Tom Rath on Purpose, Meaning, and the Question Every Business Owner Needs to Answer written by John Jantsch read more at Duct Tape Marketing

Catch the Full Episode:     Overview Most small business owners are not stuck because of strategy. They are stuck because they have drifted away from a clear answer to one question: what is the point? In this episode, John Jantsch sits down with Tom Rath, bestselling author of StrengthsFinder 2.0 and Eat Move Sleep, […]

When Referrals Stop, Do This Before Touching a Single Marketing Tactic written by Shawna Salinger read more at Duct Tape Marketing

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When Referrals Dry Up: What Small Businesses Should Do Before Touching a Single Marketing Tactic

Featuring insights from Sara Nay, CEO of Duct Tape Marketing

It starts with a sick feeling.

You built your business on referrals. Good work led to good word of mouth and for years, that was enough. Then you look up and realise it has been months since a new one came in. When referrals dry up for a small business, there is often nothing else in place. No ads. No content strategy. No real pipeline. Just the hope the phone will ring.

Sara Nay, CEO of Duct Tape Marketing, knows this scenario well. She sees it constantly across the small businesses she works with. And she has a direct message for anyone in that position: the answer is not to start running ads next week.

The answer is to build a strategy first.

Sara Nay’s segment begins at 13:04. Full episode on Paul Green’s MSP Marketing Edge.

Why referrals dry up and what most small businesses do wrong next

Growing through referrals is actually a good sign. It means clients like you, trust your work, and talk about you. Sara is the first to say so.

“It’s great that you’ve been able to grow based on referrals,” she says. “That shows that you provide a good service and clients are happy. That’s checkbox one.”

But referrals are not a marketing strategy. They are a single, uncontrollable channel. When they slow down, businesses with nothing else in place have nothing to fall back on.

The instinct when referrals dry up is to grab the nearest tactic. Run some paid ads. Start posting on LinkedIn. Hire someone to do SEO. Sara says that instinct is understandable but almost always wrong.

“Instead of just going okay, we’re now going to do paid ads,” she explains, “it’s taking a step back and saying: who are our clients? Where do they hang out online? How do they make buying decisions? What keeps them up at night?”

Channel selection follows strategy. It does not precede it.

The two things you need before you pick any channel

Sara is clear about what has to come before any channel decision. Two things.

First, a real picture of your ideal client. Not just their job title. Where do they spend time online? How do they make buying decisions? What keeps them up at night? What problems are they trying to solve?

Second, messaging that gives people a reason to care, not just a list of what you sell.

“You really need to understand those two things first before you can decide what channel or how you’re going to approach the channel moving forward,” Sara says.

This is the foundation of what Duct Tape Marketing calls Strategy First. It is a structured 30-day process that produces a complete marketing strategy before any tactics start. Duct Tape Marketing has built their client work on it for over 30 years, and Sara argues it is more important now than ever. The current positioning at DTM says it plainly: strategy before technology.

Technology, AI tools, platforms, none of them become valuable until a clear strategic direction is in place. The tools should follow the strategy, not the other way around.

Map the customer journey before you map the tactics

Once you know who you are serving and what to say to them, the next step is understanding how people move through a relationship with your business.

Duct Tape Marketing uses the Marketing Hourglass. It is a customer journey model John Jantsch first laid out in his book Duct Tape Marketing, and Sara still uses it with every client. The seven stages are Know, Like, Trust, Try, Buy, Repeat, and Refer.

Think of it as a complete loop rather than a one-way funnel. The goal is not just to get someone in at the top. It is to move them through every stage and bring them back again.

Sara explains why this matters in practice: “You can sit down and analyze what are we doing in each of these stages. Where are gaps? Where are opportunities to improve? And if you can really nail moving someone through each of those stages as they interact with your business, they’re going to become repeat customers and then they’re also going to just naturally refer you.”

A well-mapped customer journey does not just improve retention. It restarts referral flow naturally. When referrals dry up for a small business, this audit is often where the answer lives.

Tactics without tracking are just busy work

Sara sees a pattern constantly. A new client walks in running five or six marketing activities. When she asks what is working, they have no idea. They never set a goal before they started.

“It’s not enough just to create your list of tactics at the end of strategy,” she says. “You need to say, if we’re going to do these things for the next 90 days, what’s the definition of success and how are we going to track that? Because that information is going to help guide if you should keep doing things or if you should shift.”

Set a goal for each tactic before you start, then track it over 90 days. Hitting the goal, keep it. Not hitting it, stop or adjust. That is a system. Running activity without measurement is just spending time.

How to stand out when everything feels like noise

The marketing environment right now is loud. AI-generated cold outreach fills inboxes and LinkedIn messages. New platforms launch weekly. Every vendor promises a lead generation system.

Sara says she barely checks her LinkedIn messages anymore because so much of what arrives is automated pitch after pitch.

“It is harder to get people’s attention and it is harder to stand out,” she says. “But if you approach marketing with a more authentic human feel to it and not just trying to scale with AI, there is opportunity for people to see your authentic selves.”

Her take on AI is precise. Use it, but put a human on both ends. Lead with your own insight, stories, and direction. Let AI help shape and scale that into content. Then edit and refine the output yourself.

“Human on the front end, AI in the middle, human on the back end. That’s where it can be powerful,” she says. “It helps elevate you and your skill set and not replace your creativity.”

Low-budget marketing that actually works

If you have a few hundred dollars a month and no marketing infrastructure, Sara has a clear point of view on where to start.

• Content repurposing. Record short videos on specific topics your audience needs to know about. Use those videos as the source material for social clips, email newsletters, and blog posts. AI makes the repurposing faster, but the original thinking has to come from you.
• Direct personal outreach. Build a list of people in your ideal target market and reach out to them as a human. Call them. Send a personal message. When every inbox is full of automated pitches, a real call or personal message stands out immediately.
• Podcast guesting. Getting onto someone else’s podcast costs nothing but your time. It puts you in front of their audience and builds authority in a format people actually trust.

None of these require a big budget. They require clarity about who you are talking to and the discipline to show up consistently. That clarity, as Sara would say, comes from strategy first.

Frequently asked questions

What should I do first when referrals dry up?

Do not start with a channel. Start with your ideal client profile. Define who they are, where they spend time, how they make decisions, and what message will resonate with them. Only then does channel selection make sense. Sara Nay of Duct Tape Marketing also recommends auditing your customer journey using the Marketing Hourglass to find where existing client relationships are breaking down.

Should I run paid ads when referrals stop?

Not until you have a strategy foundation in place. Paid ads without a clear ideal client profile and resonant messaging will waste budget. Build those first, then decide whether paid ads are the right channel for where your clients actually spend time.

How do I get referrals to come back naturally?

Map your customer journey using the Marketing Hourglass. Look at what you are doing at the Know, Like, Trust, Try, Buy, Repeat, and Refer stages. Gaps in the Repeat and Refer stages often explain why referrals have dried up. Fixing those gaps creates the conditions for referrals to restart without actively asking for them.

What is the Marketing Hourglass?

The Marketing Hourglass is a customer journey model created by John Jantsch of Duct Tape Marketing. It maps seven stages: Know, Like, Trust, Try, Buy, Repeat, and Refer. Unlike a traditional funnel, it continues past the first sale into retention and referral. Duct Tape Marketing uses it as an audit tool to identify gaps and set marketing priorities.

How should small businesses use AI in their marketing?

Sara Nay’s framework: human on the front end, AI in the middle, human on the back end. Bring your own insight, stories, and direction. Let AI help shape and scale that into content. Then edit and refine the output. The goal is to use AI to elevate your thinking, not replace it.

Movies often create such convincing settings that audiences naturally assume they were filmed in the exact places shown on screen. In reality, productions are rarely based where you think they are. Budget, logistics, and set convenience can all influence where filming actually takes place. Here are fifteen movies that were not filmed where you might think.

The post 15 Movies That Weren’t Filmed Where You Might Think appeared first on Den of Geek.

Stop me if you’ve heard this one. One of the big two comic book publishers is launching a new imprint, one that puts a dark spin on existing characters. Living in a world driven by a fundamental evil, these heroes lack some of their defining features. And yet, the contrast only gives the heroes a chance to restore hope.

Up until recently, that description fit only the Absolute Universe, DC Comics‘ wildly successful spinoff. But yesterday, Marvel announced the Midnight Universe, a new take on some of their most important heroes. “The Midnight Universe draws in longtime fans and newcomers alike to enter a terrifying new world where anything can happen,” reads a press release from the publisher. “Interconnected by rich lore-building, Marvel’s most definitive modern creators are given free rein to reimagine heroes with shocking twists and chilling transformations in boundary-less, creator-driven storytelling that will keep readers on edge issue after issue.”

The release goes on to identify the heroes in the first batch of Midnight comics: “The X-Men no longer fight for acceptance, they hunger for blood. The Fantastic Four venture into the unknown not to save the world—but to unleash terror upon it. And Spider-Man discovers that with great power… comes something monstrous.”

Written by Jonathan Hickman and penciled by Matteo Della Fonte, Midnight X-Men takes place in a New York City ruled by secret empires of vampires and mutants, giving Marvel a chance to once again turn Storm and Jubilee back into bloodsuckers. Writer Benjamin Percy and artist Kev Walker take on Midnight Fantastic Four, in which Reed Richards is a scientist whose obsessions have horrifying effects on his family. Midnight Spider-Man, written by Phillip Kennedy Johnson and illustrated by Scie Tronc, imagines Peter Parker as a hybrid creature created by Oscorp.

Although the release gestures toward a type of shared lore between the two books, it’s not clear if there’s an in-universe explanation for the spinoff, as exists in DC. The Absolute Universe came about from an explosion of Darkseid’s energy after a battle with the Justice League, spawning a reality in which evil is the defining force. Thus, Superman loses Krypton as an adult, Batman grows up without his fortune, and Wonder Woman is separated from the Amazons. Moreover, the new conceit has given creators such as Scott Snyder, Jason Aaron, and Kelly Thompson carte blanche to make extreme storytelling decisions, which have paid off with top-sellers.

So successful is the Absolute line that it’s hard not to dismiss the Midnight Universe as a rip-off. Which, it probably is. But one must remember that the Absolute line is just the latest attempt by DC to replicate Marvel’s Ultimate line, a spinoff that reset the continuities of its most popular characters. And the Ultimate line was Marvel’s attempt to untangle continuity like DC did with Crisis on Infinite Earths. And Crisis was a maxi-series in the vein of Marvel’s Secret Wars. But the Marvel heroes only exist because publisher Martin Goodman saw the sales numbers on DC’s Justice League and told his nephew-in-law Stan Lee to try superheroes again, leading to the creation of the Fantastic Four.

In short, the companies cross-pollinate and borrow from each other all the time. And as long as the comics are good, who cares who got there first? If the Midnight Universe is half as compelling as the Absolute Universe has been, then Marvel’s nightmare will be a dream come true for comics fans.

Midnight X-Men arrives in stores in August 2026.

The post Marvel Pitches its Own Absolute Universe With the Midnight Universe appeared first on Den of Geek.

The entertainment business is filled with strong, outgoing personalities, something needed to catch the attention of people on screen or stage. With so many people competing for the spotlight, it is only natural for confrontations to occur, even if they tend to get out of hand.

And yet, we as audience members find these disputes incredibly entertaining. Some might be exaggerated for the cameras, but that’s what we want: drama to chew over as we go on with our daily lives. Well, these are some of Hollywood’s pettiest rivalries for our entertainment and pleasure.

The post 15 Of the Pettiest Entertainment Rivalries appeared first on Den of Geek.

Stop me if you’ve heard this one. One of the big two comic book publishers is launching a new imprint, one that puts a dark spin on existing characters. Living in a world driven by a fundamental evil, these heroes lack some of their defining features. And yet, the contrast only gives the heroes a chance to restore hope.

Up until recently, that description fit only the Absolute Universe, DC Comics‘ wildly successful spinoff. But yesterday, Marvel announced the Midnight Universe, a new take on some of their most important heroes. “The Midnight Universe draws in longtime fans and newcomers alike to enter a terrifying new world where anything can happen,” reads a press release from the publisher. “Interconnected by rich lore-building, Marvel’s most definitive modern creators are given free rein to reimagine heroes with shocking twists and chilling transformations in boundary-less, creator-driven storytelling that will keep readers on edge issue after issue.”

The release goes on to identify the heroes in the first batch of Midnight comics: “The X-Men no longer fight for acceptance, they hunger for blood. The Fantastic Four venture into the unknown not to save the world—but to unleash terror upon it. And Spider-Man discovers that with great power… comes something monstrous.”

Written by Jonathan Hickman and penciled by Matteo Della Fonte, Midnight X-Men takes place in a New York City ruled by secret empires of vampires and mutants, giving Marvel a chance to once again turn Storm and Jubilee back into bloodsuckers. Writer Benjamin Percy and artist Kev Walker take on Midnight Fantastic Four, in which Reed Richards is a scientist whose obsessions have horrifying effects on his family. Midnight Spider-Man, written by Phillip Kennedy Johnson and illustrated by Scie Tronc, imagines Peter Parker as a hybrid creature created by Oscorp.

Although the release gestures toward a type of shared lore between the two books, it’s not clear if there’s an in-universe explanation for the spinoff, as exists in DC. The Absolute Universe came about from an explosion of Darkseid’s energy after a battle with the Justice League, spawning a reality in which evil is the defining force. Thus, Superman loses Krypton as an adult, Batman grows up without his fortune, and Wonder Woman is separated from the Amazons. Moreover, the new conceit has given creators such as Scott Snyder, Jason Aaron, and Kelly Thompson carte blanche to make extreme storytelling decisions, which have paid off with top-sellers.

So successful is the Absolute line that it’s hard not to dismiss the Midnight Universe as a rip-off. Which, it probably is. But one must remember that the Absolute line is just the latest attempt by DC to replicate Marvel’s Ultimate line, a spinoff that reset the continuities of its most popular characters. And the Ultimate line was Marvel’s attempt to untangle continuity like DC did with Crisis on Infinite Earths. And Crisis was a maxi-series in the vein of Marvel’s Secret Wars. But the Marvel heroes only exist because publisher Martin Goodman saw the sales numbers on DC’s Justice League and told his nephew-in-law Stan Lee to try superheroes again, leading to the creation of the Fantastic Four.

In short, the companies cross-pollinate and borrow from each other all the time. And as long as the comics are good, who cares who got there first? If the Midnight Universe is half as compelling as the Absolute Universe has been, then Marvel’s nightmare will be a dream come true for comics fans.

Midnight X-Men arrives in stores in August 2026.

The post Marvel Pitches its Own Absolute Universe With the Midnight Universe appeared first on Den of Geek.

There’s nothing wrong with either liking or disliking a film; we each have our tastes, after all. Exactly what we end up liking is incredibly subjective, yet certain films have an ability to push us towards extremes, fueling endless discussions online about meaning, what makes a film, and what is good taste.

The ability to push towards such polarizing extremes is admirable, no matter the film, and all of the following titles managed just that. Even if they happen to land on your most hated movies ever, you still have to admire their commitment to their themes, to the point of finding an audience outside your circle.

The post 20 Polarizing Movies You Either Love or Hate appeared first on Den of Geek.

Stop me if you’ve heard this one. One of the big two comic book publishers is launching a new imprint, one that puts a dark spin on existing characters. Living in a world driven by a fundamental evil, these heroes lack some of their defining features. And yet, the contrast only gives the heroes a chance to restore hope.

Up until recently, that description fit only the Absolute Universe, DC Comics‘ wildly successful spinoff. But yesterday, Marvel announced the Midnight Universe, a new take on some of their most important heroes. “The Midnight Universe draws in longtime fans and newcomers alike to enter a terrifying new world where anything can happen,” reads a press release from the publisher. “Interconnected by rich lore-building, Marvel’s most definitive modern creators are given free rein to reimagine heroes with shocking twists and chilling transformations in boundary-less, creator-driven storytelling that will keep readers on edge issue after issue.”

The release goes on to identify the heroes in the first batch of Midnight comics: “The X-Men no longer fight for acceptance, they hunger for blood. The Fantastic Four venture into the unknown not to save the world—but to unleash terror upon it. And Spider-Man discovers that with great power… comes something monstrous.”

Written by Jonathan Hickman and penciled by Matteo Della Fonte, Midnight X-Men takes place in a New York City ruled by secret empires of vampires and mutants, giving Marvel a chance to once again turn Storm and Jubilee back into bloodsuckers. Writer Benjamin Percy and artist Kev Walker take on Midnight Fantastic Four, in which Reed Richards is a scientist whose obsessions have horrifying effects on his family. Midnight Spider-Man, written by Phillip Kennedy Johnson and illustrated by Scie Tronc, imagines Peter Parker as a hybrid creature created by Oscorp.

Although the release gestures toward a type of shared lore between the two books, it’s not clear if there’s an in-universe explanation for the spinoff, as exists in DC. The Absolute Universe came about from an explosion of Darkseid’s energy after a battle with the Justice League, spawning a reality in which evil is the defining force. Thus, Superman loses Krypton as an adult, Batman grows up without his fortune, and Wonder Woman is separated from the Amazons. Moreover, the new conceit has given creators such as Scott Snyder, Jason Aaron, and Kelly Thompson carte blanche to make extreme storytelling decisions, which have paid off with top-sellers.

So successful is the Absolute line that it’s hard not to dismiss the Midnight Universe as a rip-off. Which, it probably is. But one must remember that the Absolute line is just the latest attempt by DC to replicate Marvel’s Ultimate line, a spinoff that reset the continuities of its most popular characters. And the Ultimate line was Marvel’s attempt to untangle continuity like DC did with Crisis on Infinite Earths. And Crisis was a maxi-series in the vein of Marvel’s Secret Wars. But the Marvel heroes only exist because publisher Martin Goodman saw the sales numbers on DC’s Justice League and told his nephew-in-law Stan Lee to try superheroes again, leading to the creation of the Fantastic Four.

In short, the companies cross-pollinate and borrow from each other all the time. And as long as the comics are good, who cares who got there first? If the Midnight Universe is half as compelling as the Absolute Universe has been, then Marvel’s nightmare will be a dream come true for comics fans.

Midnight X-Men arrives in stores in August 2026.

The post Marvel Pitches its Own Absolute Universe With the Midnight Universe appeared first on Den of Geek.

Acting is a tough business, and no matter how iconic the movie you make, the pressure can get to all of us. The spotlight is hard to hold no matter who you are, and it can’t be denied that living as a ‘regular person’ is easier and, often, preferred.

Not all of these actors are of advanced age, but most of them are. While there are always worthwhile roles for the elderly, that doesn’t mean that you want to keep working once you hit retirement age. These are the performers that already gave their all, and deserve some rest.

The post 15 Retired Actors, and Their Last Movie Before Hanging it Up appeared first on Den of Geek.

Stop me if you’ve heard this one. One of the big two comic book publishers is launching a new imprint, one that puts a dark spin on existing characters. Living in a world driven by a fundamental evil, these heroes lack some of their defining features. And yet, the contrast only gives the heroes a chance to restore hope.

Up until recently, that description fit only the Absolute Universe, DC Comics‘ wildly successful spinoff. But yesterday, Marvel announced the Midnight Universe, a new take on some of their most important heroes. “The Midnight Universe draws in longtime fans and newcomers alike to enter a terrifying new world where anything can happen,” reads a press release from the publisher. “Interconnected by rich lore-building, Marvel’s most definitive modern creators are given free rein to reimagine heroes with shocking twists and chilling transformations in boundary-less, creator-driven storytelling that will keep readers on edge issue after issue.”

The release goes on to identify the heroes in the first batch of Midnight comics: “The X-Men no longer fight for acceptance, they hunger for blood. The Fantastic Four venture into the unknown not to save the world—but to unleash terror upon it. And Spider-Man discovers that with great power… comes something monstrous.”

Written by Jonathan Hickman and penciled by Matteo Della Fonte, Midnight X-Men takes place in a New York City ruled by secret empires of vampires and mutants, giving Marvel a chance to once again turn Storm and Jubilee back into bloodsuckers. Writer Benjamin Percy and artist Kev Walker take on Midnight Fantastic Four, in which Reed Richards is a scientist whose obsessions have horrifying effects on his family. Midnight Spider-Man, written by Phillip Kennedy Johnson and illustrated by Scie Tronc, imagines Peter Parker as a hybrid creature created by Oscorp.

Although the release gestures toward a type of shared lore between the two books, it’s not clear if there’s an in-universe explanation for the spinoff, as exists in DC. The Absolute Universe came about from an explosion of Darkseid’s energy after a battle with the Justice League, spawning a reality in which evil is the defining force. Thus, Superman loses Krypton as an adult, Batman grows up without his fortune, and Wonder Woman is separated from the Amazons. Moreover, the new conceit has given creators such as Scott Snyder, Jason Aaron, and Kelly Thompson carte blanche to make extreme storytelling decisions, which have paid off with top-sellers.

So successful is the Absolute line that it’s hard not to dismiss the Midnight Universe as a rip-off. Which, it probably is. But one must remember that the Absolute line is just the latest attempt by DC to replicate Marvel’s Ultimate line, a spinoff that reset the continuities of its most popular characters. And the Ultimate line was Marvel’s attempt to untangle continuity like DC did with Crisis on Infinite Earths. And Crisis was a maxi-series in the vein of Marvel’s Secret Wars. But the Marvel heroes only exist because publisher Martin Goodman saw the sales numbers on DC’s Justice League and told his nephew-in-law Stan Lee to try superheroes again, leading to the creation of the Fantastic Four.

In short, the companies cross-pollinate and borrow from each other all the time. And as long as the comics are good, who cares who got there first? If the Midnight Universe is half as compelling as the Absolute Universe has been, then Marvel’s nightmare will be a dream come true for comics fans.

Midnight X-Men arrives in stores in August 2026.

The post Marvel Pitches its Own Absolute Universe With the Midnight Universe appeared first on Den of Geek.

Athletes have appeared in movies and television for decades, but strong performances are much rarer than simple cameos. In some cases, professional athletes surprised audiences by showing real comedic timing, screen presence, or dramatic ability that went far beyond expectations. Whether playing fictional characters or exaggerated versions of themselves, these performances stood out because they felt natural and genuinely entertaining. Some even became memorable highlights of the projects they appeared in. Here are fifteen athletes who nailed their on screen acting performances.

The post 15 Athletes Who Nailed Their On-Screen Acting Performances appeared first on Den of Geek.

Stop me if you’ve heard this one. One of the big two comic book publishers is launching a new imprint, one that puts a dark spin on existing characters. Living in a world driven by a fundamental evil, these heroes lack some of their defining features. And yet, the contrast only gives the heroes a chance to restore hope.

Up until recently, that description fit only the Absolute Universe, DC Comics‘ wildly successful spinoff. But yesterday, Marvel announced the Midnight Universe, a new take on some of their most important heroes. “The Midnight Universe draws in longtime fans and newcomers alike to enter a terrifying new world where anything can happen,” reads a press release from the publisher. “Interconnected by rich lore-building, Marvel’s most definitive modern creators are given free rein to reimagine heroes with shocking twists and chilling transformations in boundary-less, creator-driven storytelling that will keep readers on edge issue after issue.”

The release goes on to identify the heroes in the first batch of Midnight comics: “The X-Men no longer fight for acceptance, they hunger for blood. The Fantastic Four venture into the unknown not to save the world—but to unleash terror upon it. And Spider-Man discovers that with great power… comes something monstrous.”

Written by Jonathan Hickman and penciled by Matteo Della Fonte, Midnight X-Men takes place in a New York City ruled by secret empires of vampires and mutants, giving Marvel a chance to once again turn Storm and Jubilee back into bloodsuckers. Writer Benjamin Percy and artist Kev Walker take on Midnight Fantastic Four, in which Reed Richards is a scientist whose obsessions have horrifying effects on his family. Midnight Spider-Man, written by Phillip Kennedy Johnson and illustrated by Scie Tronc, imagines Peter Parker as a hybrid creature created by Oscorp.

Although the release gestures toward a type of shared lore between the two books, it’s not clear if there’s an in-universe explanation for the spinoff, as exists in DC. The Absolute Universe came about from an explosion of Darkseid’s energy after a battle with the Justice League, spawning a reality in which evil is the defining force. Thus, Superman loses Krypton as an adult, Batman grows up without his fortune, and Wonder Woman is separated from the Amazons. Moreover, the new conceit has given creators such as Scott Snyder, Jason Aaron, and Kelly Thompson carte blanche to make extreme storytelling decisions, which have paid off with top-sellers.

So successful is the Absolute line that it’s hard not to dismiss the Midnight Universe as a rip-off. Which, it probably is. But one must remember that the Absolute line is just the latest attempt by DC to replicate Marvel’s Ultimate line, a spinoff that reset the continuities of its most popular characters. And the Ultimate line was Marvel’s attempt to untangle continuity like DC did with Crisis on Infinite Earths. And Crisis was a maxi-series in the vein of Marvel’s Secret Wars. But the Marvel heroes only exist because publisher Martin Goodman saw the sales numbers on DC’s Justice League and told his nephew-in-law Stan Lee to try superheroes again, leading to the creation of the Fantastic Four.

In short, the companies cross-pollinate and borrow from each other all the time. And as long as the comics are good, who cares who got there first? If the Midnight Universe is half as compelling as the Absolute Universe has been, then Marvel’s nightmare will be a dream come true for comics fans.

Midnight X-Men arrives in stores in August 2026.

The post Marvel Pitches its Own Absolute Universe With the Midnight Universe appeared first on Den of Geek.

Everybody knows about zombies, right? They’re flesh-eating monsters, reanimated corpses that rise from the grave to devour the living, feasting especially on their brains. But every horror fan can tell you that version of the monster came from George A. Romero, whose 1969 Night of the Living Dead defined the zombie genre—even if he intended […]

The post Black Zombie Director on Decolonizing the Horror Icon appeared first on Den of Geek.

Stop me if you’ve heard this one. One of the big two comic book publishers is launching a new imprint, one that puts a dark spin on existing characters. Living in a world driven by a fundamental evil, these heroes lack some of their defining features. And yet, the contrast only gives the heroes a chance to restore hope.

Up until recently, that description fit only the Absolute Universe, DC Comics‘ wildly successful spinoff. But yesterday, Marvel announced the Midnight Universe, a new take on some of their most important heroes. “The Midnight Universe draws in longtime fans and newcomers alike to enter a terrifying new world where anything can happen,” reads a press release from the publisher. “Interconnected by rich lore-building, Marvel’s most definitive modern creators are given free rein to reimagine heroes with shocking twists and chilling transformations in boundary-less, creator-driven storytelling that will keep readers on edge issue after issue.”

The release goes on to identify the heroes in the first batch of Midnight comics: “The X-Men no longer fight for acceptance, they hunger for blood. The Fantastic Four venture into the unknown not to save the world—but to unleash terror upon it. And Spider-Man discovers that with great power… comes something monstrous.”

Written by Jonathan Hickman and penciled by Matteo Della Fonte, Midnight X-Men takes place in a New York City ruled by secret empires of vampires and mutants, giving Marvel a chance to once again turn Storm and Jubilee back into bloodsuckers. Writer Benjamin Percy and artist Kev Walker take on Midnight Fantastic Four, in which Reed Richards is a scientist whose obsessions have horrifying effects on his family. Midnight Spider-Man, written by Phillip Kennedy Johnson and illustrated by Scie Tronc, imagines Peter Parker as a hybrid creature created by Oscorp.

Although the release gestures toward a type of shared lore between the two books, it’s not clear if there’s an in-universe explanation for the spinoff, as exists in DC. The Absolute Universe came about from an explosion of Darkseid’s energy after a battle with the Justice League, spawning a reality in which evil is the defining force. Thus, Superman loses Krypton as an adult, Batman grows up without his fortune, and Wonder Woman is separated from the Amazons. Moreover, the new conceit has given creators such as Scott Snyder, Jason Aaron, and Kelly Thompson carte blanche to make extreme storytelling decisions, which have paid off with top-sellers.

So successful is the Absolute line that it’s hard not to dismiss the Midnight Universe as a rip-off. Which, it probably is. But one must remember that the Absolute line is just the latest attempt by DC to replicate Marvel’s Ultimate line, a spinoff that reset the continuities of its most popular characters. And the Ultimate line was Marvel’s attempt to untangle continuity like DC did with Crisis on Infinite Earths. And Crisis was a maxi-series in the vein of Marvel’s Secret Wars. But the Marvel heroes only exist because publisher Martin Goodman saw the sales numbers on DC’s Justice League and told his nephew-in-law Stan Lee to try superheroes again, leading to the creation of the Fantastic Four.

In short, the companies cross-pollinate and borrow from each other all the time. And as long as the comics are good, who cares who got there first? If the Midnight Universe is half as compelling as the Absolute Universe has been, then Marvel’s nightmare will be a dream come true for comics fans.

Midnight X-Men arrives in stores in August 2026.

The post Marvel Pitches its Own Absolute Universe With the Midnight Universe appeared first on Den of Geek.

Some character deaths are heavily foreshadowed, giving audiences time to prepare for what is coming. Others hit you like a punch in the gut. The shock comes not only from losing the character, but from realizing the story is willing to take risks. Here are fifteen character deaths that took us totally by surprise.

The post 15 Character Deaths That Took Us Totally By Surprise appeared first on Den of Geek.

Stop me if you’ve heard this one. One of the big two comic book publishers is launching a new imprint, one that puts a dark spin on existing characters. Living in a world driven by a fundamental evil, these heroes lack some of their defining features. And yet, the contrast only gives the heroes a chance to restore hope.

Up until recently, that description fit only the Absolute Universe, DC Comics‘ wildly successful spinoff. But yesterday, Marvel announced the Midnight Universe, a new take on some of their most important heroes. “The Midnight Universe draws in longtime fans and newcomers alike to enter a terrifying new world where anything can happen,” reads a press release from the publisher. “Interconnected by rich lore-building, Marvel’s most definitive modern creators are given free rein to reimagine heroes with shocking twists and chilling transformations in boundary-less, creator-driven storytelling that will keep readers on edge issue after issue.”

The release goes on to identify the heroes in the first batch of Midnight comics: “The X-Men no longer fight for acceptance, they hunger for blood. The Fantastic Four venture into the unknown not to save the world—but to unleash terror upon it. And Spider-Man discovers that with great power… comes something monstrous.”

Written by Jonathan Hickman and penciled by Matteo Della Fonte, Midnight X-Men takes place in a New York City ruled by secret empires of vampires and mutants, giving Marvel a chance to once again turn Storm and Jubilee back into bloodsuckers. Writer Benjamin Percy and artist Kev Walker take on Midnight Fantastic Four, in which Reed Richards is a scientist whose obsessions have horrifying effects on his family. Midnight Spider-Man, written by Phillip Kennedy Johnson and illustrated by Scie Tronc, imagines Peter Parker as a hybrid creature created by Oscorp.

Although the release gestures toward a type of shared lore between the two books, it’s not clear if there’s an in-universe explanation for the spinoff, as exists in DC. The Absolute Universe came about from an explosion of Darkseid’s energy after a battle with the Justice League, spawning a reality in which evil is the defining force. Thus, Superman loses Krypton as an adult, Batman grows up without his fortune, and Wonder Woman is separated from the Amazons. Moreover, the new conceit has given creators such as Scott Snyder, Jason Aaron, and Kelly Thompson carte blanche to make extreme storytelling decisions, which have paid off with top-sellers.

So successful is the Absolute line that it’s hard not to dismiss the Midnight Universe as a rip-off. Which, it probably is. But one must remember that the Absolute line is just the latest attempt by DC to replicate Marvel’s Ultimate line, a spinoff that reset the continuities of its most popular characters. And the Ultimate line was Marvel’s attempt to untangle continuity like DC did with Crisis on Infinite Earths. And Crisis was a maxi-series in the vein of Marvel’s Secret Wars. But the Marvel heroes only exist because publisher Martin Goodman saw the sales numbers on DC’s Justice League and told his nephew-in-law Stan Lee to try superheroes again, leading to the creation of the Fantastic Four.

In short, the companies cross-pollinate and borrow from each other all the time. And as long as the comics are good, who cares who got there first? If the Midnight Universe is half as compelling as the Absolute Universe has been, then Marvel’s nightmare will be a dream come true for comics fans.

Midnight X-Men arrives in stores in August 2026.

The post Marvel Pitches its Own Absolute Universe With the Midnight Universe appeared first on Den of Geek.

Stop me if you’ve heard this one. One of the big two comic book publishers is launching a new imprint, one that puts a dark spin on existing characters. Living in a world driven by a fundamental evil, these heroes lack some of their defining features. And yet, the contrast only gives the heroes a […]

The post Marvel Pitches its Own Absolute Universe With the Midnight Universe appeared first on Den of Geek.

Stop me if you’ve heard this one. One of the big two comic book publishers is launching a new imprint, one that puts a dark spin on existing characters. Living in a world driven by a fundamental evil, these heroes lack some of their defining features. And yet, the contrast only gives the heroes a chance to restore hope.

Up until recently, that description fit only the Absolute Universe, DC Comics‘ wildly successful spinoff. But yesterday, Marvel announced the Midnight Universe, a new take on some of their most important heroes. “The Midnight Universe draws in longtime fans and newcomers alike to enter a terrifying new world where anything can happen,” reads a press release from the publisher. “Interconnected by rich lore-building, Marvel’s most definitive modern creators are given free rein to reimagine heroes with shocking twists and chilling transformations in boundary-less, creator-driven storytelling that will keep readers on edge issue after issue.”

The release goes on to identify the heroes in the first batch of Midnight comics: “The X-Men no longer fight for acceptance, they hunger for blood. The Fantastic Four venture into the unknown not to save the world—but to unleash terror upon it. And Spider-Man discovers that with great power… comes something monstrous.”

Written by Jonathan Hickman and penciled by Matteo Della Fonte, Midnight X-Men takes place in a New York City ruled by secret empires of vampires and mutants, giving Marvel a chance to once again turn Storm and Jubilee back into bloodsuckers. Writer Benjamin Percy and artist Kev Walker take on Midnight Fantastic Four, in which Reed Richards is a scientist whose obsessions have horrifying effects on his family. Midnight Spider-Man, written by Phillip Kennedy Johnson and illustrated by Scie Tronc, imagines Peter Parker as a hybrid creature created by Oscorp.

Although the release gestures toward a type of shared lore between the two books, it’s not clear if there’s an in-universe explanation for the spinoff, as exists in DC. The Absolute Universe came about from an explosion of Darkseid’s energy after a battle with the Justice League, spawning a reality in which evil is the defining force. Thus, Superman loses Krypton as an adult, Batman grows up without his fortune, and Wonder Woman is separated from the Amazons. Moreover, the new conceit has given creators such as Scott Snyder, Jason Aaron, and Kelly Thompson carte blanche to make extreme storytelling decisions, which have paid off with top-sellers.

So successful is the Absolute line that it’s hard not to dismiss the Midnight Universe as a rip-off. Which, it probably is. But one must remember that the Absolute line is just the latest attempt by DC to replicate Marvel’s Ultimate line, a spinoff that reset the continuities of its most popular characters. And the Ultimate line was Marvel’s attempt to untangle continuity like DC did with Crisis on Infinite Earths. And Crisis was a maxi-series in the vein of Marvel’s Secret Wars. But the Marvel heroes only exist because publisher Martin Goodman saw the sales numbers on DC’s Justice League and told his nephew-in-law Stan Lee to try superheroes again, leading to the creation of the Fantastic Four.

In short, the companies cross-pollinate and borrow from each other all the time. And as long as the comics are good, who cares who got there first? If the Midnight Universe is half as compelling as the Absolute Universe has been, then Marvel’s nightmare will be a dream come true for comics fans.

Midnight X-Men arrives in stores in August 2026.

The post Marvel Pitches its Own Absolute Universe With the Midnight Universe appeared first on Den of Geek.

Some reactionary types have long charged the movie business with being godless. But when it comes to Christopher Nolan‘s The Odyssey, they may be right… more or less. In a Time profile about the director and his take on Homer’s epic, Nolan revealed that he decided against casting for Poseidon, Zeus, or other gods who […]

The post Christopher Nolan’s The Odyssey Will Take a Creative Approach to Gods appeared first on Den of Geek.

Stop me if you’ve heard this one. One of the big two comic book publishers is launching a new imprint, one that puts a dark spin on existing characters. Living in a world driven by a fundamental evil, these heroes lack some of their defining features. And yet, the contrast only gives the heroes a chance to restore hope.

Up until recently, that description fit only the Absolute Universe, DC Comics‘ wildly successful spinoff. But yesterday, Marvel announced the Midnight Universe, a new take on some of their most important heroes. “The Midnight Universe draws in longtime fans and newcomers alike to enter a terrifying new world where anything can happen,” reads a press release from the publisher. “Interconnected by rich lore-building, Marvel’s most definitive modern creators are given free rein to reimagine heroes with shocking twists and chilling transformations in boundary-less, creator-driven storytelling that will keep readers on edge issue after issue.”

The release goes on to identify the heroes in the first batch of Midnight comics: “The X-Men no longer fight for acceptance, they hunger for blood. The Fantastic Four venture into the unknown not to save the world—but to unleash terror upon it. And Spider-Man discovers that with great power… comes something monstrous.”

Written by Jonathan Hickman and penciled by Matteo Della Fonte, Midnight X-Men takes place in a New York City ruled by secret empires of vampires and mutants, giving Marvel a chance to once again turn Storm and Jubilee back into bloodsuckers. Writer Benjamin Percy and artist Kev Walker take on Midnight Fantastic Four, in which Reed Richards is a scientist whose obsessions have horrifying effects on his family. Midnight Spider-Man, written by Phillip Kennedy Johnson and illustrated by Scie Tronc, imagines Peter Parker as a hybrid creature created by Oscorp.

Although the release gestures toward a type of shared lore between the two books, it’s not clear if there’s an in-universe explanation for the spinoff, as exists in DC. The Absolute Universe came about from an explosion of Darkseid’s energy after a battle with the Justice League, spawning a reality in which evil is the defining force. Thus, Superman loses Krypton as an adult, Batman grows up without his fortune, and Wonder Woman is separated from the Amazons. Moreover, the new conceit has given creators such as Scott Snyder, Jason Aaron, and Kelly Thompson carte blanche to make extreme storytelling decisions, which have paid off with top-sellers.

So successful is the Absolute line that it’s hard not to dismiss the Midnight Universe as a rip-off. Which, it probably is. But one must remember that the Absolute line is just the latest attempt by DC to replicate Marvel’s Ultimate line, a spinoff that reset the continuities of its most popular characters. And the Ultimate line was Marvel’s attempt to untangle continuity like DC did with Crisis on Infinite Earths. And Crisis was a maxi-series in the vein of Marvel’s Secret Wars. But the Marvel heroes only exist because publisher Martin Goodman saw the sales numbers on DC’s Justice League and told his nephew-in-law Stan Lee to try superheroes again, leading to the creation of the Fantastic Four.

In short, the companies cross-pollinate and borrow from each other all the time. And as long as the comics are good, who cares who got there first? If the Midnight Universe is half as compelling as the Absolute Universe has been, then Marvel’s nightmare will be a dream come true for comics fans.

Midnight X-Men arrives in stores in August 2026.

The post Marvel Pitches its Own Absolute Universe With the Midnight Universe appeared first on Den of Geek.