsch (07:00.552)

    Mm. Yeah. Delta Delta Dental. Yeah. Yeah. Yeah. Yeah.

    Yeah. But they but they’re so so and so then somebody couldn’t come along like somebody could come along and do Delta Dog Food, right? Maybe. but they could no nobody could ever come along and do Delta. Is that would that be accurate?

    Natalie Nguyen (07:24.85)

    So it depends on the class and s and depends on the goods and services. But it also there’s something else that’s called false association and using somebody’s goodwill. So for example, you know, Delta is a big pretty big brand, there’s United or the airline, the Faucet. If they are litigious, then they could still send out a cease and desist saying that if this is to register, then you’ll be eroding their goodwill.

    John Jantsch (07:46.819)

    Yeah, yeah.

    John Jantsch (07:52.685)

    Yeah, because s some of the consideration from the trademark office is will this be confusing to the consumer, right? Yeah. So all right, I’ve already launched a name. I’m down to track. I realized after listening to this episode that I have done zero clearance. You know, what’s the triage look like for that?

    Natalie Nguyen (07:59.525)

    Exactly. Yes.

    Natalie Nguyen (08:09.348)

    Yeah.

    So I think you’d first have to look at whether your name is distinctive. And then the second part is whether it is available. Then third is whether the name can grow with your brand.

    John Jantsch (08:31.01)

    So you actually have a scorecard, I think I saw on your website. Is that right? The brand protection scorecard. and and we’d love to share that with folks so but that they can sort of self assess where they are. what is it what is that scorecard going to tell people? or or maybe what does it leave out? ‘Cause there are certain things that that can only be discovered with a conversation with you.

    Natalie Nguyen (08:36.922)

    I do, yes.

    Natalie Nguyen (08:43.729)

    Yes.

    Natalie Nguyen (08:56.154)

    Mm-hmm. Mm-hmm. Yeah, so that that’s just a very preliminary look at their brand, at what they have already registered, what they’re planning to do. but it doesn’t look at their business as a whole. The one of the biggest reasons that I found Prolumis my firm is because I believe that a trademark is not just about filing a trademark. You need to come up with a strategy from the beginning. And in order to do that, you need to know what the goals of your business.

    John Jantsch (09:20.152)

    Mm-hmm, mm-hmm.

    Natalie Nguyen (09:25.86)

    are where it’s heading and that’s how you can come up with a good strategy to protect your brand from the beginning.

    John Jantsch (09:25.964)

    Right. Yeah.

    John Jantsch (09:34.243)

    Yeah, I mean, I I’ve actually worked with organizations that were fairly new and they knew they were going to have a whole suite of products or a family of products at some point. And so we actually went as far as saying, well, this stuff’s way down the road, but let’s do it now if we think we’re going there. because that’s you know, that’s gonna be the only way to really be able to plan, but also to make sure that we we protect it. So do you work with any branding agencies? Because I know a lot of branding agencies just do the creative work and then they’re like

    Natalie Nguyen (09:40.274)

    Mm-hmm. Mm-hmm.

    Natalie Nguyen (09:47.28)

    Yeah, exactly.

    John Jantsch (10:01.816)

    Go get We did a aren’t these great storyboards? so do you work with any agencies to say let’s pump the brakes here? Yeah.

    Natalie Nguyen (10:03.761)

    Yeah.

    Natalie Nguyen (10:08.474)

    Yes. Yes. So I think that it’s really important to get so to have the the branding agency bring in a trademark attorney from the beginning because I think that that would only help their clients. I do have on my website is ProlumisClear and that’s what I offer to branding agencies. We look at just the top five names and then we do the the clearance search and give our recommendations.

    John Jantsch (10:19.566)

    Mm-hmm.

    John Jantsch (10:28.728)

    John Jantsch (10:37.976)

    So you’re you you mentioned in your bio that you worked at a high volume national trademark practice, also inside of Fortune 100 company. Is there anything that you saw inside of those experiences that said, I’ve got to start this agency that I or this practice that I have now?

    Natalie Nguyen (10:55.595)

    Yes. so having worked at my high volume firm, I I keep seeing the same things. It’s always you know, our clients come, there are clients come who who have who have been operating for so long, using this name for so long, and then they find out that they that somebody has already registered, or there’s another client who is in talks with a major retailer.

    And part of the contract was that they get the trademark registered. Then they found out somebody already applied for it. And all of these things, I feel like if I, as a trademark strategist, was brought in from the beginning, having that conversation with them in the beginning, I would much rather do that than having the conversation later on after they’ve already invested thousands of dollars.

    John Jantsch (11:48.825)

    So I get email pitches from I can’t even remember the name of it now, but there’s a handful of these companies out there that that you know wanna file they basically sc scrub the web and they look at anybody’s name and say, You should trademark this. and they want to do it for two hundred and seventy five dollars or something like that plus the trademark fee. Are those are are those legit? Is there any value in in going that route?

    Natalie Nguyen (12:04.273)

    Yes.

    Natalie Nguyen (12:17.01)

    Sadly, they’re I I think the business itself may be legitimate, but if there’s any trademark attorney that is telling you that they can file a trademark for $200, you’re not gonna get you’re gonna get what you’re paying for. Your the trademark filing fee by itself is already $350 per class. So they’re

    John Jantsch (12:33.974)

    Yeah, yeah.

    Natalie Nguyen (12:40.678)

    they’re not gonna do the search there for you correctly. There’s not gonna be a trademark attorney that will be looking at your business from the beginning and filing, making sure the filing is correct. That that’s very important. Choosing the correct goods and services according to your business. That’s also important. You don’t know how many times I I I see I pull up an application that some another a client got another trademark firm to do. And I mean I

    Who don’t I who knows if that’s even an attorney, but I would see the goods and services as I I make clothing. Like, okay, that’s you’re gonna get you’re gonna get an office action. and then these are just I think these are just very nuanced problems that they can they can get a head off early on.

    John Jantsch (13:18.05)

    Yeah. Yeah.

    John Jantsch (13:34.497)

    Mm-hmm. Yeah. So I have several trademarks in my business, one for duct tape marketing. I felt like it was a a trade tr trademarkable name. And I do recall that I had to I had to I can’t remember the exact wording, but I had to verify that I was not getting a trademark for marketing. but that was only this this use

    Natalie Nguyen (13:44.122)

    I took a look at it in it.

    Natalie Nguyen (14:00.146)

    It’s a disclaimer.

    John Jantsch (14:02.834)

    and and actually just for these classes. So not email marketing or not, you know, some other form of marketing, but just marketing consulting only. And so is that part of the process? I mean, d can you typically expect that you’re going to have to disclaim, you know, that that you can’t trademark something as broad as a part of your name?

    Natalie Nguyen (14:24.694)

    yes, in most cases. But then it also comes down to what kind of goods and services you provide. So as if if it’s marketing services in your case, then yes, marketing would the examiner would require a disclaimer. I don’t always provide a disclaimer initially. it just depends on what the goods and services are exactly and what the name is. Because it comes down to, for an example, if it’s a website name, you don’t have to disclaim the dot com.

    John Jantsch (14:51.522)

    Mm-hmm.

    Natalie Nguyen (14:54.475)

    if the wording before the dot com is more distinctive.

    John Jantsch (15:00.056)

    Hm. Okay. let me I I I have written several books and I get I have a lot of authors on this show. and every now and then the the the question will come up, somebody will write a book with a certain title, and then somebody will come along five years later and use the exact same title. Are are book titles trademarkable or is that fall into a whole nother category?

    Natalie Nguyen (15:23.11)

    Book titles are definitely, they can be registered as a trademark. But there is a rule, it’s called a single work product rule. So it has to be more than just a single work product. So it has to be part of a series. Or if you have at least two different covers with the same title, then you can submit the proof of use, which we just call it so pictures of the cover and be able to get.

    John Jantsch (15:33.772)

    Mm, mm.

    Yeah.

    John Jantsch (15:49.486)

    Yeah. Yeah. Yeah.

    Natalie Nguyen (15:53.031)

    that name registered. And I actually have helped a lot of book publishers, authors, podcasts, they also fall under that. any creative works.

    John Jantsch (16:00.824)

    Mm.

    John Jantsch (16:06.04)

    So I ha that you you mentioned proof of work. another instance of something I trademarked was a process that that’s proprietary to us and the name was unique enough to to be able to trademark it. but when I trademarked it, I had actually been using it for a number of years prior to that. And so I had to at least attempt to prove when I had first started using it.

    Bef and i is that a very common practice as well.

    Natalie Nguyen (16:34.437)

    Right.

    Natalie Nguyen (16:38.586)

    Yes, you have to provide the date of so there are two dates that are important. Data first use anywhere and data first use in commerce. So data first use anywhere would be whenever you first started using that name to provide that specific good or service to the public. Data first use in commerce is when you actually make sales. Anything that’s within interstate commerce that’s

    John Jantsch (16:52.109)

    Mm-hmm.

    Natalie Nguyen (17:05.5)

    can be regulated by Congress. So that means it needs to be in the United States, making sales across state lines or shipping across state lines. So it does get into pretty specifics.

    John Jantsch (17:18.306)

    So so you just keep launching into new are new areas that I need to ask about. So are we talking only US when a at a like if I get a trademark, is that only valid in the US? And if I want to protect that in other countries, I have to actually go through their process as well?

    Natalie Nguyen (17:37.843)

    So the USPTO is just in the United States. That trademark registration will give you the presumption of legal ownership in the United States. If you want to be able to, so if you want to move outside the United States and then depending on the country, you should get the trademark registered in that country. So the United States is under something called a Madrid.

    John Jantsch (17:42.627)

    Yeah.

    Natalie Nguyen (18:05.158)

    convention. So under the Madrid tr treaty, any countries that is under that, basically you can use the same first date of use as priority in that country in order to get the trademark in the country where you want to operate in.

    John Jantsch (18:05.41)

    Mm.

    John Jantsch (18:23.278)

    So this may seem like a silly question, but I’m sure other people have this. I see T I see an R with a circle around it, I see S What are those different d marks intended designate?

    Natalie Nguyen (18:36.004)

    Yes, and that’s one of the more common questions that I get all the time. So TM is anybody can use TM. TM is just saying that you are using that as a trademark. You can use it next to your logo, you can use it next to your name. an R is for registered. You can only use the R if you have already registered your trademark with the USPTO, the United States Patent and Trademark Office.

    John Jantsch (18:38.786)

    Yeah.

    John Jantsch (18:48.93)

    Huh, okay.

    John Jantsch (18:58.988)

    S so if there are things I feel like are proprietary to me, should I be putting T on them just as a way to try to tell people, Hey, I think this is mine?

    Natalie Nguyen (19:08.39)

    Yes. I think that that that’s yes, y you’re basically saying that this is my trademark, this is my brand. So yes, you but you don’t have to. It’s not a requirement.

    John Jantsch (19:16.834)

    Yeah. Right, right, right. I guess I’m just thinking more of as a as sort of a claim. so that because now now let’s go to another unfortunate topic. Let’s say I have registered something and I do use it in my business, and I start seeing other people use it. what do I need to do? I mean, I I I have heard at least that if you don’t at least attempt to protect your trademark, you can actually lose it. So what do I have to do to to protect my trademark?

    Natalie Nguyen (19:47.709)

    So you have to police your own trademark. You need to take the actions to protect your trademark. So the first step would be to send out a cease and desist. A cease and desist is a letter, basically just a notice telling the possible infringer that the they are using your trademark and to stop using it.

    John Jantsch (20:00.91)

    Yeah. Yeah.

    John Jantsch (20:11.192)

    So and and is that something that are there services that do? I’m sure there are services that do that, aren’t there?

    Natalie Nguyen (20:17.414)

    So I mean anybody can send out a cease and desist. Anybody but

    John Jantsch (20:20.662)

    No, but I mean that do kind of the whole thing. Like they monitor and they’re constantly looking and any time they see it, they just ping I I gotta believe there are services out there that do that for people. Yeah.

    Natalie Nguyen (20:25.539)

    yeah.

    Yes. Yes. Yes. I’m I’m I’m I’m sure that there are. but I you wanna make sure that you do that that you do have some kind of case to send out a cease and desist because that’s basically taking the first step in possibly litigation. So you wanna make sure that the I I I would recommend going to a trademark attorney.

    John Jantsch (20:46.104)

    Yeah, yeah, yeah. Yeah, yeah.

    John Jantsch (20:55.82)

    Yeah, okay. Yeah. Good. So if if somebody’s listening to this and they think I’ve got this name and I’ve got a launch date and I’ve actually gone to a logo, but we haven’t done much of this. how would they get a hold of you? Or what would you what would you tell them to do or or connect with you to find out really if you’re even the right solution for what what they’re

    Natalie Nguyen (21:20.154)

    Yeah, so my website it has my contact information on there. You can book a free consultation. We can talk about your launch, your business, any trademark issues that you might have. And my email is Natalie at Prolumaslegal.com, P-R-O-L-U-M-I-S legal.com. And that is also the website address. Yeah.

    John Jantsch (21:40.876)

    And that and that’s the website address I’m assuming too. Yeah. Yeah yeah. Awesome. Well, I appreciate you taking a moment to stop by the Duct Tape Marketing Podcast and hopefully we’ll run into you one of these days out there on the road.

    Natalie Nguyen (21:53.715)

    Thank you. Thank you for having me.

    powered by

  • 15 People Who Made the American Dream Come True

    15 People Who Made the American Dream Come True

    The American Dream means something different to everyone, but for some famous faces, it involved a pretty dramatic change of circumstances. A few grew up in homes where money was constantly running short. Others arrived in the United States with unfamiliar surroundings, limited English, or careers that had barely begun. Their paths weren’t always straightforward, either. There were unsuccessful auditions, financial setbacks, unexpected opportunities, and plenty of years spent figuring things out. Today, these names are associated with blockbuster movies, successful businesses, and worldwide recognition, making their earlier struggles almost difficult to imagine. Here are 15 celebrities whose journeys offer very different versions of the American Dream.

    The post 15 People Who Made the American Dream Come True appeared first on Den of Geek.

    At the end of Star Trek II: The Wrath of Khan, Admiral James T. Kirk stands before the crew of the USS Enterprise to offer some words of solace on a heartbreaking occasion. Their friend, colleague, and commanding officer Spock has died, sacrificing himself to save them all. Kirk in particular has lost the person who understood him best, and fans of the franchise have lost their favorite character.

    “Of all the souls I have encountered in my travels,” begins the Captain. “His was the most… human.” Kirk’s words are fitting, even the fact that he identifies the half-Vulcan as fully human, a designation the living Spock would have rejected. But its not the words that really stand out. It’s the way that William Shatner delivers those words, the preposterous pregnant pause he holds right before spitting the word “human,” the way he twists his face in anguish. 

    For years, moments such as these made Shatner’s acting an object of ridicule. But it’s high time that we recognize them as what they are: excellent melodramatic acting.

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    A Laughed-At Legend

    It’s hard to say where Shatner’s reputation went sour. Certainly, people noticed and mimicked his off-beat cadences early on. See, for example, the way John Belushi milked the pauses when playing Kirk on a sketch in a 1976 episode of Saturday Night Live. Even Shatner himself seemed to play it up on various chat show appearances. But all of these seemed like extensions of the show itself, Star Trek’s tendency to prattle on about weird alien names or borrow from Shakespeare for titles such as “Dagger of the Mind.”

    Yet, for those who grew up in the era of The Next Generation, Shatner seemed like the old buffoon we had to put up with before we got to the good stuff. Shatner would go on Conan and sing/talk “Common People,” or he’d show up in a spoof of Seven on the MTV Movie Awards. But surely he didn’t deserve to be taken as seriously as Jean-Luc Picard, played by properly serious dramatic actor Patrick Stewart?

    Perhaps it was all of those goofy roles that diminished Shatner’s reputation. Perhaps it was his turn as the title cop in the ‘80s series TJ Hooker that did him in. Where Star Trek let Shatner monologue about humanity’s better nature and the joys of discovery, TJ Hooker asks Shatner to deliver diatribes about permissiveness corrupting society, and how the police should be given free reign to crack down on degenerates. On TJ Hooker, Shatner’s speeches felt like the boasts of a blowhard right wing talk show host, hardly engendering the same sympathies as the intrepid captain.

    And so, Shatner became a joke, even among Trekkies. That is, until Kirk finally shared the screen with our beloved Captain Picard. And then, the magic of Shatner’s style could no longer be denied.

    Generational Talent

    Star Trek: Generations is a terrible movie. It somehow botches the lay-up of getting Malcolm McDowell to play a fanatical villain, it turns the explicitly kid-avoidant Picard into someone who longs for a Victorian family, and it lets Kirk die on a rusty bridge. It doesn’t even do justice to the central hook, teaming Kirk and Picard on an adventure.

    But Generations does do exactly one thing correct: it gets out of the way and lets Shatner do his stuff.

    For those who have forgotten, Star Trek: Generations involves an anomaly called the Nexus, which traps whoever enters it, but fills them with bliss. The Nexus destroys the Enterprise-B, under the command of hapless Captain Harriman (Alan Ruck), and seemingly kills Kirk in the past. But when Picard encounters the Nexus in his present, he finds Kirk apparently living out his dream, on a ranch with horses and an off-screen wife.

    The story asks Picard to convince a seemingly contented Kirk to return to action and stop the villain Soran. Picard does so by using what we’ve come to know as his greatest skill, his gift of argument and oration. Yet, in the actual conflict between the two, Picard comes off stiff and uncomfortable, while Kirk seems sprightly and excited, full of life.

    Take one of their first exchanges, when Picard enters Kirk’s homestead and tries to explain that he’s the captain of the future Enterprise. Stewart stumbles over his words, talking slowly in the fear that his revelations will startle his predecessor. At the same time, Shatner bounces around the room, with Kirk paying little mind to his visitor and instead taking stock of the items around him. Kirk stops when he finds a clock and realizes it was once a gift to Doctor McCoy. Shatner, of course, pauses as he delivers the line, holding his face stone still to register the shock. When Kirk snaps out of it, Shatner speaks the next lines in a rush, as if he can’t get them out quickly enough.

    Were an impressionist on SNL to speak the lines in the same way, they would sound silly and ill-chosen. But in the moment that Shatner says them, they feel perfect. He knows that the occasion calls for pomp and circumstance, and he meets that moment. The meeting of two legends should be a big deal, it deserves awe and playfulness and even sanctimony—not whatever Stewart is doing.

    Shatner delivers, over-delivers, the emotion the scene requires, and he does it well, because he’s been answering the call as Kirk for decades.

    Boldly Going Where No Actor Has Gone Before

    Part of Star Trek’s longevity owes to the fact that it covers so many tones and genres. Yes, it is absolutely an inspiring, utopian show about how humanity gets better over time and improves to explore space. It’s an adventure show that features humans punching aliens in the face, and it’s a philosophical show that sees those same humans sitting down with aliens to talk through their differences. It’s a serious show with pretentious titles, and it’s a silly show that has its doctor chase around a white rabbit to find a pair of girls in bikinis.

    In short, Star Trek involves big feelings and big thoughts, and, as such, it calls for big performances. No one has answered that call as deftly and consistently as William Shatner. Laugh if you want, do goofy impressions if you want. But of all the actors in the absurd, far-out world of Star Trek, William Shatner is undoubtedly the most human.

    The post Star Trek: Celebrating the Scene-Chewing Genius of William Shatner appeared first on Den of Geek.

  • 15 Shows With the 10/10 Most Un-Skippable Theme Songs

    15 Shows With the 10/10 Most Un-Skippable Theme Songs

    We’ve all done it. You’re halfway through a streaming marathon, the opening credits start, and your finger heads straight for the skip button. But every once in a while, a show has a theme song so good that you actually want to hear it again. Maybe you know every word, or maybe it’s an instrumental that gets stuck in your head for hours. Some themes bring back memories of watching TV after school, while others are just genuinely great pieces of music. And really, what’s another minute when the song is that good? These 15 shows gave us opening themes worth sitting through, even on the fifth episode in a row.

    The post 15 Shows With the 10/10 Most Un-Skippable Theme Songs appeared first on Den of Geek.

    At the end of Star Trek II: The Wrath of Khan, Admiral James T. Kirk stands before the crew of the USS Enterprise to offer some words of solace on a heartbreaking occasion. Their friend, colleague, and commanding officer Spock has died, sacrificing himself to save them all. Kirk in particular has lost the person who understood him best, and fans of the franchise have lost their favorite character.

    “Of all the souls I have encountered in my travels,” begins the Captain. “His was the most… human.” Kirk’s words are fitting, even the fact that he identifies the half-Vulcan as fully human, a designation the living Spock would have rejected. But its not the words that really stand out. It’s the way that William Shatner delivers those words, the preposterous pregnant pause he holds right before spitting the word “human,” the way he twists his face in anguish. 

    For years, moments such as these made Shatner’s acting an object of ridicule. But it’s high time that we recognize them as what they are: excellent melodramatic acting.

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    A Laughed-At Legend

    It’s hard to say where Shatner’s reputation went sour. Certainly, people noticed and mimicked his off-beat cadences early on. See, for example, the way John Belushi milked the pauses when playing Kirk on a sketch in a 1976 episode of Saturday Night Live. Even Shatner himself seemed to play it up on various chat show appearances. But all of these seemed like extensions of the show itself, Star Trek’s tendency to prattle on about weird alien names or borrow from Shakespeare for titles such as “Dagger of the Mind.”

    Yet, for those who grew up in the era of The Next Generation, Shatner seemed like the old buffoon we had to put up with before we got to the good stuff. Shatner would go on Conan and sing/talk “Common People,” or he’d show up in a spoof of Seven on the MTV Movie Awards. But surely he didn’t deserve to be taken as seriously as Jean-Luc Picard, played by properly serious dramatic actor Patrick Stewart?

    Perhaps it was all of those goofy roles that diminished Shatner’s reputation. Perhaps it was his turn as the title cop in the ‘80s series TJ Hooker that did him in. Where Star Trek let Shatner monologue about humanity’s better nature and the joys of discovery, TJ Hooker asks Shatner to deliver diatribes about permissiveness corrupting society, and how the police should be given free reign to crack down on degenerates. On TJ Hooker, Shatner’s speeches felt like the boasts of a blowhard right wing talk show host, hardly engendering the same sympathies as the intrepid captain.

    And so, Shatner became a joke, even among Trekkies. That is, until Kirk finally shared the screen with our beloved Captain Picard. And then, the magic of Shatner’s style could no longer be denied.

    Generational Talent

    Star Trek: Generations is a terrible movie. It somehow botches the lay-up of getting Malcolm McDowell to play a fanatical villain, it turns the explicitly kid-avoidant Picard into someone who longs for a Victorian family, and it lets Kirk die on a rusty bridge. It doesn’t even do justice to the central hook, teaming Kirk and Picard on an adventure.

    But Generations does do exactly one thing correct: it gets out of the way and lets Shatner do his stuff.

    For those who have forgotten, Star Trek: Generations involves an anomaly called the Nexus, which traps whoever enters it, but fills them with bliss. The Nexus destroys the Enterprise-B, under the command of hapless Captain Harriman (Alan Ruck), and seemingly kills Kirk in the past. But when Picard encounters the Nexus in his present, he finds Kirk apparently living out his dream, on a ranch with horses and an off-screen wife.

    The story asks Picard to convince a seemingly contented Kirk to return to action and stop the villain Soran. Picard does so by using what we’ve come to know as his greatest skill, his gift of argument and oration. Yet, in the actual conflict between the two, Picard comes off stiff and uncomfortable, while Kirk seems sprightly and excited, full of life.

    Take one of their first exchanges, when Picard enters Kirk’s homestead and tries to explain that he’s the captain of the future Enterprise. Stewart stumbles over his words, talking slowly in the fear that his revelations will startle his predecessor. At the same time, Shatner bounces around the room, with Kirk paying little mind to his visitor and instead taking stock of the items around him. Kirk stops when he finds a clock and realizes it was once a gift to Doctor McCoy. Shatner, of course, pauses as he delivers the line, holding his face stone still to register the shock. When Kirk snaps out of it, Shatner speaks the next lines in a rush, as if he can’t get them out quickly enough.

    Were an impressionist on SNL to speak the lines in the same way, they would sound silly and ill-chosen. But in the moment that Shatner says them, they feel perfect. He knows that the occasion calls for pomp and circumstance, and he meets that moment. The meeting of two legends should be a big deal, it deserves awe and playfulness and even sanctimony—not whatever Stewart is doing.

    Shatner delivers, over-delivers, the emotion the scene requires, and he does it well, because he’s been answering the call as Kirk for decades.

    Boldly Going Where No Actor Has Gone Before

    Part of Star Trek’s longevity owes to the fact that it covers so many tones and genres. Yes, it is absolutely an inspiring, utopian show about how humanity gets better over time and improves to explore space. It’s an adventure show that features humans punching aliens in the face, and it’s a philosophical show that sees those same humans sitting down with aliens to talk through their differences. It’s a serious show with pretentious titles, and it’s a silly show that has its doctor chase around a white rabbit to find a pair of girls in bikinis.

    In short, Star Trek involves big feelings and big thoughts, and, as such, it calls for big performances. No one has answered that call as deftly and consistently as William Shatner. Laugh if you want, do goofy impressions if you want. But of all the actors in the absurd, far-out world of Star Trek, William Shatner is undoubtedly the most human.

    The post Star Trek: Celebrating the Scene-Chewing Genius of William Shatner appeared first on Den of Geek.

  • 15 Actors Who Went from Awkward Kid to Cultural Icon

    15 Actors Who Went from Awkward Kid to Cultural Icon

    Being a child actor means having your awkward years documented for millions of people to see. Most of us get to hide our questionable haircuts and embarrassing school photos, but these performers had entire movies and television episodes preserving theirs. Some became famous before they were old enough to drive, while others spent years playing minor roles before anyone knew their names. Growing up on camera doesn’t guarantee a lasting career, either. Yet a handful managed to leave their childhood characters behind and become some of the biggest names in entertainment. Here are 15 actors who went from familiar young faces to genuine cultural icons.

    The post 15 Actors Who Went from Awkward Kid to Cultural Icon appeared first on Den of Geek.

    At the end of Star Trek II: The Wrath of Khan, Admiral James T. Kirk stands before the crew of the USS Enterprise to offer some words of solace on a heartbreaking occasion. Their friend, colleague, and commanding officer Spock has died, sacrificing himself to save them all. Kirk in particular has lost the person who understood him best, and fans of the franchise have lost their favorite character.

    “Of all the souls I have encountered in my travels,” begins the Captain. “His was the most… human.” Kirk’s words are fitting, even the fact that he identifies the half-Vulcan as fully human, a designation the living Spock would have rejected. But its not the words that really stand out. It’s the way that William Shatner delivers those words, the preposterous pregnant pause he holds right before spitting the word “human,” the way he twists his face in anguish. 

    For years, moments such as these made Shatner’s acting an object of ridicule. But it’s high time that we recognize them as what they are: excellent melodramatic acting.

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    A Laughed-At Legend

    It’s hard to say where Shatner’s reputation went sour. Certainly, people noticed and mimicked his off-beat cadences early on. See, for example, the way John Belushi milked the pauses when playing Kirk on a sketch in a 1976 episode of Saturday Night Live. Even Shatner himself seemed to play it up on various chat show appearances. But all of these seemed like extensions of the show itself, Star Trek’s tendency to prattle on about weird alien names or borrow from Shakespeare for titles such as “Dagger of the Mind.”

    Yet, for those who grew up in the era of The Next Generation, Shatner seemed like the old buffoon we had to put up with before we got to the good stuff. Shatner would go on Conan and sing/talk “Common People,” or he’d show up in a spoof of Seven on the MTV Movie Awards. But surely he didn’t deserve to be taken as seriously as Jean-Luc Picard, played by properly serious dramatic actor Patrick Stewart?

    Perhaps it was all of those goofy roles that diminished Shatner’s reputation. Perhaps it was his turn as the title cop in the ‘80s series TJ Hooker that did him in. Where Star Trek let Shatner monologue about humanity’s better nature and the joys of discovery, TJ Hooker asks Shatner to deliver diatribes about permissiveness corrupting society, and how the police should be given free reign to crack down on degenerates. On TJ Hooker, Shatner’s speeches felt like the boasts of a blowhard right wing talk show host, hardly engendering the same sympathies as the intrepid captain.

    And so, Shatner became a joke, even among Trekkies. That is, until Kirk finally shared the screen with our beloved Captain Picard. And then, the magic of Shatner’s style could no longer be denied.

    Generational Talent

    Star Trek: Generations is a terrible movie. It somehow botches the lay-up of getting Malcolm McDowell to play a fanatical villain, it turns the explicitly kid-avoidant Picard into someone who longs for a Victorian family, and it lets Kirk die on a rusty bridge. It doesn’t even do justice to the central hook, teaming Kirk and Picard on an adventure.

    But Generations does do exactly one thing correct: it gets out of the way and lets Shatner do his stuff.

    For those who have forgotten, Star Trek: Generations involves an anomaly called the Nexus, which traps whoever enters it, but fills them with bliss. The Nexus destroys the Enterprise-B, under the command of hapless Captain Harriman (Alan Ruck), and seemingly kills Kirk in the past. But when Picard encounters the Nexus in his present, he finds Kirk apparently living out his dream, on a ranch with horses and an off-screen wife.

    The story asks Picard to convince a seemingly contented Kirk to return to action and stop the villain Soran. Picard does so by using what we’ve come to know as his greatest skill, his gift of argument and oration. Yet, in the actual conflict between the two, Picard comes off stiff and uncomfortable, while Kirk seems sprightly and excited, full of life.

    Take one of their first exchanges, when Picard enters Kirk’s homestead and tries to explain that he’s the captain of the future Enterprise. Stewart stumbles over his words, talking slowly in the fear that his revelations will startle his predecessor. At the same time, Shatner bounces around the room, with Kirk paying little mind to his visitor and instead taking stock of the items around him. Kirk stops when he finds a clock and realizes it was once a gift to Doctor McCoy. Shatner, of course, pauses as he delivers the line, holding his face stone still to register the shock. When Kirk snaps out of it, Shatner speaks the next lines in a rush, as if he can’t get them out quickly enough.

    Were an impressionist on SNL to speak the lines in the same way, they would sound silly and ill-chosen. But in the moment that Shatner says them, they feel perfect. He knows that the occasion calls for pomp and circumstance, and he meets that moment. The meeting of two legends should be a big deal, it deserves awe and playfulness and even sanctimony—not whatever Stewart is doing.

    Shatner delivers, over-delivers, the emotion the scene requires, and he does it well, because he’s been answering the call as Kirk for decades.

    Boldly Going Where No Actor Has Gone Before

    Part of Star Trek’s longevity owes to the fact that it covers so many tones and genres. Yes, it is absolutely an inspiring, utopian show about how humanity gets better over time and improves to explore space. It’s an adventure show that features humans punching aliens in the face, and it’s a philosophical show that sees those same humans sitting down with aliens to talk through their differences. It’s a serious show with pretentious titles, and it’s a silly show that has its doctor chase around a white rabbit to find a pair of girls in bikinis.

    In short, Star Trek involves big feelings and big thoughts, and, as such, it calls for big performances. No one has answered that call as deftly and consistently as William Shatner. Laugh if you want, do goofy impressions if you want. But of all the actors in the absurd, far-out world of Star Trek, William Shatner is undoubtedly the most human.

    The post Star Trek: Celebrating the Scene-Chewing Genius of William Shatner appeared first on Den of Geek.

  • 15 Movie Sets That Needed the CGI to Make Them Work

    15 Movie Sets That Needed the CGI to Make Them Work

    Movie magic sometimes starts in a surprisingly ordinary room. A sweeping alien landscape might actually be a green wall, while a terrifying creature could be an actor in a motion-capture suit. Even enormous castles and futuristic cities often begin as a few carefully built pieces surrounded by equipment. That’s where visual effects artists come in, adding the worlds, characters, and details that weren’t there during filming. Of course, knowing how these scenes were made doesn’t make the finished movies any less impressive. If anything, seeing what the actors and crew had to work with makes the results even better. These 15 movie sets looked very different before CGI worked its magic.

    The post 15 Movie Sets That Needed the CGI to Make Them Work appeared first on Den of Geek.

    At the end of Star Trek II: The Wrath of Khan, Admiral James T. Kirk stands before the crew of the USS Enterprise to offer some words of solace on a heartbreaking occasion. Their friend, colleague, and commanding officer Spock has died, sacrificing himself to save them all. Kirk in particular has lost the person who understood him best, and fans of the franchise have lost their favorite character.

    “Of all the souls I have encountered in my travels,” begins the Captain. “His was the most… human.” Kirk’s words are fitting, even the fact that he identifies the half-Vulcan as fully human, a designation the living Spock would have rejected. But its not the words that really stand out. It’s the way that William Shatner delivers those words, the preposterous pregnant pause he holds right before spitting the word “human,” the way he twists his face in anguish. 

    For years, moments such as these made Shatner’s acting an object of ridicule. But it’s high time that we recognize them as what they are: excellent melodramatic acting.

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    A Laughed-At Legend

    It’s hard to say where Shatner’s reputation went sour. Certainly, people noticed and mimicked his off-beat cadences early on. See, for example, the way John Belushi milked the pauses when playing Kirk on a sketch in a 1976 episode of Saturday Night Live. Even Shatner himself seemed to play it up on various chat show appearances. But all of these seemed like extensions of the show itself, Star Trek’s tendency to prattle on about weird alien names or borrow from Shakespeare for titles such as “Dagger of the Mind.”

    Yet, for those who grew up in the era of The Next Generation, Shatner seemed like the old buffoon we had to put up with before we got to the good stuff. Shatner would go on Conan and sing/talk “Common People,” or he’d show up in a spoof of Seven on the MTV Movie Awards. But surely he didn’t deserve to be taken as seriously as Jean-Luc Picard, played by properly serious dramatic actor Patrick Stewart?

    Perhaps it was all of those goofy roles that diminished Shatner’s reputation. Perhaps it was his turn as the title cop in the ‘80s series TJ Hooker that did him in. Where Star Trek let Shatner monologue about humanity’s better nature and the joys of discovery, TJ Hooker asks Shatner to deliver diatribes about permissiveness corrupting society, and how the police should be given free reign to crack down on degenerates. On TJ Hooker, Shatner’s speeches felt like the boasts of a blowhard right wing talk show host, hardly engendering the same sympathies as the intrepid captain.

    And so, Shatner became a joke, even among Trekkies. That is, until Kirk finally shared the screen with our beloved Captain Picard. And then, the magic of Shatner’s style could no longer be denied.

    Generational Talent

    Star Trek: Generations is a terrible movie. It somehow botches the lay-up of getting Malcolm McDowell to play a fanatical villain, it turns the explicitly kid-avoidant Picard into someone who longs for a Victorian family, and it lets Kirk die on a rusty bridge. It doesn’t even do justice to the central hook, teaming Kirk and Picard on an adventure.

    But Generations does do exactly one thing correct: it gets out of the way and lets Shatner do his stuff.

    For those who have forgotten, Star Trek: Generations involves an anomaly called the Nexus, which traps whoever enters it, but fills them with bliss. The Nexus destroys the Enterprise-B, under the command of hapless Captain Harriman (Alan Ruck), and seemingly kills Kirk in the past. But when Picard encounters the Nexus in his present, he finds Kirk apparently living out his dream, on a ranch with horses and an off-screen wife.

    The story asks Picard to convince a seemingly contented Kirk to return to action and stop the villain Soran. Picard does so by using what we’ve come to know as his greatest skill, his gift of argument and oration. Yet, in the actual conflict between the two, Picard comes off stiff and uncomfortable, while Kirk seems sprightly and excited, full of life.

    Take one of their first exchanges, when Picard enters Kirk’s homestead and tries to explain that he’s the captain of the future Enterprise. Stewart stumbles over his words, talking slowly in the fear that his revelations will startle his predecessor. At the same time, Shatner bounces around the room, with Kirk paying little mind to his visitor and instead taking stock of the items around him. Kirk stops when he finds a clock and realizes it was once a gift to Doctor McCoy. Shatner, of course, pauses as he delivers the line, holding his face stone still to register the shock. When Kirk snaps out of it, Shatner speaks the next lines in a rush, as if he can’t get them out quickly enough.

    Were an impressionist on SNL to speak the lines in the same way, they would sound silly and ill-chosen. But in the moment that Shatner says them, they feel perfect. He knows that the occasion calls for pomp and circumstance, and he meets that moment. The meeting of two legends should be a big deal, it deserves awe and playfulness and even sanctimony—not whatever Stewart is doing.

    Shatner delivers, over-delivers, the emotion the scene requires, and he does it well, because he’s been answering the call as Kirk for decades.

    Boldly Going Where No Actor Has Gone Before

    Part of Star Trek’s longevity owes to the fact that it covers so many tones and genres. Yes, it is absolutely an inspiring, utopian show about how humanity gets better over time and improves to explore space. It’s an adventure show that features humans punching aliens in the face, and it’s a philosophical show that sees those same humans sitting down with aliens to talk through their differences. It’s a serious show with pretentious titles, and it’s a silly show that has its doctor chase around a white rabbit to find a pair of girls in bikinis.

    In short, Star Trek involves big feelings and big thoughts, and, as such, it calls for big performances. No one has answered that call as deftly and consistently as William Shatner. Laugh if you want, do goofy impressions if you want. But of all the actors in the absurd, far-out world of Star Trek, William Shatner is undoubtedly the most human.

    The post Star Trek: Celebrating the Scene-Chewing Genius of William Shatner appeared first on Den of Geek.

  • 15 People Share The Strangest Thing They Found Hidden in Creepy Old Houses

    15 People Share The Strangest Thing They Found Hidden in Creepy Old Houses

    Buying an old house comes with a few surprises. Maybe the floors creak, the basement smells weird, or there’s a door that doesn’t seem to lead anywhere. But sometimes, pulling down a wall reveals something nobody expected. We’re talking forgotten staircases, shoes that have been sitting in the same spot for a hundred years, and rooms that apparently didn’t make it onto the floor plan. Some discoveries turn out to be perfectly ordinary, while others leave homeowners wondering what on earth the previous owners were doing. Luckily, plenty of people have shared photos of their finds. Here are 15 discoveries that might make you reconsider what’s hiding behind your own walls.

    The post 15 People Share The Strangest Thing They Found Hidden in Creepy Old Houses appeared first on Den of Geek.

    At the end of Star Trek II: The Wrath of Khan, Admiral James T. Kirk stands before the crew of the USS Enterprise to offer some words of solace on a heartbreaking occasion. Their friend, colleague, and commanding officer Spock has died, sacrificing himself to save them all. Kirk in particular has lost the person who understood him best, and fans of the franchise have lost their favorite character.

    “Of all the souls I have encountered in my travels,” begins the Captain. “His was the most… human.” Kirk’s words are fitting, even the fact that he identifies the half-Vulcan as fully human, a designation the living Spock would have rejected. But its not the words that really stand out. It’s the way that William Shatner delivers those words, the preposterous pregnant pause he holds right before spitting the word “human,” the way he twists his face in anguish. 

    For years, moments such as these made Shatner’s acting an object of ridicule. But it’s high time that we recognize them as what they are: excellent melodramatic acting.

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    }).render(“0270c398a82f44f49c23c16122516796”);
    });

    A Laughed-At Legend

    It’s hard to say where Shatner’s reputation went sour. Certainly, people noticed and mimicked his off-beat cadences early on. See, for example, the way John Belushi milked the pauses when playing Kirk on a sketch in a 1976 episode of Saturday Night Live. Even Shatner himself seemed to play it up on various chat show appearances. But all of these seemed like extensions of the show itself, Star Trek’s tendency to prattle on about weird alien names or borrow from Shakespeare for titles such as “Dagger of the Mind.”

    Yet, for those who grew up in the era of The Next Generation, Shatner seemed like the old buffoon we had to put up with before we got to the good stuff. Shatner would go on Conan and sing/talk “Common People,” or he’d show up in a spoof of Seven on the MTV Movie Awards. But surely he didn’t deserve to be taken as seriously as Jean-Luc Picard, played by properly serious dramatic actor Patrick Stewart?

    Perhaps it was all of those goofy roles that diminished Shatner’s reputation. Perhaps it was his turn as the title cop in the ‘80s series TJ Hooker that did him in. Where Star Trek let Shatner monologue about humanity’s better nature and the joys of discovery, TJ Hooker asks Shatner to deliver diatribes about permissiveness corrupting society, and how the police should be given free reign to crack down on degenerates. On TJ Hooker, Shatner’s speeches felt like the boasts of a blowhard right wing talk show host, hardly engendering the same sympathies as the intrepid captain.

    And so, Shatner became a joke, even among Trekkies. That is, until Kirk finally shared the screen with our beloved Captain Picard. And then, the magic of Shatner’s style could no longer be denied.

    Generational Talent

    Star Trek: Generations is a terrible movie. It somehow botches the lay-up of getting Malcolm McDowell to play a fanatical villain, it turns the explicitly kid-avoidant Picard into someone who longs for a Victorian family, and it lets Kirk die on a rusty bridge. It doesn’t even do justice to the central hook, teaming Kirk and Picard on an adventure.

    But Generations does do exactly one thing correct: it gets out of the way and lets Shatner do his stuff.

    For those who have forgotten, Star Trek: Generations involves an anomaly called the Nexus, which traps whoever enters it, but fills them with bliss. The Nexus destroys the Enterprise-B, under the command of hapless Captain Harriman (Alan Ruck), and seemingly kills Kirk in the past. But when Picard encounters the Nexus in his present, he finds Kirk apparently living out his dream, on a ranch with horses and an off-screen wife.

    The story asks Picard to convince a seemingly contented Kirk to return to action and stop the villain Soran. Picard does so by using what we’ve come to know as his greatest skill, his gift of argument and oration. Yet, in the actual conflict between the two, Picard comes off stiff and uncomfortable, while Kirk seems sprightly and excited, full of life.

    Take one of their first exchanges, when Picard enters Kirk’s homestead and tries to explain that he’s the captain of the future Enterprise. Stewart stumbles over his words, talking slowly in the fear that his revelations will startle his predecessor. At the same time, Shatner bounces around the room, with Kirk paying little mind to his visitor and instead taking stock of the items around him. Kirk stops when he finds a clock and realizes it was once a gift to Doctor McCoy. Shatner, of course, pauses as he delivers the line, holding his face stone still to register the shock. When Kirk snaps out of it, Shatner speaks the next lines in a rush, as if he can’t get them out quickly enough.

    Were an impressionist on SNL to speak the lines in the same way, they would sound silly and ill-chosen. But in the moment that Shatner says them, they feel perfect. He knows that the occasion calls for pomp and circumstance, and he meets that moment. The meeting of two legends should be a big deal, it deserves awe and playfulness and even sanctimony—not whatever Stewart is doing.

    Shatner delivers, over-delivers, the emotion the scene requires, and he does it well, because he’s been answering the call as Kirk for decades.

    Boldly Going Where No Actor Has Gone Before

    Part of Star Trek’s longevity owes to the fact that it covers so many tones and genres. Yes, it is absolutely an inspiring, utopian show about how humanity gets better over time and improves to explore space. It’s an adventure show that features humans punching aliens in the face, and it’s a philosophical show that sees those same humans sitting down with aliens to talk through their differences. It’s a serious show with pretentious titles, and it’s a silly show that has its doctor chase around a white rabbit to find a pair of girls in bikinis.

    In short, Star Trek involves big feelings and big thoughts, and, as such, it calls for big performances. No one has answered that call as deftly and consistently as William Shatner. Laugh if you want, do goofy impressions if you want. But of all the actors in the absurd, far-out world of Star Trek, William Shatner is undoubtedly the most human.

    The post Star Trek: Celebrating the Scene-Chewing Genius of William Shatner appeared first on Den of Geek.

  • 15 Celebrities Who Disappeared From Hollywood Without Explanation

    15 Celebrities Who Disappeared From Hollywood Without Explanation

    Hollywood has a way of making the actor pool feel very small, which is why it’s odd when a once popular star suddenly stops appearing in movies, attending premieres, or giving interviews. Some of these actors walked away while their careers were still going strong, leaving audiences wondering what happened behind the scenes. Others turned down opportunities for years without making a big announcement about their plans. In several cases, the reasons became clearer much later. Their stories reveal what happened after the cameras stopped rolling and why some famous names remain surprisingly difficult to spot.

    The post 15 Celebrities Who Disappeared From Hollywood Without Explanation appeared first on Den of Geek.

    At the end of Star Trek II: The Wrath of Khan, Admiral James T. Kirk stands before the crew of the USS Enterprise to offer some words of solace on a heartbreaking occasion. Their friend, colleague, and commanding officer Spock has died, sacrificing himself to save them all. Kirk in particular has lost the person who understood him best, and fans of the franchise have lost their favorite character.

    “Of all the souls I have encountered in my travels,” begins the Captain. “His was the most… human.” Kirk’s words are fitting, even the fact that he identifies the half-Vulcan as fully human, a designation the living Spock would have rejected. But its not the words that really stand out. It’s the way that William Shatner delivers those words, the preposterous pregnant pause he holds right before spitting the word “human,” the way he twists his face in anguish. 

    For years, moments such as these made Shatner’s acting an object of ridicule. But it’s high time that we recognize them as what they are: excellent melodramatic acting.

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    A Laughed-At Legend

    It’s hard to say where Shatner’s reputation went sour. Certainly, people noticed and mimicked his off-beat cadences early on. See, for example, the way John Belushi milked the pauses when playing Kirk on a sketch in a 1976 episode of Saturday Night Live. Even Shatner himself seemed to play it up on various chat show appearances. But all of these seemed like extensions of the show itself, Star Trek’s tendency to prattle on about weird alien names or borrow from Shakespeare for titles such as “Dagger of the Mind.”

    Yet, for those who grew up in the era of The Next Generation, Shatner seemed like the old buffoon we had to put up with before we got to the good stuff. Shatner would go on Conan and sing/talk “Common People,” or he’d show up in a spoof of Seven on the MTV Movie Awards. But surely he didn’t deserve to be taken as seriously as Jean-Luc Picard, played by properly serious dramatic actor Patrick Stewart?

    Perhaps it was all of those goofy roles that diminished Shatner’s reputation. Perhaps it was his turn as the title cop in the ‘80s series TJ Hooker that did him in. Where Star Trek let Shatner monologue about humanity’s better nature and the joys of discovery, TJ Hooker asks Shatner to deliver diatribes about permissiveness corrupting society, and how the police should be given free reign to crack down on degenerates. On TJ Hooker, Shatner’s speeches felt like the boasts of a blowhard right wing talk show host, hardly engendering the same sympathies as the intrepid captain.

    And so, Shatner became a joke, even among Trekkies. That is, until Kirk finally shared the screen with our beloved Captain Picard. And then, the magic of Shatner’s style could no longer be denied.

    Generational Talent

    Star Trek: Generations is a terrible movie. It somehow botches the lay-up of getting Malcolm McDowell to play a fanatical villain, it turns the explicitly kid-avoidant Picard into someone who longs for a Victorian family, and it lets Kirk die on a rusty bridge. It doesn’t even do justice to the central hook, teaming Kirk and Picard on an adventure.

    But Generations does do exactly one thing correct: it gets out of the way and lets Shatner do his stuff.

    For those who have forgotten, Star Trek: Generations involves an anomaly called the Nexus, which traps whoever enters it, but fills them with bliss. The Nexus destroys the Enterprise-B, under the command of hapless Captain Harriman (Alan Ruck), and seemingly kills Kirk in the past. But when Picard encounters the Nexus in his present, he finds Kirk apparently living out his dream, on a ranch with horses and an off-screen wife.

    The story asks Picard to convince a seemingly contented Kirk to return to action and stop the villain Soran. Picard does so by using what we’ve come to know as his greatest skill, his gift of argument and oration. Yet, in the actual conflict between the two, Picard comes off stiff and uncomfortable, while Kirk seems sprightly and excited, full of life.

    Take one of their first exchanges, when Picard enters Kirk’s homestead and tries to explain that he’s the captain of the future Enterprise. Stewart stumbles over his words, talking slowly in the fear that his revelations will startle his predecessor. At the same time, Shatner bounces around the room, with Kirk paying little mind to his visitor and instead taking stock of the items around him. Kirk stops when he finds a clock and realizes it was once a gift to Doctor McCoy. Shatner, of course, pauses as he delivers the line, holding his face stone still to register the shock. When Kirk snaps out of it, Shatner speaks the next lines in a rush, as if he can’t get them out quickly enough.

    Were an impressionist on SNL to speak the lines in the same way, they would sound silly and ill-chosen. But in the moment that Shatner says them, they feel perfect. He knows that the occasion calls for pomp and circumstance, and he meets that moment. The meeting of two legends should be a big deal, it deserves awe and playfulness and even sanctimony—not whatever Stewart is doing.

    Shatner delivers, over-delivers, the emotion the scene requires, and he does it well, because he’s been answering the call as Kirk for decades.

    Boldly Going Where No Actor Has Gone Before

    Part of Star Trek’s longevity owes to the fact that it covers so many tones and genres. Yes, it is absolutely an inspiring, utopian show about how humanity gets better over time and improves to explore space. It’s an adventure show that features humans punching aliens in the face, and it’s a philosophical show that sees those same humans sitting down with aliens to talk through their differences. It’s a serious show with pretentious titles, and it’s a silly show that has its doctor chase around a white rabbit to find a pair of girls in bikinis.

    In short, Star Trek involves big feelings and big thoughts, and, as such, it calls for big performances. No one has answered that call as deftly and consistently as William Shatner. Laugh if you want, do goofy impressions if you want. But of all the actors in the absurd, far-out world of Star Trek, William Shatner is undoubtedly the most human.

    The post Star Trek: Celebrating the Scene-Chewing Genius of William Shatner appeared first on Den of Geek.

  • Michael C. Hall Talks Dexter’s Midlife Crisis in Resurrection Season 2

    Michael C. Hall Talks Dexter’s Midlife Crisis in Resurrection Season 2

    Everyone just wants some acknowledgment for a job well done. Even, it turns out, serial killers. Since Dexter first premiered on Showtime in 2005, the titular Dexter Morgan (played by Michael C. Hall) has been hard at work making the world a safer place… in his own roundabout fashion. Through eight seasons in Miami (Dexter), […]

    The post Michael C. Hall Talks Dexter’s Midlife Crisis in Resurrection Season 2 appeared first on Den of Geek.

    At the end of Star Trek II: The Wrath of Khan, Admiral James T. Kirk stands before the crew of the USS Enterprise to offer some words of solace on a heartbreaking occasion. Their friend, colleague, and commanding officer Spock has died, sacrificing himself to save them all. Kirk in particular has lost the person who understood him best, and fans of the franchise have lost their favorite character.

    “Of all the souls I have encountered in my travels,” begins the Captain. “His was the most… human.” Kirk’s words are fitting, even the fact that he identifies the half-Vulcan as fully human, a designation the living Spock would have rejected. But its not the words that really stand out. It’s the way that William Shatner delivers those words, the preposterous pregnant pause he holds right before spitting the word “human,” the way he twists his face in anguish. 

    For years, moments such as these made Shatner’s acting an object of ridicule. But it’s high time that we recognize them as what they are: excellent melodramatic acting.

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    }).render(“0270c398a82f44f49c23c16122516796”);
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    A Laughed-At Legend

    It’s hard to say where Shatner’s reputation went sour. Certainly, people noticed and mimicked his off-beat cadences early on. See, for example, the way John Belushi milked the pauses when playing Kirk on a sketch in a 1976 episode of Saturday Night Live. Even Shatner himself seemed to play it up on various chat show appearances. But all of these seemed like extensions of the show itself, Star Trek’s tendency to prattle on about weird alien names or borrow from Shakespeare for titles such as “Dagger of the Mind.”

    Yet, for those who grew up in the era of The Next Generation, Shatner seemed like the old buffoon we had to put up with before we got to the good stuff. Shatner would go on Conan and sing/talk “Common People,” or he’d show up in a spoof of Seven on the MTV Movie Awards. But surely he didn’t deserve to be taken as seriously as Jean-Luc Picard, played by properly serious dramatic actor Patrick Stewart?

    Perhaps it was all of those goofy roles that diminished Shatner’s reputation. Perhaps it was his turn as the title cop in the ‘80s series TJ Hooker that did him in. Where Star Trek let Shatner monologue about humanity’s better nature and the joys of discovery, TJ Hooker asks Shatner to deliver diatribes about permissiveness corrupting society, and how the police should be given free reign to crack down on degenerates. On TJ Hooker, Shatner’s speeches felt like the boasts of a blowhard right wing talk show host, hardly engendering the same sympathies as the intrepid captain.

    And so, Shatner became a joke, even among Trekkies. That is, until Kirk finally shared the screen with our beloved Captain Picard. And then, the magic of Shatner’s style could no longer be denied.

    Generational Talent

    Star Trek: Generations is a terrible movie. It somehow botches the lay-up of getting Malcolm McDowell to play a fanatical villain, it turns the explicitly kid-avoidant Picard into someone who longs for a Victorian family, and it lets Kirk die on a rusty bridge. It doesn’t even do justice to the central hook, teaming Kirk and Picard on an adventure.

    But Generations does do exactly one thing correct: it gets out of the way and lets Shatner do his stuff.

    For those who have forgotten, Star Trek: Generations involves an anomaly called the Nexus, which traps whoever enters it, but fills them with bliss. The Nexus destroys the Enterprise-B, under the command of hapless Captain Harriman (Alan Ruck), and seemingly kills Kirk in the past. But when Picard encounters the Nexus in his present, he finds Kirk apparently living out his dream, on a ranch with horses and an off-screen wife.

    The story asks Picard to convince a seemingly contented Kirk to return to action and stop the villain Soran. Picard does so by using what we’ve come to know as his greatest skill, his gift of argument and oration. Yet, in the actual conflict between the two, Picard comes off stiff and uncomfortable, while Kirk seems sprightly and excited, full of life.

    Take one of their first exchanges, when Picard enters Kirk’s homestead and tries to explain that he’s the captain of the future Enterprise. Stewart stumbles over his words, talking slowly in the fear that his revelations will startle his predecessor. At the same time, Shatner bounces around the room, with Kirk paying little mind to his visitor and instead taking stock of the items around him. Kirk stops when he finds a clock and realizes it was once a gift to Doctor McCoy. Shatner, of course, pauses as he delivers the line, holding his face stone still to register the shock. When Kirk snaps out of it, Shatner speaks the next lines in a rush, as if he can’t get them out quickly enough.

    Were an impressionist on SNL to speak the lines in the same way, they would sound silly and ill-chosen. But in the moment that Shatner says them, they feel perfect. He knows that the occasion calls for pomp and circumstance, and he meets that moment. The meeting of two legends should be a big deal, it deserves awe and playfulness and even sanctimony—not whatever Stewart is doing.

    Shatner delivers, over-delivers, the emotion the scene requires, and he does it well, because he’s been answering the call as Kirk for decades.

    Boldly Going Where No Actor Has Gone Before

    Part of Star Trek’s longevity owes to the fact that it covers so many tones and genres. Yes, it is absolutely an inspiring, utopian show about how humanity gets better over time and improves to explore space. It’s an adventure show that features humans punching aliens in the face, and it’s a philosophical show that sees those same humans sitting down with aliens to talk through their differences. It’s a serious show with pretentious titles, and it’s a silly show that has its doctor chase around a white rabbit to find a pair of girls in bikinis.

    In short, Star Trek involves big feelings and big thoughts, and, as such, it calls for big performances. No one has answered that call as deftly and consistently as William Shatner. Laugh if you want, do goofy impressions if you want. But of all the actors in the absurd, far-out world of Star Trek, William Shatner is undoubtedly the most human.

    The post Star Trek: Celebrating the Scene-Chewing Genius of William Shatner appeared first on Den of Geek.