Personalization Pyramid: A Framework for Designing with User Data

As a UX skilled in today’s data-driven landscape, it’s extremely likely that you’ve been asked to design a personal digital experience, whether it’s a common website, user portal, or local application. Although there is still a lot of advertising hype surrounding personalization programs, there are still very some standardized methods for implementing personalized UX.

That’s where we come in. We set ourselves the challenge of developing a systematic personalization framework especially for UX practitioners after finishing dozens of personalization tasks over the past few years. The Personalization Pyramid is a designer-centric model for standing up human-centered personalisation programs, spanning information, classification, content delivery, and general goals. By using this strategy, you will be able to understand the core elements of a modern, UX-driven personalization system ( or at the very least understand enough to get started ).

Getting Started

For the sake of this article, we’ll believe you’re already familiar with the basics of online personalization. A nice guide can be found these: Website Personalization Planning. Although Graphic jobs in this field can take a variety of forms, they frequently start from the same place.

Popular circumstances for launching a personalization project:

• Your business or client made a purchase to personalize their content management system ( CMS ), marketing automation platform ( MAP ), or other related technology.
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