The Anti-Agency Model: A Bold New Future for Marketing Services with Sara Nay

The Anti-Agency Model: A Bold New Future for Marketing Services with Sara Nay, by John Jantsch, is available online.

Summary of the Episode Host John Jantsch and Sara Nay, CEO of Duct Tape Marketing, chat about what they call the Anti-Agency Model in this game-changing season of the Duct Tape Marketing Podcast. Sara and John’s more than 15 years of working together uncover the causes of the failing traditional advertising company models.

The Anti-Agency Model: A Bold New Future for Marketing Services with Sara Nay, by John Jantsch, is available online.

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Summary of the Episode

In this groundbreaking episode of the Duct Tape Marketing Podcast, host John Jantsch and CEO Sara Nay discuss what they refer to as the” Anti-Agency Model.” Sara and John’s more than 15 years of working together uncover the causes of the challenges that standard marketing company models face, and why a system-based, AI-enhanced technique is the way to go about small business marketing.

They discuss how artificial intelligence is changing the marketing environment and why internal control of promotion systems is emerging as the new gold standard for business development, scaleability, and yet acquisition readiness.

About Sara Nay

Sara Nay is the founder of Duct Tape Marketing, a proponent of the Anti-Agency Model, and a proponent of promotion strategies for smaller businesses. She is assisting selling professionals and agencies around the world with a new way with her extensive experience as a partial CMO, trainer, and systems scholar.

What You’ll Discover in This Season

Why the conventional advertising agency business model is no longer effective
How the roles of domestic groups and agencies are being affected by AI.
The rise of the” system software” over the support operator
Why companies must own their internal promotion systems
Information of the future Anti-Agency Model Workshop

Important Events from the Program

01: 17 – How the latest agency model is ineffective on both businesses and agencies
03: 09 – The conflict between business objectives and firm incentives
04: 17 – Using AI to advance marketers rather than eliminate them
30 – The shift from being system administrators to proper planners
08: 46 – The finite CMO’s value in the innovative design
10: 32 – Business owners ‘ responses to the anti-agency idea
12:05 – Systems as true business assets: selling
13: 58 – Adding consistency as the fourth” C” of effective marketing
14: 52 – Overview of the studio: structure, resources, and results
16: 07 – Learning a strategy, no just licensing a system
Who this factory is meant to help? 17: 30
20: 17 – Who would you say your best client is for this new type?
21: 42 – Learn more at dtm. world/newmodel

Add the Anti-Agency Movement today!

Learn how to use this cutting-edge design and obtain a productized advertising system that can enhance your consulting or agency practice. Visit the Anti-Agency Model Workshop to begin in June.

Register right away at dtm. world/newmodel