I want to launch a new company in area that will be in competition with an existing one. I think we have enough clients to support both of us. Before beginning, may I inform the owner of the business what I want to do? That’s the reader’s real-world priority. We consider things like [ …] in small towns.
” I want to launch a new, successful business in town.” I think we have enough clients to support both of us. Before beginning, if I inform the owner of the business what I want to do?
That’ is the reader’s real-world issue. In smaller cities, we consider things in this way. We don’t want to upset anyone frequently because we are close to them or their families.
I’ve never personally contacted people about starting a potential competitive organization or having contacted anyone ( aside from my sister, but that’s a long tale ). Even though some people may be upset about it, I think opposition is beneficial, perhaps in a small town. And I can tell that from my own company practice.
To get more ideas, I had a discussion about this topic with my partner Deb Brown, a former chamber of commerce producer and investor.
Normally, we don’, t consider it ’, s necessary to speak to them first. It’ ;s not out of the question if you feel strongly about it because of the person involved, whether you know them, or the size of the town.
Test your hypothesis initially.
Deb and I would suggest conducting initial sector analysis second. You’ll find out for sure if there is enough demand to help another business based on that fact.
Pop-ups, renting kiosks at events or events, or conducting tests to sell a few items online or inside of another organization are all ways to do this for a wholesale enterprise. You can launch service through an online store, a trailer-equipped video, or through a few quick tests. You’ll discover a lot about what individuals want to buy, what they’ll paid, and what they’re hungry for when you begin those brief ways.
You might discover that there isn’t a demand, so you don’t need to move have that uncomfortable conversation after all.
Look for opportunities to collaborate
Smaller companies in smaller cities have greater opportunities for collaboration. Yet a direct competitor may agree to work with you. It’s much simpler to have a talk with someone without having to ask them to begin. Rather, approach them with suggestions for ways to collaborate.
Here is an example of an advertisement from three wholesale companies, two of which are primary competition. In a city area, all three were located along the same block.
Three regional stores collaborated on this shared ad, promoting their respective stores in parallel. Photo by Becky McCray
Ok, ask your small-town business issues.
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